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Jul14

A Social Media Agency’s Likes and Fails – 14th July – Comic Con success & Apple Pay release

Likes

Twitter comiccon stats

It’s safe to say that Comic con in San Diego was a huge success. Fandoms were in their element as stars of different TV shows and film franchises hung out together and took photographs, people got into their costumes and cosplay, and the world of comics and films was celebrated. The twitter stats have been released showing the reach of the convention. The world was captivated by the release of new film trailers for all big upcoming franchise blockbusters. The story peaked around the release of new Star Wars film and their panel, the release of their themed emojis, as well as excitement surrounding the new Hunger Games: MockingJay part 2  teaser releases and again their panels. Jennifer Lawrence, star of the Hunger Games franchise was the most tweeted about celebrity during the whole event.

So excited to announce my very own #StarWarsEmoji#Phasma pic.twitter.com/vpZwKiLxLa

— Gwendoline Christie (@lovegwendoline) July 11, 2015

 

Fails

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Apple Pay has launched in the UK! That’s the good news. The bad news is that it isn’t as widely available as you may think. A few of the biggest UK banks support it, but a few of the biggest banks don’t. The banks available are: American Express, First Direct, HSBC, Nationwide, NatWest, Royal Bank of Scotland, Santander and Ulster Bank. Stores you can you use it in are, Apple, of course.

Only joking you can also use it in Boots, BP, Costa, KFC, Lidl, M&S, McDonalds, Nandos, Post Office, Starbucks, Waitrose and Subway, among a few more, and more being added in the future.

For now though, you can definitely buy food and toiletries with it! We look forward to seeing Apple Pay add more to their offering.

 

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by Helen Stirling

Jun03

Shoppable ‘Pins’ coming soon!

Ok, so not sure if anyone else is as excited as I am about this, but Pinterest is soon going to be introducing shoppable Pins. Yep, you heard right. The future has arrived! This is amazing, not just because it’s going to make my life sooooo much better (ever been in that place where you can’t for the life of you work out where someone has bought that dress or necklace they pinned? I have, it’s very annoying!); it’s also going to open so many doors for the hoards of brands that have been tapping into the benefits of using the social platform – it’s also going to see so many more start using it.

But that’s not all, not only will you be able to simply tap a button to buy ‘that dress’, you’ll also be able to save items for later and even buy ingredients for recipes! How Pinterest-ing!

Here’s how Pinterest says it will work:

See the blue ‘Buy it’ button? If your item shows this, you’re good to go! You can even use the price filter to hone down on the right Pin and also find the right colour within the Pin itself, just swipe! Score!

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The app works with Apple Pay or a credit card and has the option to store payment information within the software itself via a third party so you don’t have to worry about tapping it in every time or that your device or Apple Pay will send your actual card number to the seller. Very simple and secure. Wowsers, these guys have thought of everything!

Unfortunately for the rest of the world, only the U.S. will able to start using the ‘Buy it’ option over the next few weeks and to start with, it will only be available on iPhones and iPads – Android users, standard that you get the even shorter straw, you won’t be able to start shopping just yet, Pinterest has promised you’ll see them in future releases – whenever that will be! Macy’s and Nordstrom are a couple of the brands already signed up, but if you’re a brand interested in how this can support your sales, there’s more info on Pinterest’s business blog.

Happy pinning and shopping America! We are so jealous!

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by Kalli Soteriou

Jan09

A Social Media Agency’s Likes and Fails – 9th January – Tech greats show support fro Charlie Hebdo & Prank video

TGIF! The first week of the year is done and it’s time for the weekend. But, before you go there’s just time to read another edition of Likes and Fails!

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Facebook, Google, Apple and other online giants have taken to their respective websites and shared their messages and symbols of solidarity in the wake of the Charlie Hebdo terrorist attacks along with continuing acts of violence in and around Paris.

Mark Zuckerberg posted on his personal page a message of support along with a personal story where he claims he had been threatened much like the Charlie Hebdo illustrators and creators. He says that he would not let the threats get in the way of freedom of speech. You can see this post below.

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On Apple’s French website they have put a black ‘Je Suis Charlie’ banner at the bottom of the page. Google has added tribute in a similar way by hosting a black banner on their home page. On top of this Google is donating £195,000 to support the magazine, with the digital press fund, following the attack.

The Guardian says “Media companies have also come together to support Charlie Hebdo, including the Guardian Media Group which has donated £100,000. It is expected Le Monde, France Télévisions and Radio France will do similar.”

Thoughts are with those in France at this time and the world’s show of solidarity hopefully shows the individuals involved that these acts of senseless violence will not be tolerated.

Likes

Hey it’s Friday I’m going to try and help you be cheerful in the wake of the horrible news in France. This prank video, is the funniest thing I’ve seen in a while and the prank is no way offensive to anyone and all the participants seem to take it in good stride. I hope you enjoy it.

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by Helen Stirling

Sep25

A Social Media Agency’s Likes & Fails – 25th September – Facebook to launch Atlas ad platform & Apple having iPhone 6 issues

Likes and Fails today bring you the news of Facebook’s new advertising platform and the struggles that Apple are facing with the new iPhones.

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 Facebook could be launchng an ad network as early as next week reports are saying. The network is reportedly to be called Atlas, which makes sens after their acquisition of Microsoft Atlas in 2013. The new ad network will reportedly help marketers have greater control and measurement of the performance of their adverts. As this news has just broken via the Wall Street Journal, Facebook have declined to comment on the matter as they normally do with information leaks like this.

According to statistics Facebook still ranks a distant second to Google in terms of worldwide share of digital advertisement revenue. ‘InsideFacebook’ says: ”Google paces the field, responsible for 31.45 percent of the internet’s ad revenue. Facebook is projected at 7.79 percent, with Microsoft third at 2.54 percent.”

This is exciting news for marketers all around as the improvement in advertising control for Facebook would be greatly received. It’s also interesting to see Facebook upping their attempts to match and compete with Google for the biggest online advertising company.

Fails

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Apple are having a bit of a ‘mare since the launch of their two new flagship phones. The iPhone 6 and 6 plus, have been plagued with problems since the launch and people are starting to get a bit annoyed. Yesterday the furore was about the fact that some users had been reporting that their new iPhone 6 plus had been bending in their pockets, and there is proof that the aluminium phones do bend, as one guy actually bent his on camera to prove that it could happen.

Now today the new problem with the phones is the latest Apple iOS update 8.0.1. People who have updated to this version on their iPhone sixes have been seeing issues with it, specifically loosing their phone service, so issues receiving calls and texts as well as issues using the fingerprint unlock option on the phone.

Apple have of course not fully made a statement about the mistakes they made, because they don’t even do anything wrong. Though they have offered an apology and instructions to reinstate the older version of iOS 8 whilst they work on a new update and get that released, which they say will be available in the next few days.

 

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by Helen Stirling

Aug27

A Social Media Agency’s Likes & Fails – 27th August – Hyperlapse from Instagram & Self-censoring online

Here are today’s Likes and Fails – today we take a look at Instagram’s new app Hyperlapse as well as looking at the rise in online self-censoring on Social Media sites.

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Hyperlapse is a brand new app from Instagram launched yesterday. The app arrived initially without much fanfare, mainly as there had been no word of this app before it’s launch. The news of the apps launched arrived a mere two hours before it actually arrived in the Apple app store.

The app is a video sharing app which can turn your video clips into ‘hyperlapse’ videos, which gives a cinematic feel to the videos. Much like quick sequences you see in films when moving from one place to the other, this app now allows users to create the cool same effect without all the expensive equipment. Basically the app has built in stabilizing features which create the smooth moving effect in the finished videos. To use the app you only have to press the record option once and then press it again to stop recording. You can either play the video back at normal speed or create the hyperlapse at up to 12 times its original speed. You can then save the video by clicking the green check mark, and from there share the video.

This is a n exciting new development from the Instagram team, as many were focused on the launch of bolt – the Snapchat competitor – from them, but they surprised everyone with the launch of a completely different app with some really interesting technology involved.

We can only hope the delay whilst the make it available for Android is not too long, as currently it is only available for Apple devices.

Fails

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There are reports today that surveys have shown that users on Twitter and Facebook are increasingly self-censoring themselves regarding controversial topics. The study looked specifically at the fallout following the Edward Snowden leaks and peoples willingness to talk about the topic. A large majority of Americans, 86%, said that they were open to talking about the leaks and the impact of the government intrusion on privacy but only 43% said they were comfortable about talking about it online on Facebook and even less, 41%, said they would discuss it on Twitter

The survey also found, that people were more willing to share their thoughts on the case if they thought their audience would agree with them. Which is not really surprising. Though the report also suggests that people were less likely to share their opinions offline if they thought that their online friends and followers would disagree with their opinion. This displays a crossover between the two worlds which may mean that important information is not being shared between mediums and that the censoring is passing over into in-person contexts. Though this was not definitively shown in the survey, though it was suggested by the data received.

This is an interesting look at self-censoring, which we probably encounter daily online. I know personally I’ve had an opinion on a topic online but have not shared my opinion for fear of getting involved in an online argument which I did not want to deal with. I think this fear of ‘online confrontation’ is what leads us to shy away from sharing our opinions online. It is a lot easier for someone to counter your argument online, sometimes in an aggressive way, without any lasting backlash. Whereas if the same confrontation happened in-person there would definitely be some sort of lasting message, whether it be law enforcement of just the fact that the relationship with the person was ended.

 

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by Helen Stirling

Aug20

A Social Media Agency’s Likes and Fails – 20th August – Snapchat Discovery & Secret app to be removed

Good morning, we’re here to bring you the hottest and the not-test in Social Media today. Today we’re looking at Sanpchat’s expansion plans as well as a Brazilian judge’s agenda to get Secret removed from Google and Apple app stores as well as all phones!

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Snapchat is looking to expand their app’s offering. Currently the app has no way of generating revenue, so the first option one may think of is to introduce advertising to the app, which is one of the avenues that Snapchat will be exploring, but there are other plans too. The rumours are that Snapchat want to introduce a sort of ‘snap news’ to the app. The service is apparently to be called Snapchat Discovery and would allow users to read daily editions of publications as well as look at pictures and video clips associated with the stories by holding down on the images like you normally would in the app. The company has apparently been in talks with dozens of online content providers, with publications such as the Mail Online in talks to provide content on the app.

If Snapchat were to link up with other content poviders it would definitely make it more appealing to advertisers. The Snapchat Discovery feature will likely be the first feature of the app to offer ‘sponsored’ stories, another opportunity for brands to promote themselves and their advertisements.

This is a good move for the company which has now been running for 3 years and continues to grow it’s user base everyday. It will likely offer the app it’s first revenue, and help to build the company up even more.

Fails

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 A Brazilian judge has ruled that Apple and Google must remove the app Secret from all of their local devices and app stores. The judge was reportedly pushed too far by one case where bullying and intimidation had been happening on the app and the only way to solve this was to order Apple and Google to remove the app locally. The app is usually used to anonymously share gossip, or personal thoughts without them linking to yourself.

If Apple and Google don’t agree to remove the app then they will penalized by the Brazilian court for around $9,000 a day, that’s not a load of money in terms of the amount of revenue these companies make, but it may be easier in the long run if the just remove the app from local app stores and phones to remove themselves from the charges.

The request is definitely one that the two companies can fulfill, they’ve removed apps from their respective stores before and they can technically pull or block software that is installed on their gadgets. Though this is only usually used if the there is a malware outbreak.

So we’ll have to wait and see if the companies remove the app, pay up or instead contest the ruling, which seems likely in the circumstances.

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by Helen Stirling

May29

A Social Media Agency’s Likes and Fails – 29th May – Facebook reunites abducted newborn & Apple isn’t dealing with hack problem

It’s Thursday and here are today’s Likes and Fails for your viewing pleasure. Today we take a look a the lovely story that Facebook helped in the recovery of a stolen newborn baby who was reunited with her parents & how Apple have not been dealing with a hacking situation on some of it’s devices.

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A group of friends have being thanked  after they went looking for a missing newborn child who had been abducted, after hearing about her plight on Facebook. The four buddies had seen a Facebook Alert with information about the woman who had abducted the child, including what she looked like, what she was wearing and the car she was driving.

The little girl was abducted from a hospital in Quebec after a woman who was dressed as a nurse managed to take the baby from her hospital bed and calmly walked down the hospital corridors without being questioned. As soon as it was realised that the baby had been abducted an amber alert was released by the police with information about the car used for the abduction. The media soon helped by spreading the information, with it being mentioned on TV, in local media and the alert was sent out on Facebook.

Luckily the baby was found after four friends who had seen the alert on Facebook (with a photo of the woman) went out looking for the car described, and they found it, and luckily also spotted the woman and called police straight away. The police arrested the woman and the day old baby girl was reunited with her parents.

This is a great use of Facebook, and further co-operation with law enforcement in the future could really help emergency events like this one. Sending an alert to the Facebook profiles of all people listed in a certain area could definitely help in the case of abductions and kidnapping.

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Fails 

Apple have been in the news today for some good news, but in today’s Likes and Fails we’re going to focus on their bad news. Several users of the company’s devices in Australia have found that they’ve been hacked. Some experts believed that the ‘Find My iPhone’ feature was what was compromising the devices.

Users found that their devices had a pop-up message which demanded money to unlock their device from the hacker’s control. The hackers asked for $100 to be sent to a Paypal account; Paypal said they would refund if they saw any money had been transferred to the account. Network providers suggested that those affected should contact Apple, who denied that their iCloud service had been compromised. The devices which were most affected were iPhones and iPads but some did report their mac products being hacked as well.

So far little is known about the attacks, theories suggest that hackers had access to databases of usernames and passwords, which they may have gained access to via a third party.

There’s been little update about what Apple have suggested that the Australian owners who were affected by the hack should do. Apple are yet to release a statement about the breach and what they’re doing to solve it. Let’s hope they get it sorted soon!

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by Helen Stirling

Apple is to buy Beats for $3 billion.

Apple, the company which was well known for it’s foray into digital music, and being a big part of making it mainstream has officially announced it’s plans to purchase Beats Electronics for the rather large sum of $2.6 billion. Beats Electronics are well known for being set up by famous musician Dr Dre, and their designer headphones which have a huge popularity among a young market. The deal is a large one for Apple, as they usually make smaller company purchases, but this marks their biggest company gain to date.

It’s reported that Apple is hoping to re-grasp some of their lead on the digital music market, with this deal helping them to begin to get a foot in the door of the music subscription services model. The two companies will remain separate (including the branding) but they will work together on giving consumers around the world more options to listen to music online. Apple has said that iTunes will be offered alongside a Beats music service.

Dr. Dre and Jimmy Iovine founded Beats in 2006 and has since become a company with a $1.5 billion turnover. The deal means that the two men will now work under Apple Executive for Internet Services, Eddy Cue and the company is excited to be adding two men with talent to the company.

The company is paying for the acquisition with $2.6 billion in cash, which is not really a dent in their reported $150 billion cash pile and their $400 million in stock. The deal is expected to be cleared by the end of this year.

It’s thought that the growth of online streaming services like Spotify and Pandora are harming the growth of iTunes, so it definitely makes sense that Apple would want to make use of Beats and their music service as well as the company’s know-how in that sector. Of course the company could have built a subscription service themselves, but it seems that the people and the service involved with the purchase is what excited them the most.

Apple’s Chief Executive Timothy D.Cook said that Dr Dre and Jimmy Iovine would be working with Apple on the next generation of music offerings but would not reveal any further what these products might be. His official quote was that they would be working on “products you haven’t thought of yet, and seeing around the next corner to articulate the way to take music to an even higher level than it is now.”

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by Helen Stirling

May27

A Social Media Agency’s Likes and Fails – 27th May – Apple looks into home automation & Instagram discriminates

We hope you all had a lovely Bank holiday weekend! Here are today’s Likes and Fails, we look at Apple’s rumoured new venture and we look at why Instagram has been discriminating against certain users by removing their photographs.

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 Apple  is reportedly eyeing up the smart home market. Many news sites are hearing whispers about the company’s next plans and rumours are spreading. Apple’s future plans are normally shrouded in secrecy so these initial whisperings are very exciting for the technology world. Fans may be getting excited about this news but it’s liekly that rather than a new device, the home improvement/automation will probably come courtesy of an iOS app or apps. The insider from Apple says that currently you need a whole host of apps to control different things within your home, such as light switches and the TV, (suggesting that it’s an issue). This suggests they be working on an all encompassing app.

The thing is though, that Google and Samsung have already been working hard in the home automation market, which suggest we could soon be hearing from many courtrooms regarding high value patent arguments.

Fails 

Instagram has been coming under fire since the end of last week for seemingly discriminating against the different types of nudity uploaded to the site. Last week a woman posted a ‘belfie’ (a butt selfie) to Instagram whilst wearing underwear, which is arguably less nudity than Kim Kardashian’s infamous belfie. Curiously though the pictures of the self-proclaimed ‘belfie queen’ a woman called Jen have not been removed.  Also Vogue’s creative editor Grace Coddington, uploaded a simple cartoon pen sketch self portrait of her lounging on a chair topless and Instagram thought that it was inappropriate and removed it.

Basically their guidelines on the nudity that is and isn’t allowed on Instagram are very unclear and they have seemingly have questionable rules on deciding whether to remove an image. Though Instagram did release an apology to the woman whose ‘belfie’ was removed, they said, ”Our guidelines put limitations on nudity and mature content, but we recognize we don’t always get it right,”.

Some of the inconsistency in Instagram’s removal of photos could be in part down to the users who are the first to flag photos to the attention of the moderators. However, their flaky terms on what is deemed inappropriate should be tightened up so that their policies are consistent for all users no matter what they look like.

 

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by Helen Stirling

May19

A Social Media Agency’s Likes and Fails – 19th May – Adidas Instagram Sneakers & Apple sued for $5m

Here we are, Monday afternoon, the weather is still fine and we’re bringing you the hottest Likes and Fails of today!

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Adidas have launched a new app which allows you to customize your new pair of sneaks with one of your Instagram photographs! The app was announced on Adidas’s Instagram account and on their website. The instagram video they posted said that the app would be available in August 2014 and would easily allow you to transfer your Instagram snaps to their popular ZXFlux style trainers. They say that the app will be available on both Android and Apple devices at the release date.

But the option of adding your own photos to your trainers makes the possibilities endless. You could have your recent burger dinner, your beach #selfie, your snap of the New York skyline, literally anything on your feet!

 

Fails 

Apple are in a bit of trouble after a lawsuit has been taken out against the company after one previous user of the iPhone found she wasn’t receiving her messages after switching to an Android device. The case shows that the woman is seeking $5 million in damages!

The messages weren’t recieved by the woman because she had swapped the number from her iPhone onto a Samsung galaxy device and the messages she wasn’t receiving were all from friends who were using iPhones. The problem occurred because the iPhone uses an iMessage application in preference of text messages (because it allows for longer messages to be sent) the phone sending the message still thought that the recipient number was linked to an iPhone so it attempted to send the messages through the iMessage application which were denied by the new phone as it doesn’t have the capability to accept the iMessages.

In the lawsuit the complainant said Apple is retaining the messages sent to her from other iPhone users and won’t send them to her new phone. She also complains that Apple failed to disclose that switching to a device running something other than iOS would result in her messages going undelivered. The fixes that Apple had suggested to her, (getting her friends to update their version of iOS or getting them to delete and re-add her as a contact) were impractical and didn’t work according to her.

Apple have so far not commented on the case, and the amount of damages being sought does seem a little extreme, but hopefully this will make Apple work on a solution for this issue, and make them more aware of compatibility with other operating systems.

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by Helen Stirling