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A Social Media Agency’s Likes and Fails – 23rd July – LinkedIn purchase Bizo & #TwitterPurge

Today’s Likes and Fails take a look at LinkedIn’s big company acquisition, and a twitter trend outrage based around new teen horror film The Purge: Anarchy’s original hashtag #TwitterPurge.



LinkedIn have made a big purchase. They’ve decided to add ‘Bizo’ a marketing agency, founded in 2008, to the company, in a deal worth around $175 million to be paid later this year in 90% cash and 10% stocks . It looks as if they are hoping to benefit from Bizo’s B2B expertise and focus it on measuring social advertising programs aimed at the network’s professional audience.

Russell Glass, the co-founder and CEO of Bizo, said: “We have been a LinkedIn partner for a while now and it became clear that our respective missions and cultures are really well aligned. I couldn’t be more thrilled that we are coming together to accelerate our ability to reach professional audiences, nurture prospects, and acquire customers in truly powerful ways.”

This news comes after a year of high profile business acquisitions such as Facebook purchasing WhatsApp and Apple collaborating with Beats by Dre in a whopping $3 billion deal. It seems to be the year of the big company purchase.


A twitter trend sparked outrage the other day when it got into the wrong hands. The trend #Twitterpurge was initially linked to the new teen horror film coming out called The Purge: Anarchy (a sequel to the original The Purge), the idea of the purge in the film is that for one day in the year all crime is legal. Unfortunately some took the trend too far subjecting others to a horrible ‘purge’ by posting images of ex’s in compromising images in an act of ‘revenge porn’.

The trend peaked on the night of the films release,  though after one teenager set up the same date for a #TwitterPurge and suggested people have an ‘anything goes’ attitude to Twitter for one evening, the trend was hijacked by users posting nude photographs of ex’s and sometimes @ing them in the tweet or subtweeting about them. These people are obviously not thinking about how it will affect the lives of the girls they are tweeting about, as we’ve seen before, it can cause humiliation and ruin lives, it can even lead to suicide.

The other grotesque thing is that as this film is aimed at teens, it meant that the hashtag was mainly picked up on by teenagers, which therefore meant that many of the images being posted counted as child pornography. Twitter have been removing accounts as quickly as they can which are associated with the purge trend and are sharing these sort of images. Unfortunately the trend caught on on Facebook and Twitter as well.

Luckily there were a large proportion of users that spoke out about the trend and shared their disgust at the people who felt it necessary to share private images.  Here’s a look at one of the tweets calling out how irresponsible the pure was.


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by Helen Stirling


A Social Media Agency’s Social Media Round-up blog – 10th February – LinkedIn, Flappy Bird, #SochiProblems and Facebook Look back

It’s Monday morning and here is a round-up of all the Social Media news you may have missed!

1. LinkedIn have reported their Q4 earnings from 2013, and their revenue for the quarter was $447.2m which is an increase of 47% from the previous Q4 in 2012. Premium subscriptions accounted for $88m of the revenue, (about 20%) and $113.5m was from marketing solutions products which equals about 2%% of the total revenue. The overall growth is weaker than expected which has lead to a 15% fall in shares which is not a great start to 2014 for the company.

2. You may have heard about Flappy Bird this past week, in fact I’ll be surprised if you haven’t. The annoying and frustrating bird has been flapping its way into you throwing your phone at a brick wall for the past month or so and now he is no more. The app/game had been up on the app store for a while and had been highly successful, but frustrating players with its game-play. The aim of the game is to keep a bird airborne by repeatedly tapping the screen and to guide it through a number of obstacles without any mistakes. The overwhelming popularity of the app had led the creator to become either frustrated or overwhelmed and on Saturday he threatened that the app would be removed from the app stores. It turns out he wasn’t kidding, on Sunday the app was removed from the store leading to outrage from some fans of the game as well as some even going as far as to send death threats. Which is a little absurd.


3. Following on from last week’s popular, (probably not the right word) hashtag #SochiProblems, a clever response stunt from Airbnb has arisen. The holiday company has begun responding to some of the #SochiProblems tweets, which you may remember were a glimpse at the pretty appalling accommodation laid on for the worlds journalists. The company has cleverly been tweeting these journalists pictures of their own accommodations within Sochi, suggesting a move may be a good idea and stating that they do have rooms available. I imagine more than one journalist may have taken them up on their offer, especially after seeing the orange water, the unfinished hallways and live wiring in the showers.


4. You probably heard, or more likely saw, video upon video of people’s ‘Look Back’ videos swamping your Facebook Feed last week. You likely watched none of them, apart from your own, and possibly your partner’s. Many people were disappointed with their ‘Look back’ video, being reminded of things they may not have wanted to be reminded of, old relationships, drunken statuses, etc. They were calling out for an edit feature and now Facebook has delivered, they put out an announcement that they were working on the feature mid last week and right at the end of the week the edit feature went live.


The edit option isn’t as feature rich as you may hope with the option to switch out photos being limited to certain pre-picked photographs, you can’t select any image to feature. To access the edit feature re-visit the Look Back page  and at the top right corner instead of hitting the share button, like everyone else has, hit the edit button and you can edit away!

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by Helen Stirling


How To.. Find a Job Through LinkedIn

LinkedIn has a bit of a reputation for being a stuffy, corporate social network, of interest only to the super corporate who like to brag about their achievements.

This is an unfair view in our books, as LinkedIn can actually be very handy, particularly for finding both new business and a new job.

Most business people are on LinkedIn now, particularly those who work in office environments, but it’s not just employees who are on there. Since their revamp earlier in the year, LinkedIn groups have become increasingly popular, and companies can now create their own page on the site too.

We’ve put together a few tips to help you out if you’re looking to use LinkedIn to find new clients or a new job.

Use groups to get yourself noticed

Find groups from companies and/or topics that you’re interested in and join in discussions. Your answers could help get you noticed. Starting discussions can help as well, as you can help position yourself as an expert in your field. You can interact with people on your posts, making sure your name stands out.

You could even post that you’re looking for a job/freelance work, as people are often keen to help and will comment, letting you know who to get in touch with.

Look up contact details

If you’ve found a company that you want to work for, but all you can see is a generic ‘contact us’ form or email address on their website, you can use LinkedIn to find some more helpful contact details or, if you’re feeling particularly ballsy, you could just message them directly using the site.

This also helps if you know the company, but you want to find someone specific who works there, such as the MD or their social media manager.

Search jobs

Some massive brand names advertise for jobs on LinkedIn, from BT to Burberry, so don’t forget to search the LinkedIn jobs list when you’re on the lookout. You can also make your search specific to you, selecting variables such as industry, salary and location.

If you wanted to be really sneaky, you could see which companies are looking for new employees and put yourself forward as a freelancer, just so you’ve got your name out there. Be sure to make yourself memorable, and don’t confuse being cheeky with being rude.

Keep your profile up-to-date

This may seem like an obvious one, but keeping your profile up to date is important. You don’t want to miss out on a job because someone is looking for an Account Manager, but you didn’t update your profile when you were promoted from a Senior Account Exec.

Also, be sure that you’re listing what you did at different jobs. It’s all very well saying you were a Gallery Assistant at one of London’s biggest art galleries, but what did you actually *do* there?

You can even use your LinkedIn profile as an extension of your CV. It’s recommended that you keep your CV under two pages, so keep all the essential information on there, and elaborate on your LinkedIn page.


Use LinkedIn to find out what’s going on in your area. Be on the look out, as company pages might lead you to a great breakfast networking event where you could snag yourself a new job, or even some new clients.

Mutual connections

Keep an eye on mutual connections that you share with others. It can bea great starting point for conversation now, or even in a few months time.

It could also be a great excuse to get in touch with a new client or employer, especially if you can be recommended by a mutual connection.

Include a photo

Again, another obvious one, but not having a photo on your profile makes it look like you’re on the run, or you’ve got something to hide.

Also, try and keep it professional. If you don’t have a head and shoulders shot, get a friend or colleague to take one. It won’t take long and it will make you look approximately one hundred times more professional than that shot of you in Liquid with a blue WKD from five years ago when you were a fresher.

Share regularly

Unlike Twitter, you don’t need to be sharing content 60+ times a day to get noticed. According to Nicole Williams, a career expert for LinkedIn,  if you share something just once a week, LinkedIn has found you are 10 times more likely to have your profile viewed by a hiring manager.

Personalise your invitation to connect

Don’t just stick with the standard ‘A Social Media Agency would like to connect with you on LinkedIn’ message. Keep it fresh and original with something that displays your personality.

Again, keep it professional. No smutty jokes. Ever.

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by Iona St Joseph


A Social Media Agency’s Likes and Fails – 16th May 2013: Google+ Redesign & LinkedIn Changes Privacy Policy


Google+ has rolled out a new design, making it a lot more image based (not unlike certain other social media sites that we can think of…). Photos take centre stage of the redesign and fill the entire width of the stream, as a part of an effort to make it easier for users to scan the site.

Google have added 41 new features to Google+ as a part of an effort to make it smarter and more intuitive, with the help of bigger pictures and related hashtags.

The update includes a multi-column layout which, depending on the screen size and orientation (and the kind of device you’re using) there will be one, two or three columns.

Apparently, Google announced that 190 million people are now active in the Google+ stream, while 390 million are active across Google, including +1’ing apps in Google Play, making video calls in Gmail and sharing videos from YouTube.


LinkedIn has made a decision to prevent prostitutes from using the site to market themselves, which hasn’t gone down well in the sex trade.

The business networking website announced a new privacy policy and user agreement, which you can see here, that prevents members from creating profiles or providing content for promoting escort services or prostitution.

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by Iona St Joseph


Social Media News – September 18th – Hacker Insurance, #MuslimRage, Snapseed and Tweet Tweet

Helen here with today’s round up of social media news.

It has been announced today that you can now buy insurance protection against being hacked online. The insurance company ALLOW has stated that the £3.99 a month cover will provide legal support, costs of disabling accounts and help to suppress any slander or offensive material that may have been posted. I think this either signifies the start of a major bandwagon that insurers will hop on, or more likely, a massive flop. I can’t imagine the everyday user of social networks would be willing to pay an extra £4 a month against such an unlikely event. The usual target of hackers are rich or famous, and to be honest, they can afford all the legal advice they want.

It has been widely reported, so it is hard to ignore the outrage at the Newsweek headline “Muslim Rage”. Twitter has gone mad on the subject, and the hashtag #MuslimRage has created a mass of different interpretations including parody. Among the tweets parodying the controversial headline that Newsweek opted for are the likes of “@randajarrar When my falafel comes out completely uncrispy #muslimrage” and “@Ahmed No halal condoms at the pharmacy? #MuslimRage”. It seems that many people are seeing the lighter side of this Newsweek controversy, which may be better than the other option of continuing the rage. Nevertheless- Twitter outrage aplenty on this one.

Today’s big transaction announcement is that Google has acquired Nik, a software company that specialises in photo editing and sharing software. Their most famous product is Snapseed, a popular iOS app not dissimilar to Instagram, and in fact has more editing options (though is not as popular). It appears that Google have hopes that Snapseed  will be a competition for the now Facebook owned Instagram, and expect to lure users to Google Plus with more photo sharing options. If Google Plus can gain 400 million members in just under a year, then the outlook for Snapseed looks good to me.

In lighter than light news, Bill Oddie has been turning real birds tweets into internet tweets this morning. Stationed at London Zoo’s Blackburn Pavilion aviary he has been listening to bird calls and translating them for his followers. One example is “That Red Billed Toucan was calling for a girlfriend. Sounds to me like he is shouting for some company! #BirdsThatTweet”. Also using the hashtag #BirdsThatTweet is London Zoo and Twitter UK who are joining in the fun to mark the beginning of the migration season.

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by Helen Stirling