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Archive for the ‘Hashtags’ Category

Jan16

A Social Media Agency’s Likes and Fails – 16th January – Facebook video and #OscarsSoWhite

There are so many discussions today around women in the film industry, mostly spurred on by this year’s Oscar nominations, discussions have also centered around the Academy’s snub of black writers, directors, actors and others in film too. Today we look at the hashtag that has been trending on Twitter, #OscarsSoWhite.

Likes

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Facebook is doing well, especially when it comes to the upcoming Super Bowl. There was recently an advert released which uploaded onto both Facebook and YouTube, now, this video went viral, but what’s most interesting are the figures to come from it. On YouTube the video has over 7 million views whereas on Facebook it has 20 million! This suggests that with the Superbowl coming up Facebook could be very lucrative for some of the biggest brands releasing their Superbowl adverts. It’s likely that this could be the first year that the Superbowl adverts get more views on Facebook than on YouTube.

GoDaddy, who had a famous Super Bowl commercial where a ‘nerd’ made out with a supermodel, have said they will be using Facebook’s native video. “We have been increasing our usage of Facebook video posts and are looking forward to some of the new options they are testing now.”

Well it’s all going swimmingly for Facebook at the moment when it comes to video. We bet Mark Zuckerberg is spinning in his, office chair.

Fails

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#OscarsSoWhite was trending the majority of yesterday after the Oscar nominations were announced and the distinct lack of people of colour was noticed by many.  People have reported that this years nominations feature the least amount of people of colour since the 1998 awards. Selma the film this year expected to sweep the award categories was instead only nominated for a best song nod and best picture, sadly missing out on Best Actor and Best Director whcih it had been tipped for, especially after it was nominated in these categories at the Golden Globe awards.

The Tweeters used the hashtag to point out the seriousness of the fact that the film business has’t progressed very far since the Oscars began, and that the black women that have won an academy award have all played slaves maids, or deceptive characters. There were also some taking a look at the tongue in cheek side of the hashtag by cracking a few jokes, but still focusing on the matter at hand.

Let’s hope this gets some attention in the Academy and hope that they will at least consider equal rights in the future when making nominations.

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by Helen Stirling

Jan08

A Social Media Agency’s Likes and Fails – 8th January – Charlie Hebdo solidarity & One Blackfriars

Welcome to Thursday! Here are today’s Likes and Fails.

Likes

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A show of online and real life solidarity has shown that there are good people out there. #JeSuisCharlie has been trending on Twitter for quite some time, following the news of a massacre in Paris, which took the life of 12 people, most of which who worked for the political satire magazine Charlie Hebdo. People began to show their solidarity by posting images of the words ‘Je Suis Charlie’ along with the hashtag, as well as cartoonists using the tag to post their own illustrations about the event. There were many cartoons which also expressed solidarity and that they and their cartoons would not be silenced by the threat of terror.

Obviously the attack in Paris yesterday and sadly a subsequent attack today which killed a female police officer are horrific and should in no way be in a ‘like section’ of an article but I thought I should make it clear that I am in fact ‘liking’ and praising the show of compassion and solidarity of those around the world who have shared their thoughts and prayers following the attacks.

It has also been announced that Charlie Hebdo will be released as usual next Wednesday and that 1 million copies will produced in an act of defiance and to prove that ‘stupidity will not win’. The usual circulation for the magazine is around 45,000.

Fails

One Blackfriars. The name of the new block of apartments in London. The property group involved with the development of the apartments has released a trailer (sadly now removed) with the most ridiculous viewpoint of London and the people they imagine to live within their luxury apartment block. The advert somehow manages to be racist, sexist, elitist all at once, probably along with some other lists as well, and I’m not even exaggerating. The video shows a young attractive white couple on their way to some boutique shops in London, this is all happening under a cheesy male voice over which is possibly one of the cringiest things I’ve ever heard, it almost sounds like a parody of itself.

The advert was quickly noticed by sarcastic Twitterers, and many began making jokes about the advert and the view counter was heading up and up, unfortunately in the course of writing this, the video was stolen from us and our mocking will have to continue without the beautiful video for insight. I will never forget the dulcet tones of that voiceover, the beautiful background music, the one dimensional view of London, the seedy undertones and the suggestion that women only like to go shopping in select boutiques whilst their man pays.

Hurrah! I’ve found some GIFs from this piece of art. Check them out at the Business Insider.

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by Helen Stirling

Dec16

A Social Media Agency’s Likes & Fails – 16th December – #IllRideWithYou & Google’s year in review

Can you believe it? Where has the year gone? It’s now 9 days until Christmas and we are desperately excited about the week off mainly because of ALL OF THE FOOD!

Likes

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After the devastating news of a Sydney coffee shop held hostage over the weekend broke, and the news that a Muslim extremist was responsible, many were disgusted at the outpouring of hate displayed against other Muslims in the city. Luckily these hateful people are being eclipsed by the good shown by other citizens of Sydney who are openly displaying their eagerness to help the Muslim community not feel scared to travel around the city. The hashtag #Illridewithyou has been trending and people in Sydney have been offering to travel alongside any Muslims who are fearful at the moment. There have even been people spotted at Train stations with I’ll Ride With You stickers, and proudly displaying their solidarity.

There are many showing their soidarity online too, with, as I mentioned above, the hashtag trending along with the coverage about the hostage event.

Fails

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Now that we’re approaching the end of 2014 all the top ‘insert thing here’ of 2014 lists are coming out now. Top Google searches of 2014 are in and the most searched for term was Robin Williams after the world was shocked by the sudden death of the comedian and actor. This was closely followed by Ebola and the World Cup two more of the most major news stories of this year. The ever addictive game Flappy Bird also took the world by storm and came in 6th on the list of trends. The most searched for tech items of the year were the iPhone 6 and Samsung Galaxy S5 respectively, which shows the competition between the brands are definitely stepping up.

On an even sadder note, the most searched for losses of the year, after Robin Williams, were Philip Seymour Hoffman, Peaches Geldof, Shirley Temple and Maya Angelou. These changed slightly when the parameters are changed to just the UK, with Peaches being the most searched for.

The most popular searches regarding global news stories were Ebola, ISIS, Malaysia Airlines, Crimea/Ukraine and Ferguson.

Unfortunately all the top searches this year are rather miserable, and I don’t really think there are many surprises on the lists, apart from maybe the fact that Kim Kardashian is as popular as she is, and that she came second in the list of people searched for this year, just behind the internet’s sweetheart Jennifer Lawrence.

See all the lists here.

 

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by Helen Stirling

Dec03

A Social Media Agency’s Likes and Fails – 3rd December – Twitter reporting gets easier & #Cameronmustgo

It’s the middle of the week and we’re looking at the Social Media news again to find out what we’re liking and what’s not so hot today.

Likes 

 

Twitter reporting has gotten easier as of today. There have been improvements to the processes involved when reporting any abuse on the site. The changes have probably been ushered in quickly after more and more high profile cases of abuse on the site. Including when Robin Williams’s daughter Zelda was bullied off the site months ago, just after her father had sadly died and the ongoing issues surrounding Gamergate.

The changes announced include, fewer steps when reporting abuse, giving users the use of a page where they can edit those they have previously blocked, letting people who aren’t directly involved in the abuse flag it more easily, and preventing blocked users from viewing the profiles of the people who blocked them.

On the blog announcement Twitter says:

“The updates are available now for a small group of users. In the coming weeks, we will roll them out to everyone.

We are nowhere near being done making changes in this area. In the coming months, you can expect to see additional user controls, further improvements to reporting and new enforcement procedures for abusive accounts. We’ll continue to work hard on these changes in order to improve the experience of people who encounter abuse on Twitter.”

Fails

David Cameron is suffering on Twitter at the moment. I think over the past few days I’ve checked the Twitter trends #Cameronmustgo has been trending. With all the drama surrounding the autumn update on the budget, there are calls for Cameron to stop messing up the country. Twitter has fully committed to this trend as you can clearly see from this handy graph.

image001You can read more about the trend here.

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by Helen Stirling

Nov28

A Social Media Agency’s Likes and Fails – 28th November – #Putoutyourbats & Facebook privacy

It’s Black Friday and here are today’s Likes and Fails!

Likes

#Putoutyourbats ans #Putyourbatsout shows the good side of social media, and it couldn’t have a rrived on a better day because of the chaos that is Black Friday taking up the majority of people’s news feeds.

You may have heard the sad news yesterday that cricketer Philip Hughes sadly lost his life after he was struck on the neck with a fast bowl during a cricket match. Obviously this has shocked not only the cricketing world but also the sports world and really everyone that has heard the story. This newest memorial is a lovely outward showing of grief and remembrance.

Users of social media have been using the hashtags mentioned above to remember Hughes, by taking photographs of them leaving their own cricket bats outside their house, which is a lovely gesture.

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Fails 

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Oh Facebook, always making our fails list. This Friday it’s not any different. Recent reports are saying that Facebook could be hacking into people’s phone without their permission, even using the camera to take pictures or record video.

Well, this is concerning. No one in their right mind would want people to secretly spy on them through their phones, who knows what you could be doing. Reporters were alerted to this possible invasion of privacy by MPs, who say that the complicated terms and conditions of the Facebook owned apps are so complicated that users are unaware of what they are allowing the app to do on their phone.

MP Andrew Miller said, “Let’s face it, most people click yes to terms and conditions contracts without reading them, because they are often laughably long and written in the kind of legalese you need a law degree from the USA to understand. … Socially responsible companies wouldn’t want to bamboozle their users, of course, so we are sure most social media developers will be happy to sign up to the new guidelines on clear communication and informed consent that we are asking the Government to draw up.”

There have now been calls for the government to draw up new guidelines for apps and websites to adhere to, so they explain fully to users how their personal data will be used.

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by Helen Stirling

Aug22

A Social Media Agency’s Likes and Fails – 22nd August – Instagram business tolls & Twitter promoted content latches on to hashtags

Here are today’s Likes and Fails for your viewing pleasure this Friday!

Likes

Instagram

We mentioned it earlier, but interesting news today that Instagram have added 3 new business tools to help brands engage with fans and grow their following. The 3 tools are account insights, ad insights and ad staging. The new tools are expected to roll out over the coming weeks and months but there is currently no exact time frame or market.

Instagram say that they decided to add the new analytic and advert tools after receiving feedback from users (something that Twitter should probably take note of…). The tools will allow insight into how users have engaged with their photos and campaigns so as well as monitoring the activity, there will be suggestions for the best time to post.

The account insights will let a brand know their impressions, their reach and their engagement with fans and users. The ad insights will do the same for adverts ran on the platform but will also show this in relation to the target audience of the advert. The ad staging does what it says on the tin, this is a place to create, edit and publish adverts to the platform.

Advertisers will be getting the first access to these new tools though once they’ve received feedback from these initial users they will look to improve the tools and roll them out more widely to other brands. Don’t forget that ads are still fairly rare, only showing up in the US at the moment as they don’t want to scare off users. They still plan to roll these out slowly to other territories and countries.

Fails

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Twitter are meddling again. This time their attaching promoted content to your tweets! The change is currently only seen on the iOS app version of Twitter, but it means that Twitter can try and attach some sort of content to your tweet if you use a related hashtag to the content they have available. So for example, what’s been seen at the moment is that if you use the hashtag #ABCSelfie, which refers to the new Television show on ABC, then you will be asked if you want to attach a video of the show to your tweet.

Luckily Twitter will not be doing this automatically for you, but instead giving you the option to attach the media offered. Though as we said it is currently only on iOS it’s likely to be coming to other platforms too as they test the function further.

Twitter have really been amping it up with their tests and experiments  recently, trying out other annoying things such as putting tweets from people you don’t follow in your timeline as well as tweets that people you follow have favourited. needless to say this is not going down well with users, and I think Twitter would do well to pay attention to what everyone is saying about their ‘experiments’.

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by Helen Stirling

Aug13

A Social Media Agency’s Likes and Fails – 13th August – #MakeUpTransformations & Hate-Tweets about Robin Williams

Here are today’s Likes and Fails!

Likes

Guys and Girls on Instagram and Twitter have started taking the mick of make-up transformation image collages and have been creating their own entertaining comedy versions. These collages are showing up under the #makeuptransformation hashtag and usually feature three images of the person putting on more make-up and the final image being a similar looking celebrity. So in the men’s case some of the last images are of female celebrities, and the opposite for the women’s images. You can see what I mean in the photos!

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I like when a meme starts to spread and you watch for funnier and funnier versions to pop-up, as well as creating your own obviously. I really hope some celebrities get involved with it, and create their own hilarious versions. For now though enjoy the ones we’ve shared here.

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Fails

What I’m about to write is truly disgusting and shows the worst side of Social Media, but Zelda Williams, the daughter of Robin Williams has been receiving hate messages on Twitter and other accounts. These messages comprise of insensitive things about her father and his recent death as well as horrific photoshopped images supposedly of her father after his death.

This has quite understandably lead to Zelda swearing off of Twitter for the foreseeable future, if not for good. She has also decided to remove herself from Instagram too because of judgments against her and her family. She released a statement, here which showed how moved she was by the outpouring of support and how the abuse has pushed her to remove Twitter from her life.

I wish these ‘trolls’ would really think about their actions and how they would feel if they were in the preson they are attacking’s place. Would they feel comfortable with pictures of their relative being shoved in their face when the emotion and grief is still raw? I think not.

Some people including Zelda have reported the accounts in question but apparently these people are just setting up new ones and doing the same thing, as well as bragging about what they’ve done.

I just hope that the family is left to grieve in peace.

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by Helen Stirling

Jul29

A Social Media Agency’s Likes and Fails – 29th July – #AskLamps & Facebook’s Bolt

Hello, and welcome to today’s Likes and Fails where we look at some funny Twitter trolls for once and the trademark issues are having with their potential new app Bolt.

Likes 

Frank Lampard has discovered the world of ill-conceived hashtags, and rather than people being mean, this has been a rather funny hashtag to follow. Frank Lampard recently signed to New York city football club and was hosting a Q&A for his move there. Obviously some fans asked him legitimate questions about his move and how he felt his football style would fit in with the Major League Soccer style of play.

The hashtag was #AskLamps, which could quite clearly take on a new meaning, and it did for some opportunist pranksters. Have a look at their light’ themed tweets below. I only wish Lampard had had a bit of a joke with them and answered one of them.

 

Fails

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Last week we saw that a potential new Instagram/Facebook owned app might be released soon, and this app is currently called Bolt. Now there seems to be a few issues with the app being called Bolt. No it’s not because of the Disney film bout a superhero dog, it’s because there’s actually already an app called Bolt out there.

Instagram’s version of the app is reported to be some sort of photo messaging app whereas the app already in existence is a mobile communications app whose premise is to replace the need for a mobile carrier’s voice and text plan. Obviously the owners of the first Bolt are not best pleased at the news there may soon be a Facebook owned app of the same name reaching the market. The current app owners have applied for a trademark of the name but the application is currently still pending.

What is also interesting is that Facbook and Instagram seem to be determined to get into the instant picture messaging app sector, with the recent release of Slingshot, the adding of direct messaging within Instagram, the buying of WhatsApp and the attempt to buy Snapchat itself. Which sort of begs the question, will they continually make new picture messaging apps until one hits?

I think Facebook need to admit defeat here, and realise that they already own WhatsApp which has strong picture messaging capabilities already and is really popular.

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by Helen Stirling

Jul23

A Social Media Agency’s Likes and Fails – 23rd July – LinkedIn purchase Bizo & #TwitterPurge

Today’s Likes and Fails take a look at LinkedIn’s big company acquisition, and a twitter trend outrage based around new teen horror film The Purge: Anarchy’s original hashtag #TwitterPurge.

Likes

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LinkedIn have made a big purchase. They’ve decided to add ‘Bizo’ a marketing agency, founded in 2008, to the company, in a deal worth around $175 million to be paid later this year in 90% cash and 10% stocks . It looks as if they are hoping to benefit from Bizo’s B2B expertise and focus it on measuring social advertising programs aimed at the network’s professional audience.

Russell Glass, the co-founder and CEO of Bizo, said: “We have been a LinkedIn partner for a while now and it became clear that our respective missions and cultures are really well aligned. I couldn’t be more thrilled that we are coming together to accelerate our ability to reach professional audiences, nurture prospects, and acquire customers in truly powerful ways.”

This news comes after a year of high profile business acquisitions such as Facebook purchasing WhatsApp and Apple collaborating with Beats by Dre in a whopping $3 billion deal. It seems to be the year of the big company purchase.

Fails

A twitter trend sparked outrage the other day when it got into the wrong hands. The trend #Twitterpurge was initially linked to the new teen horror film coming out called The Purge: Anarchy (a sequel to the original The Purge), the idea of the purge in the film is that for one day in the year all crime is legal. Unfortunately some took the trend too far subjecting others to a horrible ‘purge’ by posting images of ex’s in compromising images in an act of ‘revenge porn’.

The trend peaked on the night of the films release,  though after one teenager set up the same date for a #TwitterPurge and suggested people have an ‘anything goes’ attitude to Twitter for one evening, the trend was hijacked by users posting nude photographs of ex’s and sometimes @ing them in the tweet or subtweeting about them. These people are obviously not thinking about how it will affect the lives of the girls they are tweeting about, as we’ve seen before, it can cause humiliation and ruin lives, it can even lead to suicide.

The other grotesque thing is that as this film is aimed at teens, it meant that the hashtag was mainly picked up on by teenagers, which therefore meant that many of the images being posted counted as child pornography. Twitter have been removing accounts as quickly as they can which are associated with the purge trend and are sharing these sort of images. Unfortunately the trend caught on on Facebook and Twitter as well.

Luckily there were a large proportion of users that spoke out about the trend and shared their disgust at the people who felt it necessary to share private images.  Here’s a look at one of the tweets calling out how irresponsible the pure was.

 

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by Helen Stirling

Jul01

A Social Media Agency’s Likes and Fails – 1st July – Twitter ‘Buy Now’ & #AskThicke trolling

Like: Twitter is going to turn into a shoppers paradise soon, yay! They’re introducing a ‘Buy Now’ button. Fail: Poor old Robin Thicke, well sort of, his marketing manager really went asking for it yesterday when they decided the #AskThicke hashtag was a good idea and that it would in no way bring him any backlash.

Likes

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 Twitter is a little step closer to monetising their platform in a shopping sense. A ‘Buy now’ button has been spotted on a number of Tweets which suggest that the feature is close to launching to wider audiences. The tweets that were initially spotted with the button linked back to the website ‘Fancy’ which is a sort of Instagram for shopping. The button only seems to appear on mobile at the moment and hasn’t been spotted on the web version as of yet.

It’s clear that these buttons are just test versions as when you click on them currently nothing happens. Though it’s not clear whether the button was leaked or whether it was an initial experiment.

The ‘Buy Now’ feature has been rumoured for Twitter for a long time now so it’s exciting to see that it may be a reality soon. Hopefully brands will pick up on this soon, making Twitter a shoppers paradise!

 

Fails

#AskThicke is the latest hashtag to fall foul of it’s intended use. The hashtag was started up to allow fans to ask Robin Thicke any burning questions they had. Yes you can see where this is going… Thicke is a bit of a controversial character in the media at the moment after his hit song Blurred Lines, was condemned for trivialising sexual violence and rape, and he’s now known as a bit of a misogynist. This was cemented in people’s minds recently after his wife decided to leave him, and now he’s using that as a way to sell a new album, which he named after her.

So for some reason his Social Media manager decided to link up with VH1 to do an #AskThicke session on Twitter. The VH1 account asked people to send in questions for a Q and A with Robin Thicke which is supposedly going to take place today, if they can find a serious question amongst all the tweets which have been making jokes and trolling the hashtag.

Some of the trolling remarks are bordering on the side of bullying, but then a lot of people have a lot of hate for this guy. You can see some examples of people’s reactions to the hashtags below.

 


 

 

 


 

This was an insightful opinion into the hashtag as a whole.

 

And finally, this guy was asking the important question.


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by Helen Stirling