Ok, so not sure if anyone else is as excited as I am about this, but Pinterest is soon going to be introducing shoppable Pins. Yep, you heard right. The future has arrived! This is amazing, not just because it’s going to make my life sooooo much better (ever been in that place where you can’t for the life of you work out where someone has bought that dress or necklace they pinned? I have, it’s very annoying!); it’s also going to open so many doors for the hoards of brands that have been tapping into the benefits of using the social platform – it’s also going to see so many more start using it.
But that’s not all, not only will you be able to simply tap a button to buy ‘that dress’, you’ll also be able to save items for later and even buy ingredients for recipes! How Pinterest-ing!
Here’s how Pinterest says it will work:
See the blue ‘Buy it’ button? If your item shows this, you’re good to go! You can even use the price filter to hone down on the right Pin and also find the right colour within the Pin itself, just swipe! Score!
The app works with Apple Pay or a credit card and has the option to store payment information within the software itself via a third party so you don’t have to worry about tapping it in every time or that your device or Apple Pay will send your actual card number to the seller. Very simple and secure. Wowsers, these guys have thought of everything!
Unfortunately for the rest of the world, only the U.S. will able to start using the ‘Buy it’ option over the next few weeks and to start with, it will only be available on iPhones and iPads – Android users, standard that you get the even shorter straw, you won’t be able to start shopping just yet, Pinterest has promised you’ll see them in future releases – whenever that will be! Macy’s and Nordstrom are a couple of the brands already signed up, but if you’re a brand interested in how this can support your sales, there’s more info on Pinterest’s business blog.
Happy pinning and shopping America! We are so jealous!