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A Social Media Agency’s Likes and Fails – 6th January – YouTube GIFs and Facebook privacy notice hoax

Here are today’s Likes and Fails, with a look at the newest privacy notice on Facebook hoax and the fact that you can now change YouTube videos into GIF from within the site! Well, on select videos anyway.



YouTube have finally done it! Created a useful tool to create GIFs from within the actual YouTube site. No Third Parties here. The GIF making tool is currently very limited to certain channels as a test but you can have a look at it on PBS’s Idea Channel here. You can find the create-a-gif tool simply by visiting a video’s page and hitting the share button below the video and there will be a GIF option along with the usual, share, embed and email.

The tool itself is satisfyingly simple, there is what looks like a visual timeline of the video where you can move slidey parameters to crop the length of the GIF that you want. There’s even the option to ad meme style text to the GIFs, and then all you need to do is click create GIF and there you have it.

I can’t wait until this is rolled out across all accounts because I’m going to make so many Parks and Recreation reaction GIFs. Seriously, so many.



Yes, yet ANOTHER, Facebook privacy notice hoax has been floating around the site. With gullible users copy and pasting some complete drivel about their privacy on the site, as if writing it out would stop the mighty corporation from using your stuff. Apparently the ‘legal notice’ enforces and threeatens things like this: “The content of my profile contains private information. The violation of my privacy is punishable by law (UCC 1-308 1-308 1-103 and the Rome Statute).”

And this: “Those who read this text can do a copy/paste on their Facebook wall. This will allow them to place themselves under the protection of copyright. By this statement, I tell Facebook that it is strictly forbidden to disclose, copy, distribute, broadcast, or take any other action against me on the basis of this profile and or its content. The actions mentioned above also apply to employees, students, agents and or other personnel under the direction of Facebook.”

Yuh-huh because that intern making coffee at Facebook really wants to steal a picture of you drunkenly sticking your tongue out at the camera, or 20 pictures of your dumb kid making vaguely different expressions.

Along with these inane posts filling up our Facebook feeds, which in fact lead me to a Facebook friend clear out, there were the other friends who posted the sarcastic micky taking post about the privacy post, which started to get just as annoying in all honesty. How about we all deal with the fact that we decide to put personal aspects of our life online and that we probably have little control over who might use your stuff.

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by Helen Stirling


A Social Media Agency’s Likes and Fails – 31st October – Happy Halloween!

Happy Halloween and welcome to this Friday’s spooky edition of Likes and Fails! I can’t promise it will really be spooky. But I’ll try my best.

dancing halloween man



Today’s Like is a great new campaign from Honda on YouTube, their video is an interactive treat with impressive production value.  The specially made page on YouTube shows a video of a man driving a new Honda to pick up his kids from school and seemingly take them home to some sort of surprise party. The clever part is that another video runs simultaneously to this one, but it only appears if you press the ‘r’ key on your keyboard and you see the ‘darker’ version of the story with a guy picking up his criminal friends who have just burglarized a building. It’s really interesting to flick between these two timelines and see the matching shot in the other version.

Honda are well known for their clever and inspiring adverts and videos, from their very famous ‘Impossible Dream’ advert to the one where a choir creates the noises of a running car, it’s always interesting to see what their creative team comes up with next.

It’s also a great day for this to be released as it definitely feels like a ‘Trick and Treat’ style video. So there we have today’s “scary” Like!

See the video here:


So as always on a Friday I don’t want to be a downer and I end up posting two Likes rather than a fail and it looks like that may happen here again. To brighten up your Halloween I’m going scouring for some of the funniest Halloween tweets and sharing them with you for your Friday enjoyment!



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by Helen Stirling


A Social Media Agency’s Likes and Fails – 19th June – Twitter gets GIFs & Facebook goes down

It’s today’s Likes and Fails, and we’re super excited that Twitter has finally added functionality for GIFs! Maybe the excitement of this announcement is what caused Facebook to go down this morning. Uh-oh.


Twitter has started supporting GIFs! Praise the lord! You probably already know that here at ASMA we love GIFs, and this is very exciting news which puts Twitter in everyone’s good books. The addition of GIFs to the site means that there will be a great new way to be able to express yourself in your Tweets.

The GIFs will appear in your timelines similarly to other video content and they’ll feature a play button, which is good for those who don’t really want the GIFs to auto-play (whoever those mavericks are). The GIFs currently only work if you upload them directly to Twitter, and will not work if for example you just use a GIF’s URL. They do however work on the desktop version as well as on Android and iPhone versions. The GIFs don’t seem to currently be working in timeline on platforms like Tweetdeck, but you can easily click the link and view in a browser.

You simply have to upload a GIF in the same way that you would add a photograph to a Tweet. I did try a large file size which didn’t seem to work, so if you’re having problems file-size may be your issue.


Facebook went down this morning and sent the world into a panic. At about 10 to 9 users began reporting (on Twitter) that they were getting an error message when they tried to refresh their Facebook tab, or trying to view Facebook, including the app versions too. This was the longest outage of Facebook since 2010, as it was down for a total of half an hour! Thought it was down for 2 and a half hours in 2010! The site is now fully functional again, though tensions were high on Twitter, with many joking that it signalled the end of the world as we know it.

A lot of people turned to other Social Networks in Facebook’s absence, with users taking over Twitter and many others saying they were off to Google+!

There has been no announcement as to what caused the outage earlier this morning but Facebook did release this statement: “Earlier this morning, we experienced an issue that prevented people from posting to Facebook for a brief period of time. We resolved the issue quickly, and we are now back to 100%. We’re sorry for any inconvenience this may have caused,”.

The outage was long enough for brands to start latching on to the error with one notable example below.

We’d be interested to know what initially caused this outage and to know that it won’t happen again in future. We’ll have to wait and see if Facebook will release another statement.

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by Helen Stirling


How to make your brand stand out amongst the competition.

Social Media is a big deal for a brand, we all know it, but unfortunately we ALL know it, so competition is stiff. Therefore it’s important as a brand to have all aspects of your business up to scratch to make sure that you’re the company grabbing the attention. A branding mistake can be detrimental to your company, so it’s important to have Social Media Guidelines that the whole company can comply to, to make sure that the company is always seen in a positive light. It’s also a good idea to ensure that everyone within the team knows the vision that the company has and that they stick to it.

1. The Name

The name is the first thing that people will learn about your business so it has to be good. Not only does it have to be easy to remember but it should also evoke a feeling that links well to your company, your customers need to know what your company is about. The most important thing is to be memorable so if you’ve said the name in a presentation, you want a person who’s heard it to be able pop it into a search engine without any issue forgetting it. These so called creative names that keep popping up, with two ‘iis’ on the end, that often sound like a word from a CeBeebies programme are just not memorable enough. The best thing to do is to find a name which is easy to pronounce and spell as well as checking that it has a domain that’s available and fairly cheap.

2. The Vision

Personality, business values and ethics are all things which should be covered in a company policy, as well as made clear in a Social Media policy. It will ensure that all employees are upholding the company values in their own social media accounts as well as in real life. Making sure that all employees are clear on the vision for the company means that there are less likely to be any Social Media blunders, or any incidents involving a company dispute. Obviously it’s completely up to you what your company’s vision should be, though I can’t say I suggest/encourage NSFW language or content, but make sure you have a personal feel to your brand image.

3. The Logo

A logo can be a hard task; once you’ve got a name you need to create the perfect logo that will truly represent you as a company and a brand. You’ve thought about the company’s vision and now you should be ready to create something that will speak to your customers as well as be recognisable. The main thing to think about is whether the logo fits your company, for example if you’re a small solicitor firm and your logo is a cartoon rabbit; why? Keep it relevant and if you’re not sure how your design’s come across perhaps test them out with people who don’t know your company and see what they first think of when they see the logos, that should give you more than an inkling if the logo fits. If you’re really struggling then going for something simple, neutral and clean is defintely a better idea than making it overcomplicated.

4. Social Media

 On your Social Media accounts make sure you pay close attention to your company’s vision and ethics and make sure that every update posted complies with them. Responding to clients and questions to people via social media should also be kept within company guidelines, adopt an online tone of voice and stick to it, this doesn’t have to be stern, you can be joke-y or sarcastic, as long as you know you have the right audience for it, you don’t want to offend anyone. Think through any hashtags you might want to promote; think of ALL of the possibilities, we don’t want another #Susanalbumparty. It’s simple really, keep to one tone of voice, engage with users in a polite way and keep savvy with your account passwords, changing them regularly and making sure each account has a different login.

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by Helen Stirling


A Social Media Agency’s Round-Up blog – 7th April – Grand National tweets, Dappy gets a Hashtag, Twitter teams up with Billboard & Vine gets messaging

Here’s our Monday round-up of the news you may have missed. With a bonus GIF. Of course.

The Grand National on Twitter

On Sunday was the biggest UK horse racing event of the year, the Grand National, and as of today some Twitter stats have been released showing us how many tweets related to the event were shared. Social analytics company Second Sync totted up the total amount of tweets mentioning the Grand National and the results are in.

Over 205,000 tweets were shared about the event and the winner of the race Pineau De Re was mentioned 11,000 times. The analytics also showed that over half of those that tweeted about the event were male (55%) as opposed to the 45% of female tweeters of the event. At the peak of the tweets 4,500 a minute were coming through at about 4.30pm, which was around the time of the big race.

Dappy gets a Hashtag

Dappy of NDubz and getting naked in the Big Brother house fame, has decided to get a tattoo of a hashtag on his face. Yes, really. Just below his right eye is a little hashtag symbol. Now you may be thinking what on earth would possess someone to want to get a hashtag tattoo? Well Dappy will tell you. Apparently the hashtag is on his face so that ‘it will trend forever’; our translation: I got this tattoo to get some publicity and hopefully stay in the limelight forever.

There isn’t much more to say about this really apart from the fact that most people who have voiced an opinion about his new tattoo think it’s idiotic and the rest, well I’m pretty sure they think the same too. Good luck staying relevant when the hashtag is no more Dappy.

Twitter teams up with Billboard US

Twitter has signed a deal to pair up with Billboard (the company in charge of the American music charts) to create a real-time Twitter music chart. As part of the deal the two companies have signed an ‘amplify’ deal which means that the chart will be promoted beyond just It will also include custom in-tweet charts and in-tweet video round-ups of the week in music on Twitter.


This is a great move for Twitter as music is the most tweeted about topic on the site, with over 1 billion tweets being sent about music over 2013. Twitter previously tried to move into the music avenue with their app #Music which claimed to help people see what music was trending and allow them to discover new artists. Unfortunately very recently they announced that their app would be closing down as of the end of this month, so hopefully this new deal with Billboard will be a step in right direction.

Vine releases messaging feature

We’ve mentioned it before but we’ll mention it again, Vine now has a new messaging feature allowing you to send private video messages to your friends, followers, well anyone really (as long as you verify your phone number). The new feature brings them back up to the competition’s level, as Snapchat and Instagram have both had private video messaging functions for a while now. There is probably hope that the new feature will bring new users or bring back old ones who had forgotten the site, but with the stiff competition it’s unlikely the new feature will create a spike in new users.


The feature is simple to use, you’ll just have to download the update if you already have the app, and there is a new section added to the home menu where you can easily record and send. For a more in-depth look at the new feature have a look here.

Well that’s all folks, enjoy your week and enjoy this parting GIF.

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by Helen Stirling

A Social Media Agency’s Likes and Fails – 7th April – Game of Thrones social style & Twitter makes MORE changes.

It’s the start of a new week and we’re here again hoping to be thrilled or you know, not-so thrilled at the goings on in the Social Media world.


In commemoration of the start of series 4 of Game of Thrones yesterday/today, Hootsuite have released a video showing what the Game of Thrones intro might look like if the houses/locations were Social Networks. I love this, because I love both Social Media and Game of Thrones. The titles take across the lands as the Facebook buildings rise, with their partner companies, WhatsApp and Instagram rising up within the same domain. Then we see Google and all it’ subsidiaries rising from the land, such as drive and plus as well as a YouTube Colosseum.

We also then take a trip across the sea following a blue bird to where the Twitter building rises up and cleverly a vine plant grows up the side of the Twitter tower. We see a brief glimpse of the Snapchat domain behind a mountain before we fly over to LinkedIn and then finally of course, a gigantic hootsuite land which connects them all.

Not only is this a great representation of what hootsuite does and the way it controls all of your social accounts, but it shows how in real life these social networks are of course each others biggest rivals and having them houses is a hilarious idea. I wonder if this makes Mark Zuckerberg, King Jofferey?


Twitter is testing, again. You’d think that they’d run out of new things to test now but no, and again they’re borrowing an idea from Facebook. This time it’s pinned stories, so currently some ‘high-profile’ users can test out this option which allows them to pin a certain tweet to the top of their feed for however long they want. As you may recognise this is a feature that is currently available on Facebook for Facebook business pages where a story can be pinned to the top of their news feed. 

A pinned tweet will only be viewable on the desktop version of Twitter and will not be featured on mobile versions (apps or browser) of Twitter. It is currently only available to the high-profile users of Twitter which means people such as bands and politicians.

So there we have it another Facebook style feature being added to Twitter who seem determined to change the site up to make it ‘more accessible’ to new users, though many current users aren’t sure about the proposed changes. So far we’ve seen them introduce multiple picture uploads in one tweet, allowing a new tagging situation where you can now add up to 10 people in one picture. They’re also attempting to remove ‘@’ replies to make the site appear more streamlined, as well as the rumoured removal of hashtags, they’ve also tried to rid themselves of the term Retweet by replacing it with ‘Share with Followers’. There was also recently a leak of a new profile design idea, which was very much in the testing phase, but did look a lot like a Facebook profile, it’s still to be seen whether that will make it out of testing.

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by Helen Stirling


It’s April fools day so here are some of our favourite ever prank GIFs

Some of these pranks are classics, some are downright bizzare (we’re looking at you Japan) and some are small but hilarious! We hope you’ve all had a fantastic April fools day and that this makes it even better.

Japanese prank shows 

What an ‘inventive’ idea, step into an elevator, go down a slide full of gunge…

What? It’s just a dinosaur…

Seriously though, how do they even come up with these ideas.

Smaller pranks

This is from a YouTube channel where the couple plays pranks on each other.

This is a classic use of cling film.

Hahahah is the only thing needed to be said here.

Walked right into it.

The classic ‘pretend you’re eating salt’.

Prank TV/YouTube shows

I remember seeing this one on TV. Hilarious.

I love her look of confusion, ‘am I a vampire?’

Bizarre, but so well executed.

Viral pranks

This was a viral promo for the new Carrie film at a small coffee joint.

LG set this one up in another elevator prank; they sure are popular.

Even more recently Pepsi created this Bus Stop prank which was very similar to another LG prank.

Animal pranks

Who knew ants could be pranked?

That poor dog looks like he’s seen a ghost.

And finally, this guy just ain’t bothered.

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by Helen Stirling

A Social Media Agency’s Likes & Fails – 1st April – The Hoff photobombs Google+ & Eat24 quits Facebook

Happy April Fools day, here are today’s Likes and Fails, which may or may not be fool related. Ok one of them is, AND it includes the Hoff.


Google Plus and The Hoff

Today Google Plus have taken April Fools to heart and released a new feature for Google Plus which realistically should exist anyway because it’s awesome. Auto-awesome that is! One of Google Plus’s existing features is Auto-awesome which creates moving images out of photos you have uploaded that appear similar in image content. Now though if you upload a new group photo with your pals you might be lucky enough to have Google Auto-Awesome it with a photo-bombing GIF of David Hasslehoff.

Also for today at least if you mention David Hasslehoff in a post or comment it’s likely that he will respond to you almost instantly with a fantastic Hoff quote. This ladies and gents is how you do April Fools; Google have been knocking it out of the park today, not only have they added Hoff capabilities to Google Plus, they have also added Pokémon to catch in the mobile versions of Google Maps, what are you waiting for you’ve gotta catch ‘em all!


Eat24 and Facebook break-up

Yes you heard right, Eat24 a big American brand who had an impressive 70,000 likes on their Facebook brand page decided to ‘break-up’ with the company and deleted their page as of yesterday. (This is not an April fool – it happened yesterday!) On Eat24′s blog on the 27th March they wrote a long entry discussing why they were breaking up with the Social network, in fact one of their reasons was that the network was no longer social. The letter is really worth a read and it’s better than I could paraphrase. Though here’s a quote any way:

“Even if we could figure out your mysterious, all-knowing algorithm, it’s constantly changing, so what works today might not work tomorrow. Posting something that most of our friends see is like biting into a burrito and actually getting all seven layers…never gonna happen. The point is, you’re wasting our time and cock-blocking food porn from our friends. Not cool, Facebook, not cool.”

This isn’t a fail on Eat24′s behalf, we can totally see what they’re saying, Facebook just isn’t such a helpful and worthwhile place for brands any more. Their threat ended with them giving a deadline of Monday 11.59PM to be converted but that didn’t happen and their page is longer there.

A Facebook exec responded to Eat24′s open letter with their own snarky styled letter saying that the world had moved on from jokes about tacquitos and the like, and that people were now more interested in their friends cupcakes and another’s baby (apparently) but Facebook said it was ok if they wanted to move on, but hoped they could still be friends.

As we said, Eat24 have now finished their relationship with Facebook and the page no longer exists. Fans can still find them on Twitter and Instagram though for all their funny foodie goodness.


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by Helen Stirling


Some of our favourite British adverts ever in GIF form.

As you may have noticed this week we’ve been looking at adverts and advertising and ads. Today we’re going to combine this with one of our favourite thing in the world. GIFs. Yes that’s right ladies and gents, we’ll be bringing you some fantastic advert-y goodness in fantastical GIF form, buckle in.



Possibly the most famous advert of ALL time, in Britain anyway, I don’t know if it aired anywhere else, this Guinness ad still stands the test of time. The incredible white horses wave effect and the motivational narration makes this one fantastic spectacle to watch.

Ah, the famous Melanie Sykes advert from Boddingtons. A man is making a sweltering run across a desert to… well chase an ice cream van, and get served a beer from Mel. Of course.


Cadbury have some truly epic adverts in their history, these two are just some examples, extremely visual and bizarre they caught a lot of attention at the time and live on as very popular adverts.

HOLIDAYS’s latest advert is truly wonderful, the ‘Booking Epic’ advert is hilarious and overdramatic, just how we like an advert.


Yes Smash gets it’s own category because the adverts were so gosh darn iconic. They were originally aired in the 70s!


Can you tell I ran out of category names? No? Good. This is another iconic British advert from Yellow pages which was shown at christmas, the boy featured in the ad has been rumoured to Robbie williams, but is quite obviously not due to the dates of his birth and the fact he’d have been 18 when the ad was filmed. Pointless fact of the day for you.

I can still remember this advery being on TV in 2003, the idea is so simple but really stuck in my mind. It simply shows a woman walking along a street singing and handing out bottles of Coca-Cola. Superb.

In the theme of Coca-Cola, here is the advert us Brits go MAD about at Christmas, the Coca-Cola Christmas trucks. As soon as we’ve seen it on TV and heard the classic ‘Holidays are coming’ tune, it’s definitely 100% Christmas time. No matter what anyone else says.

And finally, one for the ladies, the classic Levi’s 501 jeans advert was extremely popular with the women of the time and no doubt helped Levi’s to ship a couple of extra pairs of Jeans.

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by Helen Stirling


Which celebs would we actually buy things from.

So on the subject of advertising this week we’ll today look at the celebrities that we’d actually buy products from. All to often you see celebrities releasing or endorsing products that you think, uuuuhh why? For example One Direction’s perfume for women or Katie Price’s range of horse riding paraphernalia or even Ichiban lipstick for men from Joey Tribiani, oh wait that one isn’t real. So anyway we thought we’d give a list of celebs we’d actually buy things from and what they’d be selling us.


What we’d buy from Jennifer: Literally anything. Or if we were forced to pick, probably an ebook titled ‘how to be witty at red carpet events’.


What we’d buy from Ryan: Cereal, or spoons.


What we’d buy from Emma: A potion of cute?! Ok no, I guess that doesn’t exist, so I’m going to say Spice Girls memorabilia.


What we’d buy from Brad and Ange: Nappies, Because they have lots of kids I guess.


What we’d buy from Jason: Mmmmmm drool.. oh sorry, I don’t know maybe protein powder. Drool……..


What we’d buy from Tom: A guide to being the nicest person on the planet.


What we’d buy from Emma: Looking at this GIF, toothpaste.


What we’d buy from Joseph: Charm. Actual Charm.

8. TINA FEY & AMY POELHER (They count as one)

What we’d buy from them: A joke book. Possibly Alcohol.

9. Steve Carrell

What we’d buy from Steve: Dunder Mifflin paper.


What we’d buy from Kim: Nothing. Soz.

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by Helen Stirling