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Aug24

A Social Media Agency’s Likes and Fails – On Soundcloud & Heston Blumenthal spying

Likes

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The Soundcloud service On Soundcloud turns one today! The partnership program allows users of Soundcloud to make money from their work and uploads in the US. They said in a blog post:

“What started as a select group of 20 partners representing 2,000 labels has grown to over 600 representing over 25,000 labels, many of them independent.”

They say that in their first year they’ve paired up some big name brands with soundcloud creators to create great working partnerships. They have also signed upcoming artists to the service who will also get money for their contributions.

Find out more here: https://blog.soundcloud.com/2015/08/21/on-soundcloud-turns-one/

Fails

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A little creepy Heston. Heston Blumethal has announced that he will be googling his patrons in order to get an insight into their food likes and dislikes. The slightly unnerving plan means that when people call up for a reservation they will likely be googled by the restaurant team and their preferences noted. This is all for his Fat Duck restaurant, where apparently he had already been doing to keep a record of regular diners preferences. He also consulted with Derren Brown to find out how to find the right information from his guests without them being too aware of what he’s doing.

So this if the government spying on you wasn’t enough, then now you know Heston Blumenthal is too.

 

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by Helen Stirling

May20

Twitter has just launched a handy new tool to help users discover tweets

Although only currently available to Tweeters in America, Twitter has teamed up with Google to bring real-time content to search. As of 6pm yesterday, anyone in the U.S. searching in English will receive relevant Tweets in the results when searching within the Google app (iOS and Android) as well as mobile web surfing. Further developments include a desktop web version and a roll out to other countries in the coming months – please let the UK be next!

Twitter explained the new feature on its blog last night: “If you’re interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent Tweets. Or, if you’re a TV buff, a search for #MadMen will bring up the most relevant news and Tweets about Sunday’s series finale”.

Any interaction with the content through Google search will take you directly to Twitter where you can view the content and discover further related content.

What a perfect partnership!

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by Kalli Soteriou

Jan19

A Social Media Agency’s – 19th January – Google cards add ticketing and #BlueMonday

Here are the first Likes and fails of the week where Google cards add a ticket purchasing option and the Social Media take on Blue Monday.

Likes

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 Google cards are not a new thing, but more and more capabilities are added regularly. This latest update brings the option of buying concert/event tickets from the search results. So when you click on a ticket link, you will find yourself cutting out the middle man and heading straight to the ticketing website. So, if you’re searching on google for a venue or an artist Google will offer up an expanded ‘card’ which will give you options for upcoming events surrounding that search term. This will automatically work with big well known ticketing websites such as Ticketmaster. Those using smaller platforms and not ticketing giants can add HTML code to their website to work along with the Google cards.

A great move, which many ticketing giants are happy about, they hope that it will increase the amount of tickets being sold. Especially when a recent stat showed that nearly 40% of live event tickets go unsold.

Fails

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So according to the UK media today is the most depressing day of the year and has been labelled Blue Monday, which has been made into a hashtag and trending for most of the day. The general chatter has been about things to cheer you up on this miserable third Monday of January. The brands active on Social Media have of course been putting the hashtag to good work. Ferrari put a simple “#BlueMonday? Think Red!” tweet akong with a photograph of a lovely looking red ferrari. There were manybrands sharing pictures of cute kittens and puppies in an attempt to brighten followers moods too. Pret offered customers a free coffee before 11.30am by simply uttering the word beans at the counter of their nearest store, as a way of banishing the Monday blues.

The only issue with all of this is the fact that there really isn’t any proof that this is the most depressing day of the year at all. The whole thing came from a PR campaign all the way back in 2005! The stunt was set up by a travel company and their PR company; the term was coined for the third Monday in January, it was an attempt to sway people into buying more holidays in January.

So really you have no excuse to be more miserable today, it’s all a campaign set up to make you spend more money; you know, like Valentine’s Day.

 

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by Helen Stirling

Jan09

A Social Media Agency’s Likes and Fails – 9th January – Tech greats show support fro Charlie Hebdo & Prank video

TGIF! The first week of the year is done and it’s time for the weekend. But, before you go there’s just time to read another edition of Likes and Fails!

Likes

Facebook, Google, Apple and other online giants have taken to their respective websites and shared their messages and symbols of solidarity in the wake of the Charlie Hebdo terrorist attacks along with continuing acts of violence in and around Paris.

Mark Zuckerberg posted on his personal page a message of support along with a personal story where he claims he had been threatened much like the Charlie Hebdo illustrators and creators. He says that he would not let the threats get in the way of freedom of speech. You can see this post below.

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On Apple’s French website they have put a black ‘Je Suis Charlie’ banner at the bottom of the page. Google has added tribute in a similar way by hosting a black banner on their home page. On top of this Google is donating £195,000 to support the magazine, with the digital press fund, following the attack.

The Guardian says “Media companies have also come together to support Charlie Hebdo, including the Guardian Media Group which has donated £100,000. It is expected Le Monde, France Télévisions and Radio France will do similar.”

Thoughts are with those in France at this time and the world’s show of solidarity hopefully shows the individuals involved that these acts of senseless violence will not be tolerated.

Likes

Hey it’s Friday I’m going to try and help you be cheerful in the wake of the horrible news in France. This prank video, is the funniest thing I’ve seen in a while and the prank is no way offensive to anyone and all the participants seem to take it in good stride. I hope you enjoy it.

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by Helen Stirling

Dec16

A Social Media Agency’s Likes & Fails – 16th December – #IllRideWithYou & Google’s year in review

Can you believe it? Where has the year gone? It’s now 9 days until Christmas and we are desperately excited about the week off mainly because of ALL OF THE FOOD!

Likes

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After the devastating news of a Sydney coffee shop held hostage over the weekend broke, and the news that a Muslim extremist was responsible, many were disgusted at the outpouring of hate displayed against other Muslims in the city. Luckily these hateful people are being eclipsed by the good shown by other citizens of Sydney who are openly displaying their eagerness to help the Muslim community not feel scared to travel around the city. The hashtag #Illridewithyou has been trending and people in Sydney have been offering to travel alongside any Muslims who are fearful at the moment. There have even been people spotted at Train stations with I’ll Ride With You stickers, and proudly displaying their solidarity.

There are many showing their soidarity online too, with, as I mentioned above, the hashtag trending along with the coverage about the hostage event.

Fails

Google Logo 2010

Now that we’re approaching the end of 2014 all the top ‘insert thing here’ of 2014 lists are coming out now. Top Google searches of 2014 are in and the most searched for term was Robin Williams after the world was shocked by the sudden death of the comedian and actor. This was closely followed by Ebola and the World Cup two more of the most major news stories of this year. The ever addictive game Flappy Bird also took the world by storm and came in 6th on the list of trends. The most searched for tech items of the year were the iPhone 6 and Samsung Galaxy S5 respectively, which shows the competition between the brands are definitely stepping up.

On an even sadder note, the most searched for losses of the year, after Robin Williams, were Philip Seymour Hoffman, Peaches Geldof, Shirley Temple and Maya Angelou. These changed slightly when the parameters are changed to just the UK, with Peaches being the most searched for.

The most popular searches regarding global news stories were Ebola, ISIS, Malaysia Airlines, Crimea/Ukraine and Ferguson.

Unfortunately all the top searches this year are rather miserable, and I don’t really think there are many surprises on the lists, apart from maybe the fact that Kim Kardashian is as popular as she is, and that she came second in the list of people searched for this year, just behind the internet’s sweetheart Jennifer Lawrence.

See all the lists here.

 

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by Helen Stirling

Nov24

A Social Media Agency’s Likes and Fails – 24th October – Google Contributor & Monty the Penguin’s impact

Here we are again it’s Monday morning and winter has finally hit. The cold air is drawing in and to keep us warm we have today’s edition of Likes and Fails just for you, with an extra like. Who wants to be miserable eh?

Likes

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Google are trying out a brand new project which would allow users to surf the internet without adverts, but by paying a fee. What happened to free information! I’ve put this in the likes section today because really it’s good to see that Google are trying something new surrounding advertising on the net. The project is called ‘Contributor’ and allows users to pay a monthly fee of $1-$3 to get advert free sites. Google has signed up a handful of websites to test out the option including Mashable, Urban Dictionary, The Onion and popular image hosting website Imgur. The project describes itself as ”an experiment in additional ways to fund the web”. It’s definitely interesting to see if more publishers would sign up to the contributor programme; Google says that they will get a portion of your contribution, and I assume it will be comparable to the amount they would get through advertising. I can only imagine that contributors would sign up if there was a decent amount of publishers signed on, or at least the sites they visit the most because otherwise there would be little benefit for them.

Obviously if you’re internet savvy you will already know of ad blocker, the fantastic chrome app which blocks all adverts from your view, even those you get at the start of YouTube videos, this is a free piece of software but asks for donations to help them keep it running and updated. Though I have recently seen a few sites which have worked their way around a blocker by requesting that you turn it off before you can actually access the site fully. So this new option from Google definitely has my interest piqued.

Likes

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 You have probably seen John Lewis’s Christmas advert by now featuring Monty the Penguin and you either love it or hate it. Believe me I’ve heard enough about it. But it’s clear to see how much the popular advert has done for the brand in the run up to Christmas with a staggering 903% increase on their online brand consumption since the advert’s release. The consumption is based upon audience interest and how much a particular concept is viewed across the web on mobile, social, and video channels.

It looks as if the Christmas season has given a well welcomed boost to other large retailers too with House of Fraser seeing a 610% spike since their advert’s release and Debenhams saw a 160% increase.

Monty the penguin has warmed everyone’s heart as overall sentiment for the campaign is 35 per cent positive with only five per cent negative and the rest neutral.

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by Helen Stirling

Oct15

A Social Media Agency’s Likes and Fails – 15th October – Google Glass addiction & Heidi Montag fired from advert

Today we have double the fail, because I couldn’t find a positive story, which doesn’t bode well for the rest of the day, but fingers crossed it can only get better.

Fails

GoogleGlass

A man has officially been treated for addiction to his Google Glass device. The 31 year old had been wearing his device for up to 18 hours a day and was being treated by the US navy’s substance abuse program under the addictive behaviours section. He showed serious withdrawal symptoms when he was not using the Google Glass device and became much more irritable and aggressive without it, as well as involuntarily tapping his temples, which is a way of activating Glass when you are wearing it. The man also had told doctors that he felt that he was even dreaming with the little Google glass screen in his vision.

This shouldn’t be a worry for everyone in the future, as the man with the addiction had previous problems with depression, anxiety as well as previous addictions to substances. There is still debate as to whether there is actually a problem with internet addiction and whether it is a real disorder. The debate around the issue meant that it was omitted from the Diagnostic and Statistical Manual of Mental Disorders in 2013, so who knows whether it will be included this year or next.

Fails

A New Zealand advertiser of fish products, Sealord recently decided to hire ex-reality TV star Heidi Pratt nee Montag, for their latest advertisement, which was put on YouTube for exposure. The main slogan of their fish, is that it’s all real fish from their home nation of New Zealand. So with the being ‘real’ thing, they hired a reality TV star. I think you can see that they were attempting to keep the advert a little tongue in cheek but it seems that the majority of the New Zealand public and fans of the product were not best happy about their use of Heidi in the adverts, saying that she’s a washed up star and wasn’t even one in the first place, along with other insults.

Obviously all these hard comments were sent via the company’s Facebook page as comments on the video and there were so many negative comments towards the advert that Sealord decided to remove the advertisement and re-cut another version showing only the ‘real’ people in the advert.

A bit of a harsh blow to Heidi, but I’m sure she’ll get over it, and hey she probably has some free fish fillets to drown her sorrows with…

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by Helen Stirling

Oct13

A Social Media Agency’s Monday Round-up – 13th October – 114 yr old joins Facebook, The Snappening & Right to be forgotten in the UK

Here is all the news you may have missed over the weekend from the world of Social Media!

114 Year Old Joins Facebook

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A woman has recently joined Facebook at 133 years of age, though she just had her 114th Birthday this weekend. The woman, Anna Stoehr, had to lie about her age to join the website, she was forced to knock 15 years off of her age and claim that she was 99 years old to join the site. The oldest year of birth that could be selected was 1905, and Anna was born in 1900. She has had a recent interest in technology after she befriended a man who works for the US mobile network Verizon who has been teaching her the ins and outs of modern technology. This man was the same man who just sold a smartphone to her 85 year old son! She now has an iPad which she uses to FaceTime relatives and friends around the world as well as keeping up with them on Facebook!

The Snappening

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You’ve probably already heard about the latest photo ‘leak’ scandal, but there have been a few updates since it was first announced. This latest leak concerns Snapchat users and in particular users that have used a third party app called Snap Save. Users that use this third party app which saves Snapchats that they’ve received, are the targets of this hack. Though now there are some claims as to the legitimacy of the leak, with some saying that any of the images they have seen in regard to this hack, of reportedly over 200,000 photos, have been images that have been available on the web for a long period of time. So some are calling it a staged fake leak, which I assume was created with the intention of widespread media coverage, which unsurprisingly worked. Coverage for these supposedly leaked photos was given on the usual suspects, 4Chan, Reddit and AnonIb.

UK is responsible for 1/10 Right to be Forgotten requests

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Google has revealed that over one tenth of requests to be forgotten on the search engine comes from the UK. Since the ruling came into effect in May this year, nearly 500,000 links have been removed from search results. Some of those asking for links to be removed are a priest who was accused of sexual assault as well as a media professional who wanted links to some embarrassing articles removed. Some of the largest number of link removals were taken from Facebook with 3,353 and YouTube at 2,392. Probably people trying to forget about all those incredible lip-syncing videos they made when they were internet-naive.

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by Helen Stirling

Sep29

A Social Media Agency’s Round-Up – 29th September – Twitter Film Advertising, First Streaming Only Chart Position, Instagram blocked in China & Google Rolls Out TV Cards

Here is this week’s round-up for your perusal, news about Twitter, Google, Instagram and music streaming.

1. Twitter is to target film advertising 

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Twitter has decided to start a new type of advertising targeting film-goers, and film enthusiasts. It aims to send out tweets about films targeting people who may be interested in it based on their previous other tweets. Twitter had conducted research prior to implementing these adverts, and discovered that Twitter greatly influences people’s choices on films. They discovered that not only are people discovering new films on Twitter but they’re also sharing their experiences of the films they watch with friends and followers.

The adverts will be based upon targeting keywords, so if you tweet about a certain genre of film you will find adverts for films with similar themes, characters, other films from the same production company or just similar keyword based films. Twitter have previously had a similar TV targeting strategy in place too.

2.  Meghan Trainor first artist to make the chart on streaming alone

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So since the official charts made streaming an official means to get into the top 40 UK chart in June, no one had made the official chart on streams alone until now. Meghan Trainor an american female artist, with an exceptionally catchy song has hit number 33 in the chart on streams alone. This is because the song was not even released yet, but had been promoted with radio play, and was available to stream online, which meant she made the charts. It has now been released and will likely shoot even higher up the chart next week when sales are also taken into account.

3. Instagram blocked in Hong Kong and China

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Instagram has been blocked in China and Hong Kong after political protests in the latter location. The protests reached a high with clashes between police and protestors over the weekend and the rise of the #OccupyCentral hashtag led to Instagram being blocked as well as Facebook and Twitter. The protests have been fueled by Hong Kong residents who want the right to a democratic election in 2017 because of increasing controls by the Beijing government.

However doing a quick website test on the locations  right now, it appears as if Instagram and Facebook are back up in Hong Kong but still down in China.

4. Google rolls out TV cards in the UK

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The cards show personalised TV suggestions for the evenings schedule, and suggest other programmes based on your search history.  These cards and recommendations were previously only available for users in the US. The card show live tv suggestions as well as video on demand choices, and weirdly also has the option to use American streaming services like HBO GO for your suggestions. The feature is not officially listed as available in the UK, but the fact that it’s popped up in some cases here suggests that a bigger roll out is due to happen soon. Read more on The Next Web

 

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by Helen Stirling

Sep22

A Social Media Agency’s Monday Round-Up – 22nd September – iCloud hack, No Likes Yet, Gmail and Google Plus and Real-time YouTube statistics

Here’s a round-up of some of the news you may have missed over the weekend from the Social Media world.

iCloud hack leaks more celebrity photographs

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More celebrities have been targeted in a mass leak of private photos which were hacked from their mobile phones. This time celebrities such as Rihanna and Kim Kardashian have been targeted and their private nude photographs have been shared on sites such as 4chan and Reddit. The hack, widely know online as ‘the fappening’ has targeted hundreds of celebrities and the photos are being slowly released online. Obviously there are ongoing investigations taking place as to how the the photos were acquired as well as who is responsible. It’s bad news for the celebrities involved as if they do manage to get the photos removed they reappear again and again.

It had been speculated that the hack was part of an iCloud leak, which may be responsible for many ofthe leaks, but some have noted that the photographs of Kim Kardashian show a blackberry taking the pictures suggesting that these photos have been acquired over a long period of time and from different hacking attempts as the Kardashian no longer uses a Blackberry phone.

No Likes Yet

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A new site allows users to see all of the Instagram photos that have not received any likes. The site, NoLikesYet.com aggregates all the photographs on Instagram that no-one has liked. The site hopes to help attract likes for all these unloved photographs. It’s also useful in showing you which the sad lonely photographs of yours have no love either, and you can also see which of your friend’s photos have no likes as well. Which means you can be lovely and the first person to like one of their photos. Maybe don’t go too far back in time or you may look like a creeper.

Gmail doesn’t need Google Plus anymore

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Google has quietly removed the requirement to have a Google Plus account to use Gmail. The removal of this requirement shows that Google are acknowledging that their social media service isn’t all that popular. So now when you sign up for a new Gmail account there is a ‘no thanks’ option when prompted to sign up for Google Plus. In a statement Google said: “We updated the signup experience in early September. Users can now create a public profile during signup, or later, if and when they share public content for the first time (like a restaurant review, YouTube video or Google+ post).”

YouTube add real-time statistics.

Over the weekend YouTube rolled out a new feature which allows users to view real-time video views data. Minute by minute you can see how many people have been watching your video . In a guide for the new feature it says: “Real-time data is estimated and meant to provide general guidance on potential view activity on your videos. This approximate character of the numbers is also shown in the rounding off to two significant digits.” Also, “The real-time report does not support filtering or further customisation of data. Therefore, the geographic filter, the date picker, the comparison and the download functionalities are disabled in the interface.”

 

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by Helen Stirling