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A Social Media Agency’s Likes & Fails – 16th December – #IllRideWithYou & Google’s year in review

Posted in: Fail Google Hashtags Like Likes and Fails Twitter

Can you believe it? Where has the year gone? It’s now 9 days until Christmas and we are desperately excited about the week off mainly because of ALL OF THE FOOD!



After the devastating news of a Sydney coffee shop held hostage over the weekend broke, and the news that a Muslim extremist was responsible, many were disgusted at the outpouring of hate displayed against other Muslims in the city. Luckily these hateful people are being eclipsed by the good shown by other citizens of Sydney who are openly displaying their eagerness to help the Muslim community not feel scared to travel around the city. The hashtag #Illridewithyou has been trending and people in Sydney have been offering to travel alongside any Muslims who are fearful at the moment. There have even been people spotted at Train stations with I’ll Ride With You stickers, and proudly displaying their solidarity.

There are many showing their soidarity online too, with, as I mentioned above, the hashtag trending along with the coverage about the hostage event.


Google Logo 2010

Now that we’re approaching the end of 2014 all the top ‘insert thing here’ of 2014 lists are coming out now. Top Google searches of 2014 are in and the most searched for term was Robin Williams after the world was shocked by the sudden death of the comedian and actor. This was closely followed by Ebola and the World Cup two more of the most major news stories of this year. The ever addictive game Flappy Bird also took the world by storm and came in 6th on the list of trends. The most searched for tech items of the year were the iPhone 6 and Samsung Galaxy S5 respectively, which shows the competition between the brands are definitely stepping up.

On an even sadder note, the most searched for losses of the year, after Robin Williams, were Philip Seymour Hoffman, Peaches Geldof, Shirley Temple and Maya Angelou. These changed slightly when the parameters are changed to just the UK, with Peaches being the most searched for.

The most popular searches regarding global news stories were Ebola, ISIS, Malaysia Airlines, Crimea/Ukraine and Ferguson.

Unfortunately all the top searches this year are rather miserable, and I don’t really think there are many surprises on the lists, apart from maybe the fact that Kim Kardashian is as popular as she is, and that she came second in the list of people searched for this year, just behind the internet’s sweetheart Jennifer Lawrence.

See all the lists here.


by Helen Stirling


A Social Media Agency’s Likes and Fails – 12th December – Rag Time Gals and Orange Wednesday is over

Posted in: Advertising Brands Fail Like Likes and Fails Video YouTube

Good day! It’s Likes and Fails time, with the newest Rag Time Gals video and news about the prolific Orange Wednesdays.


The ragtime gals are back! Everyone rejoice!

Jimmy Fallon has done it again. He’s roped in another celeb to take part in a barber shop sing a long with the Rag Time Gals, and this time it’s Steve Carell. The song this time is Sexual Healing, originally sung by Marvin Gaye. All you really need to do here is watch it. Enjoy!



Orange Wednesday’s are to be a thing of the past. In February the ever popular deal of Orange Wednesdays, which helps us bypass the very high rising rates of the cinema. The deal has been running for years now where users of the mobile network could text the word film, to 241, and receive a code which allows you to get two cinema tickets for the price of two. The joy of all the young and awkward teenagers going on their first dates on a Wednesday to the local multiplex is now going to be a thing of the past. Though I’m sure a fair few of you aren’t upset about that.

The company, now owned by EE, has made the decision to cut the promotion after over a decade of free tickets. They say that the orange Wednesday usage has declined and that users’ viewing habits have changed. Some people are suitably outraged at the decision to cut the promotion because of how extortionate the prices are at the cinema these days. But alas it is true, more and more people are choosing to watch films at home via streaming services such as Netflix and on mobile devices.

Let’s hope their next big promotion is as popular as this one, otherwise EE could be losing some custom to rival networks.

by Helen Stirling


A Social Media Agency’s Likes and Fails – 11th December – Instagram rocking the world & Beard baubles

Posted in: Advertising Fail Instagram Like Likes and Fails News Online

Here’s today’s Likes and Fails, with a look at some bumper news from Instagram and beard Christmas baubles.. whatever they are.


instagram logo

Instagram has hit 300 million monthly users! Just of the back of being named one of the top apps of 2014, the company announced it’s monthly user milestone. Not only that but they also began rolling out verified badges much like on Twitter.

Back in March of this year Instagram announced it’s 200 million milestone, so, with a quick bit of maths, we can see that Instagram has ammassed a massive 100 million more monthly users in just 9 months! The other news of a new badge for verified users, has been rolled out to celebrities, athletes and brands which makes it easier for users to find who they want to follow.

Along with all this new Instagram news is an update telling us that the company has been deactivating many spam accounts and deleting them forever so that they will no longer be included in people’s follower counts.


Beard Christmas ornaments are now a thing. Yep, you can put baubles in your beard. Check it here. The beard bauvbles were created by two men at an ad agency in the UK. The idea was created when they were thinking up a company Christmas card idea. The baubles are now going a little mad online and everyone seems to want a set of these ornaments for their face! Have a look and see what you think? Personally, I think you can get baubles the same size down poundland and the bobby pins they attach them with too. So save yourself £5 off the £7 retail price and make your own! You’ll probably have to make sure you have a beard frist too.


by Helen Stirling


A Social Media Agency’s Likes and Fails – 10th December – Twitter Christmas tunes & Zoella quits YouTube for a few days

Posted in: Celebrity Facebook Fail Like Likes and Fails News Online Social Media Twitter YouTube

Zoella has quit YouTube! Oh no! What will we all do?! Oh only for a few days? Phew! I was so worried. And she didn’t write her own book? Blasphemy! How a non-story has annoyed everyone. Also we look at a funny Twitter trend to post song lyrics and Facebook names. All explained below in today’s Likes and Fails.




I shouldn’t like this but I do. Somewhat of a craze has taken over Twitter, in posting pictures of Facebook profiles, where the profiles have unusual names, as substitutes for song lyrics. You’ll see what I mean from the images. A lot of people are beginning to find the theme annoying however and have muted them from their timeline, but me personally? I’m pretty sure these could entertain me for at least a whole afternoon.

It all began with a post of a Shakin’ Stevens Christmas song, the title read, ‘Snow is falling’ and was accompanied by these three images:

twitter stuff

Whcihc if you know the Christmas song is pretty much a continuation of the lyrics. Since this tweet got 11,000 retweets there have been countless copy cats. With some making the accounts themselves, just so they can make up the lyrics. Which is a little pathetic if you ask me, but still, anything for a laugh.

Rudolph the red nosed reindeer…




YouTube ‘star’ Zoella, has decided to take a break from the internet after news broke that she didn’t write her best-selling book, Girl Online, and that in fact she had Ghost Writers work on it, which to me was not a surprise. Who actually thought a vlogger on YouTube was going to write an entire novel herself, or at all? Well the backlash has been huge, with the media making it into more of a story than it should have been. Possibly because of the books’ staggering sales of 78,000 in a week!

The ‘star’ who uploads regular YouTube videos and gives make-up tips and updates about her life to her YouTube fans, has written on Twitter that she is taking a break from the internet with her boyfriend, who is a YouTube star in his own right. Zoella has said before now that she suffers from anxiety and panic attacks so it’s understandable that she wants to take to time off.

Basically it’s all a non story, because Zoella has along the way said she’s had help with her book, maybe not to the extent of someone writing the entire thing, but still. I think we learnt here that the media likes to blow things out of proportion and that Zoella’s representation really wants her to get in the news. The End.

by Helen Stirling


A Social Media Agency’s Likes and Fails – 9th December – Grumpy Cat’s fortune & Sony hacking news

Posted in: Brands Fail Like Likes and Fails Meme News Online Privacy

Today we look at Grumpy cat’s amassed fortune and more news from the Sony hacking scandal.



You may have heard of Grumpy Cat. If you haven’t, then where on earth have you been?! Grumpy Cat is an online sensation and meme, who according to this latest news has amassed an incredible amount of money. The reported amount that grumpy cat and her owners have made is reported to be in the region of £64 million! Can you believe that? All from an a picture of a cat with a sad face. The cat has now amassed an empire of merchandise, books, and has it’s own holiday film coming out this year.

So the lesson to be learned here is to own a pet with some sort of abnormality and then exploit it for cash. Happy Holidays everyone! But seriously, Grumpy Cat’s owner has been able to quit their waitressing job and now rakes it in. Not bad for posting a picture of a cat online. Good for her.



More news on the Sony Hacking story. An email has been found among the documents leaked that appears to show the threat email that was sent a few days before the hack. The email is written in poor English and shows as unread from the account it was hacked from. Likely because they thought the poorly worded email was some form of spam. I know I get spam emails in broken English everyday.

This is how it read:

“We’ve got great damage by Sony Pictures.

The compensation for it, monetary compensation we want.

Pay the damage, or Sony Pictures will be bombarded as a whole.

You know us very well. We never wait long.

You’d better behave wisely.

From God’sApstls”

There are many who believe that the hack was orchestrated on the behalf of North Korea as a protest to a new Sony film release called ‘The Interview’ in which the plot shows an attempt to kidnap the leader of North Korea.

This new news though, suggests that it has nothing to do with holding the release of the interview but instead shows that the aim is a ransom, so, money.

More here

by Helen Stirling


A Social Media Agency’s Likes and Fails – 8th December – Ring found online and Sony hacked again

Posted in: Fail Like Likes and Fails News Online

It’s Monday, here are the best likes and fails of the day!



The internet has done something wonderful for once. A man who went scuba diving on holiday found a wedding ring at the bottom of the ocean and set about a quest to find the owner of said ring via the power of the internet. Many thought that his quest was pointless and that it would not be at all fruitful, and that a hoaxer would try and pick it up, which he admits did happen. He claimed that around 50 people tried to claim the ring as theSony hack and ir own.

Very recently though a joyous thing occurred, some people stepped forward to claim the ring, saying that it had got lost when swimming on their honeymoon! It was the Husband’s ring that had gone missing, and they assumed they would never track it down again. The proof was shown in some of the wedding photographs and by the fact that they could identify the carat of the ring as well as the inner inscription.

A lovely story reuniting this special piece of jewellery with it’s true owner, who imagined they would never see it again! Social Media doing some good! Yay!

We saw this here.



So you’ve heard about the massive hack that happened a week or so ago which meant that Sony’s latest film releases were being released online, along with thousands of sensitive documents which held information such as personal details, including those of well known actors and personalities and around 47,000 social security numbers. The latest hack has this time targeted Sony’s Playstation network which brought down the service for a while which meant that users could not access games, movies and other content.

Cnet said: “An anonymous individual or group calling itself Lizard Squad has claimed responsibility with a tweet late on Sunday reading “PSN Login #offline #LizardSquad”.”

There is definitely a possibility that these types of hacks will begin to happen more and more often. There are increasing needs for stronger protection on big services and companies.

by Helen Stirling


A Social Media Agency’s Likes and Fails – 4th December – Spectre announced and Gangnam Style breaks YouTube

Posted in: Fail Like Likes and Fails Social Media Twitter Video YouTube

OPA GANGNAM STYLE! No you haven’t transported back in time two years, in fact Gangnam style is back in the news because it has broken YouTube, well it broke it’s view counter anyway! Also in the news is the new James Bond film announcement. See the reactions here.


This morning the new James Bond film was officially announced and the title of the film was disclosed as Spectre. The news was shown as a live stream on YouTube and there was a lot of Live Tweeting to keep up with the news. Not only was the title announced but so was the crew and the new cast. Obviously straight away #Spectre began trending and the mentions of #Bond24 soared too. People seemed especially excited about the news that Christoph Waltz ould be featured in the film as the villain, and there was also the surprising addition of David Bautista. Members of a particular online fandom were especially excited when it was announced that Andrew Scott would be a new member of the Bond gang. He’s most well known for his incredible turn as Moriarty in BBC’s Sherlock.

So with a top trending topic and a subject of cultural interest, there are Twitter creations and jokes abound. Here are a few of my favourites.




Psy’s Gangnam Style has broken the internet. The challenge that Kim Kardashian set out to do the other week has in fact been broken by everyone’s favourite Korean pop song, Gangnam Style. The video which broke records when it hit 1 billion views has now broken YouTube because the view count reached a number higher than the 32-bit integer. YouTube explained:

“We never thought a video would be watched in numbers greater than a 32-bit integer (2,147,483,647 views), but that was before we met Psy, ‘Gangnam Style’ has been viewed so many times we had to upgrade to a 64-bit integer(9,223,372,036,854,775,808).”

You can see the broken view counter in the GIF above! With the new 64 bit integer it looks like it could be quite a few years before another video hits that amount a views again. One estimate reportedly puts it at 4 billion years.


by Helen Stirling


A Social Media Agency’s Likes and Fails – 3rd December – Twitter reporting gets easier & #Cameronmustgo

Posted in: Fail Hashtags Like Likes and Fails Social Media Twitter

It’s the middle of the week and we’re looking at the Social Media news again to find out what we’re liking and what’s not so hot today.



Twitter reporting has gotten easier as of today. There have been improvements to the processes involved when reporting any abuse on the site. The changes have probably been ushered in quickly after more and more high profile cases of abuse on the site. Including when Robin Williams’s daughter Zelda was bullied off the site months ago, just after her father had sadly died and the ongoing issues surrounding Gamergate.

The changes announced include, fewer steps when reporting abuse, giving users the use of a page where they can edit those they have previously blocked, letting people who aren’t directly involved in the abuse flag it more easily, and preventing blocked users from viewing the profiles of the people who blocked them.

On the blog announcement Twitter says:

“The updates are available now for a small group of users. In the coming weeks, we will roll them out to everyone.

We are nowhere near being done making changes in this area. In the coming months, you can expect to see additional user controls, further improvements to reporting and new enforcement procedures for abusive accounts. We’ll continue to work hard on these changes in order to improve the experience of people who encounter abuse on Twitter.”


David Cameron is suffering on Twitter at the moment. I think over the past few days I’ve checked the Twitter trends #Cameronmustgo has been trending. With all the drama surrounding the autumn update on the budget, there are calls for Cameron to stop messing up the country. Twitter has fully committed to this trend as you can clearly see from this handy graph.

image001You can read more about the trend here.

by Helen Stirling


A Social Media Agency’s Likes and Fails – 2nd December – Birth Announcement & Tony Blair Christmas Card Twitter Fail

Posted in: Fail Like Likes and Fails Twitter

Here are today’s quick Likes and Fails! A cute birth announcement goes viral and Tony Blair unleashes his Christmas Card on to Twitter. 


Possibly the greatest newspaper birth announcement ever has been making it’s trip around the internet today. The picture has been shared on news sites as well as social sites and shows a ‘retraction’ about a birth post. I’ll leave you to enjoy the image yourself, but it’s sure to brighten your day!

Birth announcement



Today Tony Blair decided to release his Christmas card out on to the world of Twitter and of course began getting suitably sarcastic and jokey. A LOT of comparisons were drawn between the photographic christmas card and the famous episode of Friends where Chandler poses for his engagement photos with Monica. Basically the awkward card is very awkward and Tony Blair looks awkward. Why he decided to share it with the world and on Twitter no less where ridicule thrives, who knows?

I think on Tweeter hit the nail on the head when he said : “The saddest thing about that Blair Christmas card is the idea that he looked at it and said, “Honestly, that’s the best you’ll get.”"

You can enjoy some of the funnier tweets and pictures below.

tony awkward blair

chandler blair

blair emoticon

by Helen Stirling


A Social Media Agency’s Likes and Fails – 1st December – Ferguson viral photo & selfie competition cancelled

Posted in: Advertising Competition Fail Like Likes and Fails News Online Selfie

It’s the 1st of December! Time to crack open that advent calendar and celebrate that the season of goodwill and cheer is here. Today we’re going to be looking at the lovely photo from Ferguson that’s going viral and the embarrassing selfie competition.


A lovely photo of a young boy, Devonte, hugging a policeman in Ferguson is making it’s rounds on the internet. After the unrest and riots in Ferguson, following a court ruling that proclaimed a cop was not guilty of the murder of another young black teenager in the area, it is humbling to see such a picture hitting our screens. The photo, shared by Associated Press, which you can see below, has been seen all over Twitter and on News sites.


Here is the Story behind the photo as described by Devonte’s mother:

“I noticed Devonte was struggling. Tears. He wouldn’t speak. He was unconsolable. My son has a heart of a gold, compassion beyond anything I’ve ever experienced, yet struggles with living fearlessly when it comes to the police and people that don’t understand the complexity of racism that is prevalent in our society.

He wonders if someday when he no longer wears a Free Hugs sign around his neck, when he’s a full grown black male, if his life is in danger for simply being. I assure you his concerns do not arise from watching too much television, because we don’t have tv.

He draws from his own personal experiences and from the discussions we hold as a family about things/events that are going on in the world. As a mom raising black children, it’s undeniable that these concerns weigh heavy on my heart at times.

People don’t want to talk about racism. People do not want to dig to the root of the issue. It’s so much easier to stick to your belief and avoid engaging in dialogue with someone that you don’t share the same opinion/view/belief with.”



A ‘Hot Selfie’ competition on Facebook has been shut down after there was an issue with entrant tampering. In what has been called the most narcissistic Facebook competition users could pay to enter a selfie to the competition in the hopes of winning $10,000. The contestants would have won the competition by gaining the most likes in the duration of the competition.

However, so very sadly, (not really) the competition has had to be cancelled and the contestants refunded. It seems that it was refunded because someone got a little too invested in the competition and as the organisers described it: “Unfortunately, one of our entrants had been contacted and intimidated outside of the Facebook platform.”

So basically someone was bullying a contestant, presumably to get them to pull out of the competition or to intimidate them and make them feel bad about themselves.

I’m not really sure what the organisers expected with a competition which basically requires that you are self absorbed or have an inflated ego. Maybe there is a lesson to be learned here, but I’m not going to spell it out for them…


by Helen Stirling