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Posts Tagged ‘Promoted Tweets’

Aug13

Social Media News: Twitter Introduces Promoted Video

Morning everyone. Big news on the social media circuits this morning, as Twitter has announced a beta test of promoted videos on the site.

I know what you’re all thinking, and it was the first question that came to my mind as well. Will the videos auto-play? The answer, for now at least, is no, so you can all breathe a collective sigh of relief into whatever hot drink you’re consuming as you sit at your desk.

Confirmation there from Joanna Geary, Head of News at Twitter UK

The result of some tests run by Twitter have shown that tweets containing native Twitter video generate better engagement and more video views ‘than before’. I’m not entirely sure when ‘before’ was, but it sounds like a time when there were less engagement and less views, and who would want to live in a world like that?!

Obviously, the main beneficiary of promoted video is going to be brands. Now they’re going to be able to bug you with a video, not just 140 characters of self promotion. Yay! However, it’s going to make it easier for videos to be uploaded and distributed, which is good news for marketers, but the main improvement is going to be that it’s going to be easier to measure reach and effectiveness of your content.

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You can read more about Twitter’s new promoted video service over on the Twitter blog.

 

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by Iona St Joseph

Sep04

A Social Media Agency’s Likes and Fails – Wednesday September 4th 2013: Promoted Tweets and Spotify Sued

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A disgruntled businessman has found a new use for promoted tweets, after bombarding British Airways with bad feedback.

Hasan Syed was fairly irritated as the airline had lost his luggage, so decided to try and get their attention with a series of promoted tweets.

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It has since been revealed that he paid $1,000 for his ‘campaign’, which brought 76.7k impressions and 14.6k engagements. That’s a pretty good ROI.

You’ll be pleased to hear that BA have apologised and his luggage would be back with him within a day.

Fails

Bad news for Spotify today, as dance brand Ministry of Sound are planning to sue them over allegations that it infringed their compilation album copyrights by hosting playlists which mirrored the contents of some of their albums.

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MoS are taking legal action after Spotify refused to delete the playlists which were identical to the album tracks

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by Iona St Joseph

Nov16

Social Media News Round-up – 16th November – Pinterest brand pages, Facebook Couples, Tweets via email

So the week is over and here is a quick round-up of the weeks social media news.

One of the biggest announcements was the introduction of Pinterest brand/business pages. They are available for new users and for pre-existing users who can convert their account. The introduction of the pages suggest an acceptance of brands using the site and maybe paving the way for advertising. They also introduced widgets for third-party websites. We should be able to bring you more news on this story in video form on Monday so watch out for that.

Also this week the official introduction of new Facebook relationship pages, available at http://www.facebook.com/us when logged in, it will give you a Facebook overview of your online relationship such as events you attended together and photos you are both tagged in.

And finally for today, twitter will be adding the option to send tweets via email to their desktop site. This is all done in twitter so makes it easy to share quickly and the recipient doesn’t even have to be a twitter user. When sending the email from the site you can also add in a personal comment which will not be viewable on twitter and so is completely private between you and the recipient. Encouraging gossiping it seems. The email option will be available from a drop down ‘more’ menu beneath the tweet which suggest we may be able to do more with our tweets in the future. This feature is rolling out within the next few weeks.

Have a lovely weekend. 

 

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by Helen Stirling