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Posts Tagged ‘social media’

Aug24

A Social Media Agency’s Likes and Fails – On Soundcloud & Heston Blumenthal spying

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The Soundcloud service On Soundcloud turns one today! The partnership program allows users of Soundcloud to make money from their work and uploads in the US. They said in a blog post:

“What started as a select group of 20 partners representing 2,000 labels has grown to over 600 representing over 25,000 labels, many of them independent.”

They say that in their first year they’ve paired up some big name brands with soundcloud creators to create great working partnerships. They have also signed upcoming artists to the service who will also get money for their contributions.

Find out more here: https://blog.soundcloud.com/2015/08/21/on-soundcloud-turns-one/

Fails

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A little creepy Heston. Heston Blumethal has announced that he will be googling his patrons in order to get an insight into their food likes and dislikes. The slightly unnerving plan means that when people call up for a reservation they will likely be googled by the restaurant team and their preferences noted. This is all for his Fat Duck restaurant, where apparently he had already been doing to keep a record of regular diners preferences. He also consulted with Derren Brown to find out how to find the right information from his guests without them being too aware of what he’s doing.

So this if the government spying on you wasn’t enough, then now you know Heston Blumenthal is too.

 

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by Helen Stirling

Aug14

Likes and Fails – 14th August – Target troll and photo-shopped body image

It’s that time of the day where Likes and Fails keeps you occupied for a couple of minutes, before you realise you only have half an hour left of work!

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We love it when a brand or company does something a bit different with their social media, and it looks like Target got a helping hand from an internet vigilante this week after their new gender neutral policy was announced. A bit of background, Target announced that it would be removing gender labels on a selection of clothing from their kids line. This has angered some people, for reasons unknown. Although this image may help to explain:

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Anyway, one so called vigilante decided to take matters in to their own hands after they noticed that some people were deciding to boycott Target because of the gender tag removals, and they went to town with their responses. This was only after they’d set up their own page, making them look like an official Target customer service rep, well to the less Facebook savvy anyway. This vigilante changed their avatar to the Target logo and also changed their name to Ask ForHelp. Mr ForHelp replied to no less than 50 commenters and you can see some of the witty responses below.

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Fails 

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A woman has done another of those things where she gets graphic designers around the world to make her look ‘beautiful’ to the people of their country. It’s as if she thinks we’ve all forgotten that this article happens once a blummin’ month. I suppose she needs press for some reason, but I can’t figure out what it is. Oh hold on, it looks like it’s PR for Superdrug. So anyway we can all delight in some terrible photoshopping skills which were very likely created by the same person and not by different designers all around the world as claimed. In case you’re interested here is a link to the photos involved in the article, clearly aimed at all the online news sites across the web.

More on Buzzfeed

 

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by Helen Stirling

Aug06

A Social Media Agency’s Likes & Fails – Facebook live & #TubeStrike

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Facebook live 

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So yesterday Facebook released a blog detailing their newest feature. As part of their ‘Mentions’ feature, which allows Celebrities and influencers to interact and reach their fans, they have added a new ‘live’ feature which allows celebrities to live stream to their fans, one may think this sounds a little like Periscope, but don’t worry this is a totally original Facebook idea. (Ahem). The feature is available for all blue badge verified Facebook users, and it looks as if Facebook have got some big name celebrities on board to help promote the new feature. Such as Dwayne ‘The Rock’ Johnson and Serena Williams among others. The live broadcasts, once ended, are still viewable on the celebrities page, so don’t worry you can still catch up if you miss them live!

See the announcement here.

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#TubeStrike

The tube strikes are happening AGAIN in London, and everyone on Social Media has something to say about it. Even Facebook has got in on the action by prompting some users to post about the Tube Strike. Most users = not thrilled about this. In fact there was probably more moaning about Facebook telling people to talk about tube strikes than there was about tube strikes themselves. The tube strikes have affected pretty much every londoner, which means that socal media has turned nto a big moany mess. You can keep up with the full on moany/sweary tweets with this awesome microsite we spotted earlier: http://tubestrike.impero.wtf/ . Also please feel free to enjoy some of the whiny messages below and enjoy the y day Twitter collectively lost it’s shit about underground trains.

 

 

 

 

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by Helen Stirling

Jun24

Instagram to take over Twitter?

This might be a huge sweeping statement but, for me, Twitter just ain’t what it used to be. Consumer engagement is definitely harder to achieve, particularly as Twitter has become ridiculously saturated by brands fighting for attention, and it certainly isn’t something brands can just assume they will get if they share good content.

Being relevant and topical has a big part to play in whether or not your audience finds your content useful and interesting enough to share with their friends. And people don’t just share anything. Would you want to promote content that isn’t cool or fun with the risk of being seen as such? Well, Instagram’s latest update takes all of this into account and although Twitter might not be getting you the interaction you want, the image-sharing platform seems to have taken a leaf out their book to make discovering and sharing content easier.

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With more than 70 million photos and videos shared via its channel each day, Instagram has totally reimagined its Explore tab highlighting content discovery as a key part of the social channel’s experience. By tapping into hashtags, users and places to capture and communicate key moments, Instagram has made it easier to peruse the vast amount of visual content it boasts.

The “explore posts” section is still alive and kicking, but it is now complemented by trending tags and places. A much more powerful search capability makes finding the content everyone is loving right now much simpler and helps brands and users tap into trending events and conversations both near you and worldwide in real-time – increasing relevance and, potentially, engagement numbers.

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(Source: Instagram)

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A second major update to Instagram’s search will leave holiday makers or soon to be travellers reaching for their smartphones. With the new Places search, you can immerse yourself in any location on the planet. Explore your next holiday destination or follow a music festival to feel like you’re actually there! It also allows you to explore beyond your feed through ‘Top Search’ where you can search people, places and tags at once.

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(Source: Instagram)

The update is only available in the U.S for now on iOS and Android, but it will probably be rolled out on a wider scale soon.

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by Kalli Soteriou

Jun17

Twitter vs Facebook – battle of the UX

Twitter and Facebook have been battling it out for years to win and retain users. This is becoming even more of a struggle as other social sites, like Instagram and Pinterest, which host strong visual content, are growing much quicker and are much more popular. Constant updates and new features help to keep users interested and make the experience as seamless as possible, and both social channels have promised exactly that with their newest upgrades.

Welcome (finally) video autoplay on Twitter. I don’t know about you guys, but this really makes me happy. Like really, really happy.

Gone are the days of having to tap, tap, tap to view a video. Native videos, Vines and Gifs (ERMAHGERD!!!!) will now being to play automatically – helping to keep track of what is being shared instantly. So, once you tap the video, the sound will turn on and the video will play in expanded view. You can also turn the video to landscape mode, where the sound will autoplay and the video will expand to fill the screen. Amazeballs!

You can even change the settings on how you would prefer the video to play. If you liked the old way of doing things you can revert to click-to-play, otherwise you could choose to simply have the videos autoplay only when connected to wifi. Twitter has been super clever and even included an autoplay opt out when you have low bandwidth or somewhere sunning yourself where there’s high data rates so performance isn’t affected and you don’t get charged out your backside to view.

For advertisers this is the big ticket to more social love. It’s a mega improvement to how branded rich media content will be displayed and interacted with. Videos will appear in a larger, more media-friendly format in timelines. During a test run, Twitter found that people engaged with this new video format at a much higher rate, and brands have also seen improved performance in terms of cost-per-views, which is lower, and increased video recall by fans.

Twitter has started rolling out this update to everyone as of yesterday afternoon on Twitter for iOS and twitter.com. As usual, Android users have to wait a little longer. Soz!

Now, over to Facebook, who has launched another partner app to help improve image sharing with friends. Hold on, isn’t that what Instagram and WhatsApp is for? Well, Moments promises a quick way to exchange photos with friends through syncing photos with the app and with friends. It groups photos on your phone based on when they were taken. It even uses facial recognition technology to identify which friends are in them easily – no more tagging! Can I get a hell yeah?!

Unfortunately, the app is only currently available in the US, but it will be rolled out to other countries soon. If you can’t wait, here’s a short clip that Facebook has put together to show how it works:

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by Kalli Soteriou

Jun15

Facebook updates News Feed to bring more relevant content

Facebook ‘News Feeds’ have been supplying us with the content we love (and, lets be honest, hate) since 2004. Traditionally, the way the feed displays information is based on engagement, so the more likes/comments/shares a post has will determine how frequently it appears in someone’s newsfeed. But Facebook has made an interesting change to the way its content will be displayed as a result of its latest findings.

From research, Facebook has found that these typical engagement measures don’t always tell the whole story about whether a particular piece of content is meaningful. Just because someone didn’t complete an action after seeing a piece of content, it doesn’t mean that it didn’t resonate with them in some way. There are times when people want to see information but may not necessarily want to comment or like it. So as a result, Facebook is updating its News Feed ranking to factor in a new ‘signal’ – time spent viewing a story.

Think about a particularly sensitive story. You might spend 10 minutes reading the article, but because of its nature you don’t like or comment on it. Does this mean that it wasn’t interesting to you? Of course not! It’s just not something you feel comfortable commenting on. But surely it’s not as simple as just measuring the number of seconds you spend reading each story to determine whether that content meant something to you? Facebook has factored in that there will be those spending a while on content simply because their internet connection is slow, but in general, will assume that if people spend ‘significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that the content was relevant to them’. As a result, you may start to see like posts surface higher up in your feed.

Facebook has started rolling this out and will continue over the next few weeks. Worried about what this might mean for Pages? Not to worry, they don’t expect to see any real changes in distribution as a result.

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by Kalli Soteriou

Jun10

Instagram débuts brand new cleaner layout.

Instagram have updated their look on both their desktop and mobile versions. The new layout provides a cleaner and flatter view of your istagram posts. It removes the borders from around images and the change is more noticeable on the desktop version where the image grid has been reduced from 5 images across to just 3. This allows the images to be larger and makes them more of a focal point. The montage grid at the top of the desktop page has also been removed which allows for more focus on the individual and their page. The profile image now displays as a circle as opposed the square image it was before.

It is a much more subtle and modern layout than its predecessor and it works well at linking the app closely with the desktop version. The roll out of the layout change has started today, and all users are expected to have it by the end of the week.

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by Helen Stirling

Jun09

Twitter makes conversations easier to follow

So, does anyone remember the Twitter update that made it easier to engage with and follow conversations in the home timeline? Well, they’ve only gone and done it again, but with the tweet page.

Twitter announced last night on its blog that the update is said to make it easier to get involved in conversations. Tweets that have sparked lots of replies needn’t be the bane of your life anymore! Conversations will now be grouped together, with some of the most interesting replies appearing right underneath the original tweet. And if your content surfaces at the top of the conversation, it’s because you are awesome! No, really, if the original Tweeter has engaged with your reply, Twitter will favour it and bump it up the ranks.

The new feature is currently being rolled out to all users on twitter.com today, but won’t be applied to mobile apps for a little while, standard.

 

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by Kalli Soteriou

Jun03

Shoppable ‘Pins’ coming soon!

Ok, so not sure if anyone else is as excited as I am about this, but Pinterest is soon going to be introducing shoppable Pins. Yep, you heard right. The future has arrived! This is amazing, not just because it’s going to make my life sooooo much better (ever been in that place where you can’t for the life of you work out where someone has bought that dress or necklace they pinned? I have, it’s very annoying!); it’s also going to open so many doors for the hoards of brands that have been tapping into the benefits of using the social platform – it’s also going to see so many more start using it.

But that’s not all, not only will you be able to simply tap a button to buy ‘that dress’, you’ll also be able to save items for later and even buy ingredients for recipes! How Pinterest-ing!

Here’s how Pinterest says it will work:

See the blue ‘Buy it’ button? If your item shows this, you’re good to go! You can even use the price filter to hone down on the right Pin and also find the right colour within the Pin itself, just swipe! Score!

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The app works with Apple Pay or a credit card and has the option to store payment information within the software itself via a third party so you don’t have to worry about tapping it in every time or that your device or Apple Pay will send your actual card number to the seller. Very simple and secure. Wowsers, these guys have thought of everything!

Unfortunately for the rest of the world, only the U.S. will able to start using the ‘Buy it’ option over the next few weeks and to start with, it will only be available on iPhones and iPads – Android users, standard that you get the even shorter straw, you won’t be able to start shopping just yet, Pinterest has promised you’ll see them in future releases – whenever that will be! Macy’s and Nordstrom are a couple of the brands already signed up, but if you’re a brand interested in how this can support your sales, there’s more info on Pinterest’s business blog.

Happy pinning and shopping America! We are so jealous!

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by Kalli Soteriou

May29

A Social Media Agency’s Likes and Fails – 29th May – Maggi’s just doesn’t get Twitter and is it Pimm’s O’Clock yet?

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Sun’s out (well it isn’t here today!) and the tennis season has started, which means one thing and one thing only. It’s Pimm’s O’Clock! Or is it? Well, Diageo – Pimm’s manufacturer and distributer – has launched a weather-activated summer campaign. Yeah, it baffled me to begin with, but it’s simplicity at its best. When temperatures reach at least 21 degrees, out-of-home ads are triggered to display a Pimm’s bottle and a jug of the famous fruit cocktail with the strapline ‘Best Served with Sunglasses’, letting people know it’s time to grab a jug and bask in the sun.

Weather permitting, the ads will run in London and Birmingham on 12 Ocean’s Outdoor’s screens from Thursdays to Sundays during peak times for commuters.

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Joanna Segesser, senior brand manager for Pimm’s at Diageo said: “Consumer research has shown us that our media is not only more effective but also more efficient if it is linked to sunny weather. We are therefore really excited that for the first time digital out of home technology is allowing us to target consumers at just the right temperature when we know they are most responsive to our messaging.” 

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Nestle has been in the firing line this week after rumours spread that some of it’s products contain MSG. Maggi’s clumsy damage control attempt riled Twitter fans even more and it was if the brand had no clue how to use social media at all! Automated responses coupled with heavy text files to ‘clarify the situation’ felt like a bit of a cop out and didn’t really address the issue.

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Don’t brands ever learn? After the recent Thomas Cook scandal, when faced with a serious or potentially brand-damaging issue, MAN UP! There’s nothing worse than when a consumer interacts with a brand and they get a robotic response. People expect a human reply, after all we are the ones controlling the content! And while we’re at it, sharing a PDF? Really, a PDF? I love reading PDFs on my phone….said no one, ever. But even more so, food hygiene and safety are huge concerns within the FMCG industry, so to handle the complaints so blasé seems like they’ve completely underestimated the problem.

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by Kalli Soteriou