A Social Media Agency’s Likes and Fails – 3rd September – Instagram new features & Taylor Swift music video controversy
Instagram have some awesome new updates which make the platform even more kick ass than before. You can now share posts that you see on Instagram as messages! Just tap the arrow under the photo to send it via an Instagram Direct message. You can carry on the conversation by sending text, photos and videos and add other people to the message to create a group conversation. these group conversations can now be named too to keep all your convos organised. These updates come soon after Instagram changed their editing tools to allow rectangular images with borders to fit in to the square feed. Without having to use a third party app!
Taylor Swift has been criticised by Social media users and other critics for her most recent music video and how it appears to have racist overtones. The music video shows a Hollywood movie being shot in an undisclosed African location with Taylor as the lead actress. The video has been accused of portraying an “African colonial fantasy” due to it’s almost entirely white cast. Lauren Duca, from the Huffington Post, said: “Instead of the cultural appropriation that has become almost status quo in today’s pop music, Swift has opted for the bolder option of actually just embodying the political exploitation of a region and its people.” Some pretty damning words. It does seem odd that Taylor would travel to Africa and not ensure a realistic portrayal of Africa by hiring black actors for her video. Taylor has batted away the criticism by announcing that all proceeds from the video will be donated to African Parks Foundation of America. She so far has not spoke out about the criticism and others on Twitter have been quick to leap to her defence.
by Helen Stirling
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