Contact  A Social Media Agency

Posts Tagged ‘search’

Jun24

Instagram to take over Twitter?

This might be a huge sweeping statement but, for me, Twitter just ain’t what it used to be. Consumer engagement is definitely harder to achieve, particularly as Twitter has become ridiculously saturated by brands fighting for attention, and it certainly isn’t something brands can just assume they will get if they share good content.

Being relevant and topical has a big part to play in whether or not your audience finds your content useful and interesting enough to share with their friends. And people don’t just share anything. Would you want to promote content that isn’t cool or fun with the risk of being seen as such? Well, Instagram’s latest update takes all of this into account and although Twitter might not be getting you the interaction you want, the image-sharing platform seems to have taken a leaf out their book to make discovering and sharing content easier.

Explore

With more than 70 million photos and videos shared via its channel each day, Instagram has totally reimagined its Explore tab highlighting content discovery as a key part of the social channel’s experience. By tapping into hashtags, users and places to capture and communicate key moments, Instagram has made it easier to peruse the vast amount of visual content it boasts.

The “explore posts” section is still alive and kicking, but it is now complemented by trending tags and places. A much more powerful search capability makes finding the content everyone is loving right now much simpler and helps brands and users tap into trending events and conversations both near you and worldwide in real-time – increasing relevance and, potentially, engagement numbers.

Screen Shot 2015-06-24 at 11.52.19
(Source: Instagram)

Search

A second major update to Instagram’s search will leave holiday makers or soon to be travellers reaching for their smartphones. With the new Places search, you can immerse yourself in any location on the planet. Explore your next holiday destination or follow a music festival to feel like you’re actually there! It also allows you to explore beyond your feed through ‘Top Search’ where you can search people, places and tags at once.

Screen Shot 2015-06-24 at 11.53.27
(Source: Instagram)

The update is only available in the U.S for now on iOS and Android, but it will probably be rolled out on a wider scale soon.

user picture

by Kalli Soteriou

May20

Twitter has just launched a handy new tool to help users discover tweets

Although only currently available to Tweeters in America, Twitter has teamed up with Google to bring real-time content to search. As of 6pm yesterday, anyone in the U.S. searching in English will receive relevant Tweets in the results when searching within the Google app (iOS and Android) as well as mobile web surfing. Further developments include a desktop web version and a roll out to other countries in the coming months – please let the UK be next!

Twitter explained the new feature on its blog last night: “If you’re interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent Tweets. Or, if you’re a TV buff, a search for #MadMen will bring up the most relevant news and Tweets about Sunday’s series finale”.

Any interaction with the content through Google search will take you directly to Twitter where you can view the content and discover further related content.

What a perfect partnership!

user picture

by Kalli Soteriou

Aug29

A Social Media Agency’s Likes and Fails – 29th August – Facebook improves mobile search & Google removes authorship

Here we are then, it’s Friday and here are the Likes and Fails for today. We take a look at Facebook’s plans to improve their mobile search and the news that Google is removing it’s Authorship feature.

Likes

facebook-timeline-76533_640

Facebook have finally done something to improve their search feature. Their mobile search options, to put it lightly were extremely lacking, with it impossible to find anything worthwhile. They are currently testing a feature for mobile which will let users search through old posts from their friends by using keywords to resurface buried content. The feature will only let you find things that were previously available to you, so basically you can’t find anything behind those privacy filters. Facebook say that the test will be an  improvement to search on mobile, which currently isn’t saying much as the standard so far for mobile search has not been good.

It’s surprising that this option hasn’t been available before especially as it really should be how it worked from the start. The feature isn’t currently available to everyone yet, but when it does come out it will be simple as writing in ‘blah blah’s birthday’ and that should show up photos from that persons birthday (if they exist of course!).

Fails 

authorship

Google Authorship is over. A spokesperson has announced that Google is ending their authorship feature which links your Google Plus profile with any articles you write on the internet. The spokesperson went on to say that part of the reason they were ending the feature is that it hadn’t proved as useful to users as they hoped it would. They said that in their tests taking away the authorship didn’t reduce traffic to sites, nor did it increase clicks on adverts.

Google search users will still see Google Plus posts from friends and pages which are relevant to their search. the authorship change doesn’t affect these results.

The feature was only around for three years, and they stopped showing the profile pictures alongside content in June because they wanted to unify the desktop search results with mobile results to create a unified experience. Research also showed that out of 500 only 151 people had their authorship accounts set up properly, which could have also been another reason Google decided to remove the feature, simply because it was too complicated for some.

 

user picture

by Helen Stirling

Jun12

A Social Media Agency’s Likes and Fails – 12th June – Pinterest launches web Guided Search & Tweetdeck’s security flaw

It’s the official first day of the World Cup! We’re pretty excited, though none of our Likes and Fails today are actually about the footballing event. Today we like the fact that Pinterest has rolled out their guided search to their web version & we’re not so impressed with the security compromise from Tweetdeck.

Likes

Pinterest has updated their web search function, to match the capabilities of their mobile app, and it will be rolling out soon. The search on mobile apps was recently updated to a ‘Guided search’ and this is what will be duplicated on the web version. Users will soon see a new search bar when they visit the site which offers recommended keywords based on what you’ve already plugged in to the search bar. So for example, you may be searching for gardens, and Pinterest might offer up examples to fine tune your search like flowers, vegetables or design. There is a video below from Pinterest which explains how the new feature works.

The search feature is very important to Pinterest moving forward; they have billions of pins on the site so it’s important that users can find what their looking for. This is especially important if they hope to monetize the platform in the future, users will have to be able to find the products they’re looking for on the site so that a purchase could be made.

Fails

Tweetdeck went down yesterday after a vulnerability was uncovered, albeit accidentally. It was initially thought that Tweetdeck went down due to a hack attempt, but it was accidentally revealed and Twitter took the app down to make a fix to the error. It turns out that it was some sort of coding error which led to an activation of javascript in tweets, which left those tweeters vulnerable to hacking. As soon as it noticed the vulnerability Twitter took all Tweetdeck services down to allow their software developers to fix the problem.

 

Whilst this ‘back door’ was open to potential hackers there were no serious compromises noticed, it was more nuisances which were noticed, such as the Tweetdeck font being changed to comic sans (no-one wants that!) and one of the original tweets generating it’s own retweets was obviously annoying for the accounts that were forced to retweet them.

The original tweet which initially exposed the flaw, was sent by an Austrian teenager who says that it was an accident, he sent out an initial tweet which showed the flaw, then tweeted that he’d discovered a security flaw in Tweetdeck.

 

Tweetdeck is now up and running again, and although the flaw is sorted Twitter is urging users to log out and log back in again to prevent any account compromise and to ‘apply the fix’.

user picture

by Helen Stirling