Contact  A Social Media Agency

Posts Tagged ‘Video’

Jun17

Twitter vs Facebook – battle of the UX

Twitter and Facebook have been battling it out for years to win and retain users. This is becoming even more of a struggle as other social sites, like Instagram and Pinterest, which host strong visual content, are growing much quicker and are much more popular. Constant updates and new features help to keep users interested and make the experience as seamless as possible, and both social channels have promised exactly that with their newest upgrades.

Welcome (finally) video autoplay on Twitter. I don’t know about you guys, but this really makes me happy. Like really, really happy.

Gone are the days of having to tap, tap, tap to view a video. Native videos, Vines and Gifs (ERMAHGERD!!!!) will now being to play automatically – helping to keep track of what is being shared instantly. So, once you tap the video, the sound will turn on and the video will play in expanded view. You can also turn the video to landscape mode, where the sound will autoplay and the video will expand to fill the screen. Amazeballs!

You can even change the settings on how you would prefer the video to play. If you liked the old way of doing things you can revert to click-to-play, otherwise you could choose to simply have the videos autoplay only when connected to wifi. Twitter has been super clever and even included an autoplay opt out when you have low bandwidth or somewhere sunning yourself where there’s high data rates so performance isn’t affected and you don’t get charged out your backside to view.

For advertisers this is the big ticket to more social love. It’s a mega improvement to how branded rich media content will be displayed and interacted with. Videos will appear in a larger, more media-friendly format in timelines. During a test run, Twitter found that people engaged with this new video format at a much higher rate, and brands have also seen improved performance in terms of cost-per-views, which is lower, and increased video recall by fans.

Twitter has started rolling out this update to everyone as of yesterday afternoon on Twitter for iOS and twitter.com. As usual, Android users have to wait a little longer. Soz!

Now, over to Facebook, who has launched another partner app to help improve image sharing with friends. Hold on, isn’t that what Instagram and WhatsApp is for? Well, Moments promises a quick way to exchange photos with friends through syncing photos with the app and with friends. It groups photos on your phone based on when they were taken. It even uses facial recognition technology to identify which friends are in them easily – no more tagging! Can I get a hell yeah?!

Unfortunately, the app is only currently available in the US, but it will be rolled out to other countries soon. If you can’t wait, here’s a short clip that Facebook has put together to show how it works:

user picture

by Kalli Soteriou

Feb18

A Social Media Agency’s Likes and Fails- 18th February – Video special

Here are today’s Likes and Fails, and today we have a video special. Ooooh! The first video takes a look at dating on Tinder for the over 80s and the second is a funny fail video of a man ashamed he’s going to watch Fifty Shades of Grey.

Likes

Tinder is so hot right now. Seriously. I can’t go a day without seeing some sort of article about it online, or some male work-mates showing me something on it. I guess the women are more quiet about their tinder escapades. I actually even saw an article today saying that Tinder had reached a peak usage on Valentine’s Day this year. So this video comes bang at the right time, the video is about a Grandfather on Tinder. Yes, it veils itself as a funny experiment of how women would react if they turned up to a tinder date and found out their date was 89 years old. Really it seems like the 21 year old who made the video was using his grandfather as a conversation starter,  but still it’s blummin’ enjoyable.

One woman is slightly obsessed with ‘pegging’ I will warn you, but the rest of the dates are delightfully awkward and willing to talk to Joe before his grandson swoops in to lay on the charm. Enjoy this video below.

Fails

The second video of today is a funny news clip where it appears that a man is embarrassed to be walking into a screening of Fifty Shades of Grey by himself. I mean, Maybe he’d just nipped out to the loo and was coming back in to meet his date, but he definitely did not want to be caught on the camera that had been set up in the screen for quick vox pops of cinemagoers on their way in to the screen. The comedy back away from the camera he does is great and the slow resigned walk back in when he realises there’s really no other way past is great. The awkward smile planted on his face the whole time. I mean it’s a fail for this man, but a win for everyone on the internet.

user picture

by Helen Stirling

Feb11

A Social Media Agency’s Likes and Fails – 11th February – Boyhood honest trailer & Samsung fails

Likes

Today our like is a simple one. This funny spoof video which is an ‘honest trailer’ for Boyhood. This parody has come out just in time for the Oscars where Boyhood is expected to scoop the Best Picture prize. Usually honest trailers have a sarcastic voiceover, but in this one they use the song from Boyhood and create lyrics over the top of it. Very funny. Worth a watch.


Fails 

samsung-logo

Samsung TVs have been freaking out their users (in Australia) recently and for more than one reason. The main reason is that they have been putting advertisements over movies and other content that users have been watching on them, that is not live TV. This is weird. People using the app Plex, a server for your own files and content, have found themselves watching a movie only to be interrupted by an advert for Pepsi. The company says that this was an error which occurred in the latest software update sent to TVs, but still it’s pretty unnerving that they can just put ads wherever they please on your TV, whilst your watching your own downloaded content! They are currently investigating the situation and hopefully can make users feel less concerned with the answers they find.

The other issue people are having is that someone realised the other day that Samsung could record the noises from your living room and sharing it with third parties. People got up in arms about the section of the user agreement they didn’t read and said that Samsung was spying on them. Samsung had put this clearly in their user agreement and if you read it properly it says that it will record noises only when you use the voice feature on your TV. So it records when you try and find a TV programme or a TV channel with your remote. As soon as the icon is off of your screen it stops recording. I think people are taking this a little far. Just don’t use the voice feature if you’re that worried.

user picture

by Helen Stirling

Jan29

Facebook Reports Huge Growth with Video Taking the Forefront in Engaging Users

Facebook have released their latest quarterly statement and damn, is it impressive! With 1.39 billion active users (up 13% on last year) the social media giant is carving the way for even bigger profits than ever before. In the last quarter alone Facebook reported a profit of $701 million, which is a 34% increase on this time last year.

As I’m sure you know, Facebook makes most of its money from the use of advertising, making it an expensive social network for businesses. Their advertising revenue increased by a massive 53% to $3.59 billion, with almost 70% of that coming from mobile clicks.

Mark Zuckerberg declared, “We got a lot done in 2014″ (no shit, Sherlock!) with their total profits for the year reaching $2.9 billion, an increase of almost double that of 2013.

While Facebook have been busy earning money they certainly haven’t cut down on spending. Per each dollar of revenue made, profits have actually decreased from 44% to 29% thanks to Facebook investing heavily into marketing and research and development. Research and development costs have tripled to $1.1 billion just in this quarter, with a focus on Instagram, WhatsApp, Oculus Rift, in-house messaging and video.

With a huge amount of users logging on via mobile devices, Facebook has focused primarily in providing relevant content for individuals. Be this in advertising or organic content, the usability and integration of this content on mobile platforms has been paramount to Facebook’s success. Clearly looking at the results, what they’ve been doing is working and a huge part of that has been video.

Last summer, Facebook reported that video was some of its most engaging content, with users viewing three billion videos daily. With that in mind, videos directly uploaded to the site get more priority over content such as pictures and status updates. As a business, we can see ourselves how much better video content is performing as opposed to traditional content. The reach is greater and it’s an easier way for people to digest information. Directly uploading video is important to Facebook because it keeps users on their site much longer, however, allowing the likes of YouTube links to be watched within the platform is also beneficial but certainly less so. Direct uploads tend to load faster and users are more likely to watch paid video content when it’s hosted within Facebook.

old computer social media gif

While a lot of videos that may be popping up on your news feed daily come from the likes of The Lad Bible, Facebook reported that, per person, video posts have risen by 75% in the last year. Whatever the content, making it in video form is especially important for business and that is very well demonstrated, again, by The Lad Bible – a business made almost entirely from recycled content.

Facebook’s algorithm can easily be amended in order to prioritise video by simply recognising the format, however it has no way to understand what the video is showing, therefore whatever your content, it’s definitely worth investing to make it in video form. If you do still want to pay for Facebook advertising, be aware that too much text in your videos will be rejected in the same way as images.

So to summarise, Facebook continues to invest heavily in targeted content with a strong emphasis on video. If you can afford to create video content that proves to be engaging, your business could flourish on Facebook. It doesn’t even need to be of particularly high quality, if you can make relatable or funny video content, it will automatically be given more gravity on news feeds and from there hopefully much higher user engagement.

user picture

by Hannah Reynolds

Jan16

A Social Media Agency’s Likes and Fails – 16th January – Facebook video and #OscarsSoWhite

There are so many discussions today around women in the film industry, mostly spurred on by this year’s Oscar nominations, discussions have also centered around the Academy’s snub of black writers, directors, actors and others in film too. Today we look at the hashtag that has been trending on Twitter, #OscarsSoWhite.

Likes

facebook-timeline-76533_640

Facebook is doing well, especially when it comes to the upcoming Super Bowl. There was recently an advert released which uploaded onto both Facebook and YouTube, now, this video went viral, but what’s most interesting are the figures to come from it. On YouTube the video has over 7 million views whereas on Facebook it has 20 million! This suggests that with the Superbowl coming up Facebook could be very lucrative for some of the biggest brands releasing their Superbowl adverts. It’s likely that this could be the first year that the Superbowl adverts get more views on Facebook than on YouTube.

GoDaddy, who had a famous Super Bowl commercial where a ‘nerd’ made out with a supermodel, have said they will be using Facebook’s native video. “We have been increasing our usage of Facebook video posts and are looking forward to some of the new options they are testing now.”

Well it’s all going swimmingly for Facebook at the moment when it comes to video. We bet Mark Zuckerberg is spinning in his, office chair.

Fails

white oscars

#OscarsSoWhite was trending the majority of yesterday after the Oscar nominations were announced and the distinct lack of people of colour was noticed by many.  People have reported that this years nominations feature the least amount of people of colour since the 1998 awards. Selma the film this year expected to sweep the award categories was instead only nominated for a best song nod and best picture, sadly missing out on Best Actor and Best Director whcih it had been tipped for, especially after it was nominated in these categories at the Golden Globe awards.

The Tweeters used the hashtag to point out the seriousness of the fact that the film business has’t progressed very far since the Oscars began, and that the black women that have won an academy award have all played slaves maids, or deceptive characters. There were also some taking a look at the tongue in cheek side of the hashtag by cracking a few jokes, but still focusing on the matter at hand.

Let’s hope this gets some attention in the Academy and hope that they will at least consider equal rights in the future when making nominations.

user picture

by Helen Stirling

Jan15

A Social Media Agency’s Likes and Fails – 14th January – Twitter video & Facebook for Work

Here are today’s Likes and Fails! Today we feature Twitter’s future video plans and Facebook’s new platform for use at work.

Likes

how-to-email-tweets-directly-from-twitter-s-website-692a5ff817

Twitter is expanding it’s business model with a new emphasis on video. Much like Facebook recently making video more of a focus, with added visibility in timelines and  Twitter has decided to do the same. Twitter spoke and said that it was taking the first step “in making video the natural platform” for the site. Part of the plan involves opening up and evolving its video products and offering it’s one-click play video card to all advertisers. They will also be using SnappyTV (a company they acquired in June 2014) for advertisers to use which should open up the potential of using live video streaming.

Twitter have also promised that there will be more announcements to come through the year regarding video on their site. This is definitely a step up in the video race against Facebook, (I mean we all know no-one can compete with YouTube). Facebook announced last year that they saw 1 billion video views daily, and that is definitely a milestone for Twitter to compete with. And with Twitter’s slip of news earlier this month about a YouTube rival service that will not host videos that are hosted on other platforms, that could be a big move for the company which will either go really well or be a complete flop.

Fails

facebook-dislike-button

Facebook at work is a new invention, by Facebook, which aims to give you a whole new platform to use Facebook at work. Now I don’t know about you but I feel like I know of a site similar to this already, is it.. Linkyden? No wait, oh yeah of course it’s LinkedIn. This platform has been around for ages now and it’s main use is for business. I can’t really see where the need is for a new work site seeing as so many people already use LinkedIn for business conversations. This is also somewhat true of Google Plus as there are many who create a ‘Work’ or ‘Business’ circle and share relevant news and articles with those people.

Facebook at work promises a similar look and feel to that of Facebook but that the platform will be entirely separate and will just include a group of employees. The info you share on Facebook at work will not be seen on your Facebook profile. There are no indications yet if there is a business model involved with Facebook for Work, as mockups of the site do not show space for advertising, though there are rumours they may charge businesses for using the service.

The app has been released on the Android and iOS stores, but is currently only usable for businesses that are part of Facebook’s pilot program. We’ll hold back too much judgement for now, but currently it seems like it is attempting to infiltrate a market which already has platforms representing it.

user picture

by Helen Stirling

Jan09

A Social Media Agency’s Likes and Fails – 9th January – Tech greats show support fro Charlie Hebdo & Prank video

TGIF! The first week of the year is done and it’s time for the weekend. But, before you go there’s just time to read another edition of Likes and Fails!

Likes

Facebook, Google, Apple and other online giants have taken to their respective websites and shared their messages and symbols of solidarity in the wake of the Charlie Hebdo terrorist attacks along with continuing acts of violence in and around Paris.

Mark Zuckerberg posted on his personal page a message of support along with a personal story where he claims he had been threatened much like the Charlie Hebdo illustrators and creators. He says that he would not let the threats get in the way of freedom of speech. You can see this post below.

91386faa-62dc-4c9a-9b39-fb476e209ad1-479x480

On Apple’s French website they have put a black ‘Je Suis Charlie’ banner at the bottom of the page. Google has added tribute in a similar way by hosting a black banner on their home page. On top of this Google is donating £195,000 to support the magazine, with the digital press fund, following the attack.

The Guardian says “Media companies have also come together to support Charlie Hebdo, including the Guardian Media Group which has donated £100,000. It is expected Le Monde, France Télévisions and Radio France will do similar.”

Thoughts are with those in France at this time and the world’s show of solidarity hopefully shows the individuals involved that these acts of senseless violence will not be tolerated.

Likes

Hey it’s Friday I’m going to try and help you be cheerful in the wake of the horrible news in France. This prank video, is the funniest thing I’ve seen in a while and the prank is no way offensive to anyone and all the participants seem to take it in good stride. I hope you enjoy it.

user picture

by Helen Stirling

Jan06

A Social Media Agency’s Likes and Fails – 6th January – YouTube GIFs and Facebook privacy notice hoax

Here are today’s Likes and Fails, with a look at the newest privacy notice on Facebook hoax and the fact that you can now change YouTube videos into GIF from within the site! Well, on select videos anyway.

Likes

gif-tool_edited-1-640x545

YouTube have finally done it! Created a useful tool to create GIFs from within the actual YouTube site. No Third Parties here. The GIF making tool is currently very limited to certain channels as a test but you can have a look at it on PBS’s Idea Channel here. You can find the create-a-gif tool simply by visiting a video’s page and hitting the share button below the video and there will be a GIF option along with the usual, share, embed and email.

The tool itself is satisfyingly simple, there is what looks like a visual timeline of the video where you can move slidey parameters to crop the length of the GIF that you want. There’s even the option to ad meme style text to the GIFs, and then all you need to do is click create GIF and there you have it.

I can’t wait until this is rolled out across all accounts because I’m going to make so many Parks and Recreation reaction GIFs. Seriously, so many.

giphy

Fails

Yes, yet ANOTHER, Facebook privacy notice hoax has been floating around the site. With gullible users copy and pasting some complete drivel about their privacy on the site, as if writing it out would stop the mighty corporation from using your stuff. Apparently the ‘legal notice’ enforces and threeatens things like this: “The content of my profile contains private information. The violation of my privacy is punishable by law (UCC 1-308 1-308 1-103 and the Rome Statute).”

And this: “Those who read this text can do a copy/paste on their Facebook wall. This will allow them to place themselves under the protection of copyright. By this statement, I tell Facebook that it is strictly forbidden to disclose, copy, distribute, broadcast, or take any other action against me on the basis of this profile and or its content. The actions mentioned above also apply to employees, students, agents and or other personnel under the direction of Facebook.”

Yuh-huh because that intern making coffee at Facebook really wants to steal a picture of you drunkenly sticking your tongue out at the camera, or 20 pictures of your dumb kid making vaguely different expressions.

Along with these inane posts filling up our Facebook feeds, which in fact lead me to a Facebook friend clear out, there were the other friends who posted the sarcastic micky taking post about the privacy post, which started to get just as annoying in all honesty. How about we all deal with the fact that we decide to put personal aspects of our life online and that we probably have little control over who might use your stuff.

unfriedn gif

user picture

by Helen Stirling

Dec12

A Social Media Agency’s Likes and Fails – 12th December – Rag Time Gals and Orange Wednesday is over

Good day! It’s Likes and Fails time, with the newest Rag Time Gals video and news about the prolific Orange Wednesdays.

Likes

The ragtime gals are back! Everyone rejoice!

Jimmy Fallon has done it again. He’s roped in another celeb to take part in a barber shop sing a long with the Rag Time Gals, and this time it’s Steve Carell. The song this time is Sexual Healing, originally sung by Marvin Gaye. All you really need to do here is watch it. Enjoy!

Fails

orange

Orange Wednesday’s are to be a thing of the past. In February the ever popular deal of Orange Wednesdays, which helps us bypass the very high rising rates of the cinema. The deal has been running for years now where users of the mobile network could text the word film, to 241, and receive a code which allows you to get two cinema tickets for the price of two. The joy of all the young and awkward teenagers going on their first dates on a Wednesday to the local multiplex is now going to be a thing of the past. Though I’m sure a fair few of you aren’t upset about that.

The company, now owned by EE, has made the decision to cut the promotion after over a decade of free tickets. They say that the orange Wednesday usage has declined and that users’ viewing habits have changed. Some people are suitably outraged at the decision to cut the promotion because of how extortionate the prices are at the cinema these days. But alas it is true, more and more people are choosing to watch films at home via streaming services such as Netflix and on mobile devices.

Let’s hope their next big promotion is as popular as this one, otherwise EE could be losing some custom to rival networks.

user picture

by Helen Stirling

Dec04

A Social Media Agency’s Likes and Fails – 4th December – Spectre announced and Gangnam Style breaks YouTube

OPA GANGNAM STYLE! No you haven’t transported back in time two years, in fact Gangnam style is back in the news because it has broken YouTube, well it broke it’s view counter anyway! Also in the news is the new James Bond film announcement. See the reactions here.

Likes

This morning the new James Bond film was officially announced and the title of the film was disclosed as Spectre. The news was shown as a live stream on YouTube and there was a lot of Live Tweeting to keep up with the news. Not only was the title announced but so was the crew and the new cast. Obviously straight away #Spectre began trending and the mentions of #Bond24 soared too. People seemed especially excited about the news that Christoph Waltz ould be featured in the film as the villain, and there was also the surprising addition of David Bautista. Members of a particular online fandom were especially excited when it was announced that Andrew Scott would be a new member of the Bond gang. He’s most well known for his incredible turn as Moriarty in BBC’s Sherlock.

So with a top trending topic and a subject of cultural interest, there are Twitter creations and jokes abound. Here are a few of my favourites.

B4AjHfmCEAAEv9-


Fails

gangnam-style-broken-view-counter

Psy’s Gangnam Style has broken the internet. The challenge that Kim Kardashian set out to do the other week has in fact been broken by everyone’s favourite Korean pop song, Gangnam Style. The video which broke records when it hit 1 billion views has now broken YouTube because the view count reached a number higher than the 32-bit integer. YouTube explained:

“We never thought a video would be watched in numbers greater than a 32-bit integer (2,147,483,647 views), but that was before we met Psy, ‘Gangnam Style’ has been viewed so many times we had to upgrade to a 64-bit integer(9,223,372,036,854,775,808).”

You can see the broken view counter in the GIF above! With the new 64 bit integer it looks like it could be quite a few years before another video hits that amount a views again. One estimate reportedly puts it at 4 billion years.

 

user picture

by Helen Stirling