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A Social Media Agency’s Likes and Fails – 1st December – Ferguson viral photo & selfie competition cancelled

It’s the 1st of December! Time to crack open that advent calendar and celebrate that the season of goodwill and cheer is here. Today we’re going to be looking at the lovely photo from Ferguson that’s going viral and the embarrassing selfie competition.


A lovely photo of a young boy, Devonte, hugging a policeman in Ferguson is making it’s rounds on the internet. After the unrest and riots in Ferguson, following a court ruling that proclaimed a cop was not guilty of the murder of another young black teenager in the area, it is humbling to see such a picture hitting our screens. The photo, shared by Associated Press, which you can see below, has been seen all over Twitter and on News sites.


Here is the Story behind the photo as described by Devonte’s mother:

“I noticed Devonte was struggling. Tears. He wouldn’t speak. He was unconsolable. My son has a heart of a gold, compassion beyond anything I’ve ever experienced, yet struggles with living fearlessly when it comes to the police and people that don’t understand the complexity of racism that is prevalent in our society.

He wonders if someday when he no longer wears a Free Hugs sign around his neck, when he’s a full grown black male, if his life is in danger for simply being. I assure you his concerns do not arise from watching too much television, because we don’t have tv.

He draws from his own personal experiences and from the discussions we hold as a family about things/events that are going on in the world. As a mom raising black children, it’s undeniable that these concerns weigh heavy on my heart at times.

People don’t want to talk about racism. People do not want to dig to the root of the issue. It’s so much easier to stick to your belief and avoid engaging in dialogue with someone that you don’t share the same opinion/view/belief with.”



A ‘Hot Selfie’ competition on Facebook has been shut down after there was an issue with entrant tampering. In what has been called the most narcissistic Facebook competition users could pay to enter a selfie to the competition in the hopes of winning $10,000. The contestants would have won the competition by gaining the most likes in the duration of the competition.

However, so very sadly, (not really) the competition has had to be cancelled and the contestants refunded. It seems that it was refunded because someone got a little too invested in the competition and as the organisers described it: “Unfortunately, one of our entrants had been contacted and intimidated outside of the Facebook platform.”

So basically someone was bullying a contestant, presumably to get them to pull out of the competition or to intimidate them and make them feel bad about themselves.

I’m not really sure what the organisers expected with a competition which basically requires that you are self absorbed or have an inflated ego. Maybe there is a lesson to be learned here, but I’m not going to spell it out for them…


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by Helen Stirling


A Social Media Agency’s 2013′s Top Christmas Social campaigns – 12th December – WestJet, Budweiser, Coke Zero, John Lewis and Marks and Spencer

WE LOVE CHRISTMAS. Here are some of our favourite Christmas Social campaigns from this year (in no particular order).

WestJet – You may recognise this from when we posted it on Likes and Fails a whole 2 days ago. This is a great PR stunt, coupled with the social tie-in; it  has led to the video being shared many times on YouTube and it has become a major success this week. Impressive work WestJet. We just wonder what would have happened if someone had wanted a Beverly Hills mansion for Christmas. Maybe they just cut them out of the video.


Budweiser – Jumpers4des began at the end of November, and with the power of tweeting they created a fantastic Christmas Jumper. Every time the hashtag #Jumpers4Des was tweeted a little bit more of the jumper was knitted with the auto-knitting machine. Pretty cool yo. I want one of the jumpers too! I love ugly Christmas Jumpers. Hint.


Coke Zero – You may have seen this one as it was rather popular on Twitter; everyone was sharing their Coke Zero ugly jumper creation in the hopes that it would get made. The website is still live though the voting and creating is now closed. The top voted 100 jumpers are becoming a reality as we speak and the lucky tweeters are awaiting their jumpers’ arrival. Again, pretty upset we didn’t get an ugly Xmas jumper out of this.

ugly coke jumper

John Lewis – The Bear and the Hare has been absolutely-blummin’-everywhere, so yeah, we had to include. Once you get past the fact that the advert is MAGICAL and MAGNIFICENT, you can see the amazing response this has had on Twitter, Google plus, YouTube Facebook, everywhere! The hashtag was #BearandHare which was hitting overtime when the video was first released, and the video now has nearly 10 and half million views! As well as inspiring loads of parody versions, which is a sure fire way to show that your campaign has made it big, It’s safe to say John Lewis has rocked this year’s festive social media campaign.


Marks and Spencer – This years campaign centred around their Christmas advert and slogan ‘Magic and Sparkle’, the advert did pretty well on YouTube after a sponsored Twitter campaign gave away sneak peeks before it’s release, as of today the ad has 978,000 views. They also ran a Twitter campaign that let users name the star of the advert, no not Rosie Huntingdon-Whitely, the West Highland White terrier, either Magic or Sparkle and over 130,000 people ended up helping them decide on Sparkle. They also briefly (only brief because of how popular it was) ran a Facebook campaign called Pass the Parcel, which made users like the page first and unwrap a present in the hopes of winning a prize, then if they shared “passed” the parcel to friends you could get another go at unwrapping when they passed it back. This was very popular with prizes running out within days!

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by Helen Stirling


Win some sweets!

We’ve got a pretty sweet* giveaway going on over on the 10 Yetis Facebook Page!  All you need to do is guess what famous confectionery label we’ve zoomed in on to be in with a chance of winning.

10 of the entrants who have guessed correctly will be chosen at random to win one of the sweets. We’ll announce the winners by 5pm on Wednesday 10th April 2013. Good luck!



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by Helen Stirling


Does Social Media Really Cause You to Self Censor? And is this bad?

The collective medias of the world (and social media knobbers like myself) are seizing on the words spoken by award winning author Patrick Ness where he says that authors, and I am guessing wider creative types, are having to self-censor because of those lurking ready and poised to say bad things.

Trolls even get a mention from Ness, trolling being the current media hobby horse thanks to some recent high profile cases, aka Tom Daley.

Trolling is horrid, online bullying is evil, you get the drill but I really do wonder if online self-censoring is always a bad thing?

Many a time I have thought twice about saying something because I am not sure if what I am saying is 100% accurate and will therefore attract the interests of the more snidey element  of my own social media following. Whilst this can sometimes be annoying, I actually think it is good for my social streams.

Good because I am not posting up factually incorrect statements (perish the thought), and good because, hopefully, my community realises and trusts the information when I have a go at doing the more serious updates.

I for one don’t think self-censoring is a bad thing… there, I said it, bring on the Trolls.

Andy B

Head Yeti

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by Andy Barr