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Oct28

A Social Media Agency’s Weekly News Roundup – Monday October 28th 2013


Posted in: Facebook Instagram Pinterest Spotify Twitter YouTube

1. Twitter has had a test run of its floatation on the stock market, trying it out to avoid a flop similar to that of Facebook last year.

The ‘mock market’ launch by the New York Stock Exchange on Saturday was rolled out in order to try and avoid a repeat of Facebook’s launch on the rival Nasdaq exchange.

The New York Stock Exchange regularly does systems testing at weekends, but this was the first time it had run a test for an initial public offering (IPO).

2. Instagram has began its advert roll-out across the platform, but not as we would have expected it. The adverts will appear in users’ timelines as a normal post, but with a ‘sponsored’ banner across the top of the image.

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If you’re not a fan of having ads clogging up your news feed, you’re not the only one, and thankfully there is an option to hide them using the more button.

3. The Pope has had an absolute stormer on Twitter, amassing over 10 million followers. He tweeted his thanks on Saturday, after he reached the milestone following. It’s good news for the Vatican as well, who are looking to spread the word of the gospel through social media.

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4. YouTube is reportedly looking to launch a Spotify-esque subscription service, which will be predominantly aimed at mobile users.

Similar to Spotify, it will offer people the option to watch videos for free with adverts, or they will be able to pay $10 per month in order to watch ad-free videos.

According toBillboard, both the free and paid versions of the service will allow unlimited access to the music on YouTube, but the premium service could also include the ability to stream full albums, as well as cache music for offline listening.

5. Pinterest has seen its value increase by more than 50%, to a whopping £2.3bn, following a round of fundraising. Pinterest said it plans to use the new funds to further expand internationally and develop its mobile services.

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