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Aug24

A Social Media Agency’s Likes and Fails – On Soundcloud & Heston Blumenthal spying


Posted in: Fail Google Like Likes and Fails Social Media SoundCloud

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The Soundcloud service On Soundcloud turns one today! The partnership program allows users of Soundcloud to make money from their work and uploads in the US. They said in a blog post:

“What started as a select group of 20 partners representing 2,000 labels has grown to over 600 representing over 25,000 labels, many of them independent.”

They say that in their first year they’ve paired up some big name brands with soundcloud creators to create great working partnerships. They have also signed upcoming artists to the service who will also get money for their contributions.

Find out more here: https://blog.soundcloud.com/2015/08/21/on-soundcloud-turns-one/

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A little creepy Heston. Heston Blumethal has announced that he will be googling his patrons in order to get an insight into their food likes and dislikes. The slightly unnerving plan means that when people call up for a reservation they will likely be googled by the restaurant team and their preferences noted. This is all for his Fat Duck restaurant, where apparently he had already been doing to keep a record of regular diners preferences. He also consulted with Derren Brown to find out how to find the right information from his guests without them being too aware of what he’s doing.

So this if the government spying on you wasn’t enough, then now you know Heston Blumenthal is too.

 

by Helen Stirling

Aug17

A Social Media Agency’s Likes and Fails – 17th August – Teen Choice Awards on Twitter and #bloggerBlackmail


Posted in: Fail Like Likes and Fails Twitter

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Teen choice awards were popular on Twitter during the show with the hashtag #TeenChoiceAwards trending for the duration of the show. The most popular moments during the show came when Fifth Harmony won the #ChoiceSummerSong award for their single Work It and the second most poular moment of the night came when Little Mix performed at the bash. Overall the most talked about celebrities were One Direction, 5SOS and Fifth Harmony. There was lots of behind the scenes action shared in the run up to the event with Rita Ora taking over the Billboard Twitter account.

There were 2.1 million tweets about the event in total. Impressive!

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Recently trending hashtag #BloggerBlackmail has brought up some heated conversation around bloggers and the freebies they receive. The argument surrounds a blogger who asked to visit a bakery in return for a review on her blog. She was then upset when she visited said bakery and only received a package of 4 macarons and 4 marshmallows and a beverage of her choice. She then thought it appropriate to then instead ask for £100 worth of products for free otherwise she may not write a review or according to the bakery hinted that she would give them a bad review. To be honest she did do just that, she posted some unflattering images of the products on her instagram and she even self proclaims how good her photographs normally are. In her ‘side of the story’ blog she does admit that she was just initially angry she didn’t get her £100 of goods and so she posted the pictures in haste and has no deleted them.

Really I’m not sure the bakery really needed to name and shame and similarly I don’t think the blogger should really have expected to have the items for free, nor should she have had the cheek to ask for that much free stuff. It seems it’s all just a misunderstanding but Twitter seems to have got a kick out of it.

See for yourself here: https://twitter.com/TweetsFromASMA/status/633293196253089792 

by Helen Stirling

Aug14

Likes and Fails – 14th August – Target troll and photo-shopped body image


Posted in: Brands Facebook Fail Like Likes and Fails News Online

It’s that time of the day where Likes and Fails keeps you occupied for a couple of minutes, before you realise you only have half an hour left of work!

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We love it when a brand or company does something a bit different with their social media, and it looks like Target got a helping hand from an internet vigilante this week after their new gender neutral policy was announced. A bit of background, Target announced that it would be removing gender labels on a selection of clothing from their kids line. This has angered some people, for reasons unknown. Although this image may help to explain:

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Anyway, one so called vigilante decided to take matters in to their own hands after they noticed that some people were deciding to boycott Target because of the gender tag removals, and they went to town with their responses. This was only after they’d set up their own page, making them look like an official Target customer service rep, well to the less Facebook savvy anyway. This vigilante changed their avatar to the Target logo and also changed their name to Ask ForHelp. Mr ForHelp replied to no less than 50 commenters and you can see some of the witty responses below.

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A woman has done another of those things where she gets graphic designers around the world to make her look ‘beautiful’ to the people of their country. It’s as if she thinks we’ve all forgotten that this article happens once a blummin’ month. I suppose she needs press for some reason, but I can’t figure out what it is. Oh hold on, it looks like it’s PR for Superdrug. So anyway we can all delight in some terrible photoshopping skills which were very likely created by the same person and not by different designers all around the world as claimed. In case you’re interested here is a link to the photos involved in the article, clearly aimed at all the online news sites across the web.

More on Buzzfeed

 

by Helen Stirling

Aug06

A Social Media Agency’s Likes & Fails – Facebook live & #TubeStrike


Posted in: Facebook Fail Like Likes and Fails News Online Social Media Twitter

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Facebook live 

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So yesterday Facebook released a blog detailing their newest feature. As part of their ‘Mentions’ feature, which allows Celebrities and influencers to interact and reach their fans, they have added a new ‘live’ feature which allows celebrities to live stream to their fans, one may think this sounds a little like Periscope, but don’t worry this is a totally original Facebook idea. (Ahem). The feature is available for all blue badge verified Facebook users, and it looks as if Facebook have got some big name celebrities on board to help promote the new feature. Such as Dwayne ‘The Rock’ Johnson and Serena Williams among others. The live broadcasts, once ended, are still viewable on the celebrities page, so don’t worry you can still catch up if you miss them live!

See the announcement here.

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#TubeStrike

The tube strikes are happening AGAIN in London, and everyone on Social Media has something to say about it. Even Facebook has got in on the action by prompting some users to post about the Tube Strike. Most users = not thrilled about this. In fact there was probably more moaning about Facebook telling people to talk about tube strikes than there was about tube strikes themselves. The tube strikes have affected pretty much every londoner, which means that socal media has turned nto a big moany mess. You can keep up with the full on moany/sweary tweets with this awesome microsite we spotted earlier: http://tubestrike.impero.wtf/ . Also please feel free to enjoy some of the whiny messages below and enjoy the y day Twitter collectively lost it’s shit about underground trains.

 

 

 

 

by Helen Stirling

Jul27

A Social Media Agency’s Likes and Fails – Kristen Bell surprises Frozen fan and woman shakes off the haters on instagram.


Posted in: Blog Celebrity Fail Instagram Like Likes and Fails Social Media YouTube

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Kristen Bell, actress and all around lovely person has now given us another reason to think she’s one of the loveliest people on the planet. She heard about a little girl called Avery who is suffering with an inoperable brain tumour and decided to do something wonderful for her. Kristen is famous for voicing Anna from the all time biggest Disney film, Frozen, and 6 year old Avery is a big fan of said film. Kristen sent a recorded message to the little girl in character as Princess Anna praising her for how good and brave she’d been. She also said that her sister, Queen Elsa, had decided to crown her an honorary princess of Arendelle, which is where Anna and Elsa live and rule. To make the message extra personal she mentioned Avery’s favourite toy, Hoppy Jumpy, her bunny. Her reaction to the call is completely adorable and hopefully brightened her day. It’s always great when celebrities take the time to give back to those who need it.

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People can be so mean. Especially on Social Media. A woman has been forced to defend herself online after cruel commenters bashed her weight loss journey. Some were saying they didn’t believe that she’d actually lost that amount of weight and that she was lying about it in her photographs. Many said it was definitely not her because she didn’t have any stretch marks or excess skin from her weight loss. Definite fail.

So obviously, she proved that it was her by posting a photograph of her excess stomach skin which she had been ashamed of until that point. Many were appreciative of her sharing the picture saying that it was very honest and open of her and that it was helping them on their own weight loss journeys.

The woman has since been surprised that her story has gone viral, but glad that her bravery in showing her skin has affected people in a way she had never imagined. As Taylor Swift says, Haters gonna hate, hate, hate.

 

by Helen Stirling

Jul14

A Social Media Agency’s Likes and Fails – 14th July – Comic Con success & Apple Pay release


Posted in: Apple Brands Fail Like Likes and Fails News Online Twitter

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Twitter comiccon stats

It’s safe to say that Comic con in San Diego was a huge success. Fandoms were in their element as stars of different TV shows and film franchises hung out together and took photographs, people got into their costumes and cosplay, and the world of comics and films was celebrated. The twitter stats have been released showing the reach of the convention. The world was captivated by the release of new film trailers for all big upcoming franchise blockbusters. The story peaked around the release of new Star Wars film and their panel, the release of their themed emojis, as well as excitement surrounding the new Hunger Games: MockingJay part 2  teaser releases and again their panels. Jennifer Lawrence, star of the Hunger Games franchise was the most tweeted about celebrity during the whole event.

So excited to announce my very own #StarWarsEmoji#Phasma pic.twitter.com/vpZwKiLxLa

— Gwendoline Christie (@lovegwendoline) July 11, 2015

 

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Apple Pay has launched in the UK! That’s the good news. The bad news is that it isn’t as widely available as you may think. A few of the biggest UK banks support it, but a few of the biggest banks don’t. The banks available are: American Express, First Direct, HSBC, Nationwide, NatWest, Royal Bank of Scotland, Santander and Ulster Bank. Stores you can you use it in are, Apple, of course.

Only joking you can also use it in Boots, BP, Costa, KFC, Lidl, M&S, McDonalds, Nandos, Post Office, Starbucks, Waitrose and Subway, among a few more, and more being added in the future.

For now though, you can definitely buy food and toiletries with it! We look forward to seeing Apple Pay add more to their offering.

 

by Helen Stirling

Jul09

Daily dose of Social – Facebook to enter the music streaming market and Meerkat update set to rival Periscope


Posted in: Facebook meerkat Periscope Social Media Twitter

It’s just so hard to keep up with the digital world. It’s constantly changing its mind and changing it back, growing, evolving, progressing (regressing!), but most of all, it’s a key part of our day to day lives. So, to keep you up to scratch with the industry’s comings and goings, we are going to inject a daily dose of social into your lives so that you can a) impress your boss when you know what the crack is (probably before them) and b) help you do your job as best you can!

Meerkat update set to rival Periscope

Live streaming has become a necessity for brands wanting to engage their fans with exclusive, behind the scenes content. Periscope alerts have increasingly dominated my notifications centre, so it’s clear to see that a vast range of brands and organisations are tapping into the tool. But Meerkat has announced a couple of upcoming updates that will give Periscope a run for its money.

Meerkat and Twitter’s relationship has been pretty touch and go since Twitter launched its competing app, Periscope, just weeks after Meerkat’s launch. As rivals it’s been a challenge to work together harmoniously (particularly as users have to log into the app through Twitter). However, they are hopeful that its latest developments will set it apart from Periscope once and for all, not the least it will give the app a chance to break free from Twitter with the ability to connect through Facebook through its wonderful API, which could mean Facebook has its eye on Meerkat!

For me, the most exciting new few feature is “Cameo” which will let people hijack someone else’s Meerkat stream for up to a minute. Consensually of course! You wouldn’t want everyone and anyone roaming on your phone (flashback to awkward Chat Roulette situations!).

Facebook to enter the music streaming market

Business Insider has tapped into Eammon Forde’s (Music Ally) anonymous sources to reveal that Facebook is planning to create a music-streaming app to compete with the likes of  Spotify and Apple Music. Still in its early development stages, Facebook is apparently preparing to launch music videos on its network in the coming months to compete within the music market. Facebook’s strategy is said to be similar to YouTube’s, paying for royalties and enabling users to register their content to prevent privacy.

There is no comment yet from Facebook, so watch this space to see how this all unfolds.

by Kalli Soteriou

Jun24

Instagram to take over Twitter?


Posted in: Instagram Social Media Twitter updates

This might be a huge sweeping statement but, for me, Twitter just ain’t what it used to be. Consumer engagement is definitely harder to achieve, particularly as Twitter has become ridiculously saturated by brands fighting for attention, and it certainly isn’t something brands can just assume they will get if they share good content.

Being relevant and topical has a big part to play in whether or not your audience finds your content useful and interesting enough to share with their friends. And people don’t just share anything. Would you want to promote content that isn’t cool or fun with the risk of being seen as such? Well, Instagram’s latest update takes all of this into account and although Twitter might not be getting you the interaction you want, the image-sharing platform seems to have taken a leaf out their book to make discovering and sharing content easier.

Explore

With more than 70 million photos and videos shared via its channel each day, Instagram has totally reimagined its Explore tab highlighting content discovery as a key part of the social channel’s experience. By tapping into hashtags, users and places to capture and communicate key moments, Instagram has made it easier to peruse the vast amount of visual content it boasts.

The “explore posts” section is still alive and kicking, but it is now complemented by trending tags and places. A much more powerful search capability makes finding the content everyone is loving right now much simpler and helps brands and users tap into trending events and conversations both near you and worldwide in real-time – increasing relevance and, potentially, engagement numbers.

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(Source: Instagram)

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A second major update to Instagram’s search will leave holiday makers or soon to be travellers reaching for their smartphones. With the new Places search, you can immerse yourself in any location on the planet. Explore your next holiday destination or follow a music festival to feel like you’re actually there! It also allows you to explore beyond your feed through ‘Top Search’ where you can search people, places and tags at once.

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(Source: Instagram)

The update is only available in the U.S for now on iOS and Android, but it will probably be rolled out on a wider scale soon.

by Kalli Soteriou

Jun17

Twitter vs Facebook – battle of the UX


Posted in: Advertising Facebook GIF Social Media Twitter updates

Twitter and Facebook have been battling it out for years to win and retain users. This is becoming even more of a struggle as other social sites, like Instagram and Pinterest, which host strong visual content, are growing much quicker and are much more popular. Constant updates and new features help to keep users interested and make the experience as seamless as possible, and both social channels have promised exactly that with their newest upgrades.

Welcome (finally) video autoplay on Twitter. I don’t know about you guys, but this really makes me happy. Like really, really happy.

Gone are the days of having to tap, tap, tap to view a video. Native videos, Vines and Gifs (ERMAHGERD!!!!) will now being to play automatically – helping to keep track of what is being shared instantly. So, once you tap the video, the sound will turn on and the video will play in expanded view. You can also turn the video to landscape mode, where the sound will autoplay and the video will expand to fill the screen. Amazeballs!

You can even change the settings on how you would prefer the video to play. If you liked the old way of doing things you can revert to click-to-play, otherwise you could choose to simply have the videos autoplay only when connected to wifi. Twitter has been super clever and even included an autoplay opt out when you have low bandwidth or somewhere sunning yourself where there’s high data rates so performance isn’t affected and you don’t get charged out your backside to view.

For advertisers this is the big ticket to more social love. It’s a mega improvement to how branded rich media content will be displayed and interacted with. Videos will appear in a larger, more media-friendly format in timelines. During a test run, Twitter found that people engaged with this new video format at a much higher rate, and brands have also seen improved performance in terms of cost-per-views, which is lower, and increased video recall by fans.

Twitter has started rolling out this update to everyone as of yesterday afternoon on Twitter for iOS and twitter.com. As usual, Android users have to wait a little longer. Soz!

Now, over to Facebook, who has launched another partner app to help improve image sharing with friends. Hold on, isn’t that what Instagram and WhatsApp is for? Well, Moments promises a quick way to exchange photos with friends through syncing photos with the app and with friends. It groups photos on your phone based on when they were taken. It even uses facial recognition technology to identify which friends are in them easily – no more tagging! Can I get a hell yeah?!

Unfortunately, the app is only currently available in the US, but it will be rolled out to other countries soon. If you can’t wait, here’s a short clip that Facebook has put together to show how it works:

by Kalli Soteriou

Jun15

Facebook updates News Feed to bring more relevant content


Posted in: Facebook Social Media updates

Facebook ‘News Feeds’ have been supplying us with the content we love (and, lets be honest, hate) since 2004. Traditionally, the way the feed displays information is based on engagement, so the more likes/comments/shares a post has will determine how frequently it appears in someone’s newsfeed. But Facebook has made an interesting change to the way its content will be displayed as a result of its latest findings.

From research, Facebook has found that these typical engagement measures don’t always tell the whole story about whether a particular piece of content is meaningful. Just because someone didn’t complete an action after seeing a piece of content, it doesn’t mean that it didn’t resonate with them in some way. There are times when people want to see information but may not necessarily want to comment or like it. So as a result, Facebook is updating its News Feed ranking to factor in a new ‘signal’ – time spent viewing a story.

Think about a particularly sensitive story. You might spend 10 minutes reading the article, but because of its nature you don’t like or comment on it. Does this mean that it wasn’t interesting to you? Of course not! It’s just not something you feel comfortable commenting on. But surely it’s not as simple as just measuring the number of seconds you spend reading each story to determine whether that content meant something to you? Facebook has factored in that there will be those spending a while on content simply because their internet connection is slow, but in general, will assume that if people spend ‘significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that the content was relevant to them’. As a result, you may start to see like posts surface higher up in your feed.

Facebook has started rolling this out and will continue over the next few weeks. Worried about what this might mean for Pages? Not to worry, they don’t expect to see any real changes in distribution as a result.

by Kalli Soteriou