Contact  A Social Media Agency

Posts Tagged ‘Campaign’

May29

A Social Media Agency’s Likes and Fails – 29th May – Maggi’s just doesn’t get Twitter and is it Pimm’s O’Clock yet?

Likes

Sun’s out (well it isn’t here today!) and the tennis season has started, which means one thing and one thing only. It’s Pimm’s O’Clock! Or is it? Well, Diageo – Pimm’s manufacturer and distributer – has launched a weather-activated summer campaign. Yeah, it baffled me to begin with, but it’s simplicity at its best. When temperatures reach at least 21 degrees, out-of-home ads are triggered to display a Pimm’s bottle and a jug of the famous fruit cocktail with the strapline ‘Best Served with Sunglasses’, letting people know it’s time to grab a jug and bask in the sun.

Weather permitting, the ads will run in London and Birmingham on 12 Ocean’s Outdoor’s screens from Thursdays to Sundays during peak times for commuters.

PimmsTTW-20150526104645124

Joanna Segesser, senior brand manager for Pimm’s at Diageo said: “Consumer research has shown us that our media is not only more effective but also more efficient if it is linked to sunny weather. We are therefore really excited that for the first time digital out of home technology is allowing us to target consumers at just the right temperature when we know they are most responsive to our messaging.” 

Fails 

Nestle has been in the firing line this week after rumours spread that some of it’s products contain MSG. Maggi’s clumsy damage control attempt riled Twitter fans even more and it was if the brand had no clue how to use social media at all! Automated responses coupled with heavy text files to ‘clarify the situation’ felt like a bit of a cop out and didn’t really address the issue.

Screen Shot 2015-05-29 at 10.37.33

Don’t brands ever learn? After the recent Thomas Cook scandal, when faced with a serious or potentially brand-damaging issue, MAN UP! There’s nothing worse than when a consumer interacts with a brand and they get a robotic response. People expect a human reply, after all we are the ones controlling the content! And while we’re at it, sharing a PDF? Really, a PDF? I love reading PDFs on my phone….said no one, ever. But even more so, food hygiene and safety are huge concerns within the FMCG industry, so to handle the complaints so blasé seems like they’ve completely underestimated the problem.

user picture

by Kalli Soteriou

Nov24

A Social Media Agency’s Likes and Fails – 24th October – Google Contributor & Monty the Penguin’s impact

Here we are again it’s Monday morning and winter has finally hit. The cold air is drawing in and to keep us warm we have today’s edition of Likes and Fails just for you, with an extra like. Who wants to be miserable eh?

Likes

Googlelogo

Google are trying out a brand new project which would allow users to surf the internet without adverts, but by paying a fee. What happened to free information! I’ve put this in the likes section today because really it’s good to see that Google are trying something new surrounding advertising on the net. The project is called ‘Contributor’ and allows users to pay a monthly fee of $1-$3 to get advert free sites. Google has signed up a handful of websites to test out the option including Mashable, Urban Dictionary, The Onion and popular image hosting website Imgur. The project describes itself as ”an experiment in additional ways to fund the web”. It’s definitely interesting to see if more publishers would sign up to the contributor programme; Google says that they will get a portion of your contribution, and I assume it will be comparable to the amount they would get through advertising. I can only imagine that contributors would sign up if there was a decent amount of publishers signed on, or at least the sites they visit the most because otherwise there would be little benefit for them.

Obviously if you’re internet savvy you will already know of ad blocker, the fantastic chrome app which blocks all adverts from your view, even those you get at the start of YouTube videos, this is a free piece of software but asks for donations to help them keep it running and updated. Though I have recently seen a few sites which have worked their way around a blocker by requesting that you turn it off before you can actually access the site fully. So this new option from Google definitely has my interest piqued.

Likes

jl

 You have probably seen John Lewis’s Christmas advert by now featuring Monty the Penguin and you either love it or hate it. Believe me I’ve heard enough about it. But it’s clear to see how much the popular advert has done for the brand in the run up to Christmas with a staggering 903% increase on their online brand consumption since the advert’s release. The consumption is based upon audience interest and how much a particular concept is viewed across the web on mobile, social, and video channels.

It looks as if the Christmas season has given a well welcomed boost to other large retailers too with House of Fraser seeing a 610% spike since their advert’s release and Debenhams saw a 160% increase.

Monty the penguin has warmed everyone’s heart as overall sentiment for the campaign is 35 per cent positive with only five per cent negative and the rest neutral.

user picture

by Helen Stirling

Nov17

A Social Media Agency’s Likes and Fails – 17th November – Band Aid 30 & Spotify teams up with Uber

It’s Monday and here are the first Likes and Fails of the week. Christmas seems to have hit here in the office this week and so our first Like of the week features the brand new Band Aid song.

Likes 

So yes it’s here, the new Band Aid single has been released and starting it’s fight to the top of the charts as well as helping to fight Ebola in Africa. The video was released online on YouTube this morning and it already has 130,000 views which isn’t to shabby, though not exactly earth shattering. The good news is that with the text line for the song raised over 1 million pounds in just 5 minutes! Which is very impressive, as well as showing the giving nature of the country in times of need (if it’s well publicised enough!).

Though there are clearly those who would like to find something wrong with the song/the cause/the celebrities or anything they can get angry about, we should try and focus on the good that the single is doing and that nearly every penny raised will go to fight Ebola in Africa. Hopefully the amount raised will truly help the cause and that we can wipe out Ebola indefinitely.

Fails

spotify-logo-primary-vertical-light-background-rgb

Spotify has teamed up with the controversial taxi cab app Uber so that you can decide on a Spotify playlist to play in the hosts car whilst they drive you to your destination. Now initially this may sound like a cool idea but really, think about it. Do you really want to annoy the person driving you around – technically with your life in their hands – with music that could drive them to drive you off the road. Yeah no not the best idea. I mean obviously Uber drivers are not going to drive you off the road, but you know what, it’s their car, let them play their own music or enjoy the sound of the road if that’s what they prefer.

I bet when you drive your own car you are the one who decides on music or at least decides who is allowed to be in charge of the music. With this new app team up drivers have no choice. They already have to deal with no cash in had, now no control over their music and there is already the possibility of driver-less cars taking over the roads in a few years time. Things are not good for professional drivers at the moment are they. Let them destress with their own tunes.

The CEO of Uber had this to say:

“For Uber we’re trying to always create highly evolving experiences, the opposite of which of course is the taxi world that came before it.”

“Now I can get in [an Uber] and my music is playing. And for Uber it’s the first time we’ve personalised the experience inside the car and for music lovers that is Nirvana, it’s a really awesome place to be.”

So well I guess he prefers the sound of his music over the sound of a happy driver. Unfortunately I imagine any backlash from the drivers will not be listened to and for them I imagine that the draw of the money from the Uber journeys is more than that of their own music tatstes.

 

user picture

by Helen Stirling

Nov06

A Social Media Agency’s Likes & Fails – 6th November – John Lewis Christmas Advert 2014 & Twitter tweaks

Good Afternoon, here are today’s Likes and Fails taken from the world of Social Media.

Likes

Well it’s that time of year again, and I can hardly believe it. It feels too early! This time the John Lewis Christmas advert features an adorable CGI penguin called Monty and his owner/child friend. The advert sees them out and about and prepping for christmas a s well as a quick swim in the park lake, the penguin, not the child. Then one evening they’re watching an old black and white film on TV and Monty realises that true love is missing from his life. He also sees an elderly couple on a bench who share a tender moment and clearly needs a partner in love.

So Christmas morning arrives, (I feel like I’m writing a story here), and the boy covers his penguin friend’s eyes and takes him downstairs to the presents under the tree and there in a box is a female penguin, Mabel, just for Monty. Which if you think about it is a little weird, I mean what if they don’t get on. What if he doesn’t fancy her? Anyway, after they meet, the camera cuts and you realise that really Monty is a beloved toy owned by the boy and that the Christmas present is another penguin toy, possibly a Monty replacement so his parents can wash mank Monty in the washing Machine.

The advert really is great and lovely and cute but it doesn’t half open itself up for ridicule. Maybe that was part of the point, they wanted to be sure that Twitter and Facebook users could crack jokes about it so it was definitely spoken about. Or you know, maybe they just wanted to make it cute.

Fails

Twitter_logo_blue

Twitter have been tweaking again, and this time it’s making Twitter more like Facebook. Oh, wait? Have they been doing that already? Yes they have. In yet another step to transform Twitter into Facebook 2.0, Twitter have now moved their ‘What’s happening?’ box to the top of your timeline. The box used to be in the left hand column of your home timeline but now it appears at the top of your feed.

To be honest I’m not all that surprised when Twitter releases a new feature and I’m even less surprised when it makes a change which makes it even more comparable to Facebook. So another day another Facebook I mean Twitter update!

 

user picture

by Helen Stirling

Nov05

A Social Media Agency’s Likes & Fails – 5th November – Shake It Off kids edition & Love your body video

Remember remember the 5th of November! Have a fun and safe bonfire night kids! Here are today’s Likes and Fails to get you started!

Likes

The perfect thing you need to get you over your hump day is this video right here. Lots of famous videos of children dancing have all been cut together to the ever catchy pop song Shake It Off by Taylor Swift. Now Taylor herself has been in the news a lot recently what with removing all of her music from Spotify and having her new album be the biggest selling in America of the last 12 years! Safe to say she’s doing pretty well for herself and this catchy pop song has been stuck in everyone’s head since it’s release. The video is super cute and a great little midday treat to keep you perked up for the afternoon.

Fails

So we see these ‘love yourself as you are’ videos online all the time. One of the most popular was the Dove Beauty sketches where a police profiler sketcher drew a person from their own description of themselves and also through the eyes and words of someone else, which proved that often people have a distorted images of what they think about themselves and also certain features that they dislike the most.

In this latest video trying to tell us to love ourselves as we are, the film crew gets in a mix of men women and children and asks them all the same question. ‘If you could change one thing about your body what would it be?’ The women and men all said that they would change a particular thing like being taller, their ears, their eyes, their forehead and seemingly most of these were because they had been teased about it at some point in their life. then they got in the children and asked them the same question, many of the answers were things like a shark mouth, a mermaid tail, wings or other supernatural abilities.

Now this may sound like another great video showing how we think about our bodies differently as we grow up but the whole thing feels so manipulated and manipulative that it’s hard to enjoy it. I even had to pause it one point because it got too sickly sweet. The swelling music, the fact that some of the lines look forced upon the children, it’s just really overdone. That’s not to say some people won’t like the video, I mean as of now, nearly 2 million people have watched the video.

If I had to write a favourite part its when the last woman, the older woman speaks and she says the most interesting things, that she loves her white hair and that if she changed anything about herself she wouldn’t be herself anymore. Obviously again theres no proof that these lines weren’t fed, but this to me says the most in the video. If only that annoying over emotional music wasn’t playing over it.

user picture

by Helen Stirling

Oct14

A Social Media Agency’s Likes and Fails – 14th October – McDonald’s new campaign & Dropbox ‘hack’

Good Afternoon, here are today’s Likes and Fails!

Likes

McDonald’s have started up a new Social Media campaign which aims to answer their customers burning questions about the fast food chain. The use of Social Media has grown exponentially in the last couple of years and it’s now a major way in which companies converse with their customers and so McDonald’s have decided to use that connection to help them truly understand what their customers are interested in. Their Q & A campaign has been run in other companies before, but now running it from their US side, it’s geats a much wider appeal to people online.

One of the first things the company has tackled is what actually goes into their food, which is a long running argument as well as full of it’s own myths. The company found participants on the street who asked their questions, most surrounding whats actually in their food and then in turn, invited cameras into it’s factory which showed how it’s burger patty’s were made.

This is a great campaign which really connects with those who eat or at least interested in McDonald’s and it’s food. I mean personally, I don’t think that what actually does go into the burgers looks all that appetising, but luckily I can’t eat it anyway.

Fails

Dropbox the latest victim of hackers and data leaks

dropbox-logo

Yes this time it’s Dropbox, you would think all of these hackers want fame or notoriety or something. Fresh on the back of ‘The Snappening’ there appears to be a new threat to Dropbox accounts and their users details and passwords. There was a Reddit thread discussing the details of the leak and some users reported that using the details did indeed work on the accounts that they had tried.

The original posting of the leaked details, of which there are reportedly hundreds, said this:

“Here is another batch of Hacked Dropbox accounts from the massive hack of 7,000,000 accounts

To see plenty more, just search on [redacted] for the term Dropbox hack.

More to come, keep showing your support”

Though there is an apparent leak of details Dropbox has said that they were not involved in the leak of data and that any information that has been leaked is from third party services.The guys over at Dropbox have also said that they detected suspicious activity on some accounts a few moths ago and had already performed password resets on those accounts back then.

user picture

by Helen Stirling

Sep25

The rise of online charity and their campaigns.

You may have noticed this year that there has been a huge increase in the amount of money being raised online for charity and that has come from many things. From personal sponsorship to much larger online campaigns which have gone viral. Many of these online campaigns have been hard to ignore, with the majority of the focus being seen on your very own timeline on various social media channels. From seeing ice bucket challenges fill up your Facebook news feed, to seeing countless no make-up selfies on your Instagram home feed.

The majority of the media claims that there is a vain-ness involved with taking part in these online challenges and that is likely true for the most part. But it’s proven from the charities involved that people who are taking part are actually donating, so there is definitely something else at work here too. There is clearly a charitable goodness that is sweeping the online world and it’s interesting to take a look at what has created a sudden surge in the online community’s willingness to give.

The rise in use of online fundraising platforms

logo-justgiving

First off we should take a look at the rise of the online fundraising platform. Kickstarter and Indiegogo have been running a long time now, along with other fundraising sites aimed at getting personal projects up and running. Now with most of the campaigns on these sites something is offered in return for your donation which is obviously a large incentive to be giving. Though often the lowest donation option simply offers a message of thanks as the return. These personal stories behind these projects are what seem to get people involved in these projects as well as excitement about the outcome.

You can translate these feelings of having helped to contribute, easily over to charity, which has also seen a huge growth in online fundraising platforms. A couple of years ago the only online charity platform that I’d heard of was justgiving, and now nearly all big charities have their own personal fundraising platform to help raise money. The growth of the internet has really improved the ease of giving to charity.

Before the internet, you likely only gave to charity if you were canvassed on the street or by a coworker, if you saw a charity money box by a till, or if you visited a charity shop/fundraising event. All in-person moments; people were unlikely to phone up to give to charity or reply to the ‘junk’ mail they received about giving to charity. So the thing is, the internet just makes it so much easier to give to charity, a simple click of a button, a few details added and it’s all done. This has got to be another reason why these charity campaigns have taken off. This is the same with text campaigns which have got much more traction recently too, a couple-of-words-long text to a number instantly donates a small amount from you. Instant gratification and something to feel good about for the rest of the day.

No make-up selfie

f72 (1)

The first big charity trend of this year came from the #NoMakeUpSelfie which eventually raised over £2 million for cancer charities, mostly in the UK. The trend began after an actress, Kim Novak, went make-up-less to the Oscars in March of this year. The trend began from there and the charity element was quickly added it. There is quite obviously an appeal of attention involved in this trend, where people were excited to show how nice they looked without make-up on Social Media for all to see and comment on. Though there was this element, it was interesting to watch the campaign evolve, especially when people began sharing screenshots of the texts that said they had donated alongside their selfies. After a day or so, Cancer Research themselves got involved with the campaign and encouraged and thanked everyone for their participation.

Ice bucket challenge

Doing_the_ALS_Ice_Bucket_Challenge_(14927191426)

The Ice Bucket challenge rose to fame in July/August of this year and featured people videoing themselves having a bucket of ice water poured over their heads, and then promoting awareness for ALS, a motor neurone disease. This trend began in America, and originally the offer was to donate to the charity or have the ice water poured on you, but the two quickly got merged together and people were simply pouring cold water over their heads to donate to charity. Which seems a little strange, but again maybe that sense of showing off, or perhaps feeling involved overtook the feeling of sense. (Only slightly ribbing, don’t worry!)

People that got involved nominated other friends to take part at the end of their own videos which is how the trend spread so far and wide. It also got widespread attention when pretty much the whole of Hollywood got involved and some others started putting their own spin on things in the attempt to, I assume, have the most famous ALS Ice Bucket Challenge online. This huge trend raised an exceptional amount of money for charity and saw the true pinnacle of what the internet can do for charity. All we need now is other charities to capitalise on this sort of thing and attempt their own trends to help raise funds.

So what we’ve learnt from this year and it’s charity trends is that it will be popular if there is an element of ‘showing-off’ involved with the self- gratification feeling you get when you donate to charity. The new technology and ease of donating has made it easier for people to donate, especially those who may not have bothered before. I know personally I have found myself donating to at least 5 sponsorship forms online for friends this year, though I haven’t got involved with the year’s viral charity movement, I can see how they are new and exciting development for charities and definitely something to grasp onto for the future. Essentially charities will just have to tap into what people already like to do on their Facebook page (show off), and piggyback onto that with their good cause. It sounds un-charitable when you put it like that, but the charities are getting huge numbers of donations by playing on people’s need to be seen online, so why knock it – if it’s for a good cause.

user picture

by Helen Stirling

Aug26

A Social Media Agency’s Likes and Fails – 26th August – Facebook doesn’t like click bait & Macmillan steals ice challenge

Here are today’s post bank-holiday likes and fails!

Likes

Logout, The hardest button to Click!

Facebook have decided to start clamping down on click bait articles on the site. This should hopefully start to clear out annoying content from users feeds. You’ve probably noticed more recently that your feed is filled with tons of rubbish click bait articles that your friends have shared. I know I have, it does get very tiresome, especially when I simply use the site to see what friends are up to, as well as running brand pages. These articles are especially annoying as they don’t give anything away in the title, but just enough that the user is forced to click through to find out more.

The example that Facebook gave was: “You’ll NEVER believe which two stars got into a fight on the red carpet last night!! CLICK to find out which starlet they were fighting over!!”.

This means that Facebook will be changing their algorithm slightly to make less of these articles appear in feeds, this is obviously not great news for the publisher sites but Facebook says only a small set of publishers will see a distribution change and that the changes are necessary so as to not drain out the things people want to see on Facebook.

Fails

macmillan

Macmillan, the cancer charity has come under a bit of fire online regarding their jump onto the online fad of chucking ice water over your head for charity. Originally when the ice bucket challenge started in America it was in aid of the ALS Association, which helps those with motor neurone disease, also know as Lou Gehrig’s. The challenge quickly grew in popularity when celebrities got in on the act and people were uploading their own video challenges to social media and raising millions for the charity. As the challenges spread over to the UK Macmillan saw their chance and started asking that people donate to their charity and do the ice bucket challenge. Now you may think, why is it bad to hijack a charity challenge for your own charity, it’s all charity right?

Well some are saying it was a little tactless of Macmillan, as cancer is a well known disease and one of the most donated to diseases. Whereas Lou Gehrigs disease is much lesser known and could definitely help, in awareness of the disease as well as working on curing it. There are calls for people to consider the UK association for Motor Neurone diseases (http://www.mndassociation.org/). Some have taken note of this and the charity have currently raised £1 million from ice bucket donations.

Macmillan have defended themselves though and said they thought it was a good idea to take the initiative to get involved with the challenge as they had been previously criticized for being slow on the uptake when the no make-up selfie was popular earlier in the year.

The details for donating are here:

Macmillan ask people to film themselves doing the ice bucket challenge, post it online and donate £3 to the cause by texting ICE to 70550.

You can also donate to the Motor Neurone Disease Association by texting ICED55 £5 – or any other amount – to 70070.

user picture

by Helen Stirling

Aug19

A Social Media Agency’s Likes and Fails – 19th August – YouTube Music Key & ALS ice bucket fails

Here are our favourite, and our least favourite things from the Social Media world today.

Likes

Google are edging ever closer to launching their music streaming service. It’s still yet to be officially announced but there are leaked facts about the service, one of which is the name, which is purportedly YouTube Music Key, which isn’t especially catchy, but there are signs that this is what it will be. One is that Google bought the domain, Youtubemusickey.com and now there is a supposedly ‘leaked screenshot’ which shows the layout of the mobile site.

youtube music key

The new service was initally discovered earlier this year and people have been waiting for the service to launch so that comparisons can be made with other popular music streaming sites like Spotify and Pandora. From the leaked images it looks as if there will be 20 million tracks available to stream as well as having full albums and a 30 day free trial for new users. It will also reportedly offer listening suggestions too, based on your listening habits. Nothing new there, but a reported bonus will be exclusive tour footage, as well as remixes and covers.

Fails

The ALS bucket challenge has been going on for a fair few days now, and with thousands of videos of buckets of ice water being thrown over people, there has to be a fair few fails to go along with it. We’ve spotted a fair few today and we thought we’d share some of them. We did mention the ALS challenge yesterday, but just a quick recap, it’s a charity awareness trend, much like the no make-up selfie for Cancer Research. The participant nominates others to take part in the challenge and  then pours, or has someone pour a bucket of ice water over their head, and then hopefully donates money to the ALS association which is the point of the viral trend. So far the charity has made a whopping $15.6 million from these donations. Which is clearly not a fail! If you want to help research and care for those with Lou Gehrig’s Disease then you can donate here. But now let’s have a look at those ice bucket challenge fails!

user picture

by Helen Stirling

Aug18

A Social Media Agency’s Monday Round-Up – 18th August – ALS Ice Bucket Challenge, Facebook Satire Tag, Twitter Experiments, Snapchat Popularity

Good morning ladies and gents, I’m sure you’ve had a lovely weekend, so much so that you didn’t even pay attention to the Social-goings on. So here we are to save the day and let you know what’s been happening.

ALS Ice bucket challenge

So the ALS ice bucket challenge dtarted popping up last week, but on over the weekend has it truly gone viral. Celebrities everywhere are flocking to pour a bucket of ice water over their heads in the name of charity, or in some cases exhibitionism. The idea is very similar to that of the extremely popular no make-up selfie trend which took Facebook and the internet by storm earlier this year, and ended up raising over £3 million for Cancer Research UK.

This latest trend was started by Pete Frates, a college baseball player, who has ALS (Amyotrophic Lateral Sclerosis aka Lou Gehrig’s Disease) to try and raise money for the ALS association and awareness of the disease. Since that initial posting, the trend has been passed on after people nominate their friends to create a short video of ice water being poured over their heads. Celebrities have also got involved, including people like Selena Gomez, Lena Dunham, Justin Beiber, and even the big man himself, Mark Zuckerberg.

Facebook to flag satirical articles

theonion

Facebook are clearly worried that the world is getting more and more gullible (a word that isn’t in the dictionary). People are getting fooled time and time again by articles from the Onion and other satirical sites, so much so that Facebook have been testing out a ‘satire’ tag under the articles that are posted to Facebook. Apparently Facebook have been testing this feature for over a month; though so far it’s only been spotted on The Onion articles and there is no word yet on whether it will appear under other sites” articles. Facebook originally implemented the tag because they were getting feedback from users who wanted a clearer way to distinguish between real and satirical articles.

Twitter experiment

how-to-email-tweets-directly-from-twitter-s-website-692a5ff817

Recently, you may or may not have noticed that Twitter has been quietly throwing in different things into your timeline. The newest tinkering by Twitter now makes it so you see tweets that others have favourited. A lot of people think that this is ridiculous and at the moment I tend to agree. Someone on Twitter made the point that showing users these tweets is basically just the same as a retweet, and I don’t know about you but I don’t favourite things because I particularly want other people to see them.

Twitter could be going to far with their tinkering, at the moment they’re focusing too much on the core features and is changing them into features people don’t like. There should be more of a focus on how people use the service and how they can improve that experience. There have also been rumours of a Facebook style algorithm being used on Twitter, but I can imagine the outcry now if this was the case, it would mean that users would not see every update from people the follow and that would change the whole dynamic of Twitter.

Snapchat popularity among young adults doubles in  9 months

snapchat rise graph

Snapchat’s popularity among 18-24 year olds has doubled since last November, making it equally as popular as the Twitter app for users in this age range. The most popular app is still Facebook with a massive 75% of 18-24 year olds using it, and the second most popular is phot-sharing app Instagram, which is also owned by Facebook.

Snapchat’s popularity continues to rise in older age ranges as well, 25-34 year olds and 35+ are seeing a growth, all though a lot slower than in the younger age range.

All hail the self-destructing picture/video app; Facebook are trying to get their own version of Snapchat to take off with Slingshot and Bolt, but so far they’re failing to match the success of Snapchat.

user picture

by Helen Stirling