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Posts Tagged ‘Charity’

Nov17

A Social Media Agency’s Likes and Fails – 17th November – Band Aid 30 & Spotify teams up with Uber

It’s Monday and here are the first Likes and Fails of the week. Christmas seems to have hit here in the office this week and so our first Like of the week features the brand new Band Aid song.

Likes 

So yes it’s here, the new Band Aid single has been released and starting it’s fight to the top of the charts as well as helping to fight Ebola in Africa. The video was released online on YouTube this morning and it already has 130,000 views which isn’t to shabby, though not exactly earth shattering. The good news is that with the text line for the song raised over 1 million pounds in just 5 minutes! Which is very impressive, as well as showing the giving nature of the country in times of need (if it’s well publicised enough!).

Though there are clearly those who would like to find something wrong with the song/the cause/the celebrities or anything they can get angry about, we should try and focus on the good that the single is doing and that nearly every penny raised will go to fight Ebola in Africa. Hopefully the amount raised will truly help the cause and that we can wipe out Ebola indefinitely.

Fails

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Spotify has teamed up with the controversial taxi cab app Uber so that you can decide on a Spotify playlist to play in the hosts car whilst they drive you to your destination. Now initially this may sound like a cool idea but really, think about it. Do you really want to annoy the person driving you around – technically with your life in their hands – with music that could drive them to drive you off the road. Yeah no not the best idea. I mean obviously Uber drivers are not going to drive you off the road, but you know what, it’s their car, let them play their own music or enjoy the sound of the road if that’s what they prefer.

I bet when you drive your own car you are the one who decides on music or at least decides who is allowed to be in charge of the music. With this new app team up drivers have no choice. They already have to deal with no cash in had, now no control over their music and there is already the possibility of driver-less cars taking over the roads in a few years time. Things are not good for professional drivers at the moment are they. Let them destress with their own tunes.

The CEO of Uber had this to say:

“For Uber we’re trying to always create highly evolving experiences, the opposite of which of course is the taxi world that came before it.”

“Now I can get in [an Uber] and my music is playing. And for Uber it’s the first time we’ve personalised the experience inside the car and for music lovers that is Nirvana, it’s a really awesome place to be.”

So well I guess he prefers the sound of his music over the sound of a happy driver. Unfortunately I imagine any backlash from the drivers will not be listened to and for them I imagine that the draw of the money from the Uber journeys is more than that of their own music tatstes.

 

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by Helen Stirling

Sep25

The rise of online charity and their campaigns.

You may have noticed this year that there has been a huge increase in the amount of money being raised online for charity and that has come from many things. From personal sponsorship to much larger online campaigns which have gone viral. Many of these online campaigns have been hard to ignore, with the majority of the focus being seen on your very own timeline on various social media channels. From seeing ice bucket challenges fill up your Facebook news feed, to seeing countless no make-up selfies on your Instagram home feed.

The majority of the media claims that there is a vain-ness involved with taking part in these online challenges and that is likely true for the most part. But it’s proven from the charities involved that people who are taking part are actually donating, so there is definitely something else at work here too. There is clearly a charitable goodness that is sweeping the online world and it’s interesting to take a look at what has created a sudden surge in the online community’s willingness to give.

The rise in use of online fundraising platforms

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First off we should take a look at the rise of the online fundraising platform. Kickstarter and Indiegogo have been running a long time now, along with other fundraising sites aimed at getting personal projects up and running. Now with most of the campaigns on these sites something is offered in return for your donation which is obviously a large incentive to be giving. Though often the lowest donation option simply offers a message of thanks as the return. These personal stories behind these projects are what seem to get people involved in these projects as well as excitement about the outcome.

You can translate these feelings of having helped to contribute, easily over to charity, which has also seen a huge growth in online fundraising platforms. A couple of years ago the only online charity platform that I’d heard of was justgiving, and now nearly all big charities have their own personal fundraising platform to help raise money. The growth of the internet has really improved the ease of giving to charity.

Before the internet, you likely only gave to charity if you were canvassed on the street or by a coworker, if you saw a charity money box by a till, or if you visited a charity shop/fundraising event. All in-person moments; people were unlikely to phone up to give to charity or reply to the ‘junk’ mail they received about giving to charity. So the thing is, the internet just makes it so much easier to give to charity, a simple click of a button, a few details added and it’s all done. This has got to be another reason why these charity campaigns have taken off. This is the same with text campaigns which have got much more traction recently too, a couple-of-words-long text to a number instantly donates a small amount from you. Instant gratification and something to feel good about for the rest of the day.

No make-up selfie

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The first big charity trend of this year came from the #NoMakeUpSelfie which eventually raised over £2 million for cancer charities, mostly in the UK. The trend began after an actress, Kim Novak, went make-up-less to the Oscars in March of this year. The trend began from there and the charity element was quickly added it. There is quite obviously an appeal of attention involved in this trend, where people were excited to show how nice they looked without make-up on Social Media for all to see and comment on. Though there was this element, it was interesting to watch the campaign evolve, especially when people began sharing screenshots of the texts that said they had donated alongside their selfies. After a day or so, Cancer Research themselves got involved with the campaign and encouraged and thanked everyone for their participation.

Ice bucket challenge

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The Ice Bucket challenge rose to fame in July/August of this year and featured people videoing themselves having a bucket of ice water poured over their heads, and then promoting awareness for ALS, a motor neurone disease. This trend began in America, and originally the offer was to donate to the charity or have the ice water poured on you, but the two quickly got merged together and people were simply pouring cold water over their heads to donate to charity. Which seems a little strange, but again maybe that sense of showing off, or perhaps feeling involved overtook the feeling of sense. (Only slightly ribbing, don’t worry!)

People that got involved nominated other friends to take part at the end of their own videos which is how the trend spread so far and wide. It also got widespread attention when pretty much the whole of Hollywood got involved and some others started putting their own spin on things in the attempt to, I assume, have the most famous ALS Ice Bucket Challenge online. This huge trend raised an exceptional amount of money for charity and saw the true pinnacle of what the internet can do for charity. All we need now is other charities to capitalise on this sort of thing and attempt their own trends to help raise funds.

So what we’ve learnt from this year and it’s charity trends is that it will be popular if there is an element of ‘showing-off’ involved with the self- gratification feeling you get when you donate to charity. The new technology and ease of donating has made it easier for people to donate, especially those who may not have bothered before. I know personally I have found myself donating to at least 5 sponsorship forms online for friends this year, though I haven’t got involved with the year’s viral charity movement, I can see how they are new and exciting development for charities and definitely something to grasp onto for the future. Essentially charities will just have to tap into what people already like to do on their Facebook page (show off), and piggyback onto that with their good cause. It sounds un-charitable when you put it like that, but the charities are getting huge numbers of donations by playing on people’s need to be seen online, so why knock it – if it’s for a good cause.

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by Helen Stirling

Sep12

A Social Media Agency’s Likes & Fails – 12th September – Grandma-ster Flash & Manchester Dogs home fire

Here are today’s Likes and Fails!

Likes

This latest mistake made by a load of elders on Facebook is absolutely hilarious. Clearly the mistake is a fail, but the fail is so funny we’re counting it as a like. So Grandpas and Grandmas worldwide have been accidentally tagging Grandmaster Flash in their statuses or wall posts on Facebook. That’s it really, you simply have to look at the posts to appreciate how funny this is. We only wish that Grandmaster Flash would put out a statement with his reaction to these posts!

From finding out this fact we found the ‘Love, Grandmaster Flash’ Tumblr which puts all these fantastic posts together. Not only this, but it also led us to find a hilarious subreddit, /r/oldpeoplefacebook - which does what it says on the tin. It features loads of posts from older people who aren’t quite understanding Facebook or who have made some funny mistakes on the site.

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Fail/Like

 

Today we woke up to the sad news that there was an awful fire in Manchester at a dogs home, where around 50 dogs sadly lost their lives. Unfortunately it seems like the fire was started as an act of arson which is truly horrible to think about. Luckily there were some dogs saved from the blaze by some heroes who ran into the fire to save them. We can’t believe that something so horrible has happened and that’s why we’ve put this as a fail, but really we’ve had faith restored by the community surrounding this horrible crime. Soon after news of the fire broke there was a support page set up on a charity funding website as well as a support page being setting up on Facebook where people can offer support and help, such as some people offering homes for the dogs, others offering food and blankets.

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There were also many donations taken to the centre in the wake of the fire with impressive amounts of food and blankets being provided to them. The donations on the Just Giving page aimed to reach £5,000 but as of this moment nearly half a million pounds have been raised! We’re impressed with how people have banded together in the wake of this. It’s clear that people are becoming more open to donating to charity this year, and whether it’s a vanity project or not there is no harm in more money being raised for charity!

You can donate here.

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by Helen Stirling

Aug26

A Social Media Agency’s Likes and Fails – 26th August – Facebook doesn’t like click bait & Macmillan steals ice challenge

Here are today’s post bank-holiday likes and fails!

Likes

Logout, The hardest button to Click!

Facebook have decided to start clamping down on click bait articles on the site. This should hopefully start to clear out annoying content from users feeds. You’ve probably noticed more recently that your feed is filled with tons of rubbish click bait articles that your friends have shared. I know I have, it does get very tiresome, especially when I simply use the site to see what friends are up to, as well as running brand pages. These articles are especially annoying as they don’t give anything away in the title, but just enough that the user is forced to click through to find out more.

The example that Facebook gave was: “You’ll NEVER believe which two stars got into a fight on the red carpet last night!! CLICK to find out which starlet they were fighting over!!”.

This means that Facebook will be changing their algorithm slightly to make less of these articles appear in feeds, this is obviously not great news for the publisher sites but Facebook says only a small set of publishers will see a distribution change and that the changes are necessary so as to not drain out the things people want to see on Facebook.

Fails

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Macmillan, the cancer charity has come under a bit of fire online regarding their jump onto the online fad of chucking ice water over your head for charity. Originally when the ice bucket challenge started in America it was in aid of the ALS Association, which helps those with motor neurone disease, also know as Lou Gehrig’s. The challenge quickly grew in popularity when celebrities got in on the act and people were uploading their own video challenges to social media and raising millions for the charity. As the challenges spread over to the UK Macmillan saw their chance and started asking that people donate to their charity and do the ice bucket challenge. Now you may think, why is it bad to hijack a charity challenge for your own charity, it’s all charity right?

Well some are saying it was a little tactless of Macmillan, as cancer is a well known disease and one of the most donated to diseases. Whereas Lou Gehrigs disease is much lesser known and could definitely help, in awareness of the disease as well as working on curing it. There are calls for people to consider the UK association for Motor Neurone diseases (http://www.mndassociation.org/). Some have taken note of this and the charity have currently raised £1 million from ice bucket donations.

Macmillan have defended themselves though and said they thought it was a good idea to take the initiative to get involved with the challenge as they had been previously criticized for being slow on the uptake when the no make-up selfie was popular earlier in the year.

The details for donating are here:

Macmillan ask people to film themselves doing the ice bucket challenge, post it online and donate £3 to the cause by texting ICE to 70550.

You can also donate to the Motor Neurone Disease Association by texting ICED55 £5 – or any other amount – to 70070.

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by Helen Stirling

Aug19

A Social Media Agency’s Likes and Fails – 19th August – YouTube Music Key & ALS ice bucket fails

Here are our favourite, and our least favourite things from the Social Media world today.

Likes

Google are edging ever closer to launching their music streaming service. It’s still yet to be officially announced but there are leaked facts about the service, one of which is the name, which is purportedly YouTube Music Key, which isn’t especially catchy, but there are signs that this is what it will be. One is that Google bought the domain, Youtubemusickey.com and now there is a supposedly ‘leaked screenshot’ which shows the layout of the mobile site.

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The new service was initally discovered earlier this year and people have been waiting for the service to launch so that comparisons can be made with other popular music streaming sites like Spotify and Pandora. From the leaked images it looks as if there will be 20 million tracks available to stream as well as having full albums and a 30 day free trial for new users. It will also reportedly offer listening suggestions too, based on your listening habits. Nothing new there, but a reported bonus will be exclusive tour footage, as well as remixes and covers.

Fails

The ALS bucket challenge has been going on for a fair few days now, and with thousands of videos of buckets of ice water being thrown over people, there has to be a fair few fails to go along with it. We’ve spotted a fair few today and we thought we’d share some of them. We did mention the ALS challenge yesterday, but just a quick recap, it’s a charity awareness trend, much like the no make-up selfie for Cancer Research. The participant nominates others to take part in the challenge and  then pours, or has someone pour a bucket of ice water over their head, and then hopefully donates money to the ALS association which is the point of the viral trend. So far the charity has made a whopping $15.6 million from these donations. Which is clearly not a fail! If you want to help research and care for those with Lou Gehrig’s Disease then you can donate here. But now let’s have a look at those ice bucket challenge fails!

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by Helen Stirling

Aug18

A Social Media Agency’s Monday Round-Up – 18th August – ALS Ice Bucket Challenge, Facebook Satire Tag, Twitter Experiments, Snapchat Popularity

Good morning ladies and gents, I’m sure you’ve had a lovely weekend, so much so that you didn’t even pay attention to the Social-goings on. So here we are to save the day and let you know what’s been happening.

ALS Ice bucket challenge

So the ALS ice bucket challenge dtarted popping up last week, but on over the weekend has it truly gone viral. Celebrities everywhere are flocking to pour a bucket of ice water over their heads in the name of charity, or in some cases exhibitionism. The idea is very similar to that of the extremely popular no make-up selfie trend which took Facebook and the internet by storm earlier this year, and ended up raising over £3 million for Cancer Research UK.

This latest trend was started by Pete Frates, a college baseball player, who has ALS (Amyotrophic Lateral Sclerosis aka Lou Gehrig’s Disease) to try and raise money for the ALS association and awareness of the disease. Since that initial posting, the trend has been passed on after people nominate their friends to create a short video of ice water being poured over their heads. Celebrities have also got involved, including people like Selena Gomez, Lena Dunham, Justin Beiber, and even the big man himself, Mark Zuckerberg.

Facebook to flag satirical articles

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Facebook are clearly worried that the world is getting more and more gullible (a word that isn’t in the dictionary). People are getting fooled time and time again by articles from the Onion and other satirical sites, so much so that Facebook have been testing out a ‘satire’ tag under the articles that are posted to Facebook. Apparently Facebook have been testing this feature for over a month; though so far it’s only been spotted on The Onion articles and there is no word yet on whether it will appear under other sites” articles. Facebook originally implemented the tag because they were getting feedback from users who wanted a clearer way to distinguish between real and satirical articles.

Twitter experiment

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Recently, you may or may not have noticed that Twitter has been quietly throwing in different things into your timeline. The newest tinkering by Twitter now makes it so you see tweets that others have favourited. A lot of people think that this is ridiculous and at the moment I tend to agree. Someone on Twitter made the point that showing users these tweets is basically just the same as a retweet, and I don’t know about you but I don’t favourite things because I particularly want other people to see them.

Twitter could be going to far with their tinkering, at the moment they’re focusing too much on the core features and is changing them into features people don’t like. There should be more of a focus on how people use the service and how they can improve that experience. There have also been rumours of a Facebook style algorithm being used on Twitter, but I can imagine the outcry now if this was the case, it would mean that users would not see every update from people the follow and that would change the whole dynamic of Twitter.

Snapchat popularity among young adults doubles in  9 months

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Snapchat’s popularity among 18-24 year olds has doubled since last November, making it equally as popular as the Twitter app for users in this age range. The most popular app is still Facebook with a massive 75% of 18-24 year olds using it, and the second most popular is phot-sharing app Instagram, which is also owned by Facebook.

Snapchat’s popularity continues to rise in older age ranges as well, 25-34 year olds and 35+ are seeing a growth, all though a lot slower than in the younger age range.

All hail the self-destructing picture/video app; Facebook are trying to get their own version of Snapchat to take off with Slingshot and Bolt, but so far they’re failing to match the success of Snapchat.

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by Helen Stirling

Aug08

A Social Media Agency’s Likes and Fails- Friday August 8th 2014: Singing Cats and American Apparel in Trouble. Again.

Like

Wildlife charity ‘Care for the Wild’ has release probably the best worst video on the internet this week, with it’s feline take on the infamous Band Aid charity single.

The charity joined forces with JWT London to produce the video, which hopes to raise money for endangered lions and tigers in Africa and Asia. All of the proceeds from sales of the CatAid single will go to Care for the Wild.

 

Fail

American Apparel are in a bit of hot water yet again (they sure are ones for stirring up a bit of controversy on social media), this time for some rather racy images that they used on their site and Instagram page featuring a VERY mini mini-skirt. And that’s not it. The same skirt used is worn by a girl in a School Days promotion, many people on social media are tying the two together.

There’s a lot of rage out there.

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by Iona St Joseph

May14

A Social Media Agency’s Likes and Fails – 14th May – A double dose of Likes

We’re very sad to bring you the news of Stephen Sutton’s passing earlier this morning, the teenager did wonders in charity fundraising and he will be sadly missed. We also take a quick look at the news that
Google have put Glass on general sale in America.

Likes

Google Glass shave officially gone on sale! Well, sort of… The wearable tech device from Google is officially available to purchase, if you live in the US and if you have a handy $1500 laying around. The other ‘issue’ with the release is that Google don’t seem entirely confident in the maturity of the available software for the device and so have labelled the release as part of the ‘explorer programme’. Though they have released the device on sale ‘indefinitely’ the company has only committed to stocking the device until it’s present stocks are cleared.

In a released statement Google said “We’re still in the Explorer Program while we continue to improve our hardware and software, but starting today anyone in the US can buy the Glass Explorer Edition, as long as we have it on hand.”

Previously Google Glass had only been available to certain ‘explorers’ who had a way of putting Glass to good use or to create and develop software for the device. We’re sure many people in the public are excited about getting their hands on this revolutionary device.

Likes

We’ve literally just heard the sad news about Stephen Sutton, the inspiring teenager who shared his incredible story across Social Media. Stephen sadly passed away this morning after his long battle with cancer but not before he inspired legions of people. We wrote about Stephen before in Likes and Fails and we were thoroughly impressed at the amount of fundraising he had completed at that point with over £1 million raised which has since risen to £3 million.

Many of his followers have flocked to his social media sites with messages of condolence as well as cementing the great legacy he has left behind. Though this is obviously a sad day, we can only but remember the impressive feats he accomplished in charity fundraising. I imagine that this is what he would want to be remembered as well as people continuing to donate to the Teenage Cancer Trust.

Stephen is already trending on Twitter with two different phrases in the UK, RIP Stephen Sutton and Rest in Peace Stephen, which shows how great the country’s support was. Stephen had many celebrity fans who showed him support throughout his fight and have since sent messages of support after hearing of his passing.

His legacy will continue for years to come and he will be sadly missed. Condolences to those who knew him best.

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by Helen Stirling

Apr23

A Social Media Agency’s Likes and Fails – 23rd April – Stephen’s Story & Nearby Friends Facebook feature.

We’re back, we’re stuffed with Easter chocolate and in all honesty feeling a little bit ill. But our dedication to bringing you the best Likes and Fails of the day has pulled us through. Here we go…

Likes

Stephen’s Story.

Stephen is a 19 year old with terminal cancer who has done wonders for the  awareness of the disease and has raised an incredible amount of money for The Teenage Cancer Trust. Stephen was diagnosed with bowel cancer at the age of 15 and has been fighting the disease since that, he found out that it was likely terminal 2 years after the initial diagnosis and decided to live his life to the fullest and set himself some goals. His first goal was to raise £10,000 for the Teenage Cancer Trust Charity which he smashed easily and he had some more fun personal goals which achieved, which were to ‘hug an animal bigger than him’, he hugged an Elephant, he also managed to skydive between treatments, as well as visiting 10 Downing Street and meeting Jimmy Carr. He regularly shares his life and fundraising updates on his Facebook page, his Twitter, his Just Giving page and on his website.

After raising his initial target of £10,000 he decided to set a new goal of £1 million to raise for the charity. Sadly over the weekend Stephen announced across his social platforms that he’d suddenly been taken ill into hospital and that one of his lungs had collapsed. He began posting ‘Goodbye’ messages and promised to keep sharing updates as much as he could but that he was feeling very weak. He said he hoped that people would continue to donate and that his page would now be run by a family member.

Stephen’s story is a fantastic one, and many people have been sharing his farewell post on Facebook, and the total on his JustGiving page has jumped up to an impressive £893,000 and it looks as if he may very well reach the £1 million he so greatly wanted. We all hope that he gets to see the total reach that height. You can donate to the cause here: Stephen’s Story

UPDATE: The total has reached £1 million!

Fails

Facebook has unveiled a new feature, which, although optional puts questions into our mind about future privacy on the site. Yes we know realistically nothing on the internet is private anyway, but this new feature brings Facebook stalking your friends to a whole new level. The feature called ‘Nearby Friends’ does exactly what you expect; via GPS the feature allows you to track where your nearby friends are on a map.

 

Useful if you are planning to meet up and you arrive early, it actually gives you something to do while you awkwardly stand around looking at your phone. Conversely, I doubt your friend will put the feature on if they’re ‘running late and will be 5 minutes’ because otherwise you’ll be able to see that they’re realistically still at home and not 5 minutes away.

For the feature to work both you and your friend have to have the feature on and you have to allow the feature to share info about your location with your friend. So slightly less creepy, though Facebook did announce that thought it doesn’t use GPS ‘right now’ to target users with adverts it is possible that data from ‘nearby friends’ could share its data for advert targeting in the future.

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by Helen Stirling

Apr15

A Social Media Agency’s Likes and Fails – 15th April – London Marathon donations for runner are touching & Us airways suffer a major Twitter fail

Today’s Likes and Fails are here. A lovely story of how people have rallied together to raise money for the charity that a runner who sadly died following the London Marathon on Sunday and the story of a terrible mess up on US Airways Twitter feed.

Likes

You may have heard the recent news that a man sadly died after collapsing at the end of the London Marathon on Sunday. The 42 year old has since been named as Robert Berry and it was also announced that he was running the marathon in aid of the National Osteoporosis Society. He had been running a JustGiving page to raise his sponsorship money and had a target of £1,700 to give to the charity. Since the identity of the man has come out people have been flocking to his JustGiving page and donating money in memory of the runner. As of time of writing the page has raised an impressive £45,000 which according to the page is 2700% more than he intended to raise.

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It’s lovely that other marathon runners that were there on the day and other well wishers have flocked to support Rob and his legacy and it’s especially good to know that the Charity will be getting recognition and help, which I’m sure Rob would have been thrilled about.

The charity released a lovely statement for Rob too:

“It is with great sadness that the National Osteoporosis Society has learnt of the death of Robert Berry, one of our runners in this weekend’s London Marathon.

The charity would like to express its heartfelt condolences to Mr Berry’s family and friends.

On the request of the family we will not be releasing any further statements and would ask for your understanding at this sad and difficult time.”

Fails

This has been all over the internet today so I couldn’t ignore it. US Airways is well and truly in the doghouse after posting a very graphic image to their Twitter. It all started innocently enough with a customer complaint to the airline being replied to by the account, and the angry woman replied again and here is where it got interesting, but not in a good way. They replied saying she should submit an official complaint and review via the link, however I don’t think the link they posted was the one they meant to. The link was actually an image and a very rude one at that. It depicts a naked woman with her legs spread and a toy plane landing, well, let’s just say somewhere very inappropriate.

 

Obviously the faux-pas took off on Twitter instantly and the image is now scarred into all our minds. As soon as US Airways noticed their mistake they removed the tweet and sent out an apology tweet, in which they said they were investigating how it happened. The one thing that hasn’t been reported in all the news sources is whether the initial tweeter got her problems sorted? I must know! Did they apologise to her too? Will she sue for the distress it caused her? Who knows?!

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by Helen Stirling