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Sep04

A Social Media Agency’s Likes and Fails – Wednesday September 4th 2013: Promoted Tweets and Spotify Sued


Posted in: Likes and Fails Spotify Twitter

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A disgruntled businessman has found a new use for promoted tweets, after bombarding British Airways with bad feedback.

Hasan Syed was fairly irritated as the airline had lost his luggage, so decided to try and get their attention with a series of promoted tweets.

hasan-syed

It has since been revealed that he paid $1,000 for his ‘campaign’, which brought 76.7k impressions and 14.6k engagements. That’s a pretty good ROI.

You’ll be pleased to hear that BA have apologised and his luggage would be back with him within a day.

Fails

Bad news for Spotify today, as dance brand Ministry of Sound are planning to sue them over allegations that it infringed their compilation album copyrights by hosting playlists which mirrored the contents of some of their albums.

Ministry_Of_Sound_by_guilhermebento87

MoS are taking legal action after Spotify refused to delete the playlists which were identical to the album tracks

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