A Social Media Agency’s 2013′s Top Christmas Social campaigns – 12th December – WestJet, Budweiser, Coke Zero, John Lewis and Marks and Spencer
WE LOVE CHRISTMAS. Here are some of our favourite Christmas Social campaigns from this year (in no particular order).
WestJet – You may recognise this from when we posted it on Likes and Fails a whole 2 days ago. This is a great PR stunt, coupled with the social tie-in; it has led to the video being shared many times on YouTube and it has become a major success this week. Impressive work WestJet. We just wonder what would have happened if someone had wanted a Beverly Hills mansion for Christmas. Maybe they just cut them out of the video.
Budweiser – Jumpers4des began at the end of November, and with the power of tweeting they created a fantastic Christmas Jumper. Every time the hashtag #Jumpers4Des was tweeted a little bit more of the jumper was knitted with the auto-knitting machine. Pretty cool yo. I want one of the jumpers too! I love ugly Christmas Jumpers. Hint.
Coke Zero – You may have seen this one as it was rather popular on Twitter; everyone was sharing their Coke Zero ugly jumper creation in the hopes that it would get made. The website is still live though the voting and creating is now closed. The top voted 100 jumpers are becoming a reality as we speak and the lucky tweeters are awaiting their jumpers’ arrival. Again, pretty upset we didn’t get an ugly Xmas jumper out of this.
John Lewis – The Bear and the Hare has been absolutely-blummin’-everywhere, so yeah, we had to include. Once you get past the fact that the advert is MAGICAL and MAGNIFICENT, you can see the amazing response this has had on Twitter, Google plus, YouTube Facebook, everywhere! The hashtag was #BearandHare which was hitting overtime when the video was first released, and the video now has nearly 10 and half million views! As well as inspiring loads of parody versions, which is a sure fire way to show that your campaign has made it big, It’s safe to say John Lewis has rocked this year’s festive social media campaign.
Marks and Spencer – This years campaign centred around their Christmas advert and slogan ‘Magic and Sparkle’, the advert did pretty well on YouTube after a sponsored Twitter campaign gave away sneak peeks before it’s release, as of today the ad has 978,000 views. They also ran a Twitter campaign that let users name the star of the advert, no not Rosie Huntingdon-Whitely, the West Highland White terrier, either Magic or Sparkle and over 130,000 people ended up helping them decide on Sparkle. They also briefly (only brief because of how popular it was) ran a Facebook campaign called Pass the Parcel, which made users like the page first and unwrap a present in the hopes of winning a prize, then if they shared “passed” the parcel to friends you could get another go at unwrapping when they passed it back. This was very popular with prizes running out within days!
by Helen Stirling
Today we are liking and uh… failing these things.
WestJet a Canadian airline has created a great PR/Social stunt to bring the holiday (Christmas) cheer. They set up a booth by the departure gate with a camera in it, once a flier/person walked up to the booth and scanned their boarding card the screen displayed a Santa Claus in WestJet colours who asks the fliers what they want for Christmas this year. They then think nothing more of it while them and their children board the plane to their destination. While they’re flying, a team of people buy them their Christmas wishes and get wrapping. The passengers land and wait at their conveyor for their luggage, which is beautifully decorated in Christmas wares. The conveyor begins, fake snow emerges and out comes presents from Santa rather than, their luggage! The reactions are lovely and it’s a great way to spread Christmas cheer. It’s just a bit of shame for the other fliers nearby who didn’t get the same treatment!
Tulisa Contostavlos of N-Dubz and a few rubbish solo singles fame, has create a bit of a storm in the media for posting a series of selfies to Instagram a few hours after receiving the news that she facing charges regarding Class A drug supplying. Some are saying it’s her comment on the charges with some of the selfies playing out like the ‘see no evil, hear no evil, speak no evil’, suggesting that she has no comment and that others should turn a blind eye. Well, many think the selfie display is inappropriate. and she should keep a dignified silence.
by Helen Stirling
A Social Media Agency’s Round-up blog – 9th December – Samsung silences YouTube user, Facebook & Twitter join the war against internet spys, Sympathise button & #RIPAlexTurner hoax
Here’s a round-up of the latest and greatest Social Media news.
1. Samsung is about to feel the wrath of the internet and have a rather large PR issue on its hands. An owner of the Samsung Galaxy S4 was shocked when his phone caught fire whilst charging and felt it’d be helpful to create and share a YouTube video about the fault to make other users aware and show the damage. However after asking for a replacement device from the company, he received a silencing letter, to remove the video from YouTube and he’d receive his replacement phone. Bad move by Samsung, surely they should know the powers of the internet by now. The user uploaded another video detailing the letter and how Samsung were trying to hush and this video now has nearly 400,000 views.
2. Facebook and Twitter have joined forces with other tech giants to help curb the government spying. Mark Zuckerberg demanded ‘new limits on how governments collect information’, whilst Google’s Larry Page said that Snowden’s revelations had destroyed users’ confidence in data security. Bosses from Apple, Facebook, Google, AOL, LinkedIn, Microsoft, Twitter and Yahoo said ‘it’s time to change’ surveillance laws and practices in the wake of revelations about massive U.S. spying on citizens. Read more here.
3. Facebook could be testing a sympathise button. I know right, I think giving virtual sympathy is more than a little bit weird not to mention insensitive. However this is what reports are saying, that instead of the heavily anticipated dislike button Facebook may be considering a ‘sympathize’ alternative. It turns out that the idea for the button was originally devised by an engineer during a Facebook Hackathon, said Dan Muriello, a separate engineer for Facebook. It seems, though the Sympathise button was very well received by Facebook users, it isn’t something that is on the immediate agenda.
4. Alex Turner, lead singer of The Artic Monkeys has been subject of a Twitter Death Hoax, #RIPAlexTurner began trending this morning and it seems the source is unclear, with the hahstag most likely to have continued trending because of people tweeting that they were confused as to why it was trending. Oh, and to clarify, Alex Turner has not died. That we know of.
#RIPAlexTurner is trending because people are telling people it’s only trending because people are mentioning it because it’s trending.
— Lesut Mözills (@madmillsey) December 9, 2013
by Helen Stirling
A Social Media Agency’s Likes and Fails – 6th December – Sam Bailey #SelfieQueen & Paris DOESN’T mistake Mandela
Likes and Fails time!
Sam Bailey was rocking the selfies at this year’s Cosmopolitan Ultimate women of the year awards. The X Factor contestant went round making sure you knew who was attending the event and informing you of the whos who of celebrities with nothing better to do on a Thursday evening. She also slef-proclaimed herself as the #SelfieQueen. You go girl. See some of her famous-ish pals below!
Me and Nicole from girls aloud pic.twitter.com/LGabmKJHsJ
— Sam Bailey Official (@SamBaileyREAL) December 6, 2013
Me and little mix x pic.twitter.com/QIAqr9xKsX
— Sam Bailey Official (@SamBaileyREAL) December 6, 2013
Paris Hilton got a bit of a bashing today after several online outlets and social media people believed that she had sent a tweet confusing the late Nelson Mandela with the late Martin Luther King, praising Mandela for his I have a dream speech.
The account @DeletedTweets seems to make up tweets from celebrities regarding popular culture and news stories, seemingly taking a ‘funny’ spin on them. Paris soon responded to the story that was making its way around that she did not tweet that and in fact it was quite disrespectful which is probably soon.
by Helen Stirling
Here is this week’s Brand of the Week, can I say week any more in one sentence? Not this week. Well anyway, this week (dammit) the winner is, Tesco Mobile! They’ve won for their all around fantastic customer service and good social helpings. They’ve had an epic year on social this year after starting their multi-media #nojoke campaign.
Twitter is where they shine. They are constantly running fun competitions, their most recent today gets people acting out a christmas scene or word in picture form and submitting it to them for the chance to win 2 Samsung Galaxy s4′s! They’ve been retweeting some of their favourites. Their twitter is famous for getting involved in customer conversations, their most recent one that hit news websites was when they interacted with several different brands after a user tweeted tesco mobile and they quickly fell in Twitter love, you can read more about this encounter here. Another of my favourites was when they replied to a girl on Twitter who was laughing about a friends Tesco Mobile answer machine message, and they replied laughing at the fact her friends were probably ignoring her. You can again read about this when we covered it earlier in the year.
— Tesco Mobile (@tescomobile) June 30, 2013
On Facebook Tesco Mobile their posts keep you updated on the newest deals, they feature competitions similar to their Twitter competitions. They also have weekly caption competitions which are phone based, obvi. Of course on a mobile phone company has its fair share of moaners moaning abut something about phones or customer service, blah, blah, blah, but Tesco Mobile handles it well replying thoughtfully to each one. Rock on Tesco Mobile.
Their YouTube channel houses lots of splendid videos about phones. They feature phone reviews as well as videos from comedians featured as part of the #nojoke campaign. They also feature other adverts and campaign videos on the channel. They don’t have very many subscribers so they could probably make a push for that, but they have 900,000 video views altogether so they’re doing pretty well really.
Tesco Mobile don’t appear to have any other networks but that’s ok, their Twitter work is second to none. I’m sure they’ll pick up them soon. They better. I’m joking! I’m not. But seriously, kudos on your epic Twitter social!
by Helen Stirling
A Social Media Agency’s Likes and Fails – 4th December – Facebook News Feed update & YouTube push back music service
Hope you’ve had a lovely day so far, here are today’s Likes and Fails!
Facebook has made tweaks to their News Feed algorithm to make it more News based. The company’s blog stated that the updated algorithm means that users can expect more news links to appear in News Feeds, especially on mobile devices. Recently the company said that their referral traffic to news websites was up 170% in 2012, so people are clicking through to news articles more then ever. With that in mind they said this on the blog: “To complement people’s interest in articles, we recently began looking at ways to show people additional articles similar to ones they had just read. Soon, after you click on a link to an article, you may see up to three related articles directly below the News Feed post to help you discover more content you may find interesting.” So this shows that Facebook are d3efinitely trying to compete with Twitter as the top social news sharing site.
YouTube has had to push back the launch of it’s music subscription service. The service was planned to launch at the end of this year but is now stated to be arriving in the first quarter of 2014. Mashable reports: “Although YouTube has licensing deals in place, ATD‘s sources claim the company needs more time to work on the actual product.” It also reports that work is needed on integrating user-generated content, such as mash-ups. A bit of a boo boo for Google/YouTube who hoped they could launch the service this year. However they do have Google’s other music subscription service to fall back on.
by Helen Stirling
Merry Christmaaaas!!! …Oh no wait, sorry, not yet. Here’s today’s Likes and Fails!
Waterstones – recent recipient of our Brand of the Week has completely rocked it with their recent Social Media comeback to Amazon’s news about Air Prime drones. Waterstones came up with a tongue in cheek reply to the announcement and began it with this tweet below announcing their new O.W.L.S delivery service for books.
A wise move from Waterstones – Our brand new delivery service: O.W.L.S. – Find out more: http://t.co/Np8GYZU7Hc
— Waterstones (@Waterstones) December 2, 2013
The link takes you through to their blog where they introduce the new Harry Potter themed service, with a video explaining how it will work. Here it is:
Great work Waterstones!
Can’t really decide whether this is a Like or a Fail but oh well, I’l put it here. You may remember hearing about @YearofElan’s recent Twitter conversation about Diane in seat 7A who was really angry about her plane being delayed when she was going home for Thanksgiving. So basically he tweeted this last night:
Here is Diana sitting in a chair pic.twitter.com/OE5q7j8dhr
— elan gale (@theyearofelan) December 3, 2013
Which is pretty solid proof that Diane never existed, sadface. It was to be expected really, the comment about her having to get back in time to make her special stuffing wasn’t exactly something I’d find to be the most pressing issue when being late home for the holidays. Oh well, it all went very well for Elan, he gained 140,000 followers from the stunt.
I think this whole debacle shows that people should remember that if most Stand-up comedians’ stories are made up, then most of the Twitter ones will be too!
by Helen Stirling
Ho, ho, ho! Merry Christmas!
Yeah, yeah, yeah we know it’s only the 2nd of December, but we’ve only got a month to cram in all those jazzy Christmas tunes, so we’re starting early.
Anyway, not only have we already cracked out the Michael Buble Christmas album, we’ve also given you a cheeky early Christmas present as well.
Our wonderful web development agency Forrk have built a totally Jingle Bellin’ Twitter app for us, which is a bit of fun for you, and is also going to save Santa a lot of time.
Social Santa is the only present buying advice you need this Christmas. The app sorts through a selection of your tweets, and analyses your number of swears to let you know whether you’ve been naughty or nice this year.
All you have to do (and we’ve made it easy for you, because we’re all pretty full from that extra slice of turkey) is login via Twitter, and then the site will look through your tweets to work out how many times you’ve been a potty mouth. You’ll then end up with a final score, and you’ll also get to see which cuss words you use the most.
So what you waiting for? Get yourself over to SocialSanta.co to find out whether you’ll be getting that wicked cool new Game Boy Colour complete with Pokemon Yellow that you asked for. So retro.
by Iona St Joseph
A Social Media Agency’s Likes and Fails – 2nd December – Social Santa and Spike Lee is mean on Twitter
It’s FINALLY December and here’s the first Christmas Likes and Fails of the festive month!
Santa is getting all Social this year! He’s taking to Twitter to find out whether potential gift recipients have been naughty or nice. This wicked cool new social app reads through your tweets to find out how many times you’ve dropped a swear word into your tweets. The best news is that this social app comes courtesy of US! In association with our web buddies at forkk . So try it out and see whether you’ll be getting that pressie you want this year! http://socialsanta.co/
An artist has been scorned and has taken up his complaint on Social Media. Juan Luis Garcia had been commissioned to create some new poster designs for Spike Lee’s remake of Oldboy via an external ad agency. His artwork was chosen with a promise of a fee for the work, but when the offer came it was sub-par and after some deliberation Garcia decided to turn down the offer. Now since this the official film page has posted his original artwork claiming it as their own, and the agency also created some official poster art which was eerily close to his own artwork. He was obviously upset, and posted an open letter to Spike Lee hoping that he would recognise his plea for help, in no way accusing the director of being responsible. Spike responded in a less than amicable way on Twitter and it caused a bit of an uproar. Not cool Spike Not cool. See the tweet below:
I Never Heard Of This Guy Juan Luis Garcia,If He Has A Beef It's Not With Me.I Did Not Hire Him,Do Not Know Him.Cheap Trick Writing To Me.YO
— Spike Lee (@SpikeLee) November 28, 2013
by Helen Stirling
A Social Media Agency’s Round-up blog – 2nd December – Snapstats, Insta-mail, Social sales, Katie Hopkins & Tom Daley
Here is our round-up of the latest Social Media news for your viewing pleasure.
1. Some more stats from Snapchat have been released and it’s latest revelation is that 70% of users are women. This is unsurprising as women are very much the leaders in selfie-taking, well in my experience anyway. More..
2. Instagram are reportedly poised to introduce @instagram.com emails as reported by TechCrunch (via The Drum). An ecommerce firm found a number of these email Ids while completing some database work. This follows the news that Instagram may have been thinking of adding an Instant messaging service, this suggests that the network is taking some steps towards a Facebook style email and messaging service. Yep, More here..
3. Social Media drove only 1% of online sales on Black Friday. Which means that 99% of sales were from people who had not visited a social media site directly before making a purchase. IBM carried out the research and said that the number hadn’t improved much from last year. The strategy director at IBM said, ”Social doesn’t have the ability so far to drive traffic or sales directly to the site,” and added “It tends to have more of an indirect influence on purchases.” Want mooooar?
4. Katie Hopkins is making headlines again. People are hoping that she’ll be banned from broadcast media if they get enough signatures on an anti-Katie petition. The Facebook page set-up to advertise this petition had gained an impressive 7,000 likes within 15 hours and the petition had a whopping 25,000 signatures. Guess what? More here!
5. A quick one which we’ve just noticed. Tom Daley has come out via Social media. Tom posted a YouTube video admitting that he has been dating a man since the summer. He also tweeted the video saying that he had “something important to say”.
Got something I need to say…not been an easy decision to make, hope you can support me! http://t.co/oOrDEiChGd
— Tom Daley (@TomDaley1994) December 2, 2013
by Helen Stirling