A Social Media Agency’s Monday Round-Up – 20th October – Snapchat ads, Ebola toy, Facebook coding reward
Here’s a quick round up of some of the Social Media news you may have missed today!
Snapchat began it’s first slew of advertising this weekend, making it the latest social media app to add this monetising effort to their service. The ads won’t show up in your normal feed of snaps, where it would normally be your friends names instead the adverts will be in the ‘recent updates’ section. The adverts will be in the feed until you view them, or until 24 hours is up, so you don’t even have to view the adverts. Snapchat have fairly obviously claimed that they are running the adverts as an attempt to make more money to provide the Snapchat community with more exciting features and products.
You’ll also be glad to hear that Snapchat will not be using your personal data to target it’s advertisements as so many other sites and apps do.
Ebola toys sell out
An American toy company has ran out of stock of one of their current biggest sellers, Ebola themed toys. These toys include a plushie of the virus as well as a fake novelty ebola petri dish. These toys have obviously been selling because of the prominence of Ebola in the news at the moment. They describe the toys as a ‘uniquely contagious’ gift, and clearly they are. The company says they are not worried at the moment about any backlash from the range, and in fact they think that the range teaches people about Ebola, and that it is educational. They say: “People are buying it to talk about it and if we ever felt it was being used inappropriately, we would reconsider it.”
Facebook coding rewards double
Facebook has doubled the award given out to people who find bugs in their code. This is a new incentive, probably brought about because of some of the major security flaws seen in apps and sites reported by the media recently. Facebook said that they had carried out some recent audits in which they found and fixed some flaws themselves, but their hoping that code experts will be able to find harder to find flaws for which they will now be handsomely rewarded. One of the fixes that they’ve been working on is coupons that don’t expire. Now wouldn’t that be nice!
by Helen Stirling
A Social Media Agency’s Likes and Fails – 17th October – Waterstones one on Twitter & Twitter’s new feature
Here are today’s Likes and Fails featuring the Waterstones One, and the tweets surrounding his lock in as well as taking a look at Twitter’s new feature of inserting tweets from people you don’t follow into your feed.
Last night a man found himself in quite the predicament. He went upstairs in the bookshop Waterstones and was browsing for around 15 minutes and when he came down the stairs, to I assume either pay or leave, there was no one there, the doors were locked and the lights were off. The man, how is from Texas found himself locked in the bookshop and had no way to get out. He posted a picture of the locked store doors on Instagram and tweeted about the lock in which caught people’s attention on Twitter.
He found himself locked in at about 9pm and tweets quickly followed praying for his rescue and other tongue in cheek tweets, about when the movie script of the lock in would be made. He tweeted the Waterstones account but it was unmanned and said that they would help in the morning. Thanks to all the retweets and help he did eventually get in contact with the right people and they told him that someone was on the way! Hurrah everyone thought, he’ll be free soon!
— Stuart Provan (@stuartprovan) October 16, 2014
But it got to 11pm and he tweeted again that he was still stuck in the store, Twitter went into overdrive again and many people were staying up to find out the resolution. Luckily the Waterstones account tweeted at about 12.15pm that the Texas man had been rescued and that all was well!
Twitter is officially forcing tweets on you that they think you’ll ‘enjoy’. Yes that’s right Twitter will now be showing tweets from people you don’t follow on your timeline. The change was officially announced on Thursday and they said: “…There are times when you might miss out on Tweets we think you’d enjoy. To help you keep up with what’s happening, we’ve been testing ways to include these Tweets in your timeline — ones we think you’ll find interesting or entertaining.”
Twitter does already suggest users you may want to follow based on your other follows, but now it will be doing the same with tweets and putting them directly in your feed. I mean this is clearly not ideal for everyone, there’s often a reason we do and don’t follow people, and it’s likely Twitter’s algorithm will often get it wrong, which will annoy some users, but there are some positives here. I mean I personally love finding funny people and tweets on Twitter and if Twitter showed me more of these kind of tweeters I’d be happy with the new feature. Though I feel that because follow a large amount of celebrities, that Twitter might suggest more of their tweets, though I’m probably not interested in following any of these that may come up.
The other thing that Twitter has not confirmed is whether advertisers and brands will benefit from these changes, though I’m pretty sure that it’s likely they will, with sponsored posts already appearing in feeds. They may use a tweeter’s account to push a brand message if that user has mentioned it in a tweet. IT’ll be interesting to see this idea develop.
by Helen Stirling
A Social Media Agency’s Likes and Fails – 15th October – Google Glass addiction & Heidi Montag fired from advert
Today we have double the fail, because I couldn’t find a positive story, which doesn’t bode well for the rest of the day, but fingers crossed it can only get better.
A man has officially been treated for addiction to his Google Glass device. The 31 year old had been wearing his device for up to 18 hours a day and was being treated by the US navy’s substance abuse program under the addictive behaviours section. He showed serious withdrawal symptoms when he was not using the Google Glass device and became much more irritable and aggressive without it, as well as involuntarily tapping his temples, which is a way of activating Glass when you are wearing it. The man also had told doctors that he felt that he was even dreaming with the little Google glass screen in his vision.
This shouldn’t be a worry for everyone in the future, as the man with the addiction had previous problems with depression, anxiety as well as previous addictions to substances. There is still debate as to whether there is actually a problem with internet addiction and whether it is a real disorder. The debate around the issue meant that it was omitted from the Diagnostic and Statistical Manual of Mental Disorders in 2013, so who knows whether it will be included this year or next.
A New Zealand advertiser of fish products, Sealord recently decided to hire ex-reality TV star Heidi Pratt nee Montag, for their latest advertisement, which was put on YouTube for exposure. The main slogan of their fish, is that it’s all real fish from their home nation of New Zealand. So with the being ‘real’ thing, they hired a reality TV star. I think you can see that they were attempting to keep the advert a little tongue in cheek but it seems that the majority of the New Zealand public and fans of the product were not best happy about their use of Heidi in the adverts, saying that she’s a washed up star and wasn’t even one in the first place, along with other insults.
Obviously all these hard comments were sent via the company’s Facebook page as comments on the video and there were so many negative comments towards the advert that Sealord decided to remove the advertisement and re-cut another version showing only the ‘real’ people in the advert.
A bit of a harsh blow to Heidi, but I’m sure she’ll get over it, and hey she probably has some free fish fillets to drown her sorrows with…
by Helen Stirling
Posted in: Brands Campaign Fail Like Likes and Fails News Privacy Social Media Twitter Video YouTube
Good Afternoon, here are today’s Likes and Fails!
McDonald’s have started up a new Social Media campaign which aims to answer their customers burning questions about the fast food chain. The use of Social Media has grown exponentially in the last couple of years and it’s now a major way in which companies converse with their customers and so McDonald’s have decided to use that connection to help them truly understand what their customers are interested in. Their Q & A campaign has been run in other companies before, but now running it from their US side, it’s geats a much wider appeal to people online.
One of the first things the company has tackled is what actually goes into their food, which is a long running argument as well as full of it’s own myths. The company found participants on the street who asked their questions, most surrounding whats actually in their food and then in turn, invited cameras into it’s factory which showed how it’s burger patty’s were made.
This is a great campaign which really connects with those who eat or at least interested in McDonald’s and it’s food. I mean personally, I don’t think that what actually does go into the burgers looks all that appetising, but luckily I can’t eat it anyway.
Dropbox the latest victim of hackers and data leaks
Yes this time it’s Dropbox, you would think all of these hackers want fame or notoriety or something. Fresh on the back of ‘The Snappening’ there appears to be a new threat to Dropbox accounts and their users details and passwords. There was a Reddit thread discussing the details of the leak and some users reported that using the details did indeed work on the accounts that they had tried.
The original posting of the leaked details, of which there are reportedly hundreds, said this:
“Here is another batch of Hacked Dropbox accounts from the massive hack of 7,000,000 accounts
To see plenty more, just search on [redacted] for the term Dropbox hack.
More to come, keep showing your support”
Though there is an apparent leak of details Dropbox has said that they were not involved in the leak of data and that any information that has been leaked is from third party services.The guys over at Dropbox have also said that they detected suspicious activity on some accounts a few moths ago and had already performed password resets on those accounts back then.
by Helen Stirling
A Social Media Agency’s Monday Round-up – 13th October – 114 yr old joins Facebook, The Snappening & Right to be forgotten in the UK
Here is all the news you may have missed over the weekend from the world of Social Media!
114 Year Old Joins Facebook
A woman has recently joined Facebook at 133 years of age, though she just had her 114th Birthday this weekend. The woman, Anna Stoehr, had to lie about her age to join the website, she was forced to knock 15 years off of her age and claim that she was 99 years old to join the site. The oldest year of birth that could be selected was 1905, and Anna was born in 1900. She has had a recent interest in technology after she befriended a man who works for the US mobile network Verizon who has been teaching her the ins and outs of modern technology. This man was the same man who just sold a smartphone to her 85 year old son! She now has an iPad which she uses to FaceTime relatives and friends around the world as well as keeping up with them on Facebook!
You’ve probably already heard about the latest photo ‘leak’ scandal, but there have been a few updates since it was first announced. This latest leak concerns Snapchat users and in particular users that have used a third party app called Snap Save. Users that use this third party app which saves Snapchats that they’ve received, are the targets of this hack. Though now there are some claims as to the legitimacy of the leak, with some saying that any of the images they have seen in regard to this hack, of reportedly over 200,000 photos, have been images that have been available on the web for a long period of time. So some are calling it a staged fake leak, which I assume was created with the intention of widespread media coverage, which unsurprisingly worked. Coverage for these supposedly leaked photos was given on the usual suspects, 4Chan, Reddit and AnonIb.
UK is responsible for 1/10 Right to be Forgotten requests
Google has revealed that over one tenth of requests to be forgotten on the search engine comes from the UK. Since the ruling came into effect in May this year, nearly 500,000 links have been removed from search results. Some of those asking for links to be removed are a priest who was accused of sexual assault as well as a media professional who wanted links to some embarrassing articles removed. Some of the largest number of link removals were taken from Facebook with 3,353 and YouTube at 2,392. Probably people trying to forget about all those incredible lip-syncing videos they made when they were internet-naive.
by Helen Stirling
A Social Media Agency’s Likes & Fails: 10th October – Twitter CEO Received Death Threats from ISIS and Social Media Celebrates World Mental Health Day
As we have been reliably informed by the hashtag that has been trending all day on Twitter, today is World Mental Health Day and we think it is excellent to see the online world supporting this awareness. Not only has it been trending all day on Twitter, the slightly elusive and inconspicuous Facebook trending area is also shouting about it.
Famous for speaking about his own battles with depression, Stephen Fry has joined in the discussion, sharing a song which has been released in support of World Mental Health Day with all proceeds going to Nightline charity (a charity supporting students battling mental health issues.)
Another well known name on the internet is also playing a part alongside charity Mind. YouTube vlogger Zoella has been open about her struggles with anxiety for a long time and she has now become Digital Ambassador for Mind. Talking in a recent vlog, Zoe tells us of the new campaign #DontPanicButton that she is launching today. The campaign encourages people to wear a red button to show their support for people who suffer with anxiety and other mental health problems, then take a picture of it and share on social media with the hashtag #DontPanicButton. Stephen Fry himself Tweeted Zoe welcoming her to the Mind community.
We think it’s brilliant that this difficult topic is getting so much publicity today and support any positive promotion for people to speak out about mental illness. Go social media!
In other, less positive news, the CEO of Twitter, Dick Costolo has revealed that he and his team have received death threats from members of the extremist terrorist group, ISIS.
When the Twitter bigwigs discovered that the terrorist organisation were using Twitter to spread their message, including sharing videos of beheadings, Twitter promptly shut the accounts down. In light of this, the staff at Twitter HQ found themselves target of the hateful group. Costolo revealed,
“After we started suspending their accounts, some folks affiliated with the organization used Twitter to declare that employees of Twitter and their management should be assassinated. - Obviously that’s a jarring thing for anyone to deal with,”
While he acknowledges Twitter is a platform for freedom of speech, he points out that these accounts are breaching Twitter policy and indeed breaking the law in many countries.
Sounds like Twitter are doing the right thing to us, keep up the good work!
by Hannah Reynolds
A Social Media Agency’s Likes & Fails: 9th October – Will.I.Am Whines on Twitter & 11 Year Old Dancer Takes YouTube by Storm
We’re all guilty of complaining on Twitter to companies when we feel they’ve failed us (so many Tweets at @ASOS_HereToHelp). It’s usually the best way for customers to make complaints and actually be listened to, so we totally get doing it. However, if you’re in the wrong, complaining on Twitter just makes you look like an arse.
That’s what Will.I.Am has been up to this week. After arriving for a United Airlines flight to China a mere 45 minutes before scheduled take off, Will was shocked and angered to find his seat had been given away. He went straight to Twitter like Will.I.Am does and wrote a number of whiny Tweets about how badly United treat him and how BA, Quantus, Korean Air and Singapore Air always wait for their premium passengers.
The rage did kind of make him look like a celebrity brat and plenty of Twitter users were quick to tell him that. Come on, Will, 45 minutes for an international flight isn’t long enough, you’re not God so stop behaving like Kanye!
We all know that YouTube is a massive platform for potential stars, particularly child stars (Bieber was discovered on YouTube) and the latest kid to grab the internet is 11 year old Taylor Hatala.
Little Miss Hatala is such a talented street dancer she now trains in an adult class alongside choreographers’ Laurence Kaiwai and Matt Steffanina. She first hit the internet big time when she and Laurence performed a routine to Nicki Minaj’s Anaconda. It kicked up a bit of a stink in the YouTube comments section with some users claiming it’s an inappropriate song for a child to dance to. However, with over 8 million views in less than a month, we reckon most people can see past that and accept that Taylor is an incredibly talented dancer. The routine certainly isn’t a sexual one but they perhaps could have chosen a song that isn’t explicitly about doing the dirty.
Following the success of Taylor’s Anaconda routine, choreographer Matt has released another video featuring himself and Taylor performing to an All About That Bass remix. Within four days the video has received over half a million hits which is undoubtedly helping up Matt’s social media game (although, he does already have more than 300k YouTube followers and 52k Twitter followers).
BRB I’m just off to find some YouTube dance tutorials.
by Hannah Reynolds
A Social Media Agency’s Likes and Fails: Wednesday October 8th- Anonymous Facebook app and Men’s Health Fail
This is a bit of a weird one, because it’s basically a like and a fail in one. Whuuuut.
So Facebook might soon be offering an option for users to share with each other anonymously, in the form of a standalone app. According to a report in the New York Times, the app will launch in the coming weeks (just in the US at first, presumably) and will allow people to use pseudonyms so they can discuss topics “which they may not be comfortable connecting to their real names.”
On the one hand, this could be considered a good idea for those who don’t want to share any of their information, but talking about topics you might not want to connect to your real name sounds like it could open up a whole can of worms.
People argue with each other on Facebook anyway, when you can see their real names, so who knows how this could turn out. Twitter and online comments make it a whole lot easier for people to troll the crap out of each other, here’s hoping that an anonymous Facebook app doesn’t encourage the same thing.
Men’s Health made a serious Twitter boo-boo yesterday, which left them red faced, after they tweeted an article about “How to talk about Sports with Women”. BAD CHOICE. As you can imagine, it didn’t go down particularly well.
The tweet has been deleted, but luckily those quick fingered folks at Buzzfeed had already embedded it on their site, so you can see it below.
After the tweet went out, the Men’s Health Twitter account was bombarded with replies from annoyed followers, and deservedly so.
Needless to say, people were not happy. Men’s Health tweeted an apology before deleting the story, saying that their ‘talk sports with her’ story missed the mark, and that it wasn’t meant to “suggest that women are in any way inferior to men, in sports, or anything else.
by Iona St Joseph
A Social Media Agency’s Likes and Fails: Tuesday October 7th 2014: Facebook Tackles Fake Likes and Katie Hopkins Trolls Again
Facebook actually look like they’re going to be doing something about the fake likes that are popping up all over the site, as the social network has sued ‘scammers’ for £1.3bn.
We’re all aware that many businesses by fake likes to make their pages look more popular (if you didn’t already know this, I’m sorry you had to find out like this), but it would appear that Facebook aren’t willing to put up with it anymore. In a post on their security blog, they talk about keeping unwanted, inauthentic “stuff” off the platform, tagging it on to National Cyber Security Awareness Month. The post is actually full of handy info for those of you who might be starting up your own business pages, but are frustrated that it’s not gaining likes as quickly as you would’ve hoped.
The BBC ran an excellent investigation into the topic in 2012, where a fake business managed to amass over 3,000 Likes, despite not actually doing anything. You can read more about it here.
Katie Hopkins, a woman who has made most of her fame by being a total asshole, has set the internet alight once again with her views on Kate and Gerry McCann, in light of the new developments in the case surrounding the hunt for their daughter Maddie.
Referring to the death of Brenda Leyland, a Twitter troll who Sky news confronted about the online abuse she directed at the McCanns, Hopkins tweeted “How many more must die before the McCann’s accept their negligence is at the heart of all their grief? Enough already.”
Needless to say, her opinions sparked a Twitter row amongst her followers, from those who were appalled by her tweet to those who, unbelievably, agreed with her. Comedian Dom Joly branded the former Apprentice candidate as a ‘media whore’, and we wouldn’t disagree with him there.
good to see that @KTHopkins is blaming McCann troll suicide on the McCanns- parents who’ve lost a kid really need media whores milking them
— Dom Joly (@domjoly) October 6, 2014
by Iona St Joseph
A Social Media Agency’s Social Media Round-Up: Monday October 6th 2014 – DHL Mess Up and Iceland’s Police Have Instagram Nailed
Merry Monday folks. It looks like winter has well and truly arrived here in the South West, I had to keep my windscreen wipers on all the way to the office this morning. HashtagWeather.
Anyhoo, enough of my jibber jabber, here’s what’s happening in the social world this morning, and what you might have missed over the weekend.
1. DHL are in the bad books this morning, after some brain box thought it would be a good idea to do a Facebook post asking for Likes surrounding the terrible F1 accident involving French driver Jules Bianchi. Unsurprisingly, the post was taken down from their page, but thankfully someone managed to screen grab the post before it was removed.
The post tells users that by clicking “Like” on the post, they will be wishing Jules a speedy recovery, because there is absolutely no way they could wish him a speedy recovery without using Facebook likes. In case you’re ever thinking of doing a post like this one, don’t.
2. Facebook are going to allow friends to send each other money via their Messenger app. The feature hasn’t been activated yet, but it will allow users to attached cash to a message in the same way they would attach a photo and it uses card details registered with Facebook.
I don’t think I’ll be transferring cash via Facebook anytime soon, but it does seem like a way to simplify the process.
3. Former England cricket captain Kevin Pietersen has revealed in his autobiography that a parody Twitter account left him ‘broken’. Pietersen believes that the account was run from inside the dressing room, and that it also lead to the ‘Textgate’ row that saw him suspended from the team.
4. You’ll all be thrilled to hear that Wayne Rooney has become the first athlete in the UK to hit 10 million Twitter followers. Yay! He still has a way to go to reach the same dizzying heights as Christiano Ronaldo, who has 30.3 million followers, but Rooney’s new found success has propelled him to number 6 in a list of the world’s most followed athletes. Who are the others you say? Well, here’s a list of the top 10:
Top 10 most-followed athletes on Twitter:
1. @Cristiano (Cristiano Ronaldo) 30.3m
2. @Kaka (Ricardo Kaka) 21m
3. @KingJames (LeBron James) 15.2m
4. @NeymarJR (Neymar Junior) 14.6m
5. @10Ronaldinho (Ronaldinho Gaúcho) 10.8m
6. @WayneRooney (Wayne Rooney) 10m
7. @andresiniesta8 (Andrés Iniesta) 9.66m
8. @3gerardpique (Gerard Pique) 9.53m
9. @KDTrey5 (Kevin Durant) 8.25m
10. @XabiAlonso (Xabi Alonso) 8.23m
5. There’s always a police force cropping up somewhere with an interesting story, whether it’s rescuing something from somewhere or Tweeting something hilarious. The official Instagram account for The Reykjavik Metropolitan Police is no disappointment. It’s a collection of images of excellent moustaches, cute animals and awesome bikes. As well as actual police stuff, obvs.
Don’t let the language barrier put you off.
My face when… I saw the all the new followers #viral
Ég er týndur. Þrátt fyrir stranga yfirheyrslu gaf hann hvorki upp nafn né heimilisfang. Vitið þið hvar hann á heim?
Sumarið er að undirbúa komu sína. Þetta verður frábært sumar. #reiðhjólasumar #lrh
by Iona St Joseph