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Archive for the ‘GIF’ Category

Jun17

Twitter vs Facebook – battle of the UX

Twitter and Facebook have been battling it out for years to win and retain users. This is becoming even more of a struggle as other social sites, like Instagram and Pinterest, which host strong visual content, are growing much quicker and are much more popular. Constant updates and new features help to keep users interested and make the experience as seamless as possible, and both social channels have promised exactly that with their newest upgrades.

Welcome (finally) video autoplay on Twitter. I don’t know about you guys, but this really makes me happy. Like really, really happy.

Gone are the days of having to tap, tap, tap to view a video. Native videos, Vines and Gifs (ERMAHGERD!!!!) will now being to play automatically – helping to keep track of what is being shared instantly. So, once you tap the video, the sound will turn on and the video will play in expanded view. You can also turn the video to landscape mode, where the sound will autoplay and the video will expand to fill the screen. Amazeballs!

You can even change the settings on how you would prefer the video to play. If you liked the old way of doing things you can revert to click-to-play, otherwise you could choose to simply have the videos autoplay only when connected to wifi. Twitter has been super clever and even included an autoplay opt out when you have low bandwidth or somewhere sunning yourself where there’s high data rates so performance isn’t affected and you don’t get charged out your backside to view.

For advertisers this is the big ticket to more social love. It’s a mega improvement to how branded rich media content will be displayed and interacted with. Videos will appear in a larger, more media-friendly format in timelines. During a test run, Twitter found that people engaged with this new video format at a much higher rate, and brands have also seen improved performance in terms of cost-per-views, which is lower, and increased video recall by fans.

Twitter has started rolling out this update to everyone as of yesterday afternoon on Twitter for iOS and twitter.com. As usual, Android users have to wait a little longer. Soz!

Now, over to Facebook, who has launched another partner app to help improve image sharing with friends. Hold on, isn’t that what Instagram and WhatsApp is for? Well, Moments promises a quick way to exchange photos with friends through syncing photos with the app and with friends. It groups photos on your phone based on when they were taken. It even uses facial recognition technology to identify which friends are in them easily – no more tagging! Can I get a hell yeah?!

Unfortunately, the app is only currently available in the US, but it will be rolled out to other countries soon. If you can’t wait, here’s a short clip that Facebook has put together to show how it works:

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by Kalli Soteriou

Jan06

A Social Media Agency’s Likes and Fails – 6th January – YouTube GIFs and Facebook privacy notice hoax

Here are today’s Likes and Fails, with a look at the newest privacy notice on Facebook hoax and the fact that you can now change YouTube videos into GIF from within the site! Well, on select videos anyway.

Likes

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YouTube have finally done it! Created a useful tool to create GIFs from within the actual YouTube site. No Third Parties here. The GIF making tool is currently very limited to certain channels as a test but you can have a look at it on PBS’s Idea Channel here. You can find the create-a-gif tool simply by visiting a video’s page and hitting the share button below the video and there will be a GIF option along with the usual, share, embed and email.

The tool itself is satisfyingly simple, there is what looks like a visual timeline of the video where you can move slidey parameters to crop the length of the GIF that you want. There’s even the option to ad meme style text to the GIFs, and then all you need to do is click create GIF and there you have it.

I can’t wait until this is rolled out across all accounts because I’m going to make so many Parks and Recreation reaction GIFs. Seriously, so many.

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Fails

Yes, yet ANOTHER, Facebook privacy notice hoax has been floating around the site. With gullible users copy and pasting some complete drivel about their privacy on the site, as if writing it out would stop the mighty corporation from using your stuff. Apparently the ‘legal notice’ enforces and threeatens things like this: “The content of my profile contains private information. The violation of my privacy is punishable by law (UCC 1-308 1-308 1-103 and the Rome Statute).”

And this: “Those who read this text can do a copy/paste on their Facebook wall. This will allow them to place themselves under the protection of copyright. By this statement, I tell Facebook that it is strictly forbidden to disclose, copy, distribute, broadcast, or take any other action against me on the basis of this profile and or its content. The actions mentioned above also apply to employees, students, agents and or other personnel under the direction of Facebook.”

Yuh-huh because that intern making coffee at Facebook really wants to steal a picture of you drunkenly sticking your tongue out at the camera, or 20 pictures of your dumb kid making vaguely different expressions.

Along with these inane posts filling up our Facebook feeds, which in fact lead me to a Facebook friend clear out, there were the other friends who posted the sarcastic micky taking post about the privacy post, which started to get just as annoying in all honesty. How about we all deal with the fact that we decide to put personal aspects of our life online and that we probably have little control over who might use your stuff.

unfriedn gif

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by Helen Stirling

Aug27

Insight: Facebook competitions, the what, why, where, when and how?

Logout, The hardest button to Click!

Facebook competitions are like Peter Andre’s mysterious girl, we know what they are but yet we know so little about them, and what are the rules? Can you do this or that? Most people never really seem sure.

There has long been a call for clearer guidelines on Facebook competitions, and many people wanting to run their own competitions have been confused as to what was actually breaking the rules. As well all know it’s  important not to break the rules on Facebook as they can deactivate and remove a business page without warning if it breaches the terms and conditions set out online.

The basics are outlined in their promotions terms and conditions. The official guidelines require that you are responsible for the lawful operation of the promotion, and that it is made clear that the promotion has no link to or is endorsed by Facebook or it’s affiliates.

You can see all the rules that are laid out here:

“1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:

a.   The official rules;
b.   Offer terms and eligibility requirements (ex: age and residency restrictions); and
c.   Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
2. Promotions on Facebook must include the following:
a.   A complete release of Facebook by each entrant or participant.
b.   Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).
4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.”

So what these rules mean in simple terms, you are completely responsible for the running of your competition, you cannot get Facebook involved in any issues you may have. It’s all your fault. Fair enough I would say. It also means that you have to set all the rules to your competition and enforce them all yourself, for example setting and keeping age guidelines. You must acknowledge that the promotion is in no way associated with Facebook by way of a disclaimer. You can only hold a competition through a page or an app, you cannot use your personal profile to do this.

There is recent news now that Facebook is banning ‘Like-gating’ which means that pages will no longer be allowed to make a user to like their page to enter a competition. The change to their terms is an attempt to reduce the amount of spam-my Likes on brand pages, and to make information clearer for users.

Facebook-Crosses-Privacy-Lines

This is likely to be a popular move for people who like entering competitions, as before now their Facebook profiles would have been full of pages they’ve liked to enter these competitions; most people don’t unlike the page after they’ve entered, which is what the page is counting on. It will also improve things for page  managers, in that, though there may be less likes, it will give a greater insight into the page’s activity, and will improve the reliability of reports. The change will also mean a cut down on spam profiles which were set up just to like pages and enter pages competitions.
So overall, it’s actually pretty easy to set up a competition on the social media giant. There aren’t really any specific rules regarding the type of competition you hold, obviously as long as it is not offensive. All you have to do is keep Facebook out of it and run it all yourself. Not as constricted as you thought, then really. So go forth and run that competition, look for the right audience for your promotion, and you’ll have a successful competition on your hands which will promote your brand to a greater crowd.

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by Helen Stirling

Jun19

A Social Media Agency’s Likes and Fails – 19th June – Twitter gets GIFs & Facebook goes down

It’s today’s Likes and Fails, and we’re super excited that Twitter has finally added functionality for GIFs! Maybe the excitement of this announcement is what caused Facebook to go down this morning. Uh-oh.

Likes

Twitter has started supporting GIFs! Praise the lord! You probably already know that here at ASMA we love GIFs, and this is very exciting news which puts Twitter in everyone’s good books. The addition of GIFs to the site means that there will be a great new way to be able to express yourself in your Tweets.

The GIFs will appear in your timelines similarly to other video content and they’ll feature a play button, which is good for those who don’t really want the GIFs to auto-play (whoever those mavericks are). The GIFs currently only work if you upload them directly to Twitter, and will not work if for example you just use a GIF’s URL. They do however work on the desktop version as well as on Android and iPhone versions. The GIFs don’t seem to currently be working in timeline on platforms like Tweetdeck, but you can easily click the link and view in a browser.

You simply have to upload a GIF in the same way that you would add a photograph to a Tweet. I did try a large file size which didn’t seem to work, so if you’re having problems file-size may be your issue.

Fails

Facebook went down this morning and sent the world into a panic. At about 10 to 9 users began reporting (on Twitter) that they were getting an error message when they tried to refresh their Facebook tab, or trying to view Facebook, including the app versions too. This was the longest outage of Facebook since 2010, as it was down for a total of half an hour! Thought it was down for 2 and a half hours in 2010! The site is now fully functional again, though tensions were high on Twitter, with many joking that it signalled the end of the world as we know it.

A lot of people turned to other Social Networks in Facebook’s absence, with users taking over Twitter and many others saying they were off to Google+!

There has been no announcement as to what caused the outage earlier this morning but Facebook did release this statement: “Earlier this morning, we experienced an issue that prevented people from posting to Facebook for a brief period of time. We resolved the issue quickly, and we are now back to 100%. We’re sorry for any inconvenience this may have caused,”.

The outage was long enough for brands to start latching on to the error with one notable example below.


We’d be interested to know what initially caused this outage and to know that it won’t happen again in future. We’ll have to wait and see if Facebook will release another statement.

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by Helen Stirling

May28

How to make your brand stand out amongst the competition.

Social Media is a big deal for a brand, we all know it, but unfortunately we ALL know it, so competition is stiff. Therefore it’s important as a brand to have all aspects of your business up to scratch to make sure that you’re the company grabbing the attention. A branding mistake can be detrimental to your company, so it’s important to have Social Media Guidelines that the whole company can comply to, to make sure that the company is always seen in a positive light. It’s also a good idea to ensure that everyone within the team knows the vision that the company has and that they stick to it.

1. The Name

The name is the first thing that people will learn about your business so it has to be good. Not only does it have to be easy to remember but it should also evoke a feeling that links well to your company, your customers need to know what your company is about. The most important thing is to be memorable so if you’ve said the name in a presentation, you want a person who’s heard it to be able pop it into a search engine without any issue forgetting it. These so called creative names that keep popping up, with two ‘iis’ on the end, that often sound like a word from a CeBeebies programme are just not memorable enough. The best thing to do is to find a name which is easy to pronounce and spell as well as checking that it has a domain that’s available and fairly cheap.

2. The Vision

Personality, business values and ethics are all things which should be covered in a company policy, as well as made clear in a Social Media policy. It will ensure that all employees are upholding the company values in their own social media accounts as well as in real life. Making sure that all employees are clear on the vision for the company means that there are less likely to be any Social Media blunders, or any incidents involving a company dispute. Obviously it’s completely up to you what your company’s vision should be, though I can’t say I suggest/encourage NSFW language or content, but make sure you have a personal feel to your brand image.

3. The Logo

A logo can be a hard task; once you’ve got a name you need to create the perfect logo that will truly represent you as a company and a brand. You’ve thought about the company’s vision and now you should be ready to create something that will speak to your customers as well as be recognisable. The main thing to think about is whether the logo fits your company, for example if you’re a small solicitor firm and your logo is a cartoon rabbit; why? Keep it relevant and if you’re not sure how your design’s come across perhaps test them out with people who don’t know your company and see what they first think of when they see the logos, that should give you more than an inkling if the logo fits. If you’re really struggling then going for something simple, neutral and clean is defintely a better idea than making it overcomplicated.

4. Social Media

 On your Social Media accounts make sure you pay close attention to your company’s vision and ethics and make sure that every update posted complies with them. Responding to clients and questions to people via social media should also be kept within company guidelines, adopt an online tone of voice and stick to it, this doesn’t have to be stern, you can be joke-y or sarcastic, as long as you know you have the right audience for it, you don’t want to offend anyone. Think through any hashtags you might want to promote; think of ALL of the possibilities, we don’t want another #Susanalbumparty. It’s simple really, keep to one tone of voice, engage with users in a polite way and keep savvy with your account passwords, changing them regularly and making sure each account has a different login.

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by Helen Stirling

Apr29

A Social Media Agencies Likes and Fails – 29th April – Banana Selfies Against Racism & Instagram Playboy Breaks Porn Star’s Foot Throwing Her Off a Roof

Likes

This weekend FC Barcelona’s Dani Alves was the subject of a racist jeer in which someone threw a banana at him on the pitch. Instead of kicking off or getting upset, he picked up the banana and ate it. The internet loved his defiant, yet almost blasé actions, completely ignoring the racist jibe and many a GIF followed.

 Following the incident, Alves’ team mate Neymar da Silva Santos Junior posted a snap on his Instagram of himself and son holding bananas complete with the hashtag #somostodosmacacos which translates to #weareallmonkeys and ever since, the hashtag’s have gone crazy with people posting banana selfies to show their support.

Fails

In the land of fail today, we’re taking a look at the antics of Dan Bilzerian, an Instagram playboy. His Instagram is usually filled with scantily clad ladies fawning over his bearded mass but recently he’s taken the internet by storm after a video was released of him throwing a naked porn star off his roof into a swimming pool.


In being lobbed off the roof, the 19 year old porn star managed to break her foot and then took to Twitter to complain about it. It’s all fun and games until you break your foot being thrown, naked off a roof. The fact that there is a video of it for all to see makes it a social media FAIL for sure. Although saying that, we’re betting this video has upped both of their followers significantly.

Swings and roundabouts.

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by Hannah Reynolds

Apr07

A Social Media Agency’s Likes and Fails – 7th April – Game of Thrones social style & Twitter makes MORE changes.

It’s the start of a new week and we’re here again hoping to be thrilled or you know, not-so thrilled at the goings on in the Social Media world.

Likes

In commemoration of the start of series 4 of Game of Thrones yesterday/today, Hootsuite have released a video showing what the Game of Thrones intro might look like if the houses/locations were Social Networks. I love this, because I love both Social Media and Game of Thrones. The titles take across the lands as the Facebook buildings rise, with their partner companies, WhatsApp and Instagram rising up within the same domain. Then we see Google and all it’ subsidiaries rising from the land, such as drive and plus as well as a YouTube Colosseum.

We also then take a trip across the sea following a blue bird to where the Twitter building rises up and cleverly a vine plant grows up the side of the Twitter tower. We see a brief glimpse of the Snapchat domain behind a mountain before we fly over to LinkedIn and then finally of course, a gigantic hootsuite land which connects them all.

Not only is this a great representation of what hootsuite does and the way it controls all of your social accounts, but it shows how in real life these social networks are of course each others biggest rivals and having them houses is a hilarious idea. I wonder if this makes Mark Zuckerberg, King Jofferey?

Fails

Twitter is testing, again. You’d think that they’d run out of new things to test now but no, and again they’re borrowing an idea from Facebook. This time it’s pinned stories, so currently some ‘high-profile’ users can test out this option which allows them to pin a certain tweet to the top of their feed for however long they want. As you may recognise this is a feature that is currently available on Facebook for Facebook business pages where a story can be pinned to the top of their news feed. 

A pinned tweet will only be viewable on the desktop version of Twitter and will not be featured on mobile versions (apps or browser) of Twitter. It is currently only available to the high-profile users of Twitter which means people such as bands and politicians.

So there we have it another Facebook style feature being added to Twitter who seem determined to change the site up to make it ‘more accessible’ to new users, though many current users aren’t sure about the proposed changes. So far we’ve seen them introduce multiple picture uploads in one tweet, allowing a new tagging situation where you can now add up to 10 people in one picture. They’re also attempting to remove ‘@’ replies to make the site appear more streamlined, as well as the rumoured removal of hashtags, they’ve also tried to rid themselves of the term Retweet by replacing it with ‘Share with Followers’. There was also recently a leak of a new profile design idea, which was very much in the testing phase, but did look a lot like a Facebook profile, it’s still to be seen whether that will make it out of testing.

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by Helen Stirling

Apr01

It’s April fools day so here are some of our favourite ever prank GIFs

Some of these pranks are classics, some are downright bizzare (we’re looking at you Japan) and some are small but hilarious! We hope you’ve all had a fantastic April fools day and that this makes it even better.

Japanese prank shows 

What an ‘inventive’ idea, step into an elevator, go down a slide full of gunge…

What? It’s just a dinosaur…

Seriously though, how do they even come up with these ideas.

Smaller pranks

This is from a YouTube channel where the couple plays pranks on each other.

This is a classic use of cling film.

Hahahah is the only thing needed to be said here.

Walked right into it.

The classic ‘pretend you’re eating salt’.

Prank TV/YouTube shows

I remember seeing this one on TV. Hilarious.

I love her look of confusion, ‘am I a vampire?’

Bizarre, but so well executed.

Viral pranks

This was a viral promo for the new Carrie film at a small coffee joint.

LG set this one up in another elevator prank; they sure are popular.

Even more recently Pepsi created this Bus Stop prank which was very similar to another LG prank.

Animal pranks

Who knew ants could be pranked?

That poor dog looks like he’s seen a ghost.

And finally, this guy just ain’t bothered.

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by Helen Stirling

Mar26

Some of our favourite British adverts ever in GIF form.

As you may have noticed this week we’ve been looking at adverts and advertising and ads. Today we’re going to combine this with one of our favourite thing in the world. GIFs. Yes that’s right ladies and gents, we’ll be bringing you some fantastic advert-y goodness in fantastical GIF form, buckle in.

BEER

Guinness

Possibly the most famous advert of ALL time, in Britain anyway, I don’t know if it aired anywhere else, this Guinness ad still stands the test of time. The incredible white horses wave effect and the motivational narration makes this one fantastic spectacle to watch.

Ah, the famous Melanie Sykes advert from Boddingtons. A man is making a sweltering run across a desert to… well chase an ice cream van, and get served a beer from Mel. Of course.

CHOCOLATE

Cadbury have some truly epic adverts in their history, these two are just some examples, extremely visual and bizarre they caught a lot of attention at the time and live on as very popular adverts.

HOLIDAYS

Booking.com’s latest advert is truly wonderful, the ‘Booking Epic’ advert is hilarious and overdramatic, just how we like an advert.

SMASH

Yes Smash gets it’s own category because the adverts were so gosh darn iconic. They were originally aired in the 70s!

OTHER

Can you tell I ran out of category names? No? Good. This is another iconic British advert from Yellow pages which was shown at christmas, the boy featured in the ad has been rumoured to Robbie williams, but is quite obviously not due to the dates of his birth and the fact he’d have been 18 when the ad was filmed. Pointless fact of the day for you.

I can still remember this advery being on TV in 2003, the idea is so simple but really stuck in my mind. It simply shows a woman walking along a street singing and handing out bottles of Coca-Cola. Superb.

In the theme of Coca-Cola, here is the advert us Brits go MAD about at Christmas, the Coca-Cola Christmas trucks. As soon as we’ve seen it on TV and heard the classic ‘Holidays are coming’ tune, it’s definitely 100% Christmas time. No matter what anyone else says.

And finally, one for the ladies, the classic Levi’s 501 jeans advert was extremely popular with the women of the time and no doubt helped Levi’s to ship a couple of extra pairs of Jeans.

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by Helen Stirling

Mar25

Which celebs would we actually buy things from.

So on the subject of advertising this week we’ll today look at the celebrities that we’d actually buy products from. All to often you see celebrities releasing or endorsing products that you think, uuuuhh why? For example One Direction’s perfume for women or Katie Price’s range of horse riding paraphernalia or even Ichiban lipstick for men from Joey Tribiani, oh wait that one isn’t real. So anyway we thought we’d give a list of celebs we’d actually buy things from and what they’d be selling us.

1. JENNIFER LAWRENCE

What we’d buy from Jennifer: Literally anything. Or if we were forced to pick, probably an ebook titled ‘how to be witty at red carpet events’.

2. RYAN GOSLING 

What we’d buy from Ryan: Cereal, or spoons.

3. EMMA STONE

What we’d buy from Emma: A potion of cute?! Ok no, I guess that doesn’t exist, so I’m going to say Spice Girls memorabilia.

4. BRANGELINA

What we’d buy from Brad and Ange: Nappies, Because they have lots of kids I guess.

5. JASON MOMOA

What we’d buy from Jason: Mmmmmm drool.. oh sorry, I don’t know maybe protein powder. Drool……..

5. TOM HANKS 

What we’d buy from Tom: A guide to being the nicest person on the planet.

6. EMMA WATSON

What we’d buy from Emma: Looking at this GIF, toothpaste.

7. JOSEPH GORDON LEVITT

What we’d buy from Joseph: Charm. Actual Charm.

8. TINA FEY & AMY POELHER (They count as one)

What we’d buy from them: A joke book. Possibly Alcohol.

9. Steve Carrell

What we’d buy from Steve: Dunder Mifflin paper.

10. KIM KARDASHIAN

What we’d buy from Kim: Nothing. Soz.

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by Helen Stirling