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Aug14

Likes and Fails – 14th August – Target troll and photo-shopped body image

It’s that time of the day where Likes and Fails keeps you occupied for a couple of minutes, before you realise you only have half an hour left of work!

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We love it when a brand or company does something a bit different with their social media, and it looks like Target got a helping hand from an internet vigilante this week after their new gender neutral policy was announced. A bit of background, Target announced that it would be removing gender labels on a selection of clothing from their kids line. This has angered some people, for reasons unknown. Although this image may help to explain:

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Anyway, one so called vigilante decided to take matters in to their own hands after they noticed that some people were deciding to boycott Target because of the gender tag removals, and they went to town with their responses. This was only after they’d set up their own page, making them look like an official Target customer service rep, well to the less Facebook savvy anyway. This vigilante changed their avatar to the Target logo and also changed their name to Ask ForHelp. Mr ForHelp replied to no less than 50 commenters and you can see some of the witty responses below.

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Fails 

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A woman has done another of those things where she gets graphic designers around the world to make her look ‘beautiful’ to the people of their country. It’s as if she thinks we’ve all forgotten that this article happens once a blummin’ month. I suppose she needs press for some reason, but I can’t figure out what it is. Oh hold on, it looks like it’s PR for Superdrug. So anyway we can all delight in some terrible photoshopping skills which were very likely created by the same person and not by different designers all around the world as claimed. In case you’re interested here is a link to the photos involved in the article, clearly aimed at all the online news sites across the web.

More on Buzzfeed

 

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by Helen Stirling

Aug06

A Social Media Agency’s Likes & Fails – Facebook live & #TubeStrike

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Facebook live 

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So yesterday Facebook released a blog detailing their newest feature. As part of their ‘Mentions’ feature, which allows Celebrities and influencers to interact and reach their fans, they have added a new ‘live’ feature which allows celebrities to live stream to their fans, one may think this sounds a little like Periscope, but don’t worry this is a totally original Facebook idea. (Ahem). The feature is available for all blue badge verified Facebook users, and it looks as if Facebook have got some big name celebrities on board to help promote the new feature. Such as Dwayne ‘The Rock’ Johnson and Serena Williams among others. The live broadcasts, once ended, are still viewable on the celebrities page, so don’t worry you can still catch up if you miss them live!

See the announcement here.

Fails

#TubeStrike

The tube strikes are happening AGAIN in London, and everyone on Social Media has something to say about it. Even Facebook has got in on the action by prompting some users to post about the Tube Strike. Most users = not thrilled about this. In fact there was probably more moaning about Facebook telling people to talk about tube strikes than there was about tube strikes themselves. The tube strikes have affected pretty much every londoner, which means that socal media has turned nto a big moany mess. You can keep up with the full on moany/sweary tweets with this awesome microsite we spotted earlier: http://tubestrike.impero.wtf/ . Also please feel free to enjoy some of the whiny messages below and enjoy the y day Twitter collectively lost it’s shit about underground trains.

 

 

 

 

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by Helen Stirling

Jul14

A Social Media Agency’s Likes and Fails – 14th July – Comic Con success & Apple Pay release

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Twitter comiccon stats

It’s safe to say that Comic con in San Diego was a huge success. Fandoms were in their element as stars of different TV shows and film franchises hung out together and took photographs, people got into their costumes and cosplay, and the world of comics and films was celebrated. The twitter stats have been released showing the reach of the convention. The world was captivated by the release of new film trailers for all big upcoming franchise blockbusters. The story peaked around the release of new Star Wars film and their panel, the release of their themed emojis, as well as excitement surrounding the new Hunger Games: MockingJay part 2  teaser releases and again their panels. Jennifer Lawrence, star of the Hunger Games franchise was the most tweeted about celebrity during the whole event.

So excited to announce my very own #StarWarsEmoji#Phasma pic.twitter.com/vpZwKiLxLa

— Gwendoline Christie (@lovegwendoline) July 11, 2015

 

Fails

apple pay

Apple Pay has launched in the UK! That’s the good news. The bad news is that it isn’t as widely available as you may think. A few of the biggest UK banks support it, but a few of the biggest banks don’t. The banks available are: American Express, First Direct, HSBC, Nationwide, NatWest, Royal Bank of Scotland, Santander and Ulster Bank. Stores you can you use it in are, Apple, of course.

Only joking you can also use it in Boots, BP, Costa, KFC, Lidl, M&S, McDonalds, Nandos, Post Office, Starbucks, Waitrose and Subway, among a few more, and more being added in the future.

For now though, you can definitely buy food and toiletries with it! We look forward to seeing Apple Pay add more to their offering.

 

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by Helen Stirling

Jun10

Instagram débuts brand new cleaner layout.

Instagram have updated their look on both their desktop and mobile versions. The new layout provides a cleaner and flatter view of your istagram posts. It removes the borders from around images and the change is more noticeable on the desktop version where the image grid has been reduced from 5 images across to just 3. This allows the images to be larger and makes them more of a focal point. The montage grid at the top of the desktop page has also been removed which allows for more focus on the individual and their page. The profile image now displays as a circle as opposed the square image it was before.

It is a much more subtle and modern layout than its predecessor and it works well at linking the app closely with the desktop version. The roll out of the layout change has started today, and all users are expected to have it by the end of the week.

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by Helen Stirling

Jun09

Twitter makes conversations easier to follow

So, does anyone remember the Twitter update that made it easier to engage with and follow conversations in the home timeline? Well, they’ve only gone and done it again, but with the tweet page.

Twitter announced last night on its blog that the update is said to make it easier to get involved in conversations. Tweets that have sparked lots of replies needn’t be the bane of your life anymore! Conversations will now be grouped together, with some of the most interesting replies appearing right underneath the original tweet. And if your content surfaces at the top of the conversation, it’s because you are awesome! No, really, if the original Tweeter has engaged with your reply, Twitter will favour it and bump it up the ranks.

The new feature is currently being rolled out to all users on twitter.com today, but won’t be applied to mobile apps for a little while, standard.

 

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by Kalli Soteriou

May26

Periscope arrives on Android

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It’s finally here fellow android users! Periscope launches on the Google Play store today.

The app initially launched 2 months ago for iOS, with huge fanfare and it reached 1 million downloads in 10 days. Now after lots of tweaking and polishing it has made it’s way to android devices. The new android version has all the functionality of the iOS version but also with some added perks. These perks are a ‘return to broadcast’ version, which allows you to return to a stream after you’ve exited to do something else on your phone.

When you open Periscope on android you will be given a list of streams happening right now on the app from people that you’re following. It will also suggest that you follow everyone that you follow on Twitter to keep on top of updates on the app. If there is nothing happening when you go on the app, you can swipe right and it will have a list of broadcasts going on around the world right at that second. The app will also give you a list of the most popular users of the app, which is not always reliable, as some users try to rig the system. Finally you can view your own profile and search for users by name.

The big difference between the app on Android and the app on iOS is the way that you start a broadcast. On the android app you start a broadcast by pressing a big red button on the broadcast screens whereas on iOS you use the central tab. Overall though the app is much the same and as easy to use as the iOS version. We’re just mostly excited that it’s finally here for android!

 

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by Helen Stirling

May22

A Social Media Agency’s Likes and Fails – 22nd May – Kent Earthquake reactions and Oddschecker AU Fail

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There was an earthquake in Kent last night, in case you hadn’t noticed the furore on Social Media this morning. There are people cracking jokes about the earthquake which surprisingly hit 4.2 magnitude on the richter scale. The internet went meme crazy posting pictures sarcastically about the effects of the quake. Pictures such as a lawn chair falling over, a broken gnome and bananas that have fallen off their hanger. Now I’m not too judgemental, but these memes have been used before for similar situations, like when it was super windy here.


Fails

A large betting company in Australia has had to check their tweeting today after the posted a rather cruel jibe at a professional footballer and his girlfriend. The company posted a photo of the couple along with the mean tweet which said: ‘Sure she’s a lovely girl but someone needs to remind James Wilson that he’s a pro footballer Start abusing this privilege’. People were quite obviously outraged at the the tone and suggestion of the tweet, and the account received tons of hate spewed back at them saying that it was disgraceful. The offending tweet can be seen below. The tweet was removed after a few hours with a simply apology tweet.

There are obviously many worse things posted on Twitter everyday but if you are a brand trying to uphold an image then it’s best to not post something that feels too controversial. If you notice a tweet gaining traction for whatever reason then closely monitor it and its sentiment so it can be removed swiftly if need be! This is one example where the post snowballed up so much that loads of people saw it and took offence. Don’t let it get that far.

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by Helen Stirling

May20

Twitter has just launched a handy new tool to help users discover tweets

Although only currently available to Tweeters in America, Twitter has teamed up with Google to bring real-time content to search. As of 6pm yesterday, anyone in the U.S. searching in English will receive relevant Tweets in the results when searching within the Google app (iOS and Android) as well as mobile web surfing. Further developments include a desktop web version and a roll out to other countries in the coming months – please let the UK be next!

Twitter explained the new feature on its blog last night: “If you’re interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent Tweets. Or, if you’re a TV buff, a search for #MadMen will bring up the most relevant news and Tweets about Sunday’s series finale”.

Any interaction with the content through Google search will take you directly to Twitter where you can view the content and discover further related content.

What a perfect partnership!

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by Kalli Soteriou

May19

Social media plays a key role in promoting road safety

We all know just how powerful social media can be. It has the ability of spreading a message, positive or not, in a matter of seconds. But what about when we consider sensitive or serious messages? Is it a good medium to use to address these issues, or is it just opening the flood gates to abuse even when a brand or organisation means well? This morning, I’ve read two news items about how organisations in the UK and USA have used advertising and social media to help promote the importance of road safety. One, I assume, will be received well by the public. However, the other has already suffered huge backlash as opposers take to the social-sphere to rant their concerns. Let’s delve a little deeper.

The Isle of Man’s Constabulary has today launched this year’s TT road safety campaign, which will see social media take the lead in helping to deliver key messages during the festival. Using its Twitter feed, @tweetbeatIOM, the organisation will provide a mixture of up-to-date information about road safety and traffic updates using #SafeSummerRidingIOM, #ShareTheRoadIOM and #IOMTT. The campaign builds on its poster campaign from previous years which aims to reduce the number of accidents that occur during the festival. We’ll definitely keep an eye on this one and see how it pans out.

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Now, when it comes to billboard advertising we have seen a few hiccups. Firstly there was the Hell Pizza angora coated billboard which was launched to promote the New Zealand company’s Easter special. We can all be sure that one didn’t go down to well with animal right activists.

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And then there was this billboard fail. Need I say anymore?
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But the Colorado Department of Transportation is already getting backlash for a seemingly innocent billboard campaign. To promote seatbelt safety, the CDOT put up billboards with partial information to tease out its messages, featuring phrases like, “Life or Death”, “Brain Damage” and “Windshield Ejection”. Yesterday afternoon, a seatbelt was added, covering up the second word of each phrase with the strapline, “Buckle Up. Seatbelt Enforcement Is On.”
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Over the weekend, before the seatbelt was added, the CDOT posted a picture of the advertising on its Facebook page, asking its audience to keep an eye out and what they thought about it. Hello open flood gates. Within minutes there was an uproar. People seemed to think that instead of investing in this poor advertising, the CDOT should have spent the money on repairing the roads and potholes – which cause accidents! Others questioned the use of billboards all together when it comes to road safety, stating that they’d rather keep their eyes on the road – fair point.

 

Well, I wouldn’t necessarily say that the CDOT got it wrong, as the billboard has sparked conversation and debate, pushing its message out further. And as a channel, where better to promote road safety? Talk about knowing where your audience is. But I guess what is key here is that when approaching a sensitive subject such as road safety, it’s important to consider 1) Can the message be misconstrued in any way? 2) If it can, how will you deal with ay negativity? and 3) Will this do more social ‘good’ than ‘bad’?
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by Kalli Soteriou

May12

A Social Media Agency’s Likes and Fails – 12 May – Wales goes nuts on social about semi-naked ad campaign and moustaches become the new beard

Fails

NAT Group, a bus company in south Wales, has been the butt of some serious social media backlash after it slapped semi-naked figures across ten of its fleet with the tongue in cheek strapline, “Ride me all day for £3”. According to a statement from the brand, who has now withdrawn the ads, the campaign was aimed at the younger generation, trying to make the provider more attractive to increase its customer base.

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Among (many) cries of racism and sexism from the general public, even Charlotte Church piped up:

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In fairness they did have men and women featured on the buses, so in my opinion it’s less sexism and more just perhaps a bit too edgy for Wales (or maybe a very clever PR stunt!).

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Are moustaches the new beards? Well, word of a rather fashionable policeman with impeccable face fuzz is sweeping across the Twittersphere that could put the bearded man to shame. Within minutes of the image being uploaded, the moustached mastermind’s handlebar was trending with the hashtag #hipstercop. What followed was a barrage of incredibly cheery memes. Bully!

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by Kalli Soteriou