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Nov26

A Social Media Agency’s Likes & Fails – 26th November – Twitter analytics & Facebook terrorism


Posted in: Facebook Fail Like Likes and Fails News Online Twitter

Good Day, here are today’s Likes and Fails!

Likes

analytic twitter

Twitter has begun experimenting with ‘in-tweet’ analytics, which is an interesting move for the Social Media website. The idea being that users will get a more instantaneous view of how others are reacting to their tweet. The site has been testing this feature with a limited number of participants and it was first spotted by The Verge. Those involved in the experiment can see a ‘view analytics details’ button inside the tweets on the mobile app. When clicked it shows total impressions, engagement rates and more.

You can already view analytics from the web platform which allows you to look into your tweets performance, but this new plan to involve it into the tweet cards is very interesting. I assume Twitter hopes that by users monitoring what content works well for them, there will be more quality content for users to see on the site, hopefully bringing in new users too.

Fails

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Facebook is well and truly in the doghouse today. It’s been announced today that the social network site hosted Lee Rigby killer’s chat about his desire to kill a soldier. The family of Lee Rigby who ended up being murdered in cold blood on the street have condemned Facebook and suggested that they are partly responsible for his death by saying they had ‘blood on their hands’.  GCHQ has been looking through accounts held by the killer and noted that in certain conversations he expressed a desire to kill a soldier, and is confidant suggested ways in which he could do it.

The Telegraph reports: “Facebook’s automatic warning system did not pick up on the conversation – even though four other accounts had been disabled because of suspected terrorist links – and it was only brought to the attention of GCHQ on June 6, 2013, the month after the murder.”

Let’s hope this serves as a warning for Facebook and that dangerous language will hopefully be picked up on much sooner. Though obviously there will be those that worry about the level of monitoring on their conversations.

 

by Helen Stirling

Nov25

A Social Media Agency’s Likes and Fails – 25th November – thousands of cards sent to one man from online & Blood Sport Kickstarter


Posted in: Facebook Fail Kickstarter Like Likes and Fails News Online Video

On this absolutely freezing morning here in England we need some interesting news to warm our frozen brains. Here’s what’s been happening in Social Media.

Likes

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A lovely heartwarming story to start you off, a father who lives in Calais with his son who has Downs Syndrome made a post to Facebook about a week ago in the hopes of getting some birthday cards sent to his son who was about to be 30 years old. The father, Lucien Parisseaux only had 22 friends on Facebook but he asked if friends and family would send his son Manuel some cards or postcards for his birthday and also asked that his friends share the message with their friends in the hopes he would get a few more, he also daringly posted their address for all to see! What he didn’t count on is the message getting shared over 120,000 times. Then Manuel began receiving thousands of cards everyday and by his Birthday on the 22nd November Manuel had received an overwhelming 30,000 cards from all over the world.

It shows the power of social media, and for a wonderful reason for once. I think Manuel’s sister put it well when she said ”People say that our world is selfish … I can now say that this isn’t true.”

Fails

You may have heard about the new bizarre idea spotted on Kickstarter in the last week called Blood Sport. This new venture hopes to link up the gaming world with the real world the device links up your console controller’s rumble pack to a device which will extract your blood as you play. The device being linked to the rumble pack means that you will have blood taken from you as you lose blood in game. It’s as bizarre as it sounds. The extracted blood is then to be donated to hospitals in need of course – which is the nice part of the story.

So now Kickstarter has decided to remove the appeal from their site by suspending it, I assume to check the legitimacy of it. Though apparently the manufacturers are working to get that resolved at the moment. So who knows maybe you’ll see this at a Blood Bank near you soon.

by Helen Stirling

Nov24

A Social Media Agency’s Likes and Fails – 24th October – Google Contributor & Monty the Penguin’s impact


Posted in: Advertising Brands Google Like Likes and Fails News Online Twitter Video

Here we are again it’s Monday morning and winter has finally hit. The cold air is drawing in and to keep us warm we have today’s edition of Likes and Fails just for you, with an extra like. Who wants to be miserable eh?

Likes

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Google are trying out a brand new project which would allow users to surf the internet without adverts, but by paying a fee. What happened to free information! I’ve put this in the likes section today because really it’s good to see that Google are trying something new surrounding advertising on the net. The project is called ‘Contributor’ and allows users to pay a monthly fee of $1-$3 to get advert free sites. Google has signed up a handful of websites to test out the option including Mashable, Urban Dictionary, The Onion and popular image hosting website Imgur. The project describes itself as ”an experiment in additional ways to fund the web”. It’s definitely interesting to see if more publishers would sign up to the contributor programme; Google says that they will get a portion of your contribution, and I assume it will be comparable to the amount they would get through advertising. I can only imagine that contributors would sign up if there was a decent amount of publishers signed on, or at least the sites they visit the most because otherwise there would be little benefit for them.

Obviously if you’re internet savvy you will already know of ad blocker, the fantastic chrome app which blocks all adverts from your view, even those you get at the start of YouTube videos, this is a free piece of software but asks for donations to help them keep it running and updated. Though I have recently seen a few sites which have worked their way around a blocker by requesting that you turn it off before you can actually access the site fully. So this new option from Google definitely has my interest piqued.

Likes

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 You have probably seen John Lewis’s Christmas advert by now featuring Monty the Penguin and you either love it or hate it. Believe me I’ve heard enough about it. But it’s clear to see how much the popular advert has done for the brand in the run up to Christmas with a staggering 903% increase on their online brand consumption since the advert’s release. The consumption is based upon audience interest and how much a particular concept is viewed across the web on mobile, social, and video channels.

It looks as if the Christmas season has given a well welcomed boost to other large retailers too with House of Fraser seeing a 610% spike since their advert’s release and Debenhams saw a 160% increase.

Monty the penguin has warmed everyone’s heart as overall sentiment for the campaign is 35 per cent positive with only five per cent negative and the rest neutral.

by Helen Stirling

Nov21

A Social Media Agency’s Likes and Fails – 21st November – Celebrities read mean tweets & Yik Yak threats


Posted in: Apps News Online Social Media Twitter

Good morning Social Media fans. Today we’re taking a look at the latest round of Celebrities read mean tweets and threats made on anonymous app Yik Yak.

Likes

Everyone’s favourite part of Jimmy Kimmel’s show which is still more popular online than it is on his actual show, has it’s latest edition up online. Yes it’s Celebrities read mean tweets. In this little online series celebrities are forced to read mean tweets about themselves to camera and we see their reactions. In this edition we see celebrities such as Britney Spears, Gwyneth Paltrow, Ty Burrell and Lisa Kudrow reading hilariously mean tweets about themselves. My personal favourite is Lisa Kudrows tweet, the wording and the reaction is brilliant. There’s not much else I can say really other than this will  probably have millions of views soon. Watch and enjoy.

Fails

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Two schools in America were shut down after threats were posted on an ‘anonymous’ chat app called Yik Yak. The threats said, “If you go to Costa you should watch out very closely at school today,” which forced police to close down the schools in advance of a possible attack. After it had been shut down another message appeared whcih said ”Nice try costa, today was just a drill.” Also soon after this another school was threatened and subsequently shut down for the day, whcih in my mind is quite clearly a copycat and students attempting to get out of school for the day. though it is better to be safe than sorry. It’s interesting to think that there are threats like this being made on Social Media everyday, it’s hard to see how the hoaxes can be differentiated from the serious. Either way, it’s not cool, not only is it a waste of police time it make sit harder to pick out the real threats which could bring danger to peoples lives.

by Helen Stirling

Nov17

A Social Media Agency’s Likes and Fails – 17th November – Band Aid 30 & Spotify teams up with Uber


Posted in: Campaign Celebrity Charity Fail Like Likes and Fails Spotify Video YouTube

It’s Monday and here are the first Likes and Fails of the week. Christmas seems to have hit here in the office this week and so our first Like of the week features the brand new Band Aid song.

Likes 

So yes it’s here, the new Band Aid single has been released and starting it’s fight to the top of the charts as well as helping to fight Ebola in Africa. The video was released online on YouTube this morning and it already has 130,000 views which isn’t to shabby, though not exactly earth shattering. The good news is that with the text line for the song raised over 1 million pounds in just 5 minutes! Which is very impressive, as well as showing the giving nature of the country in times of need (if it’s well publicised enough!).

Though there are clearly those who would like to find something wrong with the song/the cause/the celebrities or anything they can get angry about, we should try and focus on the good that the single is doing and that nearly every penny raised will go to fight Ebola in Africa. Hopefully the amount raised will truly help the cause and that we can wipe out Ebola indefinitely.

Fails

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Spotify has teamed up with the controversial taxi cab app Uber so that you can decide on a Spotify playlist to play in the hosts car whilst they drive you to your destination. Now initially this may sound like a cool idea but really, think about it. Do you really want to annoy the person driving you around – technically with your life in their hands – with music that could drive them to drive you off the road. Yeah no not the best idea. I mean obviously Uber drivers are not going to drive you off the road, but you know what, it’s their car, let them play their own music or enjoy the sound of the road if that’s what they prefer.

I bet when you drive your own car you are the one who decides on music or at least decides who is allowed to be in charge of the music. With this new app team up drivers have no choice. They already have to deal with no cash in had, now no control over their music and there is already the possibility of driver-less cars taking over the roads in a few years time. Things are not good for professional drivers at the moment are they. Let them destress with their own tunes.

The CEO of Uber had this to say:

“For Uber we’re trying to always create highly evolving experiences, the opposite of which of course is the taxi world that came before it.”

“Now I can get in [an Uber] and my music is playing. And for Uber it’s the first time we’ve personalised the experience inside the car and for music lovers that is Nirvana, it’s a really awesome place to be.”

So well I guess he prefers the sound of his music over the sound of a happy driver. Unfortunately I imagine any backlash from the drivers will not be listened to and for them I imagine that the draw of the money from the Uber journeys is more than that of their own music tatstes.

 

by Helen Stirling

Nov14

A Social Media Agency’s Likes and Fails – 14th November – Kim Kardashians butt & Facebook takes on Yelp


Posted in: Celebrity Facebook Fail Like Likes and Fails News Online Twitter

It’s Friday and here are the Likes and Fails for the day. First we’re looking at a butt and Facebook.

Likes

So I guess I’m going to have to mention it. Kim Kardashian’s butt. She wanted to ‘break the internet’ and yeah she pretty much did. Now I know the subject of Kim Kardashian is a pretty big one (like her derriere). She’s a controversial figure in the media and you love her or you hate her. This latest picture which has taken the net by storm has paved way to some of the funniest mocking I have seen in my many years on the internet. Though possibly not as as good as ‘sad Keanu’ or ‘strutting Leo’, those are classics.

Basically, there are so many pictures of butts on the internet it’s surprising that there was so much discussion about this one, but I guess that happens when you’re constantly being talked about in the papers, you’re butt is going to be big. In more ways than one.  Have a look at some of the mocking below.

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Fails

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Facebook has been acting kind of sneakily by secretly bringing out a ‘Places’ directory which clearly attempts to rival Yelp. The section of the site will collate local businesses’ ratings and collate them so that they can be compared. The site will show businesses such as restaurants, bars, hotels, attractions and will show the business and it’s rating as well as it’s location. So yes, very much like Yelp. The feature is helped along by Facebook’s Graph Search and Page location APIs.

It’s a little sneaky that Facebook have brought this out without any major fanfare and I’m sure Yelp are not thrilled with the news, but hey it’s Facebook and by now we all know that they are attempting World Domination and this just takes them a step closer.

 

by Helen Stirling

Nov11

A Social Media Agency’s Likes & Fails – 11th November – Instagram update & Samaritans Radar app suspended


Posted in: Apps Fail Instagram Like Likes and Fails News Social Media Twitter

It’s Tuesday and it’s time to read this week’s first Likes and Fails. Today we look at Instagrams newest updates and why the Samaritans have suspended their app.

Likes

Instagram

Instagram has finally added an update that a lot of people have been waiting for, the ability to edit captions. Many found themselves falling victim to auto correct and having their captions appear incorrectly on their photographs . Previously the only option was to grin and bear it or to delete the whole post and start again. The blog announcement from Instagram says

“This has been one of the top requests that we’ve heard from the community, and we’re excited to finally bring it to you today. You’ll find a new “Edit” option in the menu beneath your image. Tap it to edit your caption.”

Along with this useful addition Instagram has also made changes to their Explore section which promises to help you in finding the people you want to follow. When you open up the Explore section you will now find two tabs, ‘People’ and ‘Photos’. The Photos tab has not changed and still includes a scrolling page of photos and videos; but the ‘People’ tab will allow you to find interesting people by highlighting accounts.

Fails

samaritans

 The Samaritans have been forced to pull an app from the app store after complaints that it might compromise privacy and the safety of people online. The app, called Radar, picked up on Social Media posts and looked out for language that suggested users were feeling depressed or suicidal and shared this information with friends of that person. The idea being that you could then support that friend if they are seemingly going through a difficult time. However it seems that there were worries that the app would compromise people’s privacy, especially when rumours spread that the Samaritans themselves would receive notifications about messages that were picked out, thought the company denied that that was the case.

However now following extensive feedback from users, especially those with mental health issues, the app has been suspended whilst the company considers it further. The company spoke out and said,

“We care passionately about supporting vulnerable people in a range of ways, and know it is important we get Samaritans Radar right.”

Though they did follow up by saying that they thought there was an important need for ways to support vulnerable people online. They have said that they will be carrying out firther research into the best way to work the radar app. Specifically by consulting mental health professionals, and those who are interested in the app. So it looks like a relaunch will be in the near future but hopefully with a few important changes.

by Helen Stirling

Nov07

A Social Media Agency’s Likes & Fails – 7th November – Facebook tries to cure Ebola & WhatsApp gets blue ticks.


Posted in: Facebook Fail Like Likes and Fails Social Media Twitter

Can you believe it? It’s Friday already! Before you know it you’ll be 40. So anyway here are some Likes and Fails.

Likes

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Facebook  have begun telling you that you can cure Ebola. Yes this led to some jokes in the office this morning, with us telling one particular person that it was all up to them. They had to save the world from Ebola and that they were now solely in charge of the fight. But seriously, Facebook is giving you the option to donate and help fight Ebola right from your Newsfeed. The prompt at the top of the news feed has appeared for all 1.2 billion Facebook users. The message says “[User name], You Can Help Stop Ebola. Support organizations working in West Africa so they can stop the disease and save lives.”

I hope that only good can come from this and that Facebook is making sure all of the money donated is getting to where it needs to go. Mark Zuckerberg himself is donating a cool $25 million to help combat Ebola.

Fails

Whatsapp have decided to add the dreaded ‘read’ feaure to their app so that when the green ticks next to a message turn blue then you know that the other person has seen that message. People all over the internet were crying out that WhatsApp would become a relationship ruiner. There are some hilarious images that have been circulating Twitter after the news of the change broke. You can see some of these funny responses below.

Realistically it’s not the end of the world is it, I mean we were all initially enraged when Facebook changed their messages to ‘Seen by BlahBlah’, but now people have moved past the issue and just silently seethe when their friend doesn’t reply straight away.

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by Helen Stirling

Nov06

A Social Media Agency’s Likes & Fails – 6th November – John Lewis Christmas Advert 2014 & Twitter tweaks


Posted in: Advertising Brands Campaign Facebook Fail Like Likes and Fails News Online Twitter Video YouTube

Good Afternoon, here are today’s Likes and Fails taken from the world of Social Media.

Likes

Well it’s that time of year again, and I can hardly believe it. It feels too early! This time the John Lewis Christmas advert features an adorable CGI penguin called Monty and his owner/child friend. The advert sees them out and about and prepping for christmas a s well as a quick swim in the park lake, the penguin, not the child. Then one evening they’re watching an old black and white film on TV and Monty realises that true love is missing from his life. He also sees an elderly couple on a bench who share a tender moment and clearly needs a partner in love.

So Christmas morning arrives, (I feel like I’m writing a story here), and the boy covers his penguin friend’s eyes and takes him downstairs to the presents under the tree and there in a box is a female penguin, Mabel, just for Monty. Which if you think about it is a little weird, I mean what if they don’t get on. What if he doesn’t fancy her? Anyway, after they meet, the camera cuts and you realise that really Monty is a beloved toy owned by the boy and that the Christmas present is another penguin toy, possibly a Monty replacement so his parents can wash mank Monty in the washing Machine.

The advert really is great and lovely and cute but it doesn’t half open itself up for ridicule. Maybe that was part of the point, they wanted to be sure that Twitter and Facebook users could crack jokes about it so it was definitely spoken about. Or you know, maybe they just wanted to make it cute.

Fails

Twitter_logo_blue

Twitter have been tweaking again, and this time it’s making Twitter more like Facebook. Oh, wait? Have they been doing that already? Yes they have. In yet another step to transform Twitter into Facebook 2.0, Twitter have now moved their ‘What’s happening?’ box to the top of your timeline. The box used to be in the left hand column of your home timeline but now it appears at the top of your feed.

To be honest I’m not all that surprised when Twitter releases a new feature and I’m even less surprised when it makes a change which makes it even more comparable to Facebook. So another day another Facebook I mean Twitter update!

 

by Helen Stirling

Nov05

A Social Media Agency’s Likes & Fails – 5th November – Shake It Off kids edition & Love your body video


Posted in: Brands Campaign Celebrity Fail Like Likes and Fails Social Media Video YouTube

Remember remember the 5th of November! Have a fun and safe bonfire night kids! Here are today’s Likes and Fails to get you started!

Likes

The perfect thing you need to get you over your hump day is this video right here. Lots of famous videos of children dancing have all been cut together to the ever catchy pop song Shake It Off by Taylor Swift. Now Taylor herself has been in the news a lot recently what with removing all of her music from Spotify and having her new album be the biggest selling in America of the last 12 years! Safe to say she’s doing pretty well for herself and this catchy pop song has been stuck in everyone’s head since it’s release. The video is super cute and a great little midday treat to keep you perked up for the afternoon.

Fails

So we see these ‘love yourself as you are’ videos online all the time. One of the most popular was the Dove Beauty sketches where a police profiler sketcher drew a person from their own description of themselves and also through the eyes and words of someone else, which proved that often people have a distorted images of what they think about themselves and also certain features that they dislike the most.

In this latest video trying to tell us to love ourselves as we are, the film crew gets in a mix of men women and children and asks them all the same question. ‘If you could change one thing about your body what would it be?’ The women and men all said that they would change a particular thing like being taller, their ears, their eyes, their forehead and seemingly most of these were because they had been teased about it at some point in their life. then they got in the children and asked them the same question, many of the answers were things like a shark mouth, a mermaid tail, wings or other supernatural abilities.

Now this may sound like another great video showing how we think about our bodies differently as we grow up but the whole thing feels so manipulated and manipulative that it’s hard to enjoy it. I even had to pause it one point because it got too sickly sweet. The swelling music, the fact that some of the lines look forced upon the children, it’s just really overdone. That’s not to say some people won’t like the video, I mean as of now, nearly 2 million people have watched the video.

If I had to write a favourite part its when the last woman, the older woman speaks and she says the most interesting things, that she loves her white hair and that if she changed anything about herself she wouldn’t be herself anymore. Obviously again theres no proof that these lines weren’t fed, but this to me says the most in the video. If only that annoying over emotional music wasn’t playing over it.

by Helen Stirling