Happy Halloween and welcome to this Friday’s spooky edition of Likes and Fails! I can’t promise it will really be spooky. But I’ll try my best.
Today’s Like is a great new campaign from Honda on YouTube, their video is an interactive treat with impressive production value. The specially made page on YouTube shows a video of a man driving a new Honda to pick up his kids from school and seemingly take them home to some sort of surprise party. The clever part is that another video runs simultaneously to this one, but it only appears if you press the ‘r’ key on your keyboard and you see the ‘darker’ version of the story with a guy picking up his criminal friends who have just burglarized a building. It’s really interesting to flick between these two timelines and see the matching shot in the other version.
Honda are well known for their clever and inspiring adverts and videos, from their very famous ‘Impossible Dream’ advert to the one where a choir creates the noises of a running car, it’s always interesting to see what their creative team comes up with next.
It’s also a great day for this to be released as it definitely feels like a ‘Trick and Treat’ style video. So there we have today’s “scary” Like!
See the video here: https://www.youtube.com/user/HondaVideo
So as always on a Friday I don’t want to be a downer and I end up posting two Likes rather than a fail and it looks like that may happen here again. To brighten up your Halloween I’m going scouring for some of the funniest Halloween tweets and sharing them with you for your Friday enjoyment!
A super-scary Halloween costume would be “friend you kinda remember from high school but don’t wanna say hi to”.
— Grey Griffin (@GreyDeLisle) October 21, 2014
For Halloween I’m dressing as a “responsible ebola patient” and not showing up to parties — Matt Ingebretson (@mattingebretson) October 27, 2014
I love Instagram. It’s a great reminder of things. Such as all the Halloween Parties I’m not invited to. — Razzle. (@MyNameisRazzle2) October 26, 2014
Look, if your kid can’t take the constructive criticism, he shouldn’t wear crocs with his Roman gladiator costume.
— Erica (@SCbchbum) October 25, 2014
by Helen Stirling
It’s time for today’s Likes and Fails. Today we’re looking at Reddit’s new venture, RedditMade and a picture of a Topshop Mannequin which is going viral.
Reddit have added a new service/section to their website called RedditMade which hopes to help creatives on the site to realise real products and sell them through the system as well as raising money for organisations you support. The pages says: “You can create almost anything you want on redditmade, whether it’s a hat, sticker, glass, or something super specially customized and unique. We’ll help you make it happen! Want to make a T-shirt? You can create your design and make your campaign go live in just a few minutes.”
The new feature is currently in Beta but it should be interesting to see how this new venture fares for the site, which notoriously hasn’t changed it’s layout since well, who knows when. Not that I’m complaining, RES makes the site utterly usable, yes I’m a bit addicted to the site. I wonder how this commerce section of the site will work out, whether it’ll be like a new Etsy, or if there will be more to it, with suppliers getting involved to help creations to come to life.
Another day another controversy about women’s body image. An image of a girl in Topshop has gone viral after a photo was taken of her next to one of the Topshop mannequins. Now this may not sound controversial but in the image you can see that the size of the mannequin is bordering on what would be unhealthy if it were a real person. The girl standing next to the model is a size 8/10 and the mannequins legs are about half the size of hers. They basically look like sticks. The image was posted on Twitter by the girl in the photo’s friend and instantly got attention from Tweeters. It has been retweeted and favourited over 9,000 times and generated a lot of conversation. Many called the mannequin appalling and irresponsible, but others countered with the fact that it was just a mannequin and that it was simply there to put clothes on.
If the argument was less about bashing each other about their views and more about actually fixing the issue in the media then perhaps some real change would be made.
by Helen Stirling
A Social Media Agency’s Likes and Fails – 29th October – Daniel Radcliffe Raps & Street Harassment Video
Here are today’s Likes and Fails which are both video based! The first is a YouTube video featuring Daniel Radcliffe rapping and the second video is a PSA about street harassment.
A video that’s making the rounds today is great and highly worthy of our Like today. The talk show hosts in America quite often create bits in their show which is intended to go viral later online. Their is clearly a bit of rivalry online between, Fallon and Kimmel, the two Jimmys, when it comes to these sort of sections on their late night shows. Well this morning Jimmy Fallon uploaded a video clip from his last show which featured Daniel Radcliffe, famous for Harry Potter and currently promoting Horns, and showcased him performing a rap. Clearly part of this set up was discussed beforehand and maximised to it’s full potential to promote both Fallon’s show and Radcliffe’s new film.
The video itself is great, I’ve seen Radcliffe before on The Graham Norton Show, showcasing his incredible memory for words and fast rhythms, and this certainly came into play on Fallon’s bit last night. He found out that Radcliffe knew all the lyrics to a Blackalicious song called Alphabet Aerobics, and so Radcliffe performed the whole song backed by Fallon holding up cards with each letter of the alphabet on them. It’s pretty funny that you can see Radcliffe’s face getting progressively redder and redder as the song goes on, and by the time he gets to the Y he looks like he might explode. though it is a great version of the song and he gets all the lyrics spot on with almost impeccable timing.
As soon as Radcliffe said he knew this song I’m pretty sure Fallon peed his pants with the viral potential, well his team probably did anyway. Either way, this video is great, it’s weird to see Harry Potter rapping with a beard (Not that a beard is rapping, but that he has a beard whilst he’s rapping). Enjoy.
It seems that today is a day of videos and our Fail of the day is a video which shows the true uncomfortable nature of street harassment that some women can face daily. The video shows one woman walking the streets of Manhattan and shows the catcalling and harassment that she suffers on a daily basis. She is wearing a simple outfit of jeans and a T-shirt, not that it really matters. The video is very uncomfortable to watch as a woman, especially when one particular man walks alongside her for a solid 5 minutes, which is clearly threatening. The video has been picked up by several online news sites including Buzzfeed and it is definitely dividing opinion especially between men and women.
The video has been created to help create awareness of the issue and promote a nonprofit called Hollaback which aims to end street harassment, though that does sound like a hard task. Currently the PSA is edging it’s way up to 5 million views on YouTube and the video has only been up one day, it suggests that this a message and issue which hits close to home to a lot of people. The video is the only one on it’s channel too and they already have 1,600 subscribers. I’d be interested to see more videos from this organisation, even if they are uncomfortable too watch.
by Helen Stirling
It’s Friday! It’s this week’s last edition of Likes and Fails and today we’re looking at Facebook’s new app ‘Rooms’ and the SSE orangutan adverts which are perplexing the whole of Twitter.
Facebook has released yet another app. This time it seems to be taking on other apps such as Whisper and Secret with their version called ‘Rooms’. This app ais to let users chat anonymously so that there can be no worries when discussing more sensitive or private subjects. The app allows users to create a room anonymously and invite others to join, the ‘room’ can be customised with colours, cover photos and icons.
Obviously you’d instantly worry about trolls but Facebook has said it will have strict guidelines on this sort of activity. Moderators will be able to band entire devices rather than just accounts meaning that trolls will not be able to create multiple accounts from one device. This is a good initial idea to clamp down what might be a tempting venue for trolls, but I am sure they will find their ways around the bans.
Though there are obvious downsides to this decision it’s interesting to see Facebook branching out again in what is clearly the beginning of their attempt to take over the online world. The app is currently only available on iOS.
Southern Electric have released a brand new advertising campaign which has been confusing and bewildering people on Twitter and Facebook. This is mainly because their new advertising campaign features a very wistful looking Orangutan, seemingly for no particular reason. What’s particularly great about the print campaign is that a reduced opacity version of the ape is overlaid on certain landscapes, one of a cottage, seemingly in the highlands, and another sees him looking wistful at an offshore wind farm.
Obviously this campaign has been met with some confusion and some hilarious tweets which I will post in below:
— Rhod (@dreegs) October 10, 2014
— Jill Lawless (@JillLawless) October 23, 2014
Can someone explain this ad please? “Boss we need an image for the ticket offer outdoors” “Big ape?” “Genius.” pic.twitter.com/j3WCLtUwOV
— Patrick Smith (@psmith) October 23, 2014
So this is what SSE said themselves…
— SSE Energy (@YourSSE) October 23, 2014
I’ll let you make your own mind up about the ads.
by Helen Stirling
Good morning, here are today’s Likes and Fails and today we’re looking at Google’s new authentication method and the fact that over half of Brits have been targeted by cyber crime.
Google is increasing the ways you can securely log in to your Google account. Previously you could have a 1 step login which is a simple password to login or 2 step authentication which meant after the password was entered that you would either be sent a text with a code or get a code from an app. The 2 step is obviously a lot more secure than a simple password. However this new method Google are offering has taken the security up a notch. Google are providing small USBs for authentication when you log in to a new computer. If you use this version of authentication then there is no need for any code input. The USB also checks that the website is genuine and that it is not a fake front set up for online crime.
There is however a limitation to the USB authentication and that is the fact that it will only work if you are logging in via the Chrome browser. Though the stick will be completely secure from compromise, apart from if the USB is actually stolen from your ownership. It’s not entirely clear who the audience of this key might be, but it’s probably those who want to keep their account secure and who don’t have or are less comfortable with smartphones or mobiles in general. Possibly something that elder people might want.
It has been revealed that in the UK 51% of residents have been targeted by some form of cyber crime. These stats were revealed by the cabinet office as part of ‘Get Safe online’ week 2014. The government report was based on a survey of 2000 people and revealed that the majority of people felt violated by the crimes they had experienced. 53% of those who had experienced the crimes said that they felt that they were as serious as ‘physical world’ crimes. With online life becoming increasingly more prominent in the world, there is definitely a need for clearer laws when it comes to online crimes.
Of those that had been affected 42% said they had since improved the security of their passwords and another 42% say they are now extra vigilant when they are shopping online. With this extra awareness of online crime it is surprising that 54% of people don’t have any sort of protection on their phones like a pin or password. It is improtant that people take online crime seriously and take simple precautions to make sure you are not a target.
by Helen Stirling
A Social Media Agency’s Likes and Fails – 22nd October – Waterstones One competition & Imaginary friends on eBay
Good morning and welcome to your midweek edition of Likes and Fails. today we take a look at the Waterstones competition based on the Waterstones One event as well as an imaginary friend that you can buy on eBay!
You may remember the chat around the ‘Waterstones One’ last week, where a Dallas man got stuck in a London Waterstones at night after staff had locked up and left. Well now have capitalised on the popularity of that event and it’s excessive Twitter coverage by teaming up with Air B’n'B to offer one lucky winner a night in the bookshop. THis is a great play by the two companies and it allows book fans to get involved in a unique competition. The winner will get to stay in the flagship Waterstones store in Piccadilly in London and be able to read anything they want as well as being given breakfast in the morning and some evening snacks!
Air B’n'B has set up a location page for the store and that is where entries are being received. All entrants have to do is say which book they wouold read and why if they got to spend a night in the store. You can find the competition here. The stay in the store will happen this Friday so make sure you’re free and get entering! 10 lucky winners will be chosen and they can take along a plus one!
An Advertising student from the UK has, for an assignment, decided to try and sell an imaginary friend on eBay. The original assignment was to manage to sell something worth less than £10 on the site for much more using simply their advertising prowess. this particular student took it up a notch however and sell something worth nothing, well something that is nothing. Her imaginary friend ‘Bernard’ is described as tidy, low maintenance and very very quiet. Her initial listing of Bernard was removed by eBay but this girl ain’t a quitter, she has relisted Bernard’s T-Shirt in the hopes that he (and his shirt) will sell for a handsome price. Bidding is apparently at £56 already! Impressive.
I don’t know why someone wants to spend £56 on an American Apparel T-Shirt but they do.
by Helen Stirling
Here we are then, day two of the week. Some may call it Tuesday. I bet you’re wondering what is hot and what is not today, well, always on time here I am to solve all your problems. Take a look to see what we Like and what totally failed in the Social Media world today.
Hoverboards exist! Well sort of at least. Everyone who loves Back to the Future has been waiting to see the invention of the hoverboard, especially before the date in which Back to the future 2 was set. So now the first hoverboard type invention has been created and it will only cost you a measly $10000! The hoverboard can be seen on kickstarter and though it’s exciting that it exists, it’s also less exciting because you can’t exactly use it as a hovering skateboard, it’s probably a little difficult to maneuver. The board also has another catch, it will only hover above speciality surfaces as it works using magnetic resistance.
The hoverboard is unsurprisingly on kickstarter and has a goal of $250,000 for it’s mass creation. The board will be usable in a specially designed hover park, which will be created with the raised funds. The lowest donation bracket will recieve a special thank you on Social media and the highest donation band of $10,000 or more will own their very own hoverboard.
An Ebola app, supposed to alleviate any fear you might have about the disease instead probably makes you more fearful than before you looked at it it. The app uses Geo location to find out where you are and then tells you how many miles away you are from a case of Ebola. Once it’s discovered how far away you are from a case it also gives you links to a couple of sources telling you the real facts about Ebola without any of the media hype.
I mean it’s a good idea in principle, but seeing that Ebola is actually less than 500 miles away from where I am is a little disconcerting. I think that I was less concerned before I knew that fact. Not that I am concerned now, but if I had to compare the emotions I had prior to this knowledge to those now; I mean I’m thinking about it more than I was. Probably because I’m writing about it really.
by Helen Stirling
A Social Media Agency’s Monday Round-Up – 20th October – Snapchat ads, Ebola toy, Facebook coding reward
Here’s a quick round up of some of the Social Media news you may have missed today!
Snapchat began it’s first slew of advertising this weekend, making it the latest social media app to add this monetising effort to their service. The ads won’t show up in your normal feed of snaps, where it would normally be your friends names instead the adverts will be in the ‘recent updates’ section. The adverts will be in the feed until you view them, or until 24 hours is up, so you don’t even have to view the adverts. Snapchat have fairly obviously claimed that they are running the adverts as an attempt to make more money to provide the Snapchat community with more exciting features and products.
You’ll also be glad to hear that Snapchat will not be using your personal data to target it’s advertisements as so many other sites and apps do.
Ebola toys sell out
An American toy company has ran out of stock of one of their current biggest sellers, Ebola themed toys. These toys include a plushie of the virus as well as a fake novelty ebola petri dish. These toys have obviously been selling because of the prominence of Ebola in the news at the moment. They describe the toys as a ‘uniquely contagious’ gift, and clearly they are. The company says they are not worried at the moment about any backlash from the range, and in fact they think that the range teaches people about Ebola, and that it is educational. They say: “People are buying it to talk about it and if we ever felt it was being used inappropriately, we would reconsider it.”
Facebook coding rewards double
Facebook has doubled the award given out to people who find bugs in their code. This is a new incentive, probably brought about because of some of the major security flaws seen in apps and sites reported by the media recently. Facebook said that they had carried out some recent audits in which they found and fixed some flaws themselves, but their hoping that code experts will be able to find harder to find flaws for which they will now be handsomely rewarded. One of the fixes that they’ve been working on is coupons that don’t expire. Now wouldn’t that be nice!
by Helen Stirling
A Social Media Agency’s Likes and Fails – 17th October – Waterstones one on Twitter & Twitter’s new feature
Here are today’s Likes and Fails featuring the Waterstones One, and the tweets surrounding his lock in as well as taking a look at Twitter’s new feature of inserting tweets from people you don’t follow into your feed.
Last night a man found himself in quite the predicament. He went upstairs in the bookshop Waterstones and was browsing for around 15 minutes and when he came down the stairs, to I assume either pay or leave, there was no one there, the doors were locked and the lights were off. The man, how is from Texas found himself locked in the bookshop and had no way to get out. He posted a picture of the locked store doors on Instagram and tweeted about the lock in which caught people’s attention on Twitter.
He found himself locked in at about 9pm and tweets quickly followed praying for his rescue and other tongue in cheek tweets, about when the movie script of the lock in would be made. He tweeted the Waterstones account but it was unmanned and said that they would help in the morning. Thanks to all the retweets and help he did eventually get in contact with the right people and they told him that someone was on the way! Hurrah everyone thought, he’ll be free soon!
— Stuart Provan (@stuartprovan) October 16, 2014
But it got to 11pm and he tweeted again that he was still stuck in the store, Twitter went into overdrive again and many people were staying up to find out the resolution. Luckily the Waterstones account tweeted at about 12.15pm that the Texas man had been rescued and that all was well!
Twitter is officially forcing tweets on you that they think you’ll ‘enjoy’. Yes that’s right Twitter will now be showing tweets from people you don’t follow on your timeline. The change was officially announced on Thursday and they said: “…There are times when you might miss out on Tweets we think you’d enjoy. To help you keep up with what’s happening, we’ve been testing ways to include these Tweets in your timeline — ones we think you’ll find interesting or entertaining.”
Twitter does already suggest users you may want to follow based on your other follows, but now it will be doing the same with tweets and putting them directly in your feed. I mean this is clearly not ideal for everyone, there’s often a reason we do and don’t follow people, and it’s likely Twitter’s algorithm will often get it wrong, which will annoy some users, but there are some positives here. I mean I personally love finding funny people and tweets on Twitter and if Twitter showed me more of these kind of tweeters I’d be happy with the new feature. Though I feel that because follow a large amount of celebrities, that Twitter might suggest more of their tweets, though I’m probably not interested in following any of these that may come up.
The other thing that Twitter has not confirmed is whether advertisers and brands will benefit from these changes, though I’m pretty sure that it’s likely they will, with sponsored posts already appearing in feeds. They may use a tweeter’s account to push a brand message if that user has mentioned it in a tweet. IT’ll be interesting to see this idea develop.
by Helen Stirling
A Social Media Agency’s Likes and Fails – 15th October – Google Glass addiction & Heidi Montag fired from advert
Today we have double the fail, because I couldn’t find a positive story, which doesn’t bode well for the rest of the day, but fingers crossed it can only get better.
A man has officially been treated for addiction to his Google Glass device. The 31 year old had been wearing his device for up to 18 hours a day and was being treated by the US navy’s substance abuse program under the addictive behaviours section. He showed serious withdrawal symptoms when he was not using the Google Glass device and became much more irritable and aggressive without it, as well as involuntarily tapping his temples, which is a way of activating Glass when you are wearing it. The man also had told doctors that he felt that he was even dreaming with the little Google glass screen in his vision.
This shouldn’t be a worry for everyone in the future, as the man with the addiction had previous problems with depression, anxiety as well as previous addictions to substances. There is still debate as to whether there is actually a problem with internet addiction and whether it is a real disorder. The debate around the issue meant that it was omitted from the Diagnostic and Statistical Manual of Mental Disorders in 2013, so who knows whether it will be included this year or next.
A New Zealand advertiser of fish products, Sealord recently decided to hire ex-reality TV star Heidi Pratt nee Montag, for their latest advertisement, which was put on YouTube for exposure. The main slogan of their fish, is that it’s all real fish from their home nation of New Zealand. So with the being ‘real’ thing, they hired a reality TV star. I think you can see that they were attempting to keep the advert a little tongue in cheek but it seems that the majority of the New Zealand public and fans of the product were not best happy about their use of Heidi in the adverts, saying that she’s a washed up star and wasn’t even one in the first place, along with other insults.
Obviously all these hard comments were sent via the company’s Facebook page as comments on the video and there were so many negative comments towards the advert that Sealord decided to remove the advertisement and re-cut another version showing only the ‘real’ people in the advert.
A bit of a harsh blow to Heidi, but I’m sure she’ll get over it, and hey she probably has some free fish fillets to drown her sorrows with…
by Helen Stirling