A Social Media Agency’s Likes and Fails – Kristen Bell surprises Frozen fan and woman shakes off the haters on instagram.
Kristen Bell, actress and all around lovely person has now given us another reason to think she’s one of the loveliest people on the planet. She heard about a little girl called Avery who is suffering with an inoperable brain tumour and decided to do something wonderful for her. Kristen is famous for voicing Anna from the all time biggest Disney film, Frozen, and 6 year old Avery is a big fan of said film. Kristen sent a recorded message to the little girl in character as Princess Anna praising her for how good and brave she’d been. She also said that her sister, Queen Elsa, had decided to crown her an honorary princess of Arendelle, which is where Anna and Elsa live and rule. To make the message extra personal she mentioned Avery’s favourite toy, Hoppy Jumpy, her bunny. Her reaction to the call is completely adorable and hopefully brightened her day. It’s always great when celebrities take the time to give back to those who need it.
People can be so mean. Especially on Social Media. A woman has been forced to defend herself online after cruel commenters bashed her weight loss journey. Some were saying they didn’t believe that she’d actually lost that amount of weight and that she was lying about it in her photographs. Many said it was definitely not her because she didn’t have any stretch marks or excess skin from her weight loss. Definite fail.
So obviously, she proved that it was her by posting a photograph of her excess stomach skin which she had been ashamed of until that point. Many were appreciative of her sharing the picture saying that it was very honest and open of her and that it was helping them on their own weight loss journeys.
The woman has since been surprised that her story has gone viral, but glad that her bravery in showing her skin has affected people in a way she had never imagined. As Taylor Swift says, Haters gonna hate, hate, hate.
by Helen Stirling
It’s safe to say that Comic con in San Diego was a huge success. Fandoms were in their element as stars of different TV shows and film franchises hung out together and took photographs, people got into their costumes and cosplay, and the world of comics and films was celebrated. The twitter stats have been released showing the reach of the convention. The world was captivated by the release of new film trailers for all big upcoming franchise blockbusters. The story peaked around the release of new Star Wars film and their panel, the release of their themed emojis, as well as excitement surrounding the new Hunger Games: MockingJay part 2 teaser releases and again their panels. Jennifer Lawrence, star of the Hunger Games franchise was the most tweeted about celebrity during the whole event.
— Gwendoline Christie (@lovegwendoline) July 11, 2015
Apple Pay has launched in the UK! That’s the good news. The bad news is that it isn’t as widely available as you may think. A few of the biggest UK banks support it, but a few of the biggest banks don’t. The banks available are: American Express, First Direct, HSBC, Nationwide, NatWest, Royal Bank of Scotland, Santander and Ulster Bank. Stores you can you use it in are, Apple, of course.
Only joking you can also use it in Boots, BP, Costa, KFC, Lidl, M&S, McDonalds, Nandos, Post Office, Starbucks, Waitrose and Subway, among a few more, and more being added in the future.
For now though, you can definitely buy food and toiletries with it! We look forward to seeing Apple Pay add more to their offering.
by Helen Stirling
Daily dose of Social – Facebook to enter the music streaming market and Meerkat update set to rival Periscope
It’s just so hard to keep up with the digital world. It’s constantly changing its mind and changing it back, growing, evolving, progressing (regressing!), but most of all, it’s a key part of our day to day lives. So, to keep you up to scratch with the industry’s comings and goings, we are going to inject a daily dose of social into your lives so that you can a) impress your boss when you know what the crack is (probably before them) and b) help you do your job as best you can!
Meerkat update set to rival Periscope
Live streaming has become a necessity for brands wanting to engage their fans with exclusive, behind the scenes content. Periscope alerts have increasingly dominated my notifications centre, so it’s clear to see that a vast range of brands and organisations are tapping into the tool. But Meerkat has announced a couple of upcoming updates that will give Periscope a run for its money.
Meerkat and Twitter’s relationship has been pretty touch and go since Twitter launched its competing app, Periscope, just weeks after Meerkat’s launch. As rivals it’s been a challenge to work together harmoniously (particularly as users have to log into the app through Twitter). However, they are hopeful that its latest developments will set it apart from Periscope once and for all, not the least it will give the app a chance to break free from Twitter with the ability to connect through Facebook through its wonderful API, which could mean Facebook has its eye on Meerkat!
For me, the most exciting new few feature is “Cameo” which will let people hijack someone else’s Meerkat stream for up to a minute. Consensually of course! You wouldn’t want everyone and anyone roaming on your phone (flashback to awkward Chat Roulette situations!).
Facebook to enter the music streaming market
Business Insider has tapped into Eammon Forde’s (Music Ally) anonymous sources to reveal that Facebook is planning to create a music-streaming app to compete with the likes of Spotify and Apple Music. Still in its early development stages, Facebook is apparently preparing to launch music videos on its network in the coming months to compete within the music market. Facebook’s strategy is said to be similar to YouTube’s, paying for royalties and enabling users to register their content to prevent privacy.
There is no comment yet from Facebook, so watch this space to see how this all unfolds.
by Kalli Soteriou
- posted in
This might be a huge sweeping statement but, for me, Twitter just ain’t what it used to be. Consumer engagement is definitely harder to achieve, particularly as Twitter has become ridiculously saturated by brands fighting for attention, and it certainly isn’t something brands can just assume they will get if they share good content.
Being relevant and topical has a big part to play in whether or not your audience finds your content useful and interesting enough to share with their friends. And people don’t just share anything. Would you want to promote content that isn’t cool or fun with the risk of being seen as such? Well, Instagram’s latest update takes all of this into account and although Twitter might not be getting you the interaction you want, the image-sharing platform seems to have taken a leaf out their book to make discovering and sharing content easier.
With more than 70 million photos and videos shared via its channel each day, Instagram has totally reimagined its Explore tab highlighting content discovery as a key part of the social channel’s experience. By tapping into hashtags, users and places to capture and communicate key moments, Instagram has made it easier to peruse the vast amount of visual content it boasts.
The “explore posts” section is still alive and kicking, but it is now complemented by trending tags and places. A much more powerful search capability makes finding the content everyone is loving right now much simpler and helps brands and users tap into trending events and conversations both near you and worldwide in real-time – increasing relevance and, potentially, engagement numbers.
A second major update to Instagram’s search will leave holiday makers or soon to be travellers reaching for their smartphones. With the new Places search, you can immerse yourself in any location on the planet. Explore your next holiday destination or follow a music festival to feel like you’re actually there! It also allows you to explore beyond your feed through ‘Top Search’ where you can search people, places and tags at once.
The update is only available in the U.S for now on iOS and Android, but it will probably be rolled out on a wider scale soon.
by Kalli Soteriou
Twitter and Facebook have been battling it out for years to win and retain users. This is becoming even more of a struggle as other social sites, like Instagram and Pinterest, which host strong visual content, are growing much quicker and are much more popular. Constant updates and new features help to keep users interested and make the experience as seamless as possible, and both social channels have promised exactly that with their newest upgrades.
Welcome (finally) video autoplay on Twitter. I don’t know about you guys, but this really makes me happy. Like really, really happy.
Gone are the days of having to tap, tap, tap to view a video. Native videos, Vines and Gifs (ERMAHGERD!!!!) will now being to play automatically – helping to keep track of what is being shared instantly. So, once you tap the video, the sound will turn on and the video will play in expanded view. You can also turn the video to landscape mode, where the sound will autoplay and the video will expand to fill the screen. Amazeballs!
You can even change the settings on how you would prefer the video to play. If you liked the old way of doing things you can revert to click-to-play, otherwise you could choose to simply have the videos autoplay only when connected to wifi. Twitter has been super clever and even included an autoplay opt out when you have low bandwidth or somewhere sunning yourself where there’s high data rates so performance isn’t affected and you don’t get charged out your backside to view.
For advertisers this is the big ticket to more social love. It’s a mega improvement to how branded rich media content will be displayed and interacted with. Videos will appear in a larger, more media-friendly format in timelines. During a test run, Twitter found that people engaged with this new video format at a much higher rate, and brands have also seen improved performance in terms of cost-per-views, which is lower, and increased video recall by fans.
Twitter has started rolling out this update to everyone as of yesterday afternoon on Twitter for iOS and twitter.com. As usual, Android users have to wait a little longer. Soz!
Now, over to Facebook, who has launched another partner app to help improve image sharing with friends. Hold on, isn’t that what Instagram and WhatsApp is for? Well, Moments promises a quick way to exchange photos with friends through syncing photos with the app and with friends. It groups photos on your phone based on when they were taken. It even uses facial recognition technology to identify which friends are in them easily – no more tagging! Can I get a hell yeah?!
Unfortunately, the app is only currently available in the US, but it will be rolled out to other countries soon. If you can’t wait, here’s a short clip that Facebook has put together to show how it works:
by Kalli Soteriou
Facebook ‘News Feeds’ have been supplying us with the content we love (and, lets be honest, hate) since 2004. Traditionally, the way the feed displays information is based on engagement, so the more likes/comments/shares a post has will determine how frequently it appears in someone’s newsfeed. But Facebook has made an interesting change to the way its content will be displayed as a result of its latest findings.
From research, Facebook has found that these typical engagement measures don’t always tell the whole story about whether a particular piece of content is meaningful. Just because someone didn’t complete an action after seeing a piece of content, it doesn’t mean that it didn’t resonate with them in some way. There are times when people want to see information but may not necessarily want to comment or like it. So as a result, Facebook is updating its News Feed ranking to factor in a new ‘signal’ – time spent viewing a story.
Think about a particularly sensitive story. You might spend 10 minutes reading the article, but because of its nature you don’t like or comment on it. Does this mean that it wasn’t interesting to you? Of course not! It’s just not something you feel comfortable commenting on. But surely it’s not as simple as just measuring the number of seconds you spend reading each story to determine whether that content meant something to you? Facebook has factored in that there will be those spending a while on content simply because their internet connection is slow, but in general, will assume that if people spend ‘significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that the content was relevant to them’. As a result, you may start to see like posts surface higher up in your feed.
Facebook has started rolling this out and will continue over the next few weeks. Worried about what this might mean for Pages? Not to worry, they don’t expect to see any real changes in distribution as a result.
by Kalli Soteriou
Instagram have updated their look on both their desktop and mobile versions. The new layout provides a cleaner and flatter view of your istagram posts. It removes the borders from around images and the change is more noticeable on the desktop version where the image grid has been reduced from 5 images across to just 3. This allows the images to be larger and makes them more of a focal point. The montage grid at the top of the desktop page has also been removed which allows for more focus on the individual and their page. The profile image now displays as a circle as opposed the square image it was before.
It is a much more subtle and modern layout than its predecessor and it works well at linking the app closely with the desktop version. The roll out of the layout change has started today, and all users are expected to have it by the end of the week.
by Helen Stirling
So, does anyone remember the Twitter update that made it easier to engage with and follow conversations in the home timeline? Well, they’ve only gone and done it again, but with the tweet page.
Twitter announced last night on its blog that the update is said to make it easier to get involved in conversations. Tweets that have sparked lots of replies needn’t be the bane of your life anymore! Conversations will now be grouped together, with some of the most interesting replies appearing right underneath the original tweet. And if your content surfaces at the top of the conversation, it’s because you are awesome! No, really, if the original Tweeter has engaged with your reply, Twitter will favour it and bump it up the ranks.
The new feature is currently being rolled out to all users on twitter.com today, but won’t be applied to mobile apps for a little while, standard.
by Kalli Soteriou
Ok, so not sure if anyone else is as excited as I am about this, but Pinterest is soon going to be introducing shoppable Pins. Yep, you heard right. The future has arrived! This is amazing, not just because it’s going to make my life sooooo much better (ever been in that place where you can’t for the life of you work out where someone has bought that dress or necklace they pinned? I have, it’s very annoying!); it’s also going to open so many doors for the hoards of brands that have been tapping into the benefits of using the social platform – it’s also going to see so many more start using it.
But that’s not all, not only will you be able to simply tap a button to buy ‘that dress’, you’ll also be able to save items for later and even buy ingredients for recipes! How Pinterest-ing!
Here’s how Pinterest says it will work:
See the blue ‘Buy it’ button? If your item shows this, you’re good to go! You can even use the price filter to hone down on the right Pin and also find the right colour within the Pin itself, just swipe! Score!
The app works with Apple Pay or a credit card and has the option to store payment information within the software itself via a third party so you don’t have to worry about tapping it in every time or that your device or Apple Pay will send your actual card number to the seller. Very simple and secure. Wowsers, these guys have thought of everything!
Unfortunately for the rest of the world, only the U.S. will able to start using the ‘Buy it’ option over the next few weeks and to start with, it will only be available on iPhones and iPads – Android users, standard that you get the even shorter straw, you won’t be able to start shopping just yet, Pinterest has promised you’ll see them in future releases – whenever that will be! Macy’s and Nordstrom are a couple of the brands already signed up, but if you’re a brand interested in how this can support your sales, there’s more info on Pinterest’s business blog.
Happy pinning and shopping America! We are so jealous!
by Kalli Soteriou
A Social Media Agency’s Likes and Fails – 29th May – Maggi’s just doesn’t get Twitter and is it Pimm’s O’Clock yet?
Sun’s out (well it isn’t here today!) and the tennis season has started, which means one thing and one thing only. It’s Pimm’s O’Clock! Or is it? Well, Diageo – Pimm’s manufacturer and distributer – has launched a weather-activated summer campaign. Yeah, it baffled me to begin with, but it’s simplicity at its best. When temperatures reach at least 21 degrees, out-of-home ads are triggered to display a Pimm’s bottle and a jug of the famous fruit cocktail with the strapline ‘Best Served with Sunglasses’, letting people know it’s time to grab a jug and bask in the sun.
Weather permitting, the ads will run in London and Birmingham on 12 Ocean’s Outdoor’s screens from Thursdays to Sundays during peak times for commuters.
Joanna Segesser, senior brand manager for Pimm’s at Diageo said: “Consumer research has shown us that our media is not only more effective but also more efficient if it is linked to sunny weather. We are therefore really excited that for the first time digital out of home technology is allowing us to target consumers at just the right temperature when we know they are most responsive to our messaging.”
Nestle has been in the firing line this week after rumours spread that some of it’s products contain MSG. Maggi’s clumsy damage control attempt riled Twitter fans even more and it was if the brand had no clue how to use social media at all! Automated responses coupled with heavy text files to ‘clarify the situation’ felt like a bit of a cop out and didn’t really address the issue.
Don’t brands ever learn? After the recent Thomas Cook scandal, when faced with a serious or potentially brand-damaging issue, MAN UP! There’s nothing worse than when a consumer interacts with a brand and they get a robotic response. People expect a human reply, after all we are the ones controlling the content! And while we’re at it, sharing a PDF? Really, a PDF? I love reading PDFs on my phone….said no one, ever. But even more so, food hygiene and safety are huge concerns within the FMCG industry, so to handle the complaints so blasé seems like they’ve completely underestimated the problem.
by Kalli Soteriou