So the festival is dawning with the first race kicking off at 1.30pm tomorrow, and like all avid Cheltenham dwelling race fans we’ve been looking at the upcoming race-card and have been carefully selecting our winners. Based on their splendid names of course! So here we go we’ll give the day the race and why you should be picking this particular horse.
And they’re off…!
Tuesday 1.30pm Supreme novices hurdle
TO WIN: No.6 Josses Hill -
Quite obvious as to why we’ve chosen number 6 here… because it’s name closely resembles that of a famous movie star.
No. 17 Wicklow Brave – gets a mention because it sounds like it should be a character from Lord of the Rings.
No. 7 Sgt Reckless – I’m not really sure you even need a reason here. Bad-ass.
Tuesday 2.05pm Arkle Chase
TO WIN: No. 2 Champagne fever -
Because I’m secretly a functioning alcoholic. Not really, but I do like Champagne. (Bonus: This one actually might be a good shout because it’s currently favourite)
No. 7 Trifolium – Just for being a posh way of going ‘I’M IRISH’ (Trifolium, I discovered is the posh name for clover)
Tuesday 2.40pm Handicap Chase
TO WIN: No. 14 Shakalakaboomboom -
This is a simply fantastic name for a racehorse, if only just because the commentator is going to have to say it really excitedly if it comes close to the win.
No. 15 Relax – Yep, that’s exactly what it’s called and let’s hope it does just that, but not so relaxed it goes at a leisurely trot pace.
No. 20 Wrong Turn – Let’s hope this one doesn’t do that.
Tuesday 3.20pm Champion hurdle
TO WIN: No.6 My Tent Or Yours -
Again this one speaks for itsself we like the subtle suggestion the name implies.
No. 8 Ptit Zig – I have no idea either, might as well have been call Pig Titz.
Tuesday 4.00pm OLBG Mares’ Hurdle
TO WIN: 13. Hidden Identity -
In all honesty, this was a tough one to pick, I went with the above because I liked the idea that a horse had to go into the witness protection programme and now runs at Cheltenham to cover it’s identity.
No. 16 Top Totti – Oi Oi!
No. 8 Lunique – Because unique wasn’t unique enough.
Tuesday 4.40pm National Hunt Chase
TO WIN: No.14 Shutthefrontdoor
This is simple incredible, because if this horse win, and it’s likely it will, you can literally exclaim, SHUT THE FRONT DOOR!
No. 4 Beeves – Like Jeeves the butler but now with added BEES. (Arrested development fans take note).
No. 1 According to Trev – I wonder what was according to Trev, and how he feels about whatever the thing he said, being used to name a horse.
Tuesday 5.15pm Novices’ handicap chase
TO WIN: No. 3 Grandads horse -
I hope this as obviously named as it seems, it was literally someone’s Grandad’s horse. Just to warn you he is the biggest outsider so may not win.
No. 4 Baby Mix – Sounds like the next big British Girl-band.
No 16. Tony Star – I love animals with human names. there’s something hilarious about it.
So there we have it go forth and make lots of money!*
*Disclaimer: Don’t come crying to me of you lose all your money. I claim no responsibility.
by Helen Stirling
A Social Media Agency’s Round-Up Blog – 10th March – David Cameron buys likes, Pinterest unlimited secret boards, Twitter’s growth declines & Vine bans porn.
Here’s our weekly round-up of what you might have missed in the Social Media world over the weekend!
1. David Cameron is paying for Likes on Facebook. Yes that’s right. The Prime Minister of the UK is so unpopular that his team have resorted to buying him friends on Facebook. The conservative strategists have reportedly forked out thousands of pounds from party funds to increase the Prime Ministers standings on the social network. Rumours are that those thousands add up to £7500 which has managed to double the PMs likes in only a month, now giving him 128,000 and allowing him to overtake Nick Clegg’s likes.
The Tory’s defended themselves saying that it was a common practice in American campaigns and that it was an ‘above board’ strategy. However a Lib Dem insider said that he thought the campaign was ‘pretty pathetic’ and a Labour representative claimed’ there is no end to his ego.’ Well that’s that then; I personally don’t think having a few more likes on Facebook would on anyway persuade my vote.
2. On Friday Pinterest announced that users would be able to have unlimited secret boards. Users were previously only allowed to have up to 6 secret boards (only visible to themselves). The change was decided after giving in to the many requests from avid users of the site. The users got what the users wanted. Secret boards were initially unveiled in 2012 and a user could have up to 3 boards that they didn’t want others to see and was subsequently upped to six after much pushing from users and now the secret boards are unlimited. This is especially useful when inviting other users to a private board for example if planning an event; it means that you can created as many secret event boards as you need!
3. Twitter’s growth is tapering off very quickly. In a graph from Mashable and Statista it can be seen that Twitter’s year on year growth is declining rapidly, both globally and in the US. In the past three years at their peak Twitter was seeing a growth of 140%, but as of the last quarter of 2013, it’s growth had dropped to under 40% even though it had reached 241 million monthly active users. Another research firm recently projected that Twitter growth will slow even more in the next few years. Definitely something to keep an eye on and possibly something Twitter needs to address as well.
4. Twitter bans porn on Vine. The site has finally banned porn and naked images from its site. The 6-second video sharing app has had lots of backlash from users about them allowing porn on the site, but now that’s all over as porn is officially banned. Any explicit images found from now on on the site will be asked to be removed. However, there are some exceptions, nudity involved with art or education or even breastfeeding videos will still be allowed on the site. A spokesperson for Vine explained that the change means almost nothing to a large percentage of their users but also said ’For the rest: we don’t have a problem with explicit sexual content on the internet – we just prefer not to be the source of it.’
by Helen Stirling
A Social Media Agency’s Likes and Fails – 7th March – Ebay mimicks Pinterest & Barraco Barner tweets.
It’s Friday! It’s almost the weekend, and here are our Likes and Fails for the day.
Ebay UK adds Pinterest style features with their new ‘collections’; these collections have been endorsed by certain celebrities to help quick start interest. The celebrities involved are Reggie Watts, Kelly Hoppen, Dannii Minogue and Alex James who are a TV/Radio presenter, Entrepreneur/TV personality, pop star and Musician respectively. They’ve released the collections section in which a user can create certain ‘boards’ with a theme of products that they like to it. For example Reggie Yates has a ‘Sneakers’ board where he has lots of links to some of his favourite shoes and related items.
So it’s easy to see the likeness between the ‘Collections’ and Pinterest ‘boards’. I personally really like this idea on Ebay, as it gives more order to things that may be on your watch list. It means you can add them to a particular collection instead and keep track of what you’re after from there. It could also come in useful in an ‘Amazon wish-list’ style feature, which would allow people to see what you’re interested in buying for special events but without knowing which thing you’re buying.
This is a great move for Ebay to add a social element to their site as well as adding another side to the online shopping experience. The Senior Marketing Director had this to say: ”That’s what eBay Collections is all about: the fun of browsing and discovery, that’s shoppable. These new features are part of the biggest suite of changes we’ve introduced to eBay in the UK and they’re designed to help shoppers follow their passions.”
As with yesterday, we’re looking at a tweet that has gone viral. The tweet in question was from the account of a 20 year old female beautician from Lancashire, who wanted to get in on the latest news from the Politics world, regarding the situation in Russia. Here is her Tweet:
So first of all, to reiterate, this girl is from Lancashire and calls ‘barraco barner’ OUR president, thus giving the impression that Britain has a president. Second of all, that spelling! The girl spelt the American President Barack Obama’s name as ‘barraco barner’ which led to much Twitter ridicule, with over 6,000 retweets and many newspapers, radio stations and other news outlets contacting her to get her stance on the tweet. She has since been featured on all the big news sites and has been witness to how the internet will take an idea and roll with it.
Soon after the tweet began picking up speed, parody Twitter accounts were started up; ‘barraco barner’ and ‘michelleo barner’ were created and began tweeting to latch onto the tweets popularity. This is all around hilarious but definitely a fail on Gemma’s behalf, I just hope she can cope with the backlash!
by Helen Stirling
Today we’re taking a look at some of our favourite social campaigns to use video. Enjoy!
Literally everyone everywhere has heard of the Old Spice campaign staring Isaiah Mustafa with the ‘I’m on a horse’ classic, but not only have they run this campaign, most of their recent social campaigns have been video based, and it really works for them. On Vimeo they created an interactive video in which you could make music with Terry Crews by a button on your keyboard corresponding to an angry movement of his, which as it sounds, was hilarious.
Most recently they pushed a bunch of fake adverts on certain websites which when clicked led you to a video of the previously aforementioned Isaiah Mustafa, telling you that you were idiotic for wanting to buy what the advert was selling but in a sarcastic hilarious way of course.
So all in all Old Spice are pretty much the kings of social video content. Their videos rack up a huge amount of views each time they are pushed out to the internet viewing public. With their original advert having a beastly 47 million views.
This is a fairly recent campaign we saw over the 2013 Christmas period, and it was really very popular. WestJet chose one of their flights to set up a video ‘chat with Santa’ booth at the plane’s gate. The idea was to have the fliers tell Santa what they were hoping for this Christmas and by the time they got off the plane at their destination they would have the gift appear addressed to them on the luggage carousel. It was all videoed and people’s reactions were fantastic, instantly making the video a viral success. the fact the video was released around the Christmas period means that people were looking for those warm fuzzy feelings and watching this video gave them just that. The video now has over 35 million views; not too shabby for a Canadian airline.
We look forward to see what WestJet will do in the future in terms of video because this was a really ingenious idea for an online video.
Three have had two really successful video campaigns, last year’s #DancePonyDance and very very recently, the #SingItKitty videos. Dance Pony dance was not only an online campaign, it also ran across into TV as well. The advert on Television integrated with Twitter, asking users to enter their own pony remixes into a competition to get theirs aired on the TV. Needless to say this was very successful and the video now has over 8 million views, and I’m sure they must’ve seen an increase in traffic when they ran the TV and Twitter campaign alongside the online video.
The very recent #SingItKitty is again a televised advert which has social crossover. The company set up a mini site in which fans of the video can insert their own faces into the video and sing along with the kitty as they cycle along a suburban street. This has done very well for Three too, with the original advert getting over 4 million views already and there being many social shares of people’s personalised videos.
Dollar shave club
The Dollar shave club is well known for being a great example of an online video campaign. The Video follows the CEO of the company talking about the companies ethics and plans with many swears and with lots of funny and bizarre things happening within the warehouse. The video picked up virality from being so funny and shareable and the start-up found that their business sky-rocketed. They’ve since had 13 million views on the original video and have now made follow up videos which have also been popular, and as far as I can tell their business is still going strong.
Again, Heineken have also had more than one successful online video campaign, but most recently popular was a campaign in which they found the best job candidate ever. The video focussed on putting some people through various stages of a job application until they found the perfect candidate. Obviously these ‘stages’ weren’t the usual, phone interview followed by an in person interview. It started with the first meeting with an interviewer who held the candidates hand all the way to the interview room, followed by seeing how they would deal with the interviewer collapsing, or hearing the sound of the fire alarm and someone having to jump off the building. It then states that current employees voted for their favourite candidate and then the winner of the job was announced at a massive football game where Heineken were the sponsors.
The video made a great watch and you really found yourself rooting for the candidates, it was a great shareable video and got over 5 million views on YouTube, the video has been followed by other great video campaigns from the company, including The Decision and The Seat both football and Heineken themed.
Dove’s most recent video, ‘Real beauty sketches’ from the American part of the company was astonishingly successful. Drawing on the portrayal of women and how they feel pressurised to look a certain way, which is a very relevant topic, the video looked at how women saw themselves and how others saw them. They described themselves to an experienced forensic artist from behind a curtain as they saw themselves and he drew an image of what he believed they looked like. Then the same thing was done again but with another person describing the same person as before and another picture being created. The point of the video was to show that we are our harshest critic and that we should be happy in our own skin. this message obviously hit home with a lot of people, as it was viewed over 68 million times!
GoPro have been doing really well on the video front recently, with one of their most recent viral attempts being a ‘real life’ look at a fireman rescuing a kitten in a burnt out house and then seemingly bringing it back to life. The real life, and real danger of this video made it instantly shareable, plus it helps that there is a cute kitten in it. GoPro have been adding more and more content like this after this one went so well, with more than 20 million views. We can look forward to more ‘documentary’ style videos from GoPro as that is the selling point of their cameras, it captures life as it happens.
K-mart’s recent adverts that have been seen on their YouTube have had some incredible viewing numbers. With a new lease of life using some clever or not so clever (you decide) humour, they’ve brought in a whole new audience. One of their most successful has been the ‘Ship my pants’ video which has over 20 million views, I’ve posted this below.
Another popular video for them was their holiday advert ‘Show your Joe’ in which a line of men played a jingle tune by dancing with their hips and jingling their nether regions. Obviously this was a popular video that gained a viral spread over Christmas.
by Helen Stirling
A Social Media Agency’s Likes and Fails – 6th March – David Cameron gets Twitter trolled and Yahoo remove Google & Facebook sign-in option.
Likes and Fails are here again, Marissa Meyer makes more Yahoo changes, this time removing the option for Google of Facebook sign-ins; and David Cameron tweets a picture of himself of the phone and finds himself suitably ridiculed.
The self shot of David Cameron ‘on the phone to Barack Obama’ that he tweeted yesterday, has spawned some fantastic spoofs and it is quickly on it’s way to becoming a mini-meme. Here is the original tweet where he is meant to be looking as if he is hard at work talking about the issues in Ukraine, and soon after people began tweeting their own versions and then a Twitter comedian tweeted their own version, at which point the celebrities (Patrick Stewart) caught on.
— David Cameron (@David_Cameron) March 5, 2014
Here are a few of the parody tweets to brighten your day. I’m an especially big fan of anything that uses the ‘Yes, this is Dog’ meme.
— Patrick Stewart (@SirPatStew) March 5, 2014
Yahoo and Marissa Meyer have decided that they will no longer let users sign up to Yahoo products such as Flickr and other services with their Google and Facebook logins. This means that to use any of their services you’ll have to create a Yahoo I.D. Which obviously is an annoyance to anyone who already uses Yahoo with one of these logins as they’ll supposedly have to create a whole new account to access the site. Meyer states that the move is to improve the user experience, but that I suppose will be seen by how the users take it. The new change to remove secondary sign-ins is basically a reverse move of what the previous CEO, Carol bartz implemented in 2011, when they were first made available.
I’m not sure how the change will be taken but personally for me the only Yahoo product I had interest in was Flickr, and having previously used a Google log-in to sign in I don’t think I’ll be bothering to sign-up again. Especially with Google Plus’s photo feature.
by Helen Stirling
A Social Media Agency’s Likes and Fails – 5th March – Facebook drones & Payout for woman harassed online
It’s today’s Likes and Fails, and today Facebook are interested in buying drones and A woman is receiving a large payout after being harassed with defamatory comments online.
I can’t really decide whether I like this or not, it’s a strange news story, but I guess not that much of a surprise, seeing as Facebook seems to be investing in anything the light touches at the moment. The latest news is that Facebook are interested in investing in Titan Aerospace drones, seriously. Theses drones are very impressive, once they have charged up from the sun and they have taken off they can then fly for 5 years unaided. Facebook however isn’t thinking of investing to spy on us all, you don’t have to worry about that. Instead as part of Internet.org they plan to use the drones to help affordable internet access be available to all.
So some very interesting news from Facebook today, and their campaign with Internet.org, especially as this directly competes with Google’s ‘Project Loon’ which attempts to do the same thing but with balloons rather than drones.
This news follows Facebook’s recent $19bn acquisition of WhatsApp a mobile messaging service.
A similar fail story to yesterday here. A music teacher in Australia has been awarded what equals £57,000 for a Social Media defamation case. A disgruntled student from the school where the teacher worked, wrote defamatory messages online on Twitter and Facebook about the teacher after he had graduated from the school. The grudge began when the teacher started at the school and replaced the student’s father as the head of music at the school (who had stepped down from the role for health reasons). Soon after he had posted the messages the new teacher had to take sick leave and finally came back to work at the school on a limited basis, so there was no dispute that the messages had a ‘devastating effect’ on her.
It seems as if the student had a misguided belief that the teacher had a major role in why his father had to leave the school, which was simply untrue. The student didn’t remove the comments online until he received a second letter from the teacher’s lawyers, after he ignored the first won. He then also issued an apology, of which the validity was questioned by the lawyers. This payout that the teacher is to receive just goes to show that you should be wary of what you post online, as laws and rulings are increasingly including online abuse and many more victims are receiving payouts.
by Helen Stirling
What is it?
This is where breaking news happens. Real-time micro blogging, however tweets are limited to 140 characters. You share observations and articles of interest to you with people who choose to follow you. Your whole message doesn’t have to fit into 140 characters, this can be your headline and you can link to a fuller article, blog post, video or photo. You follow people and businesses that interest you and your business.
How many people use it?
Over 900 million
Why should I use it?
As you’ll hear us say over and over again, don’t feel you have to use social networking sites if you don’t have the time to invest in them, or if you don’t think they will work for you. They are all very different, so if something is working of r you on Facebook, it doesn’t necessarily mean that it will work for you on Twitter.
As Twitter is so fast paced, it can be a lot more forgiving than Facebook, and it also gives you the opportunity to try out a number of different strategies to find out what works. You’re obviously limited to the number of characters that you can use in a tweet, which means messages need to be kept informative, yet concise.
How do I get a return?
Twitter is great for raising the profile of your business, it can generate business leads and get visitors over to your website. You can create a ready-made audience for your promotions, business news and new product releases. It also helps you to search for other relevant people, and even potential customers.
Twitter is also becoming an important customer service tool, with businesses having Twitter accounts manned full time to answer queries and sort problems. It has become common for users on Twitter to complain about a brand, and being involved in the conversation can quickly prevent damage.
To get return on your Twitter activity you need to have a well thought out campaign that’s attention grabbing. Having a social media strategy in place, alongside a detailed content plan can take away a lot of the headache, and gives you a detailed timeline to work to. This also means you can establish the way you’re looking to portray your brand online.
A Social Media Agency’s top tips for Twitter
1.Update your Twitter account regularly. At least 10 times a day if you can manage it. Don’t worry about keeping content super specific to your business, share what you think is funny and interesting and this will help to build your follower base.
2. Engage in conversation. Talking to other people can help build your follower base and get your name out there.
3. Share content. Pictures and videos are far more likely to be shared by others, so why not share a picture with that news story?
4. Don’t overuse hashtags. These can be great for joining in with conversation, like #Sherlock or #Oscars, but don’t hashtag everything you do. No-one cares if you’re using a new #OliveOil in the #Kitchen, unless you’re Jamie Oliver.
5. Don’t link your Twitter and Facebook accounts to post the same thing. People don’t want to see the same updates twice, and the same content doesn’t work across both platforms.
What are you waiting for?
by Iona St Joseph
Yes really, there are an impressive amount of Pancake GIFs on the internet. Prepare yourselves for a very highbrow article here.
First off we have the Food Porn style GIFs :
And next up we have the cartoon-art style Pancakes.
Then the downright bizzare pancake GIFs:
Those famous pancake scenes from all your favourite movies have taken GIF form.
The weirdly extensive selection of 90′s cartoon pancake GIFs:
And of course, Salem from Sabrina the teenage witch with his pancakes:
Have a great Pancake Day everyone, enjoy your last day of unhealthy food until Easter, if you’re into the whole Lent thing. If not, just enjoy the sugary pancake-y goodness this evening!
by Helen Stirling
It’s Tuesday and her are today’s Like and Fails! We’re a bit late off the mark on the Oscars but here is a rundown of what we enjoyed the most, and today’s fail looks at a case where a Facebook boast may have cost a girl’s father $80,000!
So I’m totally a day late on this, but today’s like has to be the most retweeted tweet of all time which was tweeted live from the Oscars and from Ellen Degeneres’s account. The tweet was taken live at The Oscars when Ellen decided she wanted to take the most star-studded selfie ever. The image features big stars such as Kevin Spacey, Bradley Cooper, Jennifer Lawrence, Meryl Streep, Brad Pitt, Angelina Jolie, Lupita Nyong’o and Julia Roberts. The tweet surpassed the 1 million and 2 million marks making it easily the most retweeted tweet ever and now has even surpassed that hitting over 3.1 million retweets! Which is a lot of people.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
There have been dozens of memes to have come out of the Oscars show but the funniest related to this tweet is the ‘Poor Liza’ meme. After the show it came to light, from a different camera angle that Liza Minelli attempted to make it into the epic selfie but narrowly missed out because of her height. So many poor Liza jokes have been pulled since this that it’s well on it’s way to becoming a bona fide meme. (Liza is in bright blue if that helps for the below picture).
However, my personal favourite meme to come form the show is surprisingly not a Jennifer Lawrence one, but as usual there are a few around (she fell over again, and at one point hid behind a giant Oscar statue.) No, sorry Jen, this time the best thing to come out of the night was John Travolta’s balls up. John Travolta was chosen to come on stage to introduce Idina Menzel who was to be singing Let it Go which subsequently won the Best Original Song award. Let’s just say, he didn’t even really attempt getting her name right. Instead of Idina Menzel it sounded like he introduced Adele Dazeem, whoever she is. The internet went wild, with many tweets making jokes about the mispronunciation, and others sharing vines and YouTube videos of the moment. Unsurprisingly as she began to sing she looked suitably pissed off, and luckily, Ellen came out at the end to say ‘Idina Menzel, everybody.’ Phew.
A teenage girl has just created what could be the most costly Facebook boast ever. The girl has ended up possibly costing her father almost £50,000 after she posted about a settlement he was receiving on Facebook. The father had just won a settlement in a court case against a preparatory school for age discrimination of $80,000 when the girl decided to post about the settlement on Facebook and that it would be paying for her family’s vacation to Europe.
The school then said they would not pay up because the confidentiality clause was broken when the daughter posted about it. The judge backed the school on this matter and said that he should not of told anyone the details of the settlement. Not good news, however there is still the chance that her father could appeal the decision.
by Helen Stirling
What is it?
Facebook is a social networking service which has just celebrated its 10th birthday, having launched in 2004. It allows users to create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. As the most popular social network out there, you’ll undoubtedly have heard about it before. However, don’t worry if you’re not sure what you should be doing on there.
Generally seen as a more personal way of social networking, as you associate more with your friends on the site, rather than users you don’t know. However, this is one of the reasons why Facebook is so popular with brands and businesses. If you can create content that is deemed as shareable on Facebook, then you have a great way of reaching a large number of consumers, by targeting people and their friends.
Despite the fact that you see links on Twitter to Buzzfeed what seems like every single minute of the day, it’s actually Facebook where the majority of their shares lie. During December 2013, they had 5,637,393 shares on Facebook, and that probably isn’t going to show any sign of slowing down.
Facebook is a social utility that connects you with the people around you.
How many people use it?
Approximately 1.2 billion, as of December 2013.
Why should I use Facebook?
As with any social media network, only use it if you plan on updating it on a daily basis. No Facebook page looks much better than one that hasn’t been updated for six months. Saying that however, we would recommend land-grabbing your business name across all social media networks, just to make sure that no-one else can get their hands on them.
If you’re looking to appeal to a wide range of people and their friends, then Facebook is where you need to be. However, be aware that people will let you know what they think if you open your business up to them on social networks.
Facebook advertising can be a great way to get your business out there, and is far cheaper than traditional advertising. You can target people by demographic and location, so it’s handy to be able to target the very customers you want to sell to.
How do I get a return?
With the biggest audience on any social network, using Facebook means that you can reach huge numbers on your page. Starbucks have over 36 million people on their page, whilst Skittles have 24 million, and that’s a lot of people to be talking to everyday. It’s important to remember that building up an audience and community takes time. You don’t have the same resources, or the same recognisable brand as Starbuck and Skittles, so working your way up to 36 million likes is going to take hard work.
Anything is possible on Facebook thanks to the wonders of iFrames; you can get email sign ups, take bookings, sell tickets, the world is your oyster. Anything your website does your Facebook page can do, and what with the recent changes to the way competitions are run on the site, it’s now easier than ever to do promotions on your page (albeit with strict guidelines).
Facebook can be integrated into your website and marketing in other ways too, thanks to Facebook’s OpenGraph. You can have Facebook comments included on your businesses blog or news section. Timeline apps are of increasing importance as well, just look at the number of times you see what your Facebook friends are reading on The Guardian or what they’ve pinned on Pinterest.
When it comes to a social media strategy, Facebook is one of the foundations.
A Social Media Agency’s top five tips for Facebook:
1. Don’t link your Facebook and Twitter accounts. There’s a high chance that people are going to follow you on both, and they aren’t going to want to see duplicated content.
2. Remember to post at least three hours apart, otherwise your posts will be lumped together in people’s news feeds.
3. Facebook isn’t the same as Twitter. Three updates a day is ample.
4. To quote every douched social media conference out there, content is king. Make sure you’re sharing images and video, not just status updates, in order to increase engagements.
5. If someone is posting or commenting on your page with complaints, direct them offline. Get them to email you with their problem, and remove it from the public forum asap, so dirty laundry isn’t being aired in public.
What are you waiting for?
by Iona St Joseph