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Posts Tagged ‘twitter’

Aug17

A Social Media Agency’s Likes and Fails – 17th August – Teen Choice Awards on Twitter and #bloggerBlackmail

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Teen choice awards were popular on Twitter during the show with the hashtag #TeenChoiceAwards trending for the duration of the show. The most popular moments during the show came when Fifth Harmony won the #ChoiceSummerSong award for their single Work It and the second most poular moment of the night came when Little Mix performed at the bash. Overall the most talked about celebrities were One Direction, 5SOS and Fifth Harmony. There was lots of behind the scenes action shared in the run up to the event with Rita Ora taking over the Billboard Twitter account.

There were 2.1 million tweets about the event in total. Impressive!

Fails

 

Recently trending hashtag #BloggerBlackmail has brought up some heated conversation around bloggers and the freebies they receive. The argument surrounds a blogger who asked to visit a bakery in return for a review on her blog. She was then upset when she visited said bakery and only received a package of 4 macarons and 4 marshmallows and a beverage of her choice. She then thought it appropriate to then instead ask for £100 worth of products for free otherwise she may not write a review or according to the bakery hinted that she would give them a bad review. To be honest she did do just that, she posted some unflattering images of the products on her instagram and she even self proclaims how good her photographs normally are. In her ‘side of the story’ blog she does admit that she was just initially angry she didn’t get her £100 of goods and so she posted the pictures in haste and has no deleted them.

Really I’m not sure the bakery really needed to name and shame and similarly I don’t think the blogger should really have expected to have the items for free, nor should she have had the cheek to ask for that much free stuff. It seems it’s all just a misunderstanding but Twitter seems to have got a kick out of it.

See for yourself here: https://twitter.com/TweetsFromASMA/status/633293196253089792 

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by Helen Stirling

Aug06

A Social Media Agency’s Likes & Fails – Facebook live & #TubeStrike

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Facebook live 

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So yesterday Facebook released a blog detailing their newest feature. As part of their ‘Mentions’ feature, which allows Celebrities and influencers to interact and reach their fans, they have added a new ‘live’ feature which allows celebrities to live stream to their fans, one may think this sounds a little like Periscope, but don’t worry this is a totally original Facebook idea. (Ahem). The feature is available for all blue badge verified Facebook users, and it looks as if Facebook have got some big name celebrities on board to help promote the new feature. Such as Dwayne ‘The Rock’ Johnson and Serena Williams among others. The live broadcasts, once ended, are still viewable on the celebrities page, so don’t worry you can still catch up if you miss them live!

See the announcement here.

Fails

#TubeStrike

The tube strikes are happening AGAIN in London, and everyone on Social Media has something to say about it. Even Facebook has got in on the action by prompting some users to post about the Tube Strike. Most users = not thrilled about this. In fact there was probably more moaning about Facebook telling people to talk about tube strikes than there was about tube strikes themselves. The tube strikes have affected pretty much every londoner, which means that socal media has turned nto a big moany mess. You can keep up with the full on moany/sweary tweets with this awesome microsite we spotted earlier: http://tubestrike.impero.wtf/ . Also please feel free to enjoy some of the whiny messages below and enjoy the y day Twitter collectively lost it’s shit about underground trains.

 

 

 

 

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by Helen Stirling

Jul14

A Social Media Agency’s Likes and Fails – 14th July – Comic Con success & Apple Pay release

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Twitter comiccon stats

It’s safe to say that Comic con in San Diego was a huge success. Fandoms were in their element as stars of different TV shows and film franchises hung out together and took photographs, people got into their costumes and cosplay, and the world of comics and films was celebrated. The twitter stats have been released showing the reach of the convention. The world was captivated by the release of new film trailers for all big upcoming franchise blockbusters. The story peaked around the release of new Star Wars film and their panel, the release of their themed emojis, as well as excitement surrounding the new Hunger Games: MockingJay part 2  teaser releases and again their panels. Jennifer Lawrence, star of the Hunger Games franchise was the most tweeted about celebrity during the whole event.

So excited to announce my very own #StarWarsEmoji#Phasma pic.twitter.com/vpZwKiLxLa

— Gwendoline Christie (@lovegwendoline) July 11, 2015

 

Fails

apple pay

Apple Pay has launched in the UK! That’s the good news. The bad news is that it isn’t as widely available as you may think. A few of the biggest UK banks support it, but a few of the biggest banks don’t. The banks available are: American Express, First Direct, HSBC, Nationwide, NatWest, Royal Bank of Scotland, Santander and Ulster Bank. Stores you can you use it in are, Apple, of course.

Only joking you can also use it in Boots, BP, Costa, KFC, Lidl, M&S, McDonalds, Nandos, Post Office, Starbucks, Waitrose and Subway, among a few more, and more being added in the future.

For now though, you can definitely buy food and toiletries with it! We look forward to seeing Apple Pay add more to their offering.

 

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by Helen Stirling

Jun24

Instagram to take over Twitter?

This might be a huge sweeping statement but, for me, Twitter just ain’t what it used to be. Consumer engagement is definitely harder to achieve, particularly as Twitter has become ridiculously saturated by brands fighting for attention, and it certainly isn’t something brands can just assume they will get if they share good content.

Being relevant and topical has a big part to play in whether or not your audience finds your content useful and interesting enough to share with their friends. And people don’t just share anything. Would you want to promote content that isn’t cool or fun with the risk of being seen as such? Well, Instagram’s latest update takes all of this into account and although Twitter might not be getting you the interaction you want, the image-sharing platform seems to have taken a leaf out their book to make discovering and sharing content easier.

Explore

With more than 70 million photos and videos shared via its channel each day, Instagram has totally reimagined its Explore tab highlighting content discovery as a key part of the social channel’s experience. By tapping into hashtags, users and places to capture and communicate key moments, Instagram has made it easier to peruse the vast amount of visual content it boasts.

The “explore posts” section is still alive and kicking, but it is now complemented by trending tags and places. A much more powerful search capability makes finding the content everyone is loving right now much simpler and helps brands and users tap into trending events and conversations both near you and worldwide in real-time – increasing relevance and, potentially, engagement numbers.

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(Source: Instagram)

Search

A second major update to Instagram’s search will leave holiday makers or soon to be travellers reaching for their smartphones. With the new Places search, you can immerse yourself in any location on the planet. Explore your next holiday destination or follow a music festival to feel like you’re actually there! It also allows you to explore beyond your feed through ‘Top Search’ where you can search people, places and tags at once.

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(Source: Instagram)

The update is only available in the U.S for now on iOS and Android, but it will probably be rolled out on a wider scale soon.

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by Kalli Soteriou

Jun17

Twitter vs Facebook – battle of the UX

Twitter and Facebook have been battling it out for years to win and retain users. This is becoming even more of a struggle as other social sites, like Instagram and Pinterest, which host strong visual content, are growing much quicker and are much more popular. Constant updates and new features help to keep users interested and make the experience as seamless as possible, and both social channels have promised exactly that with their newest upgrades.

Welcome (finally) video autoplay on Twitter. I don’t know about you guys, but this really makes me happy. Like really, really happy.

Gone are the days of having to tap, tap, tap to view a video. Native videos, Vines and Gifs (ERMAHGERD!!!!) will now being to play automatically – helping to keep track of what is being shared instantly. So, once you tap the video, the sound will turn on and the video will play in expanded view. You can also turn the video to landscape mode, where the sound will autoplay and the video will expand to fill the screen. Amazeballs!

You can even change the settings on how you would prefer the video to play. If you liked the old way of doing things you can revert to click-to-play, otherwise you could choose to simply have the videos autoplay only when connected to wifi. Twitter has been super clever and even included an autoplay opt out when you have low bandwidth or somewhere sunning yourself where there’s high data rates so performance isn’t affected and you don’t get charged out your backside to view.

For advertisers this is the big ticket to more social love. It’s a mega improvement to how branded rich media content will be displayed and interacted with. Videos will appear in a larger, more media-friendly format in timelines. During a test run, Twitter found that people engaged with this new video format at a much higher rate, and brands have also seen improved performance in terms of cost-per-views, which is lower, and increased video recall by fans.

Twitter has started rolling out this update to everyone as of yesterday afternoon on Twitter for iOS and twitter.com. As usual, Android users have to wait a little longer. Soz!

Now, over to Facebook, who has launched another partner app to help improve image sharing with friends. Hold on, isn’t that what Instagram and WhatsApp is for? Well, Moments promises a quick way to exchange photos with friends through syncing photos with the app and with friends. It groups photos on your phone based on when they were taken. It even uses facial recognition technology to identify which friends are in them easily – no more tagging! Can I get a hell yeah?!

Unfortunately, the app is only currently available in the US, but it will be rolled out to other countries soon. If you can’t wait, here’s a short clip that Facebook has put together to show how it works:

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by Kalli Soteriou

Jun09

Twitter makes conversations easier to follow

So, does anyone remember the Twitter update that made it easier to engage with and follow conversations in the home timeline? Well, they’ve only gone and done it again, but with the tweet page.

Twitter announced last night on its blog that the update is said to make it easier to get involved in conversations. Tweets that have sparked lots of replies needn’t be the bane of your life anymore! Conversations will now be grouped together, with some of the most interesting replies appearing right underneath the original tweet. And if your content surfaces at the top of the conversation, it’s because you are awesome! No, really, if the original Tweeter has engaged with your reply, Twitter will favour it and bump it up the ranks.

The new feature is currently being rolled out to all users on twitter.com today, but won’t be applied to mobile apps for a little while, standard.

 

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by Kalli Soteriou

May29

A Social Media Agency’s Likes and Fails – 29th May – Maggi’s just doesn’t get Twitter and is it Pimm’s O’Clock yet?

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Sun’s out (well it isn’t here today!) and the tennis season has started, which means one thing and one thing only. It’s Pimm’s O’Clock! Or is it? Well, Diageo – Pimm’s manufacturer and distributer – has launched a weather-activated summer campaign. Yeah, it baffled me to begin with, but it’s simplicity at its best. When temperatures reach at least 21 degrees, out-of-home ads are triggered to display a Pimm’s bottle and a jug of the famous fruit cocktail with the strapline ‘Best Served with Sunglasses’, letting people know it’s time to grab a jug and bask in the sun.

Weather permitting, the ads will run in London and Birmingham on 12 Ocean’s Outdoor’s screens from Thursdays to Sundays during peak times for commuters.

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Joanna Segesser, senior brand manager for Pimm’s at Diageo said: “Consumer research has shown us that our media is not only more effective but also more efficient if it is linked to sunny weather. We are therefore really excited that for the first time digital out of home technology is allowing us to target consumers at just the right temperature when we know they are most responsive to our messaging.” 

Fails 

Nestle has been in the firing line this week after rumours spread that some of it’s products contain MSG. Maggi’s clumsy damage control attempt riled Twitter fans even more and it was if the brand had no clue how to use social media at all! Automated responses coupled with heavy text files to ‘clarify the situation’ felt like a bit of a cop out and didn’t really address the issue.

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Don’t brands ever learn? After the recent Thomas Cook scandal, when faced with a serious or potentially brand-damaging issue, MAN UP! There’s nothing worse than when a consumer interacts with a brand and they get a robotic response. People expect a human reply, after all we are the ones controlling the content! And while we’re at it, sharing a PDF? Really, a PDF? I love reading PDFs on my phone….said no one, ever. But even more so, food hygiene and safety are huge concerns within the FMCG industry, so to handle the complaints so blasé seems like they’ve completely underestimated the problem.

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by Kalli Soteriou

May26

Periscope arrives on Android

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It’s finally here fellow android users! Periscope launches on the Google Play store today.

The app initially launched 2 months ago for iOS, with huge fanfare and it reached 1 million downloads in 10 days. Now after lots of tweaking and polishing it has made it’s way to android devices. The new android version has all the functionality of the iOS version but also with some added perks. These perks are a ‘return to broadcast’ version, which allows you to return to a stream after you’ve exited to do something else on your phone.

When you open Periscope on android you will be given a list of streams happening right now on the app from people that you’re following. It will also suggest that you follow everyone that you follow on Twitter to keep on top of updates on the app. If there is nothing happening when you go on the app, you can swipe right and it will have a list of broadcasts going on around the world right at that second. The app will also give you a list of the most popular users of the app, which is not always reliable, as some users try to rig the system. Finally you can view your own profile and search for users by name.

The big difference between the app on Android and the app on iOS is the way that you start a broadcast. On the android app you start a broadcast by pressing a big red button on the broadcast screens whereas on iOS you use the central tab. Overall though the app is much the same and as easy to use as the iOS version. We’re just mostly excited that it’s finally here for android!

 

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by Helen Stirling

May22

A Social Media Agency’s Likes and Fails – 22nd May – Kent Earthquake reactions and Oddschecker AU Fail

Likes

There was an earthquake in Kent last night, in case you hadn’t noticed the furore on Social Media this morning. There are people cracking jokes about the earthquake which surprisingly hit 4.2 magnitude on the richter scale. The internet went meme crazy posting pictures sarcastically about the effects of the quake. Pictures such as a lawn chair falling over, a broken gnome and bananas that have fallen off their hanger. Now I’m not too judgemental, but these memes have been used before for similar situations, like when it was super windy here.


Fails

A large betting company in Australia has had to check their tweeting today after the posted a rather cruel jibe at a professional footballer and his girlfriend. The company posted a photo of the couple along with the mean tweet which said: ‘Sure she’s a lovely girl but someone needs to remind James Wilson that he’s a pro footballer Start abusing this privilege’. People were quite obviously outraged at the the tone and suggestion of the tweet, and the account received tons of hate spewed back at them saying that it was disgraceful. The offending tweet can be seen below. The tweet was removed after a few hours with a simply apology tweet.

There are obviously many worse things posted on Twitter everyday but if you are a brand trying to uphold an image then it’s best to not post something that feels too controversial. If you notice a tweet gaining traction for whatever reason then closely monitor it and its sentiment so it can be removed swiftly if need be! This is one example where the post snowballed up so much that loads of people saw it and took offence. Don’t let it get that far.

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by Helen Stirling

May20

Twitter has just launched a handy new tool to help users discover tweets

Although only currently available to Tweeters in America, Twitter has teamed up with Google to bring real-time content to search. As of 6pm yesterday, anyone in the U.S. searching in English will receive relevant Tweets in the results when searching within the Google app (iOS and Android) as well as mobile web surfing. Further developments include a desktop web version and a roll out to other countries in the coming months – please let the UK be next!

Twitter explained the new feature on its blog last night: “If you’re interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent Tweets. Or, if you’re a TV buff, a search for #MadMen will bring up the most relevant news and Tweets about Sunday’s series finale”.

Any interaction with the content through Google search will take you directly to Twitter where you can view the content and discover further related content.

What a perfect partnership!

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by Kalli Soteriou