Social Media Case Studies
Confused.com - Spotify Campaign
In order to highlight how music can have an affect on driving style and safety, we conducted a safe driving experiment for Confused.com, using their MotorMate app and Spotify, a social network that is overlooked by many.
The campaign generated 42 inbound links to Confused.com in the first month. The accompanying PR campaign resulted in coverage on a number of trade and national media outlets, both in the UK and around the world, including AOL, The Sunday Times, Mashable and on ABC News.
The National Trust - Quarry Bank Mill Campaign
Working with the National Trust on the strategy for their Quarry Bank Mill fundraising campaign, we helped with blogger engagement campaigns in terms of strategy and direction.
Working with such a well renowned and loved national brand is always great fun and we are honoured to be involved.
Playr2.com is a leading video game comparison website. The site also allows users to freely swap and sell video games with its expanding gaming community.
A Social Media Agency worked with Playr2.com to research and identify social media platforms that would enable them to communicate directly with customers. We ensured an integrated promotional plan was put together, informing customers and stakeholders about Playr2.com's new social media presence, bolstered by a community-orientated relevant giveaway. Within just 24 hours of launching, thousands of potential customers were reached, having an immediate effect on referred site traffic and registrations. A Social Media Agency continues to create and develop Playr2.com's social media profile, with emphasis on providing users with topical video game pricing information and delivering a monetary return.
A Social Media Agency has helped the UK's most visited discount voucher code website MyVoucherCodes.co.uk develop a hundred thousand-strong social media following, providing consultancy, online reputation management and ensuring integrated communications to deliver a huge financial return.
Parent company Markco Media, owner of a number of international moneysaving websites attribute approximately 15% of their multi-million pound turnover to effective social media marketing, taking advantage of the two-way channels to provide customers with opportunities to save money as well as assisting user queries in a personal way. A Social Media Agency is proud to say that we have contributed to the award-winning company's marketing strategy in a way that has directly improved their bottom-line.
Leading dating website Badoo tasked the team with creating and managing multiple international social media accounts, with a view to increasing user registrations and traffic to the site alongside global reputation management and policy planning.
A Social Media Agency utilised their multilingual team to implement a worldwide strategy at every stage of account management, including planning, execution and reporting of results. The team worked closely with Badoo's marketing team to ensure both online and offline campaigns could become a part of the social media plan, delivering a marked increase in global registrations. The A Social Media Agency team also created content using in-house design resources that became a part of the communications schedule.
Founded by Steve Ridd MBE in 2006 Treasure Trails are themed, self-styled trails that get people outside, learning and having fun.
With over 37 licensees using social media A Social Media Agency worked with Treasure Trails to develop a social media strategy that made usage consistent and effective across the platforms adopted. Developing this strategy started by training the head office marketing team at Treasure Trails. Working with the marketing team a centre of excellence was established that provides social media resources to the licensees including training manuals and usage guides. Our team then developed the strategy document outlining measurement metrics for social media that reflect the business goals. Ongoing support was provided to the team to help them achieve these goals including development of Facebook competitions that more than doubled the number of likes on their Page.
MyMemory.com is a website specialising in bespoke photographic memorabilia and gifts.
A Social Media Agency built a Facebook application for My Memory's Tiny Artist of the Year competition. With an active community on their nearly 9,000 strong Facebook Page MyMemory.com wanted a way to engage and grow their fan base. This competition asked proud parents to submit their child's artwork in the hunt for young artistic talent. The app achieved the goals of engagement and increased likes whilst also gaining national press coverage pushing considerable traffic to their Facebook Page and securing valuable links.