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Posts Tagged ‘Selfie’


#Me – has social media turned us into a self-obsessed nation?

Social media has revolutionised the way we communicate. Photos, gifs, news snippets, videos and statuses dominate our social feeds, encouraging us to interact and share our experiences in a flooded digital arena. We are now more connected than we have ever been and have access to information 24-7, but are social media sites actually making us more withdrawn from people and the real world? We are less interested in others – except when it comes to finding out what people this about us. We love a ‘selfie’ – reinforced by the fact it’s now been added to the Oxford Dictionary; it’s as if being ‘closer’ to other people is making us less social and more ‘me, me, me’!

To be honest, the pure nature of social media seems egocentric to me. Yes we can share useful information, check out what our favourite brands are up to and essentially ‘socialise’ with others. But if you take a moment to scroll through your feed, what will you see? My bet is selfies, food porn and pretty much any single thing your friends or followers are doing or thinking (often sharing waaaaay too much information; we’ve all got one or two of those mates, right?). People go out of their way to document their lives on social. This is prolific in visual platforms like Instagram or Snapchat which have, in my opinion, been created off the back of our desire to habitually share self-orientated information.

Now, taking the occasional “selfie” does not automatically make you a narcissist. It’s completely normal to want to share a new hair cut or exciting trip with your friends. But recent studies have found that users who avidly share self-focussed content are more likely to display some sort of psychological disorder. A recent article from Psychology Today showed that ‘both narcissism and self-objectification were associated with spending more time on social networking sites’.

But I do wonder, have we always been this vain but just never had the means of displaying it publicly? Unsurprisingly, Psychology Today found that narcissism levels have been rising for decades. In general, social media channels encourage self-promotion, as users generate all of the content. But it also boosts self esteem. Can you recall that feeling when someone you admire engages with you on Twitter? I certainly can and it’s great! Sure, there’s nothing wrong with seeking others’ approval – a healthy personal identity depends on paying careful attention to what others think of us.

Let’s not forget that we are encouraged to interact with others content – Facebook lets you like and share; Twitter is more about the Favourite and Retweet – we just choose not to unless it resonates with us. Working with brands like Superdry, we know how important engagement is and so avoid overly sales focussed messaging. Selfies and the like are our own sales messages. We like to self-promote and compete with others. Hmm…doesn’t seem like a new phenomenon to me!

I do think that we have in general day-today life become more self-obsessed. We are trying to become a healthier nation. We know sugar is very, very bad for us. And we love going to the gym (and telling or showing everyone that we are pumping iron). But who do we really have to blame for that? Advertisers? The media? Or ourselves?

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by Kalli Soteriou


A Social Media Agency’s Likes and Fails – 1st December – Ferguson viral photo & selfie competition cancelled

It’s the 1st of December! Time to crack open that advent calendar and celebrate that the season of goodwill and cheer is here. Today we’re going to be looking at the lovely photo from Ferguson that’s going viral and the embarrassing selfie competition.


A lovely photo of a young boy, Devonte, hugging a policeman in Ferguson is making it’s rounds on the internet. After the unrest and riots in Ferguson, following a court ruling that proclaimed a cop was not guilty of the murder of another young black teenager in the area, it is humbling to see such a picture hitting our screens. The photo, shared by Associated Press, which you can see below, has been seen all over Twitter and on News sites.


Here is the Story behind the photo as described by Devonte’s mother:

“I noticed Devonte was struggling. Tears. He wouldn’t speak. He was unconsolable. My son has a heart of a gold, compassion beyond anything I’ve ever experienced, yet struggles with living fearlessly when it comes to the police and people that don’t understand the complexity of racism that is prevalent in our society.

He wonders if someday when he no longer wears a Free Hugs sign around his neck, when he’s a full grown black male, if his life is in danger for simply being. I assure you his concerns do not arise from watching too much television, because we don’t have tv.

He draws from his own personal experiences and from the discussions we hold as a family about things/events that are going on in the world. As a mom raising black children, it’s undeniable that these concerns weigh heavy on my heart at times.

People don’t want to talk about racism. People do not want to dig to the root of the issue. It’s so much easier to stick to your belief and avoid engaging in dialogue with someone that you don’t share the same opinion/view/belief with.”



A ‘Hot Selfie’ competition on Facebook has been shut down after there was an issue with entrant tampering. In what has been called the most narcissistic Facebook competition users could pay to enter a selfie to the competition in the hopes of winning $10,000. The contestants would have won the competition by gaining the most likes in the duration of the competition.

However, so very sadly, (not really) the competition has had to be cancelled and the contestants refunded. It seems that it was refunded because someone got a little too invested in the competition and as the organisers described it: “Unfortunately, one of our entrants had been contacted and intimidated outside of the Facebook platform.”

So basically someone was bullying a contestant, presumably to get them to pull out of the competition or to intimidate them and make them feel bad about themselves.

I’m not really sure what the organisers expected with a competition which basically requires that you are self absorbed or have an inflated ego. Maybe there is a lesson to be learned here, but I’m not going to spell it out for them…


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by Helen Stirling


A Social Media Agency’s Likes & Fails – 27th November – Men of Instagram & selfie stick crackdown

Here is our Thursday (or Thanksgiving if you’re in America) edition of Likes and Fails!


Some men on Instagram have begun impersonating typical shots that women seem to take on the app and posting their own versions of the poses. These funny posts have just started getting attention and it’s a funny little trend which seems to be gathering pace. Some of those featured, which you may recognize from your own Instagram feed, are the cosy coffee shot, the legs, magazines and coffee in bed shot, the working out at the gym pose, the hot dog legs and the sneaky dog selfie.





Selling a selfie stick could land you in jail! Well in  South Korea anyway. The reason for this ban is that governemnt officials say that the devces have not been fully tested as is the case with all technology before it is allowed for sale in the country. they are concerned about the health implications that the sticks could give off, saying that there could be electromagnetic radiation. This is because selfie sticks have bluetooth connectivity which allows the user to set of the shutter remotely rather than using a self timer.

Now this story does seem a little absurd, especially the suggestion that selling one could land you a large fine or even tree years jail time. Though I suppose it is fair enough to want to keep citizens safe by having all technology put through safety standard testing before it goes on sale. The government has asked the public for help in searching out those that are selling the devices.

One particular seller in Seoul said “I was told about the new regulation, but the ones I sell are all certified, so I haven’t had any problems with the police or anything. But I know some of the bigger sellers had to get rid of some of their stock which hadn’t been registered.”

Keep safe kids.

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by Helen Stirling


A Social Media Agency’s Likes & Fails – 8th September – Twitter tests ‘Buy’ button & Selfie hairbrush is a thing

Here we are on a Monday afternoon with today’s Likes and Fails. Today we take a look at the launch of the Twitter ‘Buy’ button as well as the uhhh, interesting invention of the ‘Selfie Brush’.



Twitter has rolled out a ‘Buy’ button. The Social Media platform has had this on the cards for ages so it’s interestign to see that it has actually come into fruition. Perhaps the launch is to distract everyone from the fact that last week Twitter is reportedly going to release an algorithm meaning you will no longer see every real time update a sit happens.

The button is being tested at the moment and will allow businesses to embed buy buttons in their tweets which will allow customers to instantly purchase items within the Twitter confines.

Twitter say that the button is currently only available to a small percentage of users in the US, but that the amount of people privy to it will grow over time. The company also says that the Buy button is an early step into developing the site into an e-commerce platform. Facebook have also been testing a ‘buy’ button on their site, again showing the direct competition between these two Social Media sites. Current retailers getting involved are, Gumroad, MusicToday and Stripe.

On their blog post Twitter said: “An entire purchase can be complete in just a few taps,”. “Your payment and shipping information is encrypted and safely stored after your first transaction, so you can easily buy on Twitter in the future without having to re-enter all of your information. Of course, you can always remove this information from your account.”



Selfie Brush

So someone decided to invent something they thought that the world desperately needed, and that thing is a hairbrush that lets you take selfies… So whoever thought this was a good idea, designed the paddle brush ‘case’ for iphones which allows you brush your hair, then turn the brush around and take a selfie on your phone! Like, because, everyone has totally been crying out for one of these.

The company does say that it ‘offers superior phone protection’, which I guess could be true, as well as suggesting that it’ll be easier to find in your bag, which again I guess is also true. I mean it does make your phone a handy three times the size. They also sya tat the brush part of this phone case gives ‘professional results’. Sure why not.

So for whatever reason this brush was made, other than for disapproving press articles, we really hope that it doesn’t take off. That would be positively hair-raising.


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by Helen Stirling


A Social Media Agency – Likes and Fails – 28th August – Twitter analytics for all & selfie mad teenagers

It’s Thursday already, and now we’re bringing you another edition of Likes and Fails!




Twitter has opened up it’s analytics service for everyone. They previously made the service available to all marketers, verified users and twitter card publishers but now it’s available to everyone with a Twitter account.

The analytics page is really helpful for brands to see how their tweets are performing and what might not be working so well. Hell, you can even check what people like to see from your personal account so you can entertain the masses more accurately. The dashboards let you see the impressions your tweet has received the interactions it’s had, whether clicks, retweets, replies or favourites.

As long as your account is more than 14 days old and not restricted or suspended and your main Twitter language is English, French, Japanese or Spanish, then you can view your analytics. The only question now is why Twitter have opened this up to other users? It could be an attempt to get users to mine their previous content and therefore improve their future content which could prove a draw for new users, which as we already know is what Twitter wants.


A girl has been caught out doing what teenagers do these days. Yep, taking selfies. A dad noticed his teenage daughter contorting and pulling strange faces in the back of the car and so started secretly filming her, and the result is bizarre and well, slightly worrying. The video tells the whole story really, but the selfie craze is proven to be well and truly alive.

Who would have thought a couple or more years ago that teenagers would be spending their time staring at their own face taking pictures of it. What ever happened to reading a magazine or a book to keep you entertained in the car? Well I guess they put them on the phones and the allure of their own faces were just a little bit more interesting…

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by Helen Stirling


A Social Media Agency’s Round-Up Blog – 28th July – Google buys Twitch, Pirate Bay launches app, Buzzfeed plagiarism firing & Guardian FB quiz

Here is our round-up of Social Media news you may have missed at the weekend. Get yourself clued-up this morning.

Google buys Twitch


There were talks of a deal a month or so ago and now the deal is official. Google has purchased Video game streaming site Twitch for a cool $1 billion. This news comes just days after the end of the massive online Dota 2 tournament which had an impressive $10 million prize pool. Twitch is the US’s largest live-streaming service by far, with 50 million active monthly users and more than 1.1 milllion members who broadcast their footage each month. The YouTube section of Google is said to be in charge of  the acquisition and with YouTube being the number 1 platform for online video this is a great move to get them more involved with the livestreaming side of video as well as the huge video-gaming market.

Pirate Bay launches App


Pirate Bay the media industry’s biggest enemy, and file-sharing site has expanded their reach by launching a mobile app. Before users could only download files from a browser, but now the app makes it easier for users to download files straight to their smartphones. UK internet service providers have blocked pirate bay on their networks but there have been multiple ways users have found to get around these blocks. Now that there is an easier way to get files on the go, it opens the site to another audience and it could mean more issues surrounding copyright  and illegal distribution of files.

Buzzfeed plagiarism sacking


Buzzfeed have been forced to apologize and sack their news editor Benny Johnson, after it had been found that he had been plagiarizing other’s work, by copying sentences word for word from other articles. In an article published on the site, Buzzfeed admitted that they had found 41 instances of plagiarism out of 500 articles written by Johnson, and that they had no other choice but to let him go. Buzzfeed have also changed all the instances of plagiarism with editors notes on all of the affected articles. They signed off by saying that all Buzzfeed staff would hold themselves to a higher standard from now on.

Guardian Facebook quiz

Logout, The hardest button to Click!

The Guardian have released a new quiz asking what sort of Facebook user you are, apparently to celebrate Mark Zuckerberg’s birthday… The questions cover things such as “how often do you ‘log on’ to Facebook?” as if we aren’t all permanently logged in. Others ask “what sort of photo’s are you most likely to post?” With answers such as ‘selfies’ and pictures of your baby, let’s just say you’ll recognize all the different Facebook characters from the answers. I took the quiz and luckily my result was fairly ordinary…

“WELL DONE YOU’RE NORMAL. You are a nice, normal Facebook user. You probably have a touch of the stalker, a touch of the narcissist, a touch of the vaguebooker, but in truth, you commit no real Facebook crimes or fails. Congratulations on your general awesomeness at Facebook.”

Take the quiz here.

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by Helen Stirling


A Social Media Agency’s Likes and Fails – 9th July – Brazil defeat plays out on Twitter & Selfie Smartphone

Here’s today’s Likes and Fails. It wasn’t a particularly enjoyable match last night, but we still watched from behind our hands, and of course followed it all on Twitter, and that made it more entertaining. We also found out today about the world’s first phone aimed at selfie enthusiasts!


Brazil were handed a humiliating defeat in the World Cup last night thanks to Germany, and the world went into shock after Germany hammered in their 7th goal in the 79th minute of the game. Not that they weren’t already in shock at the appalling Brazilian defence. The shocking defeat played out on Twitter last night, with people rattling out over 35.6 million tweets regarding the game. This was a new record for the amount of tweets sent out during a sporting event, beating the previous record of 24.9 million tweets, which were sent during this year’s Super Bowl.

Not only did the game create a Twitter record but it spawned lots of memes and other jokes about the match. In particular one trend was created from a tweet that an Australian football player tweeted. The player, Tim Cahill, was in shock like everyone else watching the match and so he tweeted a selfie of him ‘face-palming’ in front of the TV. People quickly began ‘Tim Cahilling’ and tweeting their own face-palms whilst watching the maps, and some funny people photo-shopped the Christ the Redeemer statue in Brazil to look as if he was embarrassed at the performance too.

It’s big events like these that show the humour and the togetherness of Twitter, it’ll be exciting to see if the final gets this much attention.


The time has come,  a phone marketed as ‘The world’s best Selfie Smartphone’ now exists. Made exclusively to appeal to selfie lovers, the phone boasts a 5 megapixel front facing camera with a soft flash. The Sony Xperia C3 is the phone in question and is apparently due to launch globally this August. Not only does it have that great front facing camera but it also has a 8 megapixel camera on the back as well as extensive photo editing software on the device.

I’m not sure why the world needs more selfies at this point in time, but I think Sony know to well that it’s irritating trying to take a selfie with your friends on an evening out, but there being no light source to capture your beautiful mugs. I don’t think the trend of taking photos of yourself will end any time soon, so this is probably the first of many phones we’ll see like this.

On a similar note, today we saw this site: which shows just how much marketers are loving the selfie trend, and how it’s becoming less and less original to jump on this particular bandwagon. Quite a funny read!

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by Helen Stirling


A Social Media Agency’s Likes and Fails – 27th May – Apple looks into home automation & Instagram discriminates

We hope you all had a lovely Bank holiday weekend! Here are today’s Likes and Fails, we look at Apple’s rumoured new venture and we look at why Instagram has been discriminating against certain users by removing their photographs.


 Apple  is reportedly eyeing up the smart home market. Many news sites are hearing whispers about the company’s next plans and rumours are spreading. Apple’s future plans are normally shrouded in secrecy so these initial whisperings are very exciting for the technology world. Fans may be getting excited about this news but it’s liekly that rather than a new device, the home improvement/automation will probably come courtesy of an iOS app or apps. The insider from Apple says that currently you need a whole host of apps to control different things within your home, such as light switches and the TV, (suggesting that it’s an issue). This suggests they be working on an all encompassing app.

The thing is though, that Google and Samsung have already been working hard in the home automation market, which suggest we could soon be hearing from many courtrooms regarding high value patent arguments.


Instagram has been coming under fire since the end of last week for seemingly discriminating against the different types of nudity uploaded to the site. Last week a woman posted a ‘belfie’ (a butt selfie) to Instagram whilst wearing underwear, which is arguably less nudity than Kim Kardashian’s infamous belfie. Curiously though the pictures of the self-proclaimed ‘belfie queen’ a woman called Jen have not been removed.  Also Vogue’s creative editor Grace Coddington, uploaded a simple cartoon pen sketch self portrait of her lounging on a chair topless and Instagram thought that it was inappropriate and removed it.

Basically their guidelines on the nudity that is and isn’t allowed on Instagram are very unclear and they have seemingly have questionable rules on deciding whether to remove an image. Though Instagram did release an apology to the woman whose ‘belfie’ was removed, they said, ”Our guidelines put limitations on nudity and mature content, but we recognize we don’t always get it right,”.

Some of the inconsistency in Instagram’s removal of photos could be in part down to the users who are the first to flag photos to the attention of the moderators. However, their flaky terms on what is deemed inappropriate should be tightened up so that their policies are consistent for all users no matter what they look like.


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by Helen Stirling


A Social Media Agency’s Likes and Fails – Double Likes – NASA #GlobalSelfie & #GiveGregTheHoliday

It’s Friday, it’s Bank Holiday weekend, so therefore we’re not getting you down, we’re giving you two likes today! NASA is suitably awesome and creates a global selfie and #GiveGregTheHoliday is the greatest thing to hit Twitter in a long while.


NASA creates a global selfie. 

NASA have created an impressive global mosaic made up of selfies, 36,422 of them. On Earth Day earlier this year NASA asked the world to submit their selfie online with the hashtag #GlobalSelfie supposedly to answer the question ‘where on earth are you right now?’. 50,000 People sent in their selfies on platforms like Instagram, Twitter, Facebook, Flickr and even Google Plus, each picture included them holding a piece of paper with their location on. Photos were submitted from 113 countries and regions. NASA then selected the featured images and turned them into a 3.2 gigapixel image for the finished product. Some of the images were not used due to inaccessibility or unsuitability. The name ‘Global Selfie’ comes from the idea that all the photos montaged together give a good image of what the Earth looked like on the Earth Day on the 22nd April 2014.



It’s Friday, we couldn’t have a fail today! Instead, here is our second Like for the day.#GiveGregTheHoliday has been a fantastic spectacle unfolding on Twitter over the past day. This is a truly great story showing the influence a simple Twitter hashtag can have on a situation. So initially the hashtag began after an employee of Arcadia, accidentally sent a holiday request, meant for his boss, to all the 3500 employees of the retail group. The replies were relentless, and hilarious, apparently, though I haven’t seen them anywhere. Anyway soon after the email chain went crazy, including actually giving someone’s computer the blue screen of death, Arcadia employees started taking to Twitter to ‘make sure Greg would get his holiday days off’! Obviously the whole thing was very tongue in cheek, until cheeky brands began to get involved.

Well of course holiday brands were deciding whether they would help Greg get his holiday, and one company did! Trek America offered Greg a trip to America to visit Las Vegas! Now that’s a hell of a holiday to get just for sending your email to the wrong people. This is great exposure for the company, as the news is spreading across sites, and their name is getting mentioned in every article and it’s only cost theem the price of one of their holidays.

Other brands got involved, Topman who is actually part of Arcadia, offered a new wardrobe for his holiday and other brands were offering other things for him to take on his holiday with him. The hashtag changed to #GregGotTheHoliday and then soon after changed to #WakeUpGreg when everyone wanted to know his reaction. (Greg works nights and had been sleeping all day) We’re still awaiting an update from GReg and how he feels about the media furore.

Safe to say this was a great advert fro Trek America, Arcadia and Twitter itself. We love it a little bit more after this story.

Now, how can I send my holiday request to thousands of people?!

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by Helen Stirling


A Social Media Agency’s Likes and Fails – 9th May – David Cameron in Nandos & #ShovelGirl

It’s today’s Likes and Fails! Today we look at a politician selfie and the aftermath of the viral video ‘Shovel Girl’.


David Cameron shook up the world of social when he decided to visit a branch of Nandos in Bristol. Nandos patrons in Bristol got very excited at the prospect of there being a politician in their midst, or the leader of the country no less. This created a barrage of tweets including the politicians sat at his table, many were stealth photos, some were Snapchats and only one brave soul went in for the politician selfie.

The fact that Cameron went in for a Nandos when he had the pick of any restaurant is quite probably a ploy to make him seem more a ‘man of the people’ though it did make for some entertaining viewing this morning. Good one Cameron, you brightened up my morning.


A video has been making the rounds on the internet since Wednesday and it’s been nicknamed Shovel girl. The video which was originally a Vine post shows two teenage girls fighting with one girl ending the argument by hitting the other over the head with a shovel. The Vine post quickly went viral with over 80,000 likes and the same amount of shares. The Vine video has been met with many responses and is quickly on it’s way to becoming a meme. From people watching the video on a projector in class, to people creating shovel girl’s ‘look’ and getting a screenshot of Spongebob holding a shovel saying that ‘he did it first’.

Then it was taken one step further with photo-shopped headline images, supposedly showing that the girl had died because of the blow to the head, which turned out to be untrue. But of course #RIPShovelGirl started trending because kids these days will believe anything they read on Twitter.
(The video has since been removed but you may be able to find a copycat version if you search for ‘shovel girl’ that’s if you really want to see it…)

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by Helen Stirling