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Aug27

Insight: Facebook competitions, the what, why, where, when and how?

Logout, The hardest button to Click!

Facebook competitions are like Peter Andre’s mysterious girl, we know what they are but yet we know so little about them, and what are the rules? Can you do this or that? Most people never really seem sure.

There has long been a call for clearer guidelines on Facebook competitions, and many people wanting to run their own competitions have been confused as to what was actually breaking the rules. As well all know it’s  important not to break the rules on Facebook as they can deactivate and remove a business page without warning if it breaches the terms and conditions set out online.

The basics are outlined in their promotions terms and conditions. The official guidelines require that you are responsible for the lawful operation of the promotion, and that it is made clear that the promotion has no link to or is endorsed by Facebook or it’s affiliates.

You can see all the rules that are laid out here:

“1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:

a.   The official rules;
b.   Offer terms and eligibility requirements (ex: age and residency restrictions); and
c.   Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
2. Promotions on Facebook must include the following:
a.   A complete release of Facebook by each entrant or participant.
b.   Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).
4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.”

So what these rules mean in simple terms, you are completely responsible for the running of your competition, you cannot get Facebook involved in any issues you may have. It’s all your fault. Fair enough I would say. It also means that you have to set all the rules to your competition and enforce them all yourself, for example setting and keeping age guidelines. You must acknowledge that the promotion is in no way associated with Facebook by way of a disclaimer. You can only hold a competition through a page or an app, you cannot use your personal profile to do this.

There is recent news now that Facebook is banning ‘Like-gating’ which means that pages will no longer be allowed to make a user to like their page to enter a competition. The change to their terms is an attempt to reduce the amount of spam-my Likes on brand pages, and to make information clearer for users.

Facebook-Crosses-Privacy-Lines

This is likely to be a popular move for people who like entering competitions, as before now their Facebook profiles would have been full of pages they’ve liked to enter these competitions; most people don’t unlike the page after they’ve entered, which is what the page is counting on. It will also improve things for page  managers, in that, though there may be less likes, it will give a greater insight into the page’s activity, and will improve the reliability of reports. The change will also mean a cut down on spam profiles which were set up just to like pages and enter pages competitions.
So overall, it’s actually pretty easy to set up a competition on the social media giant. There aren’t really any specific rules regarding the type of competition you hold, obviously as long as it is not offensive. All you have to do is keep Facebook out of it and run it all yourself. Not as constricted as you thought, then really. So go forth and run that competition, look for the right audience for your promotion, and you’ll have a successful competition on your hands which will promote your brand to a greater crowd.

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by Helen Stirling

Jun10

How to use a big event (like the world cup) to your Social Media advantage.

It’s a known fact that the biggest thing happening on Social Media is the brands and companies who are being reactive, quite possibly the most talked about tweet of all time is the reactive tweet from Oreo which was a reaction to the blackout at the 2013 Super Bowl. There can be a great advantage for your business in using big events and reactive tweets to help promote your company. The Oreo reactive tweet got over 15,000 retweets which would probably give it an audience of hundreds of thousands if not millions, which is an incredibly wide reach for the company, and from this their followers increased by 8,000. So you can see the appeal for companies to latch on to the big events that have wide audiences.

So here’s a look at how to prepare yourself for probably the world’s largest televised sporting event in the world, the World Cup and prepare yourself for any eventualities that you may be able to use to your favour.

First off, both Twitter and Facebook have launched features surrounding the World Cup which can help you to get involved in conversation. Twitter have added a feature to their sign up which will allow you to set your profile picture as your countries flag for the competition. They’re also adding a useful feature which will put all World Cup information in one place, simply by searching the #WorldCup hashtag. It will link to all the competing teams’ accounts as well as custom timelines for each match being played. They’ve also reintroduced ‘Hashflags’ which allow you to tag a country’s flag in your tweet with a simple three letter country code. eg. #ENG – This could be especially useful for live-tweeting about matches, as it’ll appear instantly clear to followers which match you’re discussing.

Facebook have launched a similar ‘hub’, a World Cup trending section which shows the latest trending stories surrounding the world cup as well as stories from your friends about the matches. It also shows information on the sidebar which includes the time and teams of the next upcoming match, teams that are playing now, and an interactive fan map which shows where fans of some of the top players come from. This could also be useful for watching popular stories unfold, if you see something interesting in this feed, jump on the story right away, whether it just be a re-share of an article or whether you can come up with an original piece to work with the story.

The best way to be prepared for any ‘event’ that may happen at the World Cup is to keep very aware, following all relevant news sources as well as more general areas surrounding the competition. Keep tabs on hashtags, possibly set up alerts (Google alerts are especially useful), as long as they won’t be buzzing every 30 seconds.

Prior to the event think about the best things that could come from the World Cup that would be easily linkable to your business, this will give you a head start on other companies. Maybe already have some tweets/images/videos prepared in the eventuality that one of these things does happen (if it doesn’t take too much time). Also I wouldn’t suggest you make a celebration video for England winning the World Cup, we all know it won’t happen.

Keeping a keen eye on your competitors is another good shout, they may break some news that you think you could give a better angle on. As well as keeping an eye on cultural style news sites like Mashable and Buzzfeed (even Reddit), they often break news before other traditional news sites, especially Reddit as it’s a community led site.

Basically, make sure you have an eagle eye out for everything, following the #WorldCup hashtag, setting up Google alerts and pre-planning are some of the best advice I can give you to appear truly reactive whilst in the midst of the World Cup.

A quick suggestion also so as to keep reactive content relevant to your company, is to think about the event you’re reacting to tonally, how does it represent your company, does it fit with previous content and will it relate closely to the topic and your business. Also, you’ll have to think about the media of your ‘reaction’ will it be a text post, an image, a video or a social media campaign? Work out what’s right for your business and stay alert, and don’t forget to enjoy the football!

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by Helen Stirling

Jun04

Why blogging is important for your business

Yes, blogging can be time consuming,  and sometimes difficult, but it is usually worth the bit of time that it consumes. The act of blogging can improve your business in many ways, don’t just trust me though there’s actual stats. 77% of internet users read blogs, small businesses with blogs generate 126% more leads and 81% of US consumers trust advice from blogs they read. A blog instantly makes your company more personable and the consumer can get to know you and the company easier, and hopefully that will increase a link between the company and the clients. The benefits go further than that though, and we’re going to take a look at some of them now.

SEO

This is the main reason that businesses decide to start blogging on their site. Having regular content uploaded to the site show search engines that the site is active. It is also a good idea to have keyword specific blogs to bring traffic to your site. Having blogs available on your site regarding industry specific topics mean it will be easier to get ranked higher in Google for specific search terms therefore leading to more site traffic.

Get to know your business/industry better

Blogging about topics related to your company and it’s industry give you the chance to get to know the industry better, as well as starting to voice your opinion on industry matters. You’ll need to research industry news and keep up to date on projects that are going on, this not only improves the blog content, but your own personal knowledge.

Establishing a voice

Writing down your thoughts on any industry news and topics means that you can begin to establish a voice online to become a reputable source, as well as it showcasing your knowledge to potential customers. It will also allow them to be able to get extra information which they may not have been able to find out any other way. Giving hints and tips in your blogs will allow people to see that you know what you’re talking about as you’re beginning to give advice on your subjects.

Appeal to customers

Appealing to customers is simple, make sure the content of your blogs is appealing to the type of niche you want to attract. So for example if you want to appeal to those who want a high-end product, make sure you write blog posts about ‘luxury’, and ‘refined’ products; you need to be finding the right keywords for your audience. Whatever you write about dictates the sort of customer you’re appealing to.

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by Helen Stirling

May28

How to make your brand stand out amongst the competition.

Social Media is a big deal for a brand, we all know it, but unfortunately we ALL know it, so competition is stiff. Therefore it’s important as a brand to have all aspects of your business up to scratch to make sure that you’re the company grabbing the attention. A branding mistake can be detrimental to your company, so it’s important to have Social Media Guidelines that the whole company can comply to, to make sure that the company is always seen in a positive light. It’s also a good idea to ensure that everyone within the team knows the vision that the company has and that they stick to it.

1. The Name

The name is the first thing that people will learn about your business so it has to be good. Not only does it have to be easy to remember but it should also evoke a feeling that links well to your company, your customers need to know what your company is about. The most important thing is to be memorable so if you’ve said the name in a presentation, you want a person who’s heard it to be able pop it into a search engine without any issue forgetting it. These so called creative names that keep popping up, with two ‘iis’ on the end, that often sound like a word from a CeBeebies programme are just not memorable enough. The best thing to do is to find a name which is easy to pronounce and spell as well as checking that it has a domain that’s available and fairly cheap.

2. The Vision

Personality, business values and ethics are all things which should be covered in a company policy, as well as made clear in a Social Media policy. It will ensure that all employees are upholding the company values in their own social media accounts as well as in real life. Making sure that all employees are clear on the vision for the company means that there are less likely to be any Social Media blunders, or any incidents involving a company dispute. Obviously it’s completely up to you what your company’s vision should be, though I can’t say I suggest/encourage NSFW language or content, but make sure you have a personal feel to your brand image.

3. The Logo

A logo can be a hard task; once you’ve got a name you need to create the perfect logo that will truly represent you as a company and a brand. You’ve thought about the company’s vision and now you should be ready to create something that will speak to your customers as well as be recognisable. The main thing to think about is whether the logo fits your company, for example if you’re a small solicitor firm and your logo is a cartoon rabbit; why? Keep it relevant and if you’re not sure how your design’s come across perhaps test them out with people who don’t know your company and see what they first think of when they see the logos, that should give you more than an inkling if the logo fits. If you’re really struggling then going for something simple, neutral and clean is defintely a better idea than making it overcomplicated.

4. Social Media

 On your Social Media accounts make sure you pay close attention to your company’s vision and ethics and make sure that every update posted complies with them. Responding to clients and questions to people via social media should also be kept within company guidelines, adopt an online tone of voice and stick to it, this doesn’t have to be stern, you can be joke-y or sarcastic, as long as you know you have the right audience for it, you don’t want to offend anyone. Think through any hashtags you might want to promote; think of ALL of the possibilities, we don’t want another #Susanalbumparty. It’s simple really, keep to one tone of voice, engage with users in a polite way and keep savvy with your account passwords, changing them regularly and making sure each account has a different login.

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by Helen Stirling

May23

Things you can do to keep your site updated; it’s not all about new business

There are many important reasons why keeping your company’s website updated is important. Without sounding patronising, it helps with SEO, it lets clients know you’re an active business and helps attract that initial interest from possible clients as well as shares (inbound links).

Why?

If you’re not sure about whether your site is updated enough then perhaps re-reading through it and taking note of any information that needs updating. Another good idea is to test out the website, you could ask friends or colleagues to help with this, so for example have certain scenarios to test, and see if those things are easily navigated. See whether they can find examples of past work and then easily navigate from there to a contact page.

The next thing to do is check your site’s current performance with an analytics tool, such as Google Analytics which will tell you which keywords are bringing people to your site as well as which pages on your site they’re staying on the longest.

After looking at all these things you should be able to find what you’re missing on the site and figure out if there are any unanswered questions and you should feel more confident optimizing your current content for new visitors.

So once you have those ideas, here are some sections you may or may not have thought of to have on your website which are easy to update regularly, either way, it might be a good idea to try them out and see if they work for you.

Blog

A blog is a simple way of having a section which can be easily updated on your site. You simply need something to write about, ideally linked to the topic of the website, perhaps a bit about an industry news story or event, and away you go. Even if you only update it once a week it’ll make the world of difference to a website that hasn’t been updated with anything in months. Not only will the blog help draw visitors to your site and improve your search engine rankings but it could also help you to become a ‘voice’ in your industry.

News

A news section is another simple idea that is easily updatable. Any company news can be shared with a simple blog on your site, things such as new clients, jobs you’ve been working on or any staffing changes. This lets users of your site know that you’re sill busy with work and active in the industry. If you’re short on company news maybe moving industry news opinion stories to this section of the website. These sort of articles will work especially well at getting you noticed by search engines.

Gallery

A gallery section explains itself really. Any photos of things happening around the company, or perhaps videos with short testimonials or tutorials, anything related to the company. Obviously make sure you own the rights to the photos and videos that you share. The videos and photos themselves won’t add much SEO wise, apart from showing that content is updated, but if you ad descriptions and keywords for them they will index in search engines and help with your rankings.

Testimonials

A testimonial section is another simple thing to do, when you’ve finished a project with a client simply ask them a few questions about why they chose to work with you, if they were happy with the work etc. Then write these testimonials on your site; or perhaps ask the client if they mind being filmed answering the questions, it’ll give you a different aspect to you page. If you decide on video testimonials then it’s a good idea to transcribe the video, again for SEO purposes.

Categories

Adding extra categories to your website is a great way to improve search engine rankings, but obviously you don’t want overdo it. So for example, if you have several staff members then adding profile pages for each member could be a way of expanding. Or if you’re a small more technical company it could be a good idea to add a resources section. You may notice when you’re testing the site, some pages that might be missing and that would be useful for visitors and you can then add those.

Finally

So, keeping content on your website fresh might only take you a short amount of time a month so it’s definitely worth doing, especially if you start seeing an improvement in traffic and enquiries. Just make sure to test and keep changing what you’re doing to find what works best for your site and your customers.

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by Helen Stirling

May14

How to adjust your business to the digital age.

Yes we all know it, the digital age is already here, but is your company or small business still living a little in the past? If your boss still thinks that SEO is job title or that social media ‘will never catch on’ then perhaps you should re-think the business’s strategy. Keeping your company up to date with the digital age will not only improve your reach to the right audience but will likely boost all aspects of your business.

Website

One of the first things to consider is your website. Do you have one? Has it been updated regularly? If you don’t or it hasn’t; then updating the website is the first thing to do. A refresh of your website every now and then not only makes it more interesting for repeat visitors but also ensures that all of the information included is kept up to date.

Obviously you don’t have to go about this website overhaul yourself, there are many professionals out there who can take on the project for you, for a price of course. This will give you a slicker and more professional looking finish than if you were to learn HTML and do it yourself. Though if you are still getting a good amount of  leads from your website then you may be ok with your current setup.

SEO

SEO is so important these days to get  your business noticed on the internet. Search Engine Optimisation allows your business to rank higher on Google (and other search engines) search results. The idea behind this is that you are emulating what you think people will search to find your business and making sure that the search terms will allow them to find it. So the important thing here is keywords.

Keywords should be used in your website a fair amount to make sure that they are picked up in search terms. Make sure not overuse them though as Google will penalise you for spammy use of  keywords. As long as they fit in well where you are using them and part of full sentences then it should be fine. There are many other things, other than keywords which can also help boost your search engine rankings, such as regular blogging, videos and pictures.

Social Media Management

Social media is a huge part of our world now, whether you like it or not. Brands regularly interact with customers online as well as small businesses, and you can too. There are many marketing and social media companies these days that can help you get up and started, or can manage your accounts for you, or if you’d rather many offer social media training so that a direct employee can be trained in running the accounts to their full potential.

People now enjoy interacting with brands and businesses online, whereas before it may have felt a bit like the business was trying to hard to close a deal with customer; the emergence of fun tones of voices have changed a great deal for brands online and they continue to make their presence felt long after their first interactions. Using Social Media is also a great ‘word-of-mouth’ tool in that if one person shares a post of yours online that instantly opens up a whole new audience of people who may be interested in your business, and then it can happen again and again so that your reach on the internet will be vast.

So there we have some simple tips to bring your business into the digital age. Especially don’t forget the importance of SEO and Social Media in making your company have a larger audience reach.

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by Helen Stirling

May07

How Social Media for Businesses has changed

Effective social media strategies for businesses has changed massively over the past few years; whereas a scattered approach may have reaped dividends a few years ago, more and more companies are turning to a more focused and creative approach in order to stand out in what is becoming an increasingly crowded marketplace. Here are some of the ways businesses have had to adapt their social media strategy in order to stay engaging:

Engaging with Consumers

There was a time when attempting to talk to companies involved being put on hold and listening to some awful songs for what seemed like hours on end. Since the evolution of social media however, consumers have become more accustomed to talking to businesses directly – and as a result, businesses have had to adapt.

More recently, companies have begun to see the true value from one-to-one interaction with their customers; firstly, it lets them resolve any issues a customer may have quicker but also it acts as a showcase to other potential customers that they’re a brand that takes care of their customers.

When it comes to crafting a brand image, this has become one of the key changes since the advent of social media; today a consumer can see exactly how a business deals with queries, questions and problems – and if they do it effectively, it can go a long way to cultivating a brand.

Using Consumers to sell the business

Not only are businesses engaging with customers more, they’re actively sourcing user-generated content to fuel their campaigns. Nothing effectively sells a product or a service like a happy customer, and a memorable hashtag term can help aggregate posts across Twitter, Instagram, Pinterest to create an engaging and interesting campaign.

 

Social Media has changed the way businesses sell

More and more purchasing decisions are being made via social media, which in turn has completely changed the way businesses have sold their products, but today, it has to be about much more than the product. It’s common knowledge that attention spans are getting shorter – it means that businesses increasingly have to get to the point quicker via attention marketing.

That’s easier said than done, creating high quality content isn’t easy, particularly content that delivers tangible results – but it’s not impossible, and with a recent report from SproutSocial stating that a massive 74% of consumers rely on social networks for help with their purchasing decisions – it means that companies have no choice but to deliver the best possible content if they’re to have any hope of gaining new customers.

 

Understanding the customer’s needs

Perhaps the biggest change has been the evolution of businesses fully understanding their customer’s needs. Countless campaigns have been launched on the back of suggestions, questions or even complaints. Put simply; social media has helped businesses to better understand their audiences and by careful monitoring of conversations, not only of the brand, but the business’s industry in general, it has made it easier for businesses to strengthen customer service.

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by Helen Stirling

Apr30

How to use Social Media to win new Business

Social Media has changed the way businesses interact with existing customers and has become one of the most important tools when it comes to attracting new clients – if you use it effectively, there’s no limit to the benefit it could have on your business, so to help you on your way, we’ve outlined some key points for you to keep in mind when you’re attempting to win over potential new business.

Engage with your current customers

This may sound like a bit of a no-brainer, but it can be tempting to go after new customers exclusively and as a result, your existing ones get left behind. Social Media has made it easier than ever for potential customers to look up a business online and find out everything they need to know about the business’s reputation. If a potential customer sees queries from existing customers going unresolved it doesn’t look good – so make sure that you keep your existing customer base happy by being pro-active and engaging with them.

Don’t forget; engaging with your current customers is different to marketing directly to them. Successful use of social media doesn’t tend to revolve around blind promotion. Actively attempt to connect with your audience in a more meaningful way – bottom line; try to be a little more creative with your content…

 

Make Great Content

Again, this may seem pretty self-explanatory but social media is a pretty crowded place for businesses trying to make a noise. Bear in mind that potential customers are probably being bombarded with content left, right and centre on their various pages – so make the effort when it comes to making your content stand out. Good design goes a long way, and image based posts tend to attract more attention than plain blocks of text – put the time into really thinking about your content, because ultimately, it’s the businesses that stand out from the crowd with interesting content that tend to prosper.

 

Make them an offer they can’t refuse

Offering special offers and discounts is a tried and tested method when it comes to attracting new clients outside of the internet – so why should it be any different online? Social media gives you the tools you need to talk directly to your customers – and let’s face it, people who follow the social media pages of a business tend to do it because they expect some kind of benefit. The sooner you become used to the reality that this involves giving deals and special offers to your customers the better, and if your deal is a pretty decent one, word will soon spread and it won’t be long before new customers find themselves on your page.

 

Keep it focused

A lot of companies, after some initial success on social media, think that they have found the answer and as a result, they end up losing focus – and nothing annoys potential customers more than irrelevant posts cropping up on their feed.  You can’t be everywhere at once, so don’t try – keep it focused and make sure you highlight the key benefits of your business without outstaying your welcome.

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by Helen Stirling

Apr16

Quick tips to refresh your Social Media

It’s Spring, well ok we know it’s already halfway into Spring but now is most definitely the prefect time to give your Social Media a good old spring clean and hopefully refresh it enough so that you may gain new followers and get a whole new outlook on your accounts. So here we are to help you out, we’re like a handy feather duster that you need to reach those dustiest parts of your accounts. Or well, something like that.

1. Update, update, update

Everything, and we mean everything needs to be updated!

Bios: on Twitter, Facebook pages, Instagram, LinkedIn, anywhere, check them all and update them to something you think will get you noticed. Sometimes bios can be left for so long that things like ages, jobs and names have changed! Make sure people know who you are and what you’re about.

Pictures: now I’m not one to talk about this, because my Twitter picture has been the same for about 3 years now. But it is good to update your picture regularly, again especially if you have any noticeable changes in your appearance. I find that if someone on Twitter changes their picture and they tweet I really notice it, mainly as I’m scanning tweets all day so I’m used to the normal colours and patterns of the people I follow. So when I see a picture I don’t recognise I really notice it and it can often make me look twice at their tweet. Though there could be a downside to this, that people will notice you and could possibly think ‘why am I following them again?’ and unfollow you.

You may also want to think about updating your cover photos, and background images, theses are especially important on Google Plus and Facebook pages as they draw the main attention on your page when you visit it initially.

2. Refresh your content

You may have a long-running system that you get your content from the same websites over and over again, I know I’m often guilty of it. Give things a bit of a mix-up by looking up some new sites and gather some new content as well as giving your musings on life. A good way to gather up new news sources quickly is by using an RSS feed like Feedly, it means all you news is in one place, and you can easily categorise the sites into topics so you can find the sort of stories you’re looking for.

3. Do some spring cleaning!

It may be cut-throat but now is the time to clear out some of your followers. Those that are either inactive or fake *gasp* need to be rid of, people aren’t stupid these days and know if you’ve been boosting your numbers by paying for them. Also it’s a good idea to clear out your follows that may not serve any value to you any more, do you find yourself skimming past their every tweet? Might as well get rid of them! Obviously don’t announce your cull like some obnoxious accounts do, but do make sure you’re making the right decision, if they’re still providing value and conversation then keep them in the forefront of your social activity.

4. Reach out (and touch me!) 

Don’t really, but do put the effort in to push conversations, try and find more time to reply to tweets that interest you, if you aren’t already! This is especially easy to do if you’ve paid attention to the above tip, as everyone in your timeline will hopefully be saying something interesting! I can’t guarantee it though. As well as replying to others try and make a concious effort to start conversations, a good way to get initial interest is using hashtags, I wouldn’t recommend on Facebook though. Google Plus and Twitter are great for hashtags as that’s how most conversations are formed, and they both have trending topics which you can take advantage of too.

So there we have it, a few quick and easy tips to freshen up your content, go forth and Febreeze your Twitter, Hoover your Facebook and feather dust your Google Plus.

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by Helen Stirling

Apr09

How to manage all your social accounts from your phone.

So you’re regularly on the move and you’re having trouble keeping all your social media in check? Well no fear because we have some great tips to help you manage all your social accounts on mobile. With even more ‘everyday’ social networks like Facebook, Twitter, Instagram, LinkedIn and Google Plus it’s hard to keep track of what’s happening where and to keep your schedule of putting out messages and statuses.

We’re obviously assuming you have a smartphone here, if you don’t you should probably stop reading as I don’t think I’ll be able to help you. However if you have a phone with apps then you are in the right place.

social apps

The first thing to take note of are social media management apps, one of the most famous and possibly the most used desktop versions is Hootsuite, which is also available as an app. As a personal note, I am not a massive fan of the Hootsuite app layout, I feel like it needs a cleaner interface, that said it does work well, and you can switch between different notifications by swiping and you can easily see all your accounts on the home page.

The other options available in the management tools market are Seesmic, an app which helps you to manage your Facebook and Twitter accounts in much the same way as Hootsuite, it is available as a free app but more features are available in the paid version which costs £1.89, a good investment if you’re a Facebook and Twitter addict. Buffer is another great management tool, it allows you to schedule posts for all the major social networks, not just Facebook and Twitter, the app is free for a short period of time, but after that there is a monthly subscription fee which allows you to have two logins ad up to 12 accounts on it. This app is especially useful for people who work in Social Media.

Another great app is SocialOomph which has the ability to scheduled your tweets for the whole day, as well as auto-follow any new followers you gain during the day. The app can also help you schedule blog posts, track keywords, promote profiles shorten urls and loads more.

Now then, looking at apps that aren’t management tools, you can choose from all the official apps of the networks, most of which are the best versions of themselves. Facebook, Twitter, Linkedin, Instagram etc all work perfectly and most of them have the options to turn push notifications on and off which will allow you to not be hassled by constant beeping all day long. Another great app made by Facebook themselves is the pages manager which has an easy to use interface and allows you to keep track of all of your Facebook pages, see the insights, schedule posts and events. This is especially useful on a mobile device as pages for bands or artists may need to create last minute events to post to fans.

If you decide to use all the official apps, which is what I do as I prefer their interfaces, it can be a good idea to group them all in a ‘Social’ app folder so you have them all in one place, and it makes it more likely that you’ll notice an app you haven’t checked in a while.

So there we have it, some of the best ways to keep all your social media accounts in check on your phone. Go forth and tweet!

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by Helen Stirling