A Social Media Agency’s Likes and Fails – 17th April – Boston Sports teams commemorate & Virgin Media messes up
Posted in: Twitter
It’s the weekend!! It’s Easter too so we get to eat loads of Chocolate from tomorrow, screw the diet! Here are our Likes and Fails for this Thursday.
Boston Sports Teams come together to commemorate
It’s now been a year since the tragic Boston Marathon bombing and to commemorate those that were lost and injured, and on the anniversary, the 15th April, all the 5 major Boston-area Sports teams came together and remembered them in a lovely way. They displayed heart-warming camaraderie by all tweeting out the same message at 10am on the anniversary.
The team’s Social Media Managers apparently touch base regularly and decided it would be a nice idea to do the synchronised message and they planned to make sure they were striking the appropriate tone and remembering the day appropriately. They thoufhght it would be a great idea to be a united front and have the five major sports teams representing a unified message.
You can see the tweet below which was shared by, Boston Red Sox, New England Patriots, Boston Bruins, Boston Celtics and the New England Revolution.
— Boston Red Sox (@RedSox) April 15, 2014
Virgin Media accidentally sends emails to loads of customers
Customers were not impressed recently when Virgin Media sent out an email to customers without BCC’ing other emails, therefore displaying the 100,000 odd emails to every person on the list, which meant that they could easily hit Reply All and send anything they wanted to all the email address. Those affected seem to mainly be those with a virgin.net email address though Virgin Media insist only a ‘small proportion’ were affected.
The mishap came from one of their suppliers who sent the email and Vrigin say they are investigating the case. One particular disgruntled user said that she was upset that they could allow such a major mishap to occur and also that they hadn’t even been sent a personal apology.
A Virgin Media spokesperson said:
‘A small proportion of our customers have received an email from one of our suppliers which, if they reply-all, it is sent to a wider group.
‘We’re investigating exactly what has happened and, in the meantime, advise people not to respond to this email. We apologise for the inconvenience caused.’
by Helen Stirling
It’s Spring, well ok we know it’s already halfway into Spring but now is most definitely the prefect time to give your Social Media a good old spring clean and hopefully refresh it enough so that you may gain new followers and get a whole new outlook on your accounts. So here we are to help you out, we’re like a handy feather duster that you need to reach those dustiest parts of your accounts. Or well, something like that.
1. Update, update, update
Everything, and we mean everything needs to be updated!
Bios: on Twitter, Facebook pages, Instagram, LinkedIn, anywhere, check them all and update them to something you think will get you noticed. Sometimes bios can be left for so long that things like ages, jobs and names have changed! Make sure people know who you are and what you’re about.
Pictures: now I’m not one to talk about this, because my Twitter picture has been the same for about 3 years now. But it is good to update your picture regularly, again especially if you have any noticeable changes in your appearance. I find that if someone on Twitter changes their picture and they tweet I really notice it, mainly as I’m scanning tweets all day so I’m used to the normal colours and patterns of the people I follow. So when I see a picture I don’t recognise I really notice it and it can often make me look twice at their tweet. Though there could be a downside to this, that people will notice you and could possibly think ‘why am I following them again?’ and unfollow you.
You may also want to think about updating your cover photos, and background images, theses are especially important on Google Plus and Facebook pages as they draw the main attention on your page when you visit it initially.
2. Refresh your content
You may have a long-running system that you get your content from the same websites over and over again, I know I’m often guilty of it. Give things a bit of a mix-up by looking up some new sites and gather some new content as well as giving your musings on life. A good way to gather up new news sources quickly is by using an RSS feed like Feedly, it means all you news is in one place, and you can easily categorise the sites into topics so you can find the sort of stories you’re looking for.
3. Do some spring cleaning!
It may be cut-throat but now is the time to clear out some of your followers. Those that are either inactive or fake *gasp* need to be rid of, people aren’t stupid these days and know if you’ve been boosting your numbers by paying for them. Also it’s a good idea to clear out your follows that may not serve any value to you any more, do you find yourself skimming past their every tweet? Might as well get rid of them! Obviously don’t announce your cull like some obnoxious accounts do, but do make sure you’re making the right decision, if they’re still providing value and conversation then keep them in the forefront of your social activity.
4. Reach out (and touch me!)
Don’t really, but do put the effort in to push conversations, try and find more time to reply to tweets that interest you, if you aren’t already! This is especially easy to do if you’ve paid attention to the above tip, as everyone in your timeline will hopefully be saying something interesting! I can’t guarantee it though. As well as replying to others try and make a concious effort to start conversations, a good way to get initial interest is using hashtags, I wouldn’t recommend on Facebook though. Google Plus and Twitter are great for hashtags as that’s how most conversations are formed, and they both have trending topics which you can take advantage of too.
So there we have it, a few quick and easy tips to freshen up your content, go forth and Febreeze your Twitter, Hoover your Facebook and feather dust your Google Plus.
by Helen Stirling
A Social Media Agency’s Likes and Fails – 16th April – BBC News best News brand on Twitter & Google Plus adds new features
Here are today’s Likes and Fails. BBC news is killing it on Twitter and Google Plus is adding new changes to try and entice users.
Nice one BBC
The BBC have won the Twitter war, if there ever was one? BBC is officially the most shared News brand on Twitter with 2.71 million stories shared over a month. It gets even better though, the news site has seen 96 million unique users in March this year which up 26% on their usual monthly average of 76 million uniques. The reason for the rise in traffic could be due to their coverage on the missing Malaysia MH370 flight.
The BBC website has also seen a whopping 88% year on year increase in mobile traffic to reach 24 million users, and the desktop site has remained stable at around 56 million users a month.
Google Plus adds new features
I can’t decide whether this is a good thing or a bad thing, but Google Plus have given in to people’s narcissistic ways and has put a new feature on profiles. The new feature on profiles is page views, so yes, that means everyone can see how many people have visited your profile to have a look around. The results are quite interesting, I don’t know how it makes you feel but I was very surprised. I assume that Google think that it will encourage users to become more active to up their page views , which may work, or it may have the opposite effect making people shun their account altogether.
I don’t really know what this is meant to tell you about your profile either? For example on my page I only have 43 followers and have somehow had 16,000 views? You tell me what that means.
So not only do people know how many people care about you being on Google Plus but also they can see how many people have viewed your posted photos. This is pretty cool because I do often wonder if anyone has actually seen any of my snapshots, but then again, looking at them and seeing 0 views would be pretty depressing…
So overall we don’t know what to think about this new feature for the site, but I just hope that it will encourage uptake on the site because I really do like it, just a shame it’s a Ghost Town.
by Helen Stirling
A Social Media Agency’s Likes and Fails – 15th April – London Marathon donations for runner are touching & Us airways suffer a major Twitter fail
Today’s Likes and Fails are here. A lovely story of how people have rallied together to raise money for the charity that a runner who sadly died following the London Marathon on Sunday and the story of a terrible mess up on US Airways Twitter feed.
You may have heard the recent news that a man sadly died after collapsing at the end of the London Marathon on Sunday. The 42 year old has since been named as Robert Berry and it was also announced that he was running the marathon in aid of the National Osteoporosis Society. He had been running a JustGiving page to raise his sponsorship money and had a target of £1,700 to give to the charity. Since the identity of the man has come out people have been flocking to his JustGiving page and donating money in memory of the runner. As of time of writing the page has raised an impressive £45,000 which according to the page is 2700% more than he intended to raise.
It’s lovely that other marathon runners that were there on the day and other well wishers have flocked to support Rob and his legacy and it’s especially good to know that the Charity will be getting recognition and help, which I’m sure Rob would have been thrilled about.
The charity released a lovely statement for Rob too:
“It is with great sadness that the National Osteoporosis Society has learnt of the death of Robert Berry, one of our runners in this weekend’s London Marathon.
The charity would like to express its heartfelt condolences to Mr Berry’s family and friends.
On the request of the family we will not be releasing any further statements and would ask for your understanding at this sad and difficult time.”
This has been all over the internet today so I couldn’t ignore it. US Airways is well and truly in the doghouse after posting a very graphic image to their Twitter. It all started innocently enough with a customer complaint to the airline being replied to by the account, and the angry woman replied again and here is where it got interesting, but not in a good way. They replied saying she should submit an official complaint and review via the link, however I don’t think the link they posted was the one they meant to. The link was actually an image and a very rude one at that. It depicts a naked woman with her legs spread and a toy plane landing, well, let’s just say somewhere very inappropriate.
We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.
— US Airways (@USAirways) April 14, 2014
Obviously the faux-pas took off on Twitter instantly and the image is now scarred into all our minds. As soon as US Airways noticed their mistake they removed the tweet and sent out an apology tweet, in which they said they were investigating how it happened. The one thing that hasn’t been reported in all the news sources is whether the initial tweeter got her problems sorted? I must know! Did they apologise to her too? Will she sue for the distress it caused her? Who knows?!
by Helen Stirling
A Social Media Agency’s Likes and Fails – 14th April – Stephen King in GoT spoiler shocker (We’re Spoiler free) & Boris Johnson gets flappy.
It’s the start of the Easter week and here is a look at what we’re liking and what is failing today.
In possibly the greatest Flappy Bird rip-off so far, comes Flappy Mayor. Yes it’s exactly what you’re thinking. You have to guide a flappy Boris Johnson through pipes embellished with the late Bob Crow’s head exactly like Flappy Bird but seemingly more hilarious. The homage to the London Mayor has the simple description of “How to play? TAP TAP TAP TAP to make the mayor flap around a lot! (Like his day job.)” Which sounds like an accurate description to us.
The app follows in a long line of Flappy bird parodies, previous incarnations have taken doge (the popular shiba Inu meme), Miley Cyrus, Justin Bieber and made them flap their way along a maze of pipes. The game went through some previous controversy when the app’s creator pulled it from the app store after it became too popular and said it had been ruining his life. The copycat apps quickly came in and now there are thousands of versions of the mobile game in the App Store.
Stephen King upsets followers with Game of Thrones spoiler. So episode 2 of series 4 of Game of Thrones aired Sunday evening and lets just say a big event happens in it, not the Red Wedding big, but big. There may be a death involved but I’m not saying who’s, I wouldn’t want to ruin it for you like Stephen, GAWD, STEPHEN.
To be honest King defended himself and did make a lot of sense, the books have been out for a long time, people could have easily run into a spoiler at any point, anywhere, especially today where the internet is literally spoiler filled. He also cemented his point by sending out another spoiler that Romeo and Juliet die in the 5th act. Which I’m sorry if you didn’t know, but seriously it’s like one of the most famous plays ever.
To be honest, King should have thought of the wrath he would receive from Game of Thrones die-harders who were just trying to catch up on one of their favourite authors tweets when BAM! They see the shocking news about the episode they have not yet watch. Probably best to keep this in mind next time you make a comment on Twitter Steve.
by Helen Stirling
A Social Media Agency’s Round-up blog – 14th April – Coachell breaks Instagram, Dinklage Reddit AMA, Fake twitter terrorist threat, 44% of tweeters never tweet & Facebook goes financial
It’s the start of a brand new week, and a 4 day one at that! This is a round-up of all the Social Media news you may have missed over the weekend.
1. Coachella breaks Instagram
Coachella, the celebrities festival of choice takes place in a desert somewhere in California and is apparently a great excuse to get out your hippy garb and play dress up. Basically all the people at Coachella are so serious about their fashion, and making sure they Instagram it, and all the fun they’re having, that Instagram actually broke. Well we don’t have confirmation that the Coachella go-ers were actually the reason the app went down but it is highly likely that the sheer volume of Coachella selfies led to the downfall.
I’ve also noticed over the weekend that there has been an increase in celebs posting #sponsored or #ad posts on Instgram for different brands whilst at the festival, this must be a brand’s dream location, celebs abound to promote their product and all the celeb has to do is post a picture of them with a product.
2. Peter Dinklage’s AMA
Soi Peter Dinklage took part in an AMA at the end of last week, and we basically learnt that he’s awesome. The Game of Thrones star was persuaded to take part in the AMA by his good friend Karyn who just happens to be Hilary Banks from The Fresh Prince of Bel Air, after she took part in an AMA last week and enjoyed it. I love it when a celebrity takes part in an AMA because you actually get different and interesting questions, rather than the same interviewer drivel.
Dinklage’s AMA was no different, we found out such fascinating things such as that he had his coffee with milk and no sugar, and that the cast of Game of thrones will often strip off after a not hard day’s filming in Croatia and jump into the sea. If you want to read more of his answers check it out here!
3. Fake Twitter Terrorist threat turns out to not be a good idea – what a surprise.
A girl on Twitter thought it would be funny(?) to tweet a major Airline and say she was called ‘Ibrahim’ part of Al Qaida(sic) and threaten them with ‘something really big’. See tweet below.
Quite obviously the American Airlines Twitter account said that they would be taking the threat seriously and passing on information to the FBI and to security. Obviously the girl quickly had a change of heart and started pleading with the Airline that she was just a 14-year old white girl… and saying she didn’t want her parents to find out. Since this happened yesterday there has been no update in investigations but the tweets were quickly deleted and ‘Sarah’s’ account has since been suspended.
4. 44% of tweeters never tweet
A new report has claimed that nearly half (44%) of Twitter accounts have never tweeted. The report comes from Twopcharts who conducted the research by tracking accounts to see if an account had tweeted or retweeted. They also found out that only 13% of accounts have written at least 100 tweets and they estimated that about 542.1 million out of the 974 million accounts have sent at least 1 tweet since signing up for the service. Some reasons that this may be, are people signing up for accounts to just see what others post, shyness may be another. Of course as well as bots, fake accounts and forgotten second accounts.
5. Facebook targets financial services
Facebook, is seemingly not content at the moment, after investing in messaging app WhatsApp, and recently purchasing Oculus, they now have their eyes on financial services. They’re interested in setting up an ‘e-money’ service, which will allow users to store and transfer money form within the site. Apparently they are only weeks away from regulatory approval in Ireland for these services. The company is also interested in teaming up with at least three London start-ups which offer international money transfer services. This will definitely be a feature to watch out for in the near future.
by Helen Stirling
Posted in: Facebook
We thought Twitter’s new design had ruined our social media vibe for this week, until we found out this morning that Facebook is (apparently) going to be making a conscious effort to clean up spam in our newsfeeds. Hurrah!
In a post on their newsroom blog, Facebook have announced a series of improvements to the News Feed to reduce stories that people frequently tell them are spammy and that they don’t want to see. There are three main areas that they are tackling, which are:
- Like Baiting
According to a bunch of Facebook surveys that they’ve done, like baiting posts are, on average, 15% less interesting that anything else that is posted on people’s news feeds. As these give for a less enjoyable Facebook experience for everyone involved, as they dilute semi-decent content that would normally be on your newsfeed.
- Frequently Circulated Content
Sometimes it’s ok to re-share content on Facebook, but most of the time it’s just annoying. Don’t flatter yourself, no-one wants to see it more than twice. Facebook will be improving newsfeeds to that they de-emphasise these pages, so they are no longer appearing.
- Spammy Links
Facebook have been measuring how frequently people on Facebook who visit a link choose to like the original post or share that post with their friends, which, somehow, has meant that they have been able to better detect spammy links. Today’s update will hopefully remove a lot of these links, so we no longer have to deal with them.
It’s all well and good that Facebook are making an effort to reduce spammy content, but what about the paid spam that goes out on a daily basis? I don’t give a crap if one of my friends likes FarmCrushCandySaga, I’m sure as hell not going to like it and I don’t want it appearing in my newsfeed, because it’s spammy and annoying.
I sound like one of those people that just finds something to whinge about, but as soon as Facebook started caring more about businesses and advertisers than consumers, it has become spammy. That combined with parents and grandparents joining the site means that the hip, cool kids are off. So lets see how this latest update affects people, and if anyone even notices.
by Iona St Joseph
So you’re regularly on the move and you’re having trouble keeping all your social media in check? Well no fear because we have some great tips to help you manage all your social accounts on mobile. With even more ‘everyday’ social networks like Facebook, Twitter, Instagram, LinkedIn and Google Plus it’s hard to keep track of what’s happening where and to keep your schedule of putting out messages and statuses.
We’re obviously assuming you have a smartphone here, if you don’t you should probably stop reading as I don’t think I’ll be able to help you. However if you have a phone with apps then you are in the right place.
The first thing to take note of are social media management apps, one of the most famous and possibly the most used desktop versions is Hootsuite, which is also available as an app. As a personal note, I am not a massive fan of the Hootsuite app layout, I feel like it needs a cleaner interface, that said it does work well, and you can switch between different notifications by swiping and you can easily see all your accounts on the home page.
The other options available in the management tools market are Seesmic, an app which helps you to manage your Facebook and Twitter accounts in much the same way as Hootsuite, it is available as a free app but more features are available in the paid version which costs £1.89, a good investment if you’re a Facebook and Twitter addict. Buffer is another great management tool, it allows you to schedule posts for all the major social networks, not just Facebook and Twitter, the app is free for a short period of time, but after that there is a monthly subscription fee which allows you to have two logins ad up to 12 accounts on it. This app is especially useful for people who work in Social Media.
Another great app is SocialOomph which has the ability to scheduled your tweets for the whole day, as well as auto-follow any new followers you gain during the day. The app can also help you schedule blog posts, track keywords, promote profiles shorten urls and loads more.
Now then, looking at apps that aren’t management tools, you can choose from all the official apps of the networks, most of which are the best versions of themselves. Facebook, Twitter, Linkedin, Instagram etc all work perfectly and most of them have the options to turn push notifications on and off which will allow you to not be hassled by constant beeping all day long. Another great app made by Facebook themselves is the pages manager which has an easy to use interface and allows you to keep track of all of your Facebook pages, see the insights, schedule posts and events. This is especially useful on a mobile device as pages for bands or artists may need to create last minute events to post to fans.
If you decide to use all the official apps, which is what I do as I prefer their interfaces, it can be a good idea to group them all in a ‘Social’ app folder so you have them all in one place, and it makes it more likely that you’ll notice an app you haven’t checked in a while.
So there we have it, some of the best ways to keep all your social media accounts in check on your phone. Go forth and tweet!
by Helen Stirling
A Social Media Agency’s Likes and Fails – 9th April – The first selfie from space & Facebook and offensive pages
Congrats you’ve made it to the middle of the week! Here we give you what’s hawt and what’s nawt today.
The first ever Instagram from space has been posted, and of course, it’s a #selfie! The American Astronaut Steven Swanson uploaded the picture to Instagram direct from inside the International Space Station. It was also uploaded by the official ISS Instagram account who usually only share images from training and conference events, this is the first Space Instagram photo. The picture shows Swanson floating in the cupola of the ISS which is the observation dome part of the station which has great viewing angles, which you can see it the photo.
The photo was uploaded with the caption “Back on ISS, life is good.” It currently has over 3,000 likes and 300 comments. This was followed by another upload from space of the Northern lights over Europe.
It’s unlikely that this Space ‘first’ will go as viral as last year’s serenade from on board the ISS with Chris Hadfield who shared a YouTube video of him singing and playing Space Oddity on guitar which hit over 21 million views! But, it’s still pretty cool!
Facebook are under the spotlight today after it reportedly took too long to remove a user’s page from the site titled ‘Soldiers deserve to be raped and murdered’. The page had previously been flagged by many disgruntled users but Facebook said it did not breach any terms and conditiond of the site and so let it stay. It was only after the BBC contacted them to say they’d discovered the page admin had been using fake details that the page was removed.
Obviously many people were outraged, saying that the page was disrespectful and offensive, but a spokesperson for Facebook indicated that the threat posed by the page had not been specific enough for them to act on. After receiving the tip from the BBC they looked into the pages admin and found that it was a fake account as so removed the page. Many including ex servicemen believe that Facebook should be doing more to remove these sorts of pages, they believe that they can create hatred, anger and cause tensions not just online but in real life too.
by Helen Stirling
Posted in: Twitter
Prepare yourselves guys, it’s the day we’ve all been dreading. Twitter have released their new timeline design which, essentially, looks as much like Facebook as it’s possible to be. WHY Twitter? Why are you doing this to us?
Well, according to their official blog, the new “improved” profiles will be even easier to use, and means you’ll be able to use a larger profile photo, customise your header and show off your best Tweets.
The main new features that we’ll (eventually) be enjoying include:
- Best Tweets: Tweets that have had more engagement will appear slightly larger, so all your lolz are easier to find.
- Pinned Tweet: You get the opportunity to pin one of your tweets to the top of your page, “so it’s easier for your followers to see what you’re all about.” Essentially, the bio 2.0.
- Filtered Tweets: When you’re having a cheeky Twitter stalk, you can choose which timeline to view when checking out other profiles, from Tweets, Tweets with photos/videos, or Tweets and replies.
The new profiles are currently only available to a select group of users currently on Twitter, but if you’re a new user, you will have access to the new profile straight away.
Whilst we’re liking the new, bigger header image, we can’t help but feel that the new Twitter layout is just trying to becoming Facebook, but with a character limit. The two sites have been stealing and swapping different functions for a while now, but this really takes the biscuit.
In previous articles, a number of people have claimed that Twitter are making the changes so that new users find the site easier use. Twitter have clearly decided to do this by making it exactly the same as Facebook, and that way they don’t have to waste any time or brain space by actually learning anything new.
by Iona St Joseph